Chapter 213 Consumption Aesthetics, Aesthetic Consumption [10900 Monthly Pass Plus Update]
"Hello sir and madam, what kind of watch would you like to choose?"
The saleswoman of Hermes had a pair of fiery eyes, and instantly screened Wang Yan and Lin Weiwei from the idle guests, and she was extremely enthusiastic.
There is a misconception here - many people think that luxury brands have a very good sales attitude, are polite, neither humble nor arrogant, and treat all customers equally.
no!
That's not the case at all.
Regardless of domestic and foreign sales, in more than 95% of luxury stores, sales are based on people's dishes.
Being able to be polite, neither humble nor arrogant to ordinary customers is a very small number of sales with outstanding personal qualities.
The truth is – for the most part, sales are just basic politeness to the average customer and then extremely warm to the wealthy.
They receive hundreds of customers a day, and it is unrealistic and impossible to be enthusiastic about everyone.
Therefore, the best service and the most warm smile are only enjoyed by a few people.
There are two types of minorities –
One is a celebrity, and the other is a trench that looks rich.
With Mr. Wang's current temperament, he is a minority wherever he goes.
One, two, three, four, pointed out the four watches, Wang Yan and Lin Weiwei came to the reception area, sat down steadily, and waited for the actual hand.
The four watches that made Wang Yan feel amazing at a glance have a very large price span.
The first is called the English Garden, with a blue strap, made of alligator leather, without any numerals on the dial, and is an entire garden dotted with a snowy tree.
It should be a snow tree in winter, right?
Wang Yan wasn't sure, but the watch looked so beautiful.
The second piece is called the red phoenix, a red alligator leather strap, the dial also has no numerals, and the phoenix pattern painted on the mother-of-pearl plate is also beautiful.
The third piece is called the moon reading, and the all-black belt and dial are miniature depicted with two full moons, one up and one down, and then each is covered by a small half of the date and time dials.
Maybe it's a partial lunar eclipse?
All in all, it's very calm and low-key, but it has a very sense design.
The last piece is called Time Stop, and according to Sale, it is one of Hermès' most outstanding collections.
The one that Wang Yan likes is a 13-year-old model, numbered AR8.97A.435, has the darkest tone in the entire series, and has an elegant and mysterious temperament.
Of the four watches, none of them is a classic Hermès Big H.
Mr. Wang's aesthetic taste is very high now, and he is very resistant to wearing a bunch of big logos on his body.
Non-basic things, worn on the body, a few people can recognize it, that is a good eye.
All kinds of big logos are piled up on the body, and anyone can recognize most of them, exclaiming: Wow, that sheep is so fat!
Stupid or not?!
Spending money makes people feel entrenched, not ridiculed, is a university question.
Wang Yan is studying hard.
Therefore, when Sale launched the big flickering technique, Wang Yan smiled and did not speak, and only picked the useful points to listen to.
What is most useful?
The selling price, of course.
It is the most expensive, with a price of 390,000.
Phoenix is second, priced at 260,000.
The third monthly reading, the price is 210,000.
The English garden is the cheapest, selling for 180,000.
Then Wang Yan knew why the shadow was not easy to sell, a fashion watch produced by a non-professional watch dealer was sold at a high price of 390,000 yuan, what kind of wronged boss would buy it?
After muttering, Wang Yan was stunned to find that he had put himself in......
Isn't my brother just a classic wrongdoer?
As long as you look good on it, is it good to not be cost-effective at all?
It's just a matter of two days of breathing, what kind of professional or unprofessional are you talking to me?!
Of course, the basic quality issues need to be considered, and it will have to be returned to the factory for repair after a few days, which is nonsense.
Turning around and asking Pingzhi, "Hey, how is the Hermes movement?"
All of a sudden, Lin Weiwei was stunned.
"Ah?!I just care that you look good in clothes, what the hell are you talking to me?!"
Well, typical woman thinking, ask you redundant!
Sale immediately wanted to open his mouth to flicker, Wang Yan waved his hand and took out his mobile phone.
Whoever you looked for when you bought Cartier last time is over looking for someone now.
The parallel trading pool is vast and nothing else, and the famous watch is like a treasure.
"Brother Chi, I'm going to trouble you again. Wang Yan got straight to the point.
Parallel goods complained half-truthfully: "Brother, it's too much to talk about trouble, isn't it? But when you have time, it's true to come out and get together." ”
Wang Yan smiled and responded calmly: "I've been going to school in the south recently, and I'm very busy, but I should have time for eleven, so I invite you to drink with Brother Broadface when the time comes, and let's have a good chat." ”
Chi Haomiao is happy, it's good to be able to hang up friendship.
