"Dreams?" said Jerome with a smile as he lost his mind for a moment, "If someone had asked me this question a few years ago, I would have told him that my dream was to become a brilliant banker, but you know the reality,"

Jerome shrugged his shoulders and smiled with a hint of bitterness, " If I hadn't met you, I would have to leave my current home and rent an apartment that was only big enough for me, and my son would have to move from private school to a cheaper public school, and then live a precarious life with my pampered wife, and the reality gave me a hard slap in the face, telling me that I was not an investment material, so since then, that dream has left me, and I have only one dream now, which is to give my family a stable home!"

Chen Dahe nodded, a very simple dream, just like his previous life, he is a person who is running around for life.

It's not easy, but finally someone can respond to themselves positively.

"Jerome," Chen Dahe said with a smile, "according to the dividends you get now, it is enough to maintain your family's expenses for the next few decades, so have you thought about other dreams? Or is it a goal in life, life or career." ”

"Other dreams?" Jerome said with a slight shake of his head and a smile on the corner of his mouth, "Sir, I have passed that passionate era, for people of my age now, a happy family is my pursuit, and nothing else!"

"Well, if that's your goal, that's also a good dream, the dream doesn't have to sound high-end, and the down-to-earth dream is also a good choice," Chen Dahe leaned back on the sofa and said with a chuckle, "Speaking of those computer companies, what are they like?"

"According to the different market divisions, I divide them into three categories," Jerome regained his spirits when it came to work, "high-end machines at the enterprise and institutional level, mid-range machines for business use and economical computers for home use, and according to the characteristics of the market crowd with corresponding functions, and because it is different companies and different brands, it will not affect each other's brands, so that it can basically cover all market demand." ”

"Sounds good," Chen Dahe thought for a while and said, "But different market segments have different sales channels, and if you divide them into three levels, you will inevitably have to open up three different channels, how can you solve this?"

"That's the main reason I'm coming to you today," says Jerome confidently, "I'm going to build my own sales channel!"

"If the microcomputer market is really as you said, there are very broad prospects, then all the links related to it must be worth investing," Jerome waved his hands, red light full of excitement, "no matter what industry, the sales terminal is the link with the highest right to speak, if we can build our own terminal sales store, then the future in this industry will definitely be able to win a certain right to speak!"

"Very good idea," Chen Dahe immediately agreed, no matter at any time, the right to speak in the sales terminal is very great, even in the era of e-commerce in later generations, the terminal shopping malls are still alive and well, and there is no sign of their decline.

"Tell me, what are you going to do?"

Jerome took out a document from his briefcase and handed it to him with both hands, "Sir, this is a plan made by the Ministry of Information. ”

Chen Dahe took it over and looked at it, and Jerome explained at the same time, "We plan to establish more than 300 computer stores in the United States and Europe, specializing in the sale of microcomputers, in addition to our own company brand, other major computer brands will also be connected to the sales synchronously, which will not only provide customers with more choices, but also give customers a feeling that our own brand is the same grade as HP and Apple, and enhance our brand awareness,"

"Of course, these 300 stores require a huge amount of money, so they will not be established at the same time, I suggest opening 30 stores first, including 10 in the east and west of the United States, 10 in Europe, and the investment budget for each store is about 100,000 to 150,000 US dollars, what do you think of this plan?"

Looking at Chen Dahe, who was flipping through the plan, Jerome was a little nervous, this investment plan could be said to have deviated from Chen Dahe's instructions, and he was not sure if he could get his support.

Chen Dahe finished reading the plan book at a glance, raised his head and smiled, "Very good." ”

Jerome immediately smiled on his face, and the sense of accomplishment was higher than when he received the $700,000 prize, and then a trace of gloom welled up in his heart, it seemed that in his heart, there was a banker's dream.

Perhaps, this is the key to proposing this plan by yourself, life is not enough, dreams are not dead!

"However, the courage is not big enough," Chen Dahe returned the plan to him, and said with a smile, "I put forward two points, first, increase the number of stores to 1,000, and gradually open without financial pressure, compared to the scale of 300 stores, it is just to extend the time period of site selection, in addition to the United States and Europe, plus Asia." ”

"Asia?" Jerome was surprised, "do other Asian countries besides Japan also use computers?"

Seeing Chen Dahe's face suddenly straightened, he suddenly thought that his boss was from China, wouldn't it be a slap in the face of the boss? !

Hurriedly remedied, "I mean, will the market over there be too small to support the sales of one store?"

After saying that, Jerome himself felt that he had said something stupid, and this explanation was better than not explaining.

Chen Dahe smiled bitterly and waved his hand, "Okay, you can do it yourself in Europe and the United States, but in Asia, you will have to put a hundred stores, and the location of the store is also up to you, and the second, in addition to selling computers, the store can also sell electronic products such as office equipment and video games, that is to say, the positioning of this store in the two modules of business office and home entertainment, understand?"

This time, Jerome didn't dare to say anything even if he had any questions, and immediately nodded, "Understood." ”

"By the way, there is another point," Chen Dahe suddenly thought of the computer advertisement that he could see every time he watched the Global Times in high school in his previous life, and said to Jerome, "Jerome, the company that is positioned as an affordable home computer, in addition to selling in stores, has opened a direct sales channel." ”

"Direct sales?" Jerome blinked, "What do you mean?"

"Literally," Chen Dahe said, "in the United States, find those large-scale newspapers, buy genuine pages and advertise them, and they do it all year round, and write a sales phone number in the advertisement, and indicate that it only takes one phone call to deliver the computer ordered by the customer to the door and install it, understand?"

"Is there a location limit?" Jerome asked, stunned, "I mean, even if it's a very remote place, it's delivered?"

"Send!" Chen Dahe said categorically, "As long as it is within this country, it can be delivered!"

"But can you make money like that?" Jerome thought ridiculous, "maybe the profit of a computer is not enough to cover the delivery fee." ”

"I can't rule out this possibility," Chen Dahe said with a smile, "but it can be solved in two ways, one is to subsidize profits through short-distance delivery, and the other is to reduce logistics costs, for example, our stores,"

Chen Dahe pointed to the plan in his hand, "Give the delivery task to the specialty store in the corresponding area, they can deliver it by the way when they deliver other products, so that the distribution cost can be reduced, so the cost of doing so is not as high as imagined, and on the contrary,"

"I know, after eliminating the channel link, the producer's profit will be higher," at this time, Jerome also figured out the key, "Higher profit margins are enough to subsidize the cost of distribution, and even if there is a surplus, we will also earn more!"

Chen Dahe snapped his fingers and smiled slightly, "That's what it means." ”