In the end, it was decided that Salvatore Ferragamo, the brand ambassador, had a two-year contract. ”

The final choice is to focus on LV and Salvatore Ferragamo, Dior is very sorry, who made you too much of an ambassador and that best friend, it is really not interesting.

The advantage of LV is that the brand recognition is high, Chinese rarely do not know the donkey brand, for many outside women, celebrity men, LV is even a common currency, play a circle of a bag like this. And Salvatore Ferragamo also has its own advantages, first of all, there is no spokesperson in Asia, Ji Ming is the first, and secondly, this brand has elegant genes in its bone marrow, and it still has a good reputation in the luxury circle, and it entered the mainland market in 94 years by the first wave of east wind, which can be said to be low-key and historical, and it is not the kind that China has come in to make money after getting rich in the past two years.

Moreover, the conditions that the two sides can give are not the same.

Product line, series?

Endorsement area?

Last but not least, brand fit.

Ji Ming has come to this height, and he chooses to endorse brands and strives for perfection, of course, it is not simply for money - the price of luxury brands is never high, the highest is FMCG, cosmetics, etc., basically all endorsement fee records are in brands such as Nike Adi, HM, and Nivea.

The brokerage team must consider that this brand is value-added for Ji Ming, it is a fit, and it complements each other, in addition to avoiding various risks, who knows if any of these foreign brands will suddenly go crazy and suddenly get along with the Chinese, then there is only a split - this must also be agreed in the contract, once the other party is involved in such a problem, how to stop the cooperation without responsibility.

"It's set pretty quickly. ”

Leaving this matter to the team, Ji Ming himself didn't care too much, and nodded when he heard that it was settled, not to mention that there was a koi wish - this wish was contributed by Brother Chen. When he came back from New York Fashion Week before, he met Brother Chen once, and the other party came to praise him like a fortune boy, and made a wish, hoping that his people could be a good man and win a bullish endorsement, so he washed his hands in a golden basin and died without regrets.

Maybe Koi acquiesced that Ji Ming was his own person, so the wish was successful.

Since then, Ji Ming has given full control, he is already working hard, and the specific operation will be handed over to Yang Ruyi, oh no, let it be handed over to Koi.

"The main thing is that they are in a hurry. ”

"Huh?" Ji Ming raised his head and blinked: "Oh, Cannes is it?"

Isn't this the opportunity to be shortlisted in Cannes? Who knows how many thorns the koi has in its body?

Yang Ruyi smiled and nodded.

Ji Ming is about to go to Cannes to walk the red carpet, even for a hot search frequent visitor like Ji Ming, it is definitely a huge exposure, Li Ning will definitely not be able to bear this exposure, they have no formal wear line, and the red carpet must be dressed in formal wear, so for labels that are interested in competing for Ji Ming, being late is tantamount to giving up a God-given opportunity in vain.

Time is running out.

Settled, signed the contract, press conference, such a series of actions take time to prepare, Ji Ming is going to attend the opening ceremony on the 9th, which is very tight.

"Looks like you're giving good terms?"

"Anyway, it's going well. ”

"Haha, that's good. ”

After the two sides reached an agreement, the progress began to soar, entering May, the first Saturday, Salvatore Ferragamo officially announced:

"Salvatore Ferragamo cordially invited Mr. Ji Ming to be the brand ambassador, and the cooperation is based on the definition of fashion and elegance between the two parties, and there is a high degree of compatibility......"

This stone smashed in, which shocked the fashion endorsement circles, which have been quite calm recently.

There is no news at all, it is said that Ji Ming is in contact with the world's top luxury brands, everyone has looked around in the six blue bloods, and has not found any clues, the biggest possibility is LV and Dior, Ji Ming has often worn the clothes of the two recently-but who would have thought that this jump would jump to Salvatore Ferragamo.

Fashion blogger Goboy thinks it's quite amazing.

