At the airport, the anxious Xu Jialai received a call from Yin Qingxun agreeing to invest, and Han Hao finally nodded and agreed to help.

"Mr. Han asked me to tell you not to forget what you said to him in the office today. ”

Although I don't know what Xu Jialai talked to Han Hao about that made the boss change his mind, Yin Qingxun still brought the words word for word.

"Don't worry, I, Xu Jialai, am a person who does what he says.

Thank you Mr. Han for me, saying that tens of thousands of workers in Evergrande Real Estate will remember his act of sending charcoal in the snow. ”

When the peak turned around, Xu Jialai, who was originally depressed, immediately became emotional, and replied excitedly.

With the shot of Han's richest man, Evergrande Real Estate guarantees that it will not die, but will immediately recover its strength like a tiger.

Xu Jialai plans to inject new investment into liquidity, and then return cash to the valuable projects in his hand with discounts and promotions to survive this long winter.

After dealing with the accident of Evergrande Real Estate, Han Hao had time to read the freshly released company's annual report.

In the past 2007, Zhonghua Group's business still maintained a high growth attitude, the sales of automobiles and motorcycles continued to rank first in the country, and the company's sales revenue also reached new highs, breaking through the 240 billion yuan mark and achieving a net profit of 35.2 billion yuan.

This revenue does not include the newly acquired Jaguar Land Rover company, otherwise it can increase the additional sales revenue of about 60 billion yuan, making Zhonghua Group a real giant in China. Of course, the company's net loss totaling 1.6 billion yuan was not recorded.

While other domestic automakers have maintained their sales stagnant or even regressed sharply due to the bad environment, Chunghwa Group continued to achieve double-digit growth, with total sales reaching a record high of 2.81 million units.

There are several highlights of such good results:

One of the highlights is that the Huaxia brand has shone in the SUV, sedan and MPV fields after breaking free from the confines of model restrictions, and the overall sales volume has achieved a year-on-year growth of 130%, becoming the main force of the Zhonghua Group.

Whether it is the SUV army led by Tianshu 530 and Dimensity 510, or the new sedan force of "Lingyi" as a pioneer, or the main MPV force of Hongguang and Luli 730 fighting side by side, they have achieved very excellent performance in the fierce market.

Benefiting from the unique domestic automatic transmission technology, the Huaxia brand not only provides high-quality and inexpensive automatic transmission models, but also provides CVT automatic transmission models, building a moat that distinguishes it from other independent brands.

Competing products of the same type, adding 3,000 yuan can buy Huaxia brand automatic transmission models, so that other competitors have lost before this advantage. Although the second-generation CVT products, which focus on the low-end market, are not perfect, they are not a problem at all for daily use, and they are enough to maintain the leading position.

Another major reason is that the Huaxia brand has completely sunk to China's county cities, unlike the Chinese brand, which focuses on the first and second tier cities, the Huaxia brand has made significant efforts in the terminals of the fourth and fifth tier cities, as if no one has seized a large market blank area.

Relying on the foundation laid by Huaxia Light and Huaxia Hongguang, Huaxia brand maintenance points are all over the country, and the goal of opening 3S-level stores in all counties and towns has been completed.

Compared with Toyota's slogan of "there must be a Toyota car on the road", the Huaxia brand has achieved the promise of "there must be a Huaxia store on the road" to reassure consumers, at least there is no need to worry about maintenance.

This has made many consumers willing to try to buy the new models launched by the Huaxia brand, just like the newly launched Luli 730 seven-seater version has begun to become a new passenger transport star between urban and rural areas.

The second highlight is the significant increase in sales in overseas markets, accounting for one-third of the overall sales share.

After years of overseas investment, it has finally paid off, and in the three major overseas joint venture markets of Russia, India and Iran, products from Zhonghua Group have become the local mainstream and have become the most popular car brands in the host country.

Coupled with the development of Southeast Asia, Europe, the Middle East and Africa markets, Zhonghua Group's models have flowed into the local market and gained a certain market share with its super cost performance.

Overseas joint ventures and vehicles directly exported from China together achieved a good result of about 860,000 units, accounting for more than 60% of China's automobile export sales, and becoming the main pioneer of Chinese brands going overseas.

It is said that during his trip to eight African countries, Chief No. 1 saw many cars bearing the trademark of the Chunghwa Group running on the road along the way, and he was overjoyed and specially asked about the situation of the Chung Hwa Group. After learning the details of the cooperation, he also specially praised the staff of the embassy in Africa for assisting Chinese enterprises in exploring the African market.

The realization of overseas sales accounting for one-third of the overall is enough to show that Zhonghua Group has achieved initial success in its transnational strategy, and it is qualified to proudly claim to be a multinational enterprise without insulting the title of the world's top ten automobile companies.

The third highlight is that the profit of a single vehicle has risen sharply, reaching an average net profit of 12,500 yuan per vehicle, indicating that the product line of Zhonghua Group has gradually moved away from the low-end and begun to march to the middle and high-end.

In the past, it relied on low-end models to win the world, but now with the collective efforts of SUVs, sedans and MPVs, Zhonghua Group firmly occupies the market in the range of 10-150,000 yuan, and can grab meat in the same cauldron with joint venture brands.

Relying on the accumulation of independent research and development technology, as well as based on the cost advantage of domestic manufacturing, the biggest advantage of Zhonghua Group compared with other domestic car companies is to sell a car to make money, not to lose money and make money.

The engine, transmission and chassis have all achieved independent research and development and production, and there is no need to pay technology transfer fees and profit sharing with foreign joint ventures, so Zhonghua Group has made a lot of money by relying on the dividends of the Chinese market.

Thanks to the demand and recognition of Chinese consumers for automatic transmission, Zhonghua Group has won the highest premium among its own brands with its unique technology.

Another major reason is that the Huaxia brand has increased the price of its own product line, from the previous 50,000 yuan price range such as Huaxia Light and Hongguang, to the 100,000 range sunroof with new models such as 510 and 530, which has greatly increased the profit of the bicycle.

The amount of 10% earned by 50,000 yuan models and 10% earned by 100,000 yuan new products is as much as doubled. Not to mention the large-scale manufacturing cost sharing that relied on the merger with the Chinese brand, which allowed the Huaxia brand to contribute a very large net profit.

The fourth highlight is that the number of invention patent applications of Zhonghua Group exceeded 6,000, of which about 2,000 patents were authorized, becoming the No. 1 enterprise in China.

You can make a fortune by imitation, but you must not be strong by imitation.

Han Hao has always attached great importance to technology research and development, otherwise China Automotive Research Institute would not have become the largest research institution in China and one of the top ten in the global automotive industry, providing a steady stream of applications of new technologies and inventions every year.

In the field of new energy vehicles, Zhonghