Chapter 142: French Famous Brand
Of course, in the Napoleonic era, he also valued this avenue, and he spent a lot of financial and material resources to build it. Professor Abner said.
In order to rearrange traffic in the congested city, Haussmann converted the squares at the intersection into transport hubs, for which many street squares were expanded, such as the Place de la Centria, the Place de la Bastille, etc.
Connecting the major squares is a straight, spacious avenue of plane trees, lined with luxurious five- and six-story buildings, each of which leads to a monumental building in the foreground.
This pattern made the city imposing and vehicular so much that many of the world's metropolises followed suit, and it is still a good example of the combination of practical and aesthetic standards.
Qu Lihua looked up left and right, looking at many vehicles passing on both sides of the avenue, many pedestrians strolling on the street, laughing, talking in groups, although Qu Lihua can't understand French, but can roughly guess what they are talking about, nothing more than some short things in life, the wife holds her husband's arm, walking on the street in the sun, followed by two lovely children, a man and a woman, a family looks very happy.
There are also a lot of handsome guys and beauties, French men are tall and handsome, beautiful women are also blonde and blue-eyed, they are Europeans, and they look stronger than Asians.
But the French are romantic, but the work is not as desperate as the Chinese, and it is shocking that the Chinese are diligent all over the world.
"The Champs-Élysées has been expanded many times, and Haussmann widened the original five avenues of the Place de l'Etoile and added seven more, making the square the centre of the 12 radial avenues," said Professor Abner. ”
The Champs-Élysées was extended from the Place de la Dot to the Place de l'Etoile, becoming one of the 12 avenues, and after the expansion of Paris, the Champs-Élysées ushered in the spring of its development history, where entrepreneurs have built houses, opened fashion stores with French characteristics, high-end cosmetics stores, banks, high-end car dealers, entertainment venues, etc. ”
"This makes the street popular, the more shops, the more customers, the more tourists, the more people there are, the more people come in, the more people come in, and of course business is easier. ”
"You must have heard of a lot of famous French brands, right?"
"I've heard of it, I've heard about famous brand perfumes in Shu and France, as well as many fashion brands in France, these big brands are world-renowned brands and have a long business history. ”
"Yes, we all know that France is a romantic country, and the French have a passion for art in their bones, and they have created many luxury brands. ”
"The reason why French luxury brands are famous all over the world is that they were influenced by the European Renaissance movement in the early days, and the popularity of French luxury goods is extremely high, which shows that the continuous pursuit of its quality, the careful maintenance of the brand, the strict requirements for products, and the importance of communication are closely related, and this personality comes from the pride and confidence of the French in their own brands. ”
"We are most familiar with Chanel, founded in 1913 is a famous brand with a history of 100 years, the most talked about is the legendary story of the founder Coco Chanel and a strong personal color, the early design has been known for the elegant luxury women's suits, which have always maintained an elegant, simple and exquisite style. ”
"Over the years, the brand is now renowned for its wide range of products, including clothing, jewellery and accessories, cosmetics, skincare, perfumes, etc., each of which is well-known, especially perfume and fashion. ”
"And some of our viewers must be familiar with the Dior brand, which is often seen on TV, and their company likes to place TV commercials on TV to increase the exposure and popularity of the brand. ”
Qu Lihua nodded, "Yes, our Chinese audience is most familiar with Dior's perfume, there is always a sexy blonde on the TV screen to endorse Dior's perfume, which is impressive, leaving the audience with a romantic, amorous, and high-quality brand image, and those girls have a sense of mystery, encouraging fashionable beauties to buy their company's perfume if they want to become a girl in advertising to increase their charm." ”
"Yes, Dior's advertising is very successful, and the reason why Dior has become a classic is not only because of its innovative and elegant design, but also because it has cultivated many excellent young designers. In St. ?? Laurent, Mark?? Bohan, Ferré, and John?? Thanks to the successive efforts of excellent designers such as Galliano, the brand of Dior is still trusted and pursued by people to this day. ”
"Since its founding, Dior has been synonymous with opulence and elegance, whether in fashion, cosmetics, leather goods, jewelry, perfumes or other products, Dior has always been at the top of the fashion scene. ”
Head Xia Yuxiang said: "I believe everyone has also heard of the brand Louis Vuitton!"
Meng Wenjie nodded, "Yes, I have heard that although this brand is not as frequent as Chanel and Diodore in China's domestic TV commercials, it is still very well-known, and they are also well-known brands on e-commerce shopping sites, with great popularity and sought after by people." ”
"Since 1854, Louis Vuitton has been a symbol of the art of modern travel with quality, creativity and craftsmanship, including handbags, travel goods, small leather goods, accessories, shoes, ready-to-wear, watches, fine jewellery and personalised tailoring. ”
"Many big stars have also come to Paris to buy bags, and bags for various purposes have also come out. ”
"So the development of these luxury brands has also promoted the prosperity of Paris, France!" said Xia Yuxiang, the head of the group.
Professor Abner said: "You female friends must be very fond of buying designer bags, and then mention Hermès, a well-known brand. ”
"Yes, we women naturally like to shop, and the famous brand Hermès is no stranger to Chinese consumers, although it is expensive, but there are still many people who can afford it. ”
"Founded in 1837 and started as a manufacturer of fine harness, Hermès has a long history of more than 180 years. ”
"With exquisite craftsmanship, has won a first-class honorary award, the French are very meticulous in doing things, will not be indiscriminate, will not be sloppy, they advocate romance, romance is the pursuit of good things, good things must pay attention to quality, with exquisite craftsmanship and a steady stream of imagination, become one of the most artistic charm of the French high-end brands in contemporary times, has a bag, silk scarf tie, male, With 17 product lines such as women's clothing and living art, Hermès bags and women's clothing are popular with fashionable women around the world, and their sales have also reached new highs. ”
Further on is the high-end business district, but also the world's most famous brand concentration of the world, and clothing stores, perfume shops, near the Arc de Triomphe section of the shop is the most, the Champs-Elysée Avenue is almost parallel to a section of the Seine, to the south of the avenue, is the Seine, two are 8-lane streets, the street undulates in between, and the end of the avenue is the Arc de Triomphe.
While following the head of Xia Yuxiang and Professor Abner, everyone listened to the two seniors explain the history of this avenue and the famous French brand, which was really enjoyable.