"Salvatore Ferragamo is an Italian luxury brand known for its luxury shoes, especially for women's shoes, but they also have a very wide range of products, both for men and women. Salvatore Ferragamo has previously customized shoes for Zhang Yinghou and Liang Yingdi, but has not hired a brand spokesperson in China - if there is no accident, this brand spokesperson should be a full line, and some actresses have been invited to serve as the spokesperson for their women's perfume line.

So this time, the Fei family found a man to be the brand spokesperson, which has to be said to be very surprising, and it also shows that their recognition of Ji Ming is still quite high. The core brand temperament of the Fei family is elegance, the elegance in the bones, the elegant fashion, the fashion elegance, are the eternal theme of the Fei family designers.

Ji Ming, as the top star who has attracted the most attention in China, has been quite affirmed for his fashion taste, and he has previously worn many luxury men's clothes, all of which have been extraordinary. Everyone was also curious about which one would be able to take it under their command in the end, but they didn't expect it to be Salvatore Ferragamo. But when we look back and think about it, we find that there are indeed a lot of fits and commonalities between the two, low-key, elegant, fashionable, and forced.

However, there is still a little doubt, that is, whether the first one is confirmed to be the full-brand spokesperson of the whole line? The second is the mainland region, or the Greater China region? If it is the full-brand spokesperson of Salvatore Ferragamo in Greater China, then this should be the top 5 luxury jewelry fashion resources that Chinese celebrities have gotten. ”

"Gogo, I've already asked, it's a full brand, and the editor also said mischievously, including the women's product line. ”

- "Hahaha, that's awesome. What about the area?"

Region?

When Ji Ming's studio officially announced, it was clear at a glance, obviously the Chinese better understood what the Chinese wanted to see - after this official announcement was officially forwarded by Salvatore Ferragamo, this scene also happened on Twitter outside.

Mr. Ji Ming will serve as the global brand ambassador of Italian luxury brand Ferragamo, and will work with brand designer Paolo Savelli to produce the brand's autumn and winter campaign. ”

The same official retweet is Harper's Bazaar magazine.

"Ji Ming will wear Salvatore Ferragamo's Spring/Summer Milan runway collection on the cover of Harper's Bazaar September issue, are you looking forward to it?"

Exploded!

The fashion circle exploded.

Fashion blogger goboy almost reposted his original Weibo in the posture of sending a blockbuster news from a news agency:

As one of the world's top 10 luxury brands, Salvatore Ferragamo has invited a Chinese star to be its global spokesperson for the first time, and there is no doubt that Ji Ming will appear in their next Milan spring and summer runway - generally speaking, Salvatore Ferragamo attracts the most attention for its shoe shows, which usually consist of female models, and it is not known whether Ji Ming is likely to take the stage finale, or watch the show as the brand spokesperson. ”

Blogger "fashionmodel": "It's really a blockbuster, it's a blockbuster, it's worthy of Ji Ming." The compulsion of this endorsement is so high, about recently only Fanfan's Burberry can be compared, in fact, if you count it forward, you can't count anything, especially many endorsements are unclear, whether it is the whole system or a single lineage, whether it is Greater China or the world, there is no consensus, there is no conclusion. ”

"It's not comparable to Burberry, right? ”

- "Please take a look at it, Ferragamo is one of the top ten fashion brands, Burberry, maybe she is beautiful on the sidelines, speaking of which, apart from the plaid, what else is there to this brand?"

Seeing a Huashan sword in the fashion field, the peak battle of top fashion idols is coming, and everyone will wait and see.

Both sides ceased their troops and deleted their own comments.

The reason is very simple, the management of both sides and the powder head quickly intervened.

Why is the luxury endorsement bull beep? Because it is forced to be high.

And then for who is higher on both sides, there is a life-and-death battle on Weibo, and it is dark and dark, so what about the forced grid? Is there still a forced grid? Isn't it all gone?

This is not just a matter of image, the endorsement is directly affected, and if the contract expires, the endorsement will be lost - how can fans who treat idols as sons, husbands, and gods allow themselves to do such stupid things and let idols pay?

So just persuade and stop.

Each is beautiful.

As for the connotation of the vest on the various platforms in the back, I don't care.

