"There were two reasons why I gave up on Japanese game companies in the first place. On the one hand, I guess that the Japanese stock market will crash and take advantage of the opportunity to recoup funds, but on the other hand, and most importantly, I don't look at traditional games anymore. ”

"With the development of computers and the Internet, the game with the most players and the most profitable game in the future must be computer games. Players from all over the world can communicate and interact through the Internet, and RPG games are a little interesting. ”

"But it's too early to say that, let's talk about Blizzard right now. At present, these games developed by your company have good playability, and now the question is, how can you improve the company's influence and increase the company's profitability, I don't know if you have thought about it?"

How to improve the company's influence, how to increase profits? Zheng Peng didn't understand what Zheng Yan meant.

In Zheng Peng's cognition, developing better games and then selling them to more people is a way to increase profits, and the company's influence will naturally be enhanced. But it is obvious that Zheng Yan does not mean this.

Zheng Yan knew that some of his ideas, needless to say Zheng Peng, may not be understood by most people, so he no longer sold Guanzi, "The development of game companies, in addition to developing good games, should also provide players with a comfortable game platform and develop more players." ”

"Before that, games were just a pastime for entertainment, so people only focused on the playability of games, but ignored a lot of things. One of the most important reasons why the GB machine developed by me sold so well was that it could be played online. ”

"Have you ever thought that your company's Warcraft series is more confrontational than the games on the GB machine? If you develop a platform where everyone can play online, the number of players will increase considerably. ”

"Just imagine, repeatedly engaging in man-machine battles, constantly facing the same offensive mode, is a time when everyone is bored. However, different players will use different strategies to fight against each other, and this is the most attractive part of real-time strategy games. ”

"In addition to that, you can also use this platform to bring your users together. If there is a new game on the market in the future, it will be promoted on the platform in advance, which can also save a lot of trouble. ”

Hearing Zheng Yan's explanation, Zheng Peng's eyes lit up. For game software, the attitude of all companies is basically the same, selling one set is a set, and gamers are also buying back to play their own, and there is no large-scale online battle platform yet.

"I'm going to go to the company right now and arrange for the development of the game platform. ”

Zheng Peng was not the kind of rigid person who was originally not the kind of person, but after Zheng Yan's little push, he immediately figured out the joints. The benefits that Zheng Yan said are just examples, not all, and because of this, Zheng Peng can't wait for a moment.

"Why are you in a hurry, I haven't finished saying this yet. The development of a game platform is not something that can be completed in a day or two, and you don't have to wait a while. ”

Zheng Yan was very satisfied with Zheng Peng's reaction just now, but Zheng Yan wanted to say more than that, "In the final analysis, the game platform is just a tool, a tool to increase the interest of the game, and a platform alone cannot solve the fundamental problem." ”

"You also have to find ways to increase the buzz of your company, and it's better to create some opportunities to be exposed in the media. Just like a movie star, no matter what your acting skills are, as long as you appear in public more times, everyone thinks you are a star. ”

"Of course, I don't mean to let you lower your expectations for games, and the quality of games is the foundation of the company at all times. I'm just asking you to think of a way to get Blizzard and its products to the masses so that more people know about them. ”

This time, Zheng Peng understood and asked with some uncertainty: "Why don't we find a star to endorse the company's products?"

Zheng Yan nodded, and when Zheng Peng thought that Zheng Yan agreed with his method, Zheng Yan said: "It's a way, but it's too stupid." ”

Zheng Yan ignored Zheng Peng, who was embarrassed, and continued: "Let's calculate an account, if we invite a big-name star, with the economic strength of Blizzard, we can't afford to invite it; ”

"In addition, after finding someone to endorse and shoot an endorsement advertisement, you also need to find media placement, which is another expense. If this is calculated, Blizzard is completely working for someone else, and there is no need to continue to exist. ”

"When I say increasing exposure, it's not that you go to the media, but that the media take the initiative to find you. At all times, the media likes to report on something that will interest others, and if it hasn't happened, that's even better, and that's what I mean. ”

"I'm afraid this is not easy, right?" Zheng Peng said with some uncertainty: "Nowadays, Blizzard is only a small company, needless to say that some large media, even local media magazines, will not be willing to publish our news, unless we are willing to spend money." ”

The owner of the media and magazine, in the final analysis, is still a businessman, and it is the nature of businessmen to pursue profits, so Zheng Peng's statement is not wrong. However, since Zheng Yan spoke, he naturally thought of a way long ago.

"Of course the money has to be spent, but not on the media, but elsewhere. Next, you write on Blizzard's official website, and on every Discs of Warcraft games you sell, that in half a year, Blizzard will host a global esports tournament. ”

"As for the purpose of the competition, it is said that Blizzard will give back to the majority of players, and provide players with an opportunity to communicate, and then give 100,000 US dollars as a reward for the competition. It should also be noted that this kind of competition is held every year, and the prize money will increase. ”

Although this news is not very exciting, there must be a lot of interested media. And in this way, there will definitely be many people who try to play Warcraft out of curiosity, which invisibly increases the number of customers. ”

Although 100,000 US dollars is a lot, it is completely affordable for the current Blizzard. After Zheng Yan finished speaking, Zheng Peng really couldn't sit still now, and went directly to the company.

Although Zheng Yan still had many ideas in his heart, Rome was not built in a day, and Zheng Yan didn't want to instill his ideas into Zheng Peng at one time, so he left.