"Okay, Wang Shao, just have something to say. What do you say?"
"I'll ask the Hermès men's watch ......"
"it!"
Before Wang Yan's words fell, the parallel goods were cut off in shock.
"Great God, you are a true god...... Why do you go to those fancy shelves as soon as you buy something? What are you doing with that money?"
Wang Yan smacked his eyes: "It's very flowery?"
The bezel despises the bottom of the chain, which is not as good as the Cartier you bought last time!"
"But it's good-looking. ”
Wang Yan replied lightly with four words, which made Chi Haomiao completely painful.
"Brother, you are my brother, its watch is really not worth that price! When you buy it, you immediately discount it by 3 percent, and you will only have one-tenth of it left in a year......
Wang Yan wanted to laugh.
Those of you who know how to think about problems from the perspective of practicality?
I can't say it's wrong, after all, it's not easy for you to work hard to make some money.
But the problem is, it's easy for my brother to make money!
Panting and not tired, you can catch the most expensive one in two days, and you can get it if it looks good!
A piece of Hermes is thrown on the street for you to pick up for nothing, do you bend over?!
Bend?
Then shut up.
……
"Brother Chi, I only care about one thing: quality. Will there be problems when you wear it? ”
Mr. Wang's voice was still so calm, with a hint of a smile, and suddenly, Chi Haomiao calmed down.
Across the phone is a legendary mining province moat.
It's not good, people spend three or four hundred thousand, just like I spend three or four thousand......
So what else do you advise?
Considering the problem is not at all on one level!
After thinking about it, Chi Haomiao's heart was so sour that she almost exploded, but her attitude was enthusiastic.
"Okay, since you really like it, then I won't talk that nonsense. ”
"In terms of quality, it's actually divided into models. ”
"In the first few years, Hermès invested in a high-end movement factory called Vaucher, which supplied movements to Parmigiani Fleurier, Richard Mill and Kunlun. ”
"So you can look at the movement configuration, if it starts with the letter H, it's a high-end movement, and the quality is completely fine. ”
"If it's quartz or eta...... Hey, what do I think? You must buy watches from 100,000 yuan, all of them are high-end movements!"
"Anyway, let's not talk about cost performance, so in the case of normal use, there is little chance of problems, you can buy it. ”
Finish.
That's what Wang Yan wants.
The quality is okay, the time is accurate, and the rest looks good.
It was bought as a fashion logo and used for clothes, is there any difference with the Xiaomi Mi Band?
……
Well, if the target is the Xiaomi Mi Band, then there is still a little difference.
The inside stuff is really ugly and useless, it's better to tie a girl's hair with a headband.
At the very least, you can help girls do hair, right?
……
Hanging up the phone, Wang Yan let go of his worries and began to formally consider the issue of appearance.
It's useless just to look at it, but you know it as soon as you put it on.
There are four watches, each with a large and small dial, but none of them are a problem.
The real problem is the lugs.
Three of them are all ring dial hoops and half-ring lugs, which look beautiful from the front and are not resistant to careful thinking on the side.
Like this kind of fashion watch, Wang Yan thinks it's better to have a little bit of a corner.
So there was only one option left – the English garden.
180,000, the cheapest one.
Okay, since it is less than a day's salary, Wang Yan didn't bother to weigh it anymore and got up directly.
"Let's open the bill, that's it. ”
Sale smiled brightly, and immediately began to get busy.
"Sir, recently we Hermes have an event that is ...... in terms of discounts and points"
It didn't stop.
No matter how well Hermès' clothes and bags sell, they have nothing to do with the watches.
The sales of high-end watches are low, and Hermes is a younger brother among them, which is very uncompetitive and quite difficult to sell.
But on the flip side, being difficult to sell means high commissions.
How tall?
Second only to home.
Sales really can't wait to meet such happy and generous customers every day.
When the sales went to bill, Wang Yan went shopping casually again and took a set of autumn clothes.
Autumn in Star City is very comfortable, not so hot during the day, not so cold at night, the humidity is suitable, and the autumn is crisp.
It's a pity it's just too short.
Therefore, there is no need to prepare more autumn clothes, a few sets are enough.
After paying and spending the money, Sale suddenly asked Wang Yan to contact information.
"Sir, because of your spending limit, you already have a place to buy a Birkin or Kelly bag, but you have to wait in line for a while, are you interested?"
"I don't feel it...... Uh, wait. ”
Wang Yan was just about to refuse, when he suddenly remembered something.