Of course, fans don't participate, just to keep the topic from implicating celebrities, not to stop the development of the topic - everyone is curious. Fanfan's Burberry should be the most uncontroversial top fashion resource in recent years, and this is a top fashion ikon in itself, and before Ji Ming, there are almost no challengers.

As a result, there was thunder on the ground, and Ji Ming took Salvatore Ferragamo in one fell swoop.

Can it not be compared?

It's nothing compared to what comes and goes.

"Salvatore Ferragamo started as a women's leather shoe, and Burberry started as a raincoat and umbrella, the former's shoes are dreamy, and the latter's plaid is also a classic among the classics. One is a model of Italian craftsmanship, and the other is the blood of the British royal family, and it is difficult to distinguish one from the top to the bottom. In fact, there is no need to score, it is a good thing to see more and more Chinese stars being recognized by top luxury brands, on the one hand, our country is stronger, and on the other hand, it also shows that our young people are stronger from generation to generation, which is a good thing. ”

"It's good that Fan Fan is a little earlier, Ji Ming can be regarded as a rising star. ”

- "Hehe, if you want to say that, I will inevitably mention it, the reason why Ji Ming's endorsement is so good is because he is a Chinese star." As for foreign ones, what Canada, the United Kingdom, that doesn't seem to be too unusual. ”

- "This dear of Ji Ming's family, you are replying to our black fans." Fanfan fans are very willing to see Ji Ming have such good fashion achievements. ”

- "Oh, I'm sorry, in fact, I don't want to mention any nationality, we are all Chinese, and foreigners look at us similarly." ”

- "Play is play yes." ”

The only one who can make the top stream extinguish the flame is the top stream.

In addition to these fashion circle disturbances, in Ji Ming's own fandom, there is only joy left - what kind of star are we chasing, why are we so worry-free, there are waves of honors lying down.

The work of the absolute leading actor was shortlisted for the main competition in Cannes, and before the afterglow faded, there was a top luxury global brand spokesperson - they themselves were going to be empty-hearted.

This heart is weak, and it is inevitable that something must be done.

For example, buy, buy, buy, and post orders!

There are tens of thousands of lists, and many of them have been swiped out on Weibo - for a while, the conclusion that Ji Ming's fans are trenches is deeply rooted in the hearts of the people.

In fact, there is an advantage to endorsing luxury goods, most people can't afford it, and they can't save it by saving living expenses, so it won't let ordinary fans break the bank. As for those rich fans, what is not to buy?

Only then did everyone find out that Salvatore Ferragamo is a chicken thief, most of Ji Ming's fans are girls, and then their family's most famous is women's shoes - a perfect match.

The Ferragamo executives, who made an exception for all the brands around the world, saw the various responses, as well as the immediate effect of sales in the short term, and finally decided that this decision was the right one.

……

Yang Ruyi was explaining to his colleagues.

"How did you take it down? Sister Yang, you are a real person who doesn't show your face. ”

"It's amazing, isn't it? Pass us half a hand, rest assured, we don't expect to be so exaggerated, just get two good endorsements, and we'll be satisfied." ”

"Sister Yang~~, Sister Ruyi~~ Please, tell me. ”

Yang Ruyi, who won half of the lie, actually has nothing to say: "I've been talking, just when Cannes came again, the other party relented, and I didn't actually do anything, hehehe." ”

This is really, the wicked are worth a wave.

It's a pity that Yang Ruyi doesn't have any tattoos like evil dragons on his body, so he doesn't have any fart.

Everyone thinks about it and finds that Yang Ruyi is not wrong, although she is a lot capable, but this level of endorsement does not seem to be something she can do, let alone her, even Zhou Xiyan does not have this ability - in fact, these domestic agents, except for those who have already won, do not see that there are still people who have this ability.

"That's good. ”

"Ruyi, you're okay now, take our family Xiaochen, right?"

This is Wang Xiaochen's agent, in fact, he is not a big person, and he would not have put Yang Ruyi in his eyes before-of course, this does not mean that she has no one in her eyes, is not on the same level, is not looking down on her, but is too short to see.

