"Now I heard that the more advanced gameplay is called reverse incubation IP, and one of the reasons why original scripts are more difficult to sell than IP is that IP has data and fans, while original scripts have no fans. But in fact, the conversion rate of IP is very low, and many times spend 2 million to buy an IP copyright, and you have to spend another 2 million for the screenwriter to change it. ”

As a result, they came up with a new way to package the script, and if the original script was of good quality, the writing agency would work with the publisher to find a writer for the script to write the book, and carry out a bestseller-like packaging operation. ”

"The packaging of script + IP copyright + fan data, and even supporting services such as market analysts, script doctors, planning, etc., this kind of full-case service can not only make the original script sell better, but also allow the agency and screenwriter to gain more profit sharing. ”

"In the past, screenwriters could only be commissioned to create, and the works belonged to film and television companies, and only the right of authorship belonged to the screenwriter. Now commissioned creation is slowly becoming a copyright transfer, just like the current IP, the screenwriter is the authorized Party A, which is becoming more and more awesome!"

"Of course, pie will not fall from the sky, because of the complex operation of the script agent, the commission ratio is higher, there is a guaranteed model, and there is also a three-seven or four-six sharing model, and the maximum may be divided into 50%. ”

Bu Fan nodded, professional is worth this price, I didn't expect the market to be subdivided to such a point?

"Some time ago, I went to a certain conference, and used big data to analyze that more than 70% of online dramas have more than two screenwriters' signatures, and the average number of signatures is 3.3. And 47.5% of the TV drama screenwriting team is collectively created, and 20% of the large project team still has the position of chief screenwriter?"

"Especially online dramas, the traffic growth is very fast, a few years ago 1 billion was a threshold, and it is not a particularly unusual thing to break 10 billion this year, what is the claim to enter the online student 3.0?"

"With the continuous surge in the number of single broadcasts, the number of online dramas is shrinking, and the comprehensive quality has the strength to compete with TV stations. The demand for big IPs and big stars has been weakened, the state of focus is particularly obvious, and the most important competition has become originality. ”

"The deputy director of Penguin Entertainment even said that with the volume of at least 300 online dramas every year, the hunger for screenwriters in the entire market is even more serious than that of stars!"

This is true, after all, good actors can be found with a little effort, but good scripts are hard to find with lanterns!

Especially for celebrities, money is no longer the first criterion for taking on dramas.

If you really want to meet a good script, some even lower their salaries, or star in zero pay.

When Mr. Cheng encountered the disaster scene of the small steel cannon, he called directly and did not need money to act.

A few days ago, Liu Tianwang also publicly said that although he is expensive, he can talk about anything when he meets a good book, and he can even bring money into the group!

People have just begun to seek wealth in this life, and when they have no worries about food and clothing, they must want to live for a hundred years.

Especially artists, whether it is piano, chess, calligraphy and painting, or the ugliness of life, who doesn't want to leave something after a hundred years?

This is also the reason why big IPs like to use small traffic and fresh meat, and niche themes can attract old drama bones.

There is no right or wrong,

Only suitable is not suitable.

Even when chasing dramas, I often see barrages sending blades to screenwriters, which shows that the audience's attention to the screenwriter group has become higher, but they are always poor back-breakers.

Hu Zhonghua doesn't want to watch Kuaiben Five, but he does belong to the young Zhuang faction among directors, and he is very curious about data and new things, and explained from the perspective of a director: "I have really seen examples of replacing screenwriters with so-called AI, and I actually found that robots may indeed replace the work of some screenwriters!"

"The job has gone nowhere, there must be a sense of innovation, especially people from all walks of life may change careers to become screenwriters, it is very important to find their own positioning, to have the type of writing they are good at, and to find their own focus space. ”

"From the public to the circle, TV stations are like big hotels, online video platforms are like takeaway apps, online drama audiences are no longer confused, they know what they want to watch, and they will take the initiative to search, on-demand, and catch up. ”

"Back then, "Golden Branches Desire" and "The Legend of Zhen Huan" were both palace fighting dramas, but the latter had an obvious protagonist, and the audience was more likely to have a sense of substitution. Once the audience has a sense of substitution, they will love the house and Wu, and sometimes ignore some small bugs. ”

"It can only be said that the current audience has never seen anything? It is always scarcity that can attract people, in the past, when there was insufficient information, legendary stories were high-value scarcity, but now there is an excess of information, and insightful values have become scarce goods. ”

"I know a friend who finished the last two episodes of the screenwriter's play, and netizens asked to take these two episodes off the shelves and apologize to them!"

