Chapter 703: Giving Advice (I)
"Pros and cons?" Yang Xiaotian asked carefully, "What kind of statement is this?"
"The downside is obvious, so many critics are unanimous about our films, which has a great negative impact on our films, making the audience have very low expectations for our films, or not at all. Ni Ruorong said with a smile, "But there are pros and cons to everything, and film critics have also increased the popularity of our films, which is an effect that we can't achieve with a lot of money." Audiences who didn't know about our "Wolf Warrior 2" before will also know our movies because of the overwhelming trend of black "Wolf Warrior 2". The other party's deliberate smear is equivalent to giving us a well-effected response advertisement!"
Ni Ruorong is not wrong about this, He Baijie's role as the heroine of "Wolf Warrior 2" has not been officially announced, and powerful actors such as Wu Jing naturally do not have the terrifying traffic like Chicken You Are Too Beautiful, and "Wolf Warrior 2" has never been popular.
However, after these film critics hacked a wave, they brought a heat to "Wolf Warrior 2", which is a bit like Qin Hui - if no one scolds Qin Hui, Qin Hui is an ordinary official in the Song Dynasty, and no one will care, but Qin Hui has been scolded for a long time, and this person has become a household name. If it can't be remembered for a hundred years, it will be remembered for 10,000 years, which is better than being forgotten by namelessness.
"The fame that film critics bring is notorious, and that's not necessarily a good thing. Wu Jing said depressedly. Although this movie was invested by Yang Xiaotian, it is Wu Jing's painstaking work, and it is not an exaggeration to say that it is a child born by Wu Jing herself. Their children are scolded, which no parent can bear.
Although parents will talk about other people's children in front of their own children, they will always be good for their own children in front of outsiders, isn't there a saying that "the wife is the good of others, and the children are their own good"?
On "Wolf Warrior 2" being so unsubstantiated smeared, the most depressed is Wu Jing. This is also quite a blow to him, after all, he is not very confident in himself, and he has been secretly worried about whether he will mess up this project, and now the film critics unanimously black "Wolf Warrior 2", which makes Wu Jing's heart even more hanging in his throat.
The failure of this project is just a drizzle for Yang Xiaotian, and the loss is just a drop in the bucket, but it is a major blow to Wu Jingke. If there is no strong capital behind the artist, a failure will sink for many years.
"But the question is, are our films really as rubbish as critics say they are?" Ni Ruorong looked at Wu Jing and said.
"It's a work I've worked so, and I've racked my brains to design every movement, and I've done it with all my life. And in order not to have any problems with the plot, I also specially invited an online novelist who is good at grasping the emotions of the audience as a screenwriter, the script story is simple and bright, the rhythm is very fast, and it is very refreshing. When it comes to his professional field, Wu Jing's confidence has recovered a lot, "Saying that my work is not a classic work that has entered the house, and it cannot be compared with great movies like "Modern Times" and "Forrest Gump", I admit it, but it is too much to say that my movie is garbage! I think that my film does not belong to Hollywood's A-level action blockbusters, especially after the use of artificial intelligence virtual actors, the scenes are grand, and they are not comparable to ordinary action movies!"
As the saying goes, the more black they are, the lower the audience's expectations, and the lower the audience's expectations, and the more surprised and surprising the audience will be when they see the trailer we cut out. The film industry is different from other industries, it is an industry where the audience spends money to buy tickets, and film critics cannot manipulate the audience at all, after all, it is hundreds of millions of people! Who has the ability to manipulate hundreds of millions of people to buy tickets, and what kind of movies do they make, and they can't make more money by directly selling other products?" Ni Ruorong said with a smile, "So in the face of the smear of film critics, not only do we not clarify, do not fight back, but follow along with the smear." When we smear the movie to the blackest, the trailer will be released! When the audience wants to see how rubbish "Wolf Warrior 2" is, but they see the documentary that amazes them, their expressions will be funny!"
"Yes, at that time, the audience will think, this trailer is so bad, no matter how bad the quality of the movie is, it is not much worse! But why has the movie been smeared to such an extent? There must be a conspiracy!" Yang Xiaotian also understood Ni Ruorong's train of thought, and secretly sighed that Ni Ruorong deserved to be a talent, he followed Ni Ruorong's train of thought and said, "Most of the current audience are young people, and young people are more rebellious and not superstitious about authority. Young people tend to enjoy the feeling of being the enemy of the whole world for what they like, and "The Return of the Great Sage" won the love of young people and owned {tap water}. The worse we are discredited, and the higher the quality of the film, the more the date stirs up empathy among young people. In the film industry, the most effective publicity is word-of-mouth, which is different from many industries!"
Movies are arguably one of the hardest businesses in the world.
There is no law at all.
The only rule is that the audience likes it.
The number of viewers is too large to control.
Therefore, there is often a situation where a movie with big names gathers and no one buys it, and a movie has little investment but a box office hit. But one thing can be completely confirmed, that is, if you treat the audience sincerely, put in your heart and mind, and strive for excellence, then the audience will not fail your efforts.
How hard Wu Jing worked, Yang Xiaotian saw with his own eyes, and now Wu Jing walks with a limp, which is because he does dangerous actions without a stand-in, and has accumulated scars. This kind of dedication naturally shows that he is strict about the quality of the movie, coupled with the huge capital investment, Yang Xiaotian has reason to believe that "Wolf Warrior 2" will definitely be able to achieve a good box office.
"That's very reasonable......" Wu Jing's eyes lit up, "The more they hack us for no reason, when we come up with excellent works, the audience will date and feel that we have been wronged, and this sympathy score alone can make many viewers buy tickets for us!"
Wu Jing still understands the psychology of movie audiences, and when Ni Ruorong said this, Wu Jing instantly put her mind at ease.
"This matter can be dealt with calmly, we follow the critics to discredit ourselves, and then use the trailer to fight back strongly at the critical time, grasp the rhythm, and there should be no problem. You're a good move, but instead you borrowed the power of the enemy and reverse-marketed our products. Yang Xiaotian praised Ni Ruorong and asked, "Then do you have any strategies to deal with the trouble in the theater?"