After receiving such a big gift from Lin Weiwei, Wang Yan always wanted to give her a gift back, but it was not easy to choose, and second, there was no chance in Star City, so it was put on hold.
Now that you have the chance, why not buy her a Hermès backpack and give it to her?
Well, there's a boxy milky goofy bag that feels particularly suitable for Heiyuki.
It's like yelling at a mahjong game: whiteboard!
Right, it's mush!
Secretly smiling, Wang Yan changed his words and asked sale: "How long does it take to queue?"
The sales replied: "Based on the current list, it will take about three to five months. ”
Tsk, the shelves are really big......
Wang Yan has no right or intention to question people's brand strategy, but just asks again: "Is that a predetermined package?"
"Unfortunately, no. ”
Sale shook his head: "It's just to book the purchase quota, and when the next batch of bags arrives at the store, we will notify you, and then you come to choose, basically which one is grabbed." ”
Wang Yan was completely shocked, and turned his head to look at Lin Weiwei: "Is it exaggerated?"
Lin Weiwei sighed and nodded: "It's really so exaggerated, each of the two series of bags is unique and handmade...... Do you remember the boy downstairs who made handmade chocolates?"
"Remember, Qi Heng. ”
Wang Yan nodded, accurately stating the name of the pastry chef who had only dealt with him once.
Lin Weiwei raised her hands, her left hand was low to her waist, and her right hand was high to her chest, to explain to Wang Yan.
"That's from the INBP Academy, a pastry chef, and the level is here on my left. ”
"And the position on my right hand represents Ferrandi, the strongest, the most powerful. ”
"The three trump cards of the Ferrandi Academy are desserts, French cuisine, and handmade leather goods making, and every student who applies for handmade leather goods has the biggest dream of becoming a Hermès bag maker. ”
"To realize this dream, it will take at least ten years or even decades to work hard for it. ”
"So far, Hermès is the only luxury brand that still insists on not using industrial production, so you can understand why the two BK bags are expensive and difficult to buy, right?"
Wang Yan nodded: "Adhere to tradition, respectable." ”
Regardless of whether that thing is really worth so much money, and how much hype there is in it, the craftsmanship is commendable.
The Japanese craftsman spirit is an exception, a dozen and a fake.
Sale was stunned by the show, and praised sincerely: "Madam, you know a lot, like the school, I don't know about this trained salesman." ”
Lin Weiwei smiled and didn't say anything.
Well, Pingyuki really likes that thing.
I don't have to say, let's line one!
Wang Yan took the form and began to fill in the information.
While filling in, he instructed: "Be sure to notify me two days in advance of the arrival." ”
"Okay, don't worry, sir!"
Lin Weiwei still didn't realize that the bag was actually lined up for her.
The gloating ridiculed Wang Yan: "Stupid Wang, be mentally prepared, the store will give you a lot of groceries when the time comes......"
What's that?
Wang Yan didn't understand too much, and looked at Sale suspiciously.
The saleswoman smiled awkwardly and said, "It depends on the style...... If it is a high-level bag, consumption support is inevitable......"
"Hehe, your statement is so advanced. ”
Lin Weiwei couldn't help laughing, and then motioned for Wang Yan to turn her head to look next door.
"Watch Department, Clothing Department, Jewelry Department, Home Furnishing Department, Silk Scarf Department, Leather Goods Department...... Guess which department is the most pitiful?"
Wang Yan glanced sideways at the messy handicrafts in the store and immediately understood.
Tea canisters, gift boxes, silver cups, crystal goblets, blankets, bath towels, beach towels, ......
All of the above are normal, but the real oddities are the mini saddles, personal saucers, vintage diamond-encrusted padlocks, shoehorns, and pebble clips!
Okay, just be happy.
As for the pebble clip that really has the pebbles in it......
Wang Yan deliberately took a few looks, and found that the thing was actually a hand-sewn loose strap sleeve that could be carried.
Other words...... It can clip absolutely anything!
Wow, that's so useful......
Nice, good and worth buying.
Wang Hao's trench is actually very indifferent to the unspoken rules of distribution.
Three months later, the new villa should be able to live in, how to buy home decorations, when the time comes, come directly to sweep the goods, pick and use the things you get to buy!
Shenhao originally needed to use details to support the style, as long as the thing is good-looking, what is the problem with being a little more expensive.
There are many rich and capricious people, and in the field of luxury consumption, what really determines the height is never the cost performance, but the aesthetics.
"Let's go, go to the next target. ”
Greeting Lin Weiwei, Wang Yan picked up the shopping bag and left.
Go out and turn right, 50 meters did not go out, arrived.