"Everyone is dissatisfied with the plot and will only find a screenwriter, and he sent him 3,000 messages a day, and even a pregnant woman said that she was very unhappy after watching the last two episodes, and she was afraid that she would give birth prematurely?"

"Good guy, the finale was disbanded at that time, and the director was on vacation, so he could only contact the director quickly, let the post-production team come back to work overtime, and take the two episodes off the shelves and re-edit them, and finally changed them to the ending that netizens were looking forward to. ”

Bu Fan laughed, according to his own understanding, the screenwriter must not work backwards from the market trend to create, don't think that the market is hot, write anything, and in the end he will definitely die miserably.

Just write about the topics you are interested in, and only those who like it and are particularly professional can write well. Especially the professional dramas that are becoming more and more popular, it depends on whether you are a professional, whether you really have something to say, and it is different from what others say.

Who doesn't want to have fun and learn something at the same time?

It can be used at least when drinking and bragging.

Hu Zhonghua said seriously: "I think the hot is the unpopular, and the unpopular is the popular." The expectations of the suspense reasoning market are still very high, and science fiction is gradually heating up in China, and the difficulty is that there are few good works and need to be deeply explored. ”

Suddenly looked at Bu Fan, showed a meaningful expression, and said tentatively: "Do you have any ideas?"

Bu Fan was stunned for a moment, and asked rhetorically, "What do you mean?"

Wang Tian didn't answer, and asked, "How much is the liquidated damages for your contract with the company?"

"Fifty million. Bu Fan seemed to understand something, and said in a low voice: "You mean to do it alone?"

Wang Tian waved his hand and said easily: "What's the secret, who is not the boss of the big star now?

"Besides, 50 million may be an astronomical amount for you before, but with your current net worth, it's not easy to break your muscles and bones..."

"A high-quality stock like you, as long as you release the news and want to change land, I don't know how many people come to you with money to sign a contract..."

Bu Fan frowned, understanding that Hu Zhonghua was also kind, after all, he could make decisions about many things as a boss, whether it was profit or space.

"This matter is not in a hurry, Mr. Qi is good to me!"

Bu Fan was silent for a moment, and said solemnly: "To be a man is to speak of conscience, without your help back then, I wouldn't be able to go where I am today." ”

Hu Zhonghua waved his hand and said indifferently: "Let's be brothers, I'm just reminding you." ”

"Besides, you're only twenty-six now, and you have time to accumulate and accumulate. ”

"Your current status, just develop slowly and steadily, and remember my brother when the time comes. ”

"Hahaha...."

Looking at Bu Fan, I never dreamed that the little dragon set I knew casually back then had actually become a hot quasi-first-line star?

I can still clearly remember the scenes on the set back then...

has lived for more than 40 years, and the most fortunate thing is to know Bu Fan, if there is no him, a TV series director who hits the street wants to realize his dream of being a film director, it's just...

It's hard to climb to the sky!

Now the most expensive movie is the first salary to invite big stars or small traffic fresh meat, then special effects and big scenes, and finally the overwhelming publicity offensive.

If you want to get ahead of the niche theme, you can only go off the rails, and the script must be very awesome in order to win the favor of tap water.

Actors don't dare to think about stars at all, and even Qu Zheng filmed "I Am Not the God of Medicine" with little-known young actors, relying on his acting skills to attract the audience.

Every year, there is no shortage of successful cases of small cost popularity, each with its own merits, but there is only one core competitiveness:

Pretty!

Especially in horror and suspense films, if you can grasp the inner rhythm of the audience, even if you only have a coffin, you can shoot thrilling and shocking scenes.

For example, to be buried alive.

The reason why Hu Zhonghua chose Bu Fan is that after forty years, he finally waited for an opportunity to meet a good script, coupled with Bu Fan's anti-heaven acting skills, as long as it is successfully completed, even if it is a small cost, there is a chance for serfs to turn over and become masters!

......