"Boss, there's new news from Ford. ”

In Zhang Fan's hotel, the assistant walked in and said.

"What's the news?"

Zhang Fan asked curiously.

"Ford wanted to work with us. And say if we want to. They were willing to sell two of their brands to us......"

The assistant's words made Zhang Fan laugh.

"Aston Martin and Mazda?"

Zhang Fan asked rhetorically, and the assistant nodded and laughed.

"Finally, I couldn't help it. I thought it would take a lot of effort, but I didn't expect people to care about these brands at all. A century-old giant, confident in his own brand. ”

Zhang Fan couldn't help but sigh that the purpose of Tesla in coming to the United States this time was to acquire several brands.

Zhang Fan, the specific situation of the American auto giants, they have already investigated clearly. The brands to be acquired are all currently losing money.

For the Big Three, these brands are a liability. But for Teslai, these brands are a big addition.

Although Tesla is strong, it lacks brand heritage. That's why Tesla wants to expand its system by acquiring some well-known brands.

The red flag was shoehorned into Tesla. But now Hongqi's sales in China speak for itself. In the past year, Hongqi has become the sales king of all brands in China.

Such an identity is fully worthy of the identity of the Red Flag, and it has also been resurrected to the Red Flag and become a national brand in China.

Now Hongqi has come to the United States again, opening up the first step for Hongqi brand to open up the market.

The red flag was resurrected in Tesla's hands, and so was Maserati. Complete the product replacement as quickly as possible.

Although it is a shell car, where is the quality and performance quality control of the car? Maserati already has a full range of products.

The sales of the product are soaring like a rocket. Especially in the Chinese market, Maserati, which was beaten by Porsche before, is now beating Porsche in turn.

This situation made Porsche a depressed and dead heart. But there is nothing that can be done, and in terms of new energy, Porsche's progress is not fast.

Besides, Porsche is fully imported, and the price is not dominant. The cost of maintaining fuel vehicles is high, and the price of fuel in China is now a very high price.

The price of ordinary No. 92 gasoline is almost more than nine yuan. Porsche, on the other hand, is expensive, usually 95 or higher 98 gasoline.

The price-performance ratio cannot be compared to that of Maserati, which is now produced on Tesla's production lines. Direct domestic production has led to a direct price reduction a lot, and the cost performance in Huaxia has been greatly improved.

At the same time, there are many choices of all models, not only sedans, SUVs, but also hard-core off-road vehicles. One advantage after another has revived Maserati across the board, not only in China, but also in other markets around the world.

When it comes to loss-making brands, Tesla has a lot of experience. And he has his own trick, although this trick seems a little shameless, but it's very practical.

The cost of shell replacement is too low, but the effect is very good. Now Tesla's purpose is clear.

It's to get more brands and change these brands. Then let more consumers know about Tesla's awesomeness.

For example, in Europe and the United States, Tesla's reputation is not good, and Maserati is always good. Red flags can't work, can Mazda do it?

Tesla's off-road vehicles are not very famous, Hummers can always be. If you're afraid that the supercar doesn't have a foundation, then Aston Martin can always do it.

Anyway, for Tesla, it's just a car. After you use these cars and understand electric vehicles, you will naturally slowly recognize Tesla.

Because Tesla is the mother of these electric models, all cars are shelled with Tesla. The technology is also used by Tesla first, and other brands are used later.

In this way, unconsciously, Tesla's brand effect has been enhanced. As for whether it will lose money by buying a brand, Tesla also has its own assessment.

According to the assessment, the probability of losing money is almost zero. Because after the purchase of the brand, the R&D cost of the new brand toad chip replacement is almost zero.

They are all traditional fuel brands, and now they are directly replaced with pure electric vehicles, without technology at all, just change the shell.

The olive branch thrown by Ford, Tesla took it directly. The news also made Ford very excited, and for Ford, the two brands are a burden.

Aston Martin has been losing money for many years and has dismal sales. Mazda used to be profitable, but it has been in the red for the past two years.

Aston Martin Ford is wholly owned, while at Mazda, Ford is the largest shareholder. It holds 33% of Mazda's shares.

"Notify the acquisition department to make every effort to acquire Mazda's shares. At the same time, they asked GM and Ford to help buy shares in Mazda. The goal is to be wholly owned, and at least 51% of the shares must be owned. ”

Zhang Fan explained directly. Now that Ford is willing to sell these two brands, Tesla is naturally willing to follow.

Negotiations with GM are continuing, and negotiations with Ford are also going on in secret. And Chrysler, another American auto giant, is not idle.

Compared to GM and Ford, Chrysler's life was even more miserable. Before Tesla rose, Chrysler was already in the red.

The losses in these two years have been even greater. Just last year, the giant went bankrupt and reorganized again. It used to be allied with Fiat, but now Fiat is not allied with him either.

Chrysler's biggest creditors are now the U.S. government and the American Guild. So now Chrysler's days are even harder.

The U.S. government and the American Guild are also gnashing their teeth angrily at this mess.

It is in the red every year, and the entire company is in debt of $37 billion. It's a mess, but it's a mess that the U.S. government has to take care of.

Because behind Chrysler are 150,000 employees. If Chrysler were to be finished, the 150,000 employees would have to be laid off.

The implications for the U.S. government are enormous. Such a thing will directly affect the public opinion of the ruling party and the general election.

Next year is the election, but the United States is a mess right now. There are some things that must also be addressed, especially the growing problem of unemployment.

For Chrysler, Zhang Fan also fell into a discussion. Because the conditions given by Chrysler's side are too scary.

Compared with the acquisition of one brand, Chrysler threw out the olive branch this time for the entire automobile group.

Chrysler Automotive Group, America's Big Three, is now throwing it straight over. This caused Zhang Fan's team to fall into a huge discussion, after all, this matter is too serious, and the funds involved are too large, and they must have a careful discussion.