"Yo, Sister Zhong, don't say that. ”

"Okay, don't be around, anyway, if you have a chance, remember to take care of it, it's all a family. After Sister Zhong helped her break the siege, she also left a tail, whether it is useful or not, depending on the person and the opportunity.

"Got it. ”

Outside, Yang Ruyi breathed a sigh of relief, and inside the office, Ji Ming was still relatively relaxed.

"Brother Chen, you called just to say, 'You, you, you-'?"

"You...... I, I, I-"

"Haha. ”

"Oh I'm really, you actually won such a big endorsement from Salvatore Ferragamo? I expressed my hope in front of you that day, and you did it so inappropriately? I don't even know what to say, when I saw the news, my whole body was about to explode. ”

Ji Ming changed his phone to the side, and the voice was too loud.

"It's not that easy. ”

“…… Alas," Brother Chen sighed: "Forget it, it's not interesting to worry about this with you, it was the same at New York Fashion Week, and you were on it when I sent you over, I didn't expect it at all, maybe this is fate." Alright, I won't bother you, for nothing. ”

"For nothing, haha. ”

Ji Ming shook his head and hung up the phone, he may have been a person who had worked with him in the early years, although he and Brother Chen did not have many WeChat calls, they could still chat.

Especially this wish, he still made it.

"Dreams come true! Wish Mission: Elegance is a temperament, but also an attitude, please consume 50 merit points to experience an elegant life"

Huh?

Whose graceful life?

The thoughts in Ji Ming's mind drifted and floated, and he thought of a pianist, a female pianist who would continue to pursue Bach in the most difficult years, that should be elegant. He also thought of a peer - Audrey Hepburn, synonymous with elegance, an angelic woman.

Hey, how can they all be women, and they won't experience it and become um~~.

Fearful.

Ji Ming, who hasn't done good things for a long time, still has 75 merit points - if it weren't for the fact that after completing the wish task of Chu Qing's apprentice Lu Siqing, he had an extra 50 merit points, it would not be enough. It seems that it is still necessary to do good deeds once in a while to satisfy the wishes of others.

"What's wrong, it's like a big battle, sweaty" Ji Ming looked at Yang Ruyi who came in.

"Ask me how to get such an endorsement. ”

"And what did you say?"

Ji Ming was quite curious.

"It's like someone asks you how you write such a good paper. ”

"......" Ji Ming looked at the paper on the table, which was only half a page, even if he wrote it by hand, it didn't inspire anything, he nodded, and understood Yang Ruyi's feeling - he could only wait for the world to fall, and it felt, of course, it was the feeling of pie in the world.

Yang Ruyi's work has now turned to preparing for the trip to Cannes, in fact, in Ji Ming's opinion, it is not so serious, just a closing ceremony and an opening ceremony, and probably a red carpet of one or two movies, and the filming of other fashion media, substitute classes, etc. have declined, fashion week is one thing, film festival is another, Ji Ming is unwilling to mix it up. Including Salvatore Ferragamo, he did not approve of the other party's itinerary at the film festival.

In addition, he really wants to see "Thief Family", Hirokazu Kore-eda is a very temperamental director, because his lens language is very humanistic, and Cannes has favored this island director many times, of course, for a reason. But it's not so strong, after all, it's all the story of an island country, and it's inevitable that there will be some cultural isolation, and more importantly, it's curiosity about the technical fields of director, script, narrative, and lens.

However, when I was chatting with "God of Medicine" before, Wang Chuanjun was very obsessed with this director.

"If you want to continue writing your paper, there are a few notebooks in the locker over there, you can take them out and take a look. ”

"Oh?"

Ji Ming took out a piece of paper from it, there were three scripts, the top one, with a special literary name "Dance, Elephant" - it was actually a comedy.

"You think I should take on comedy?"

“…… Do you pick the type?"

As long as it's a good book and a good role, don't you know how to play it?

Ji Ming blinked, and suddenly forgot that he was a very great and professional actor: "That's not either, okay, let me take a look first, Beijing Culture, Mr. Song's book." emm Dance Instructor, Yo, 38 years old?"

It's kind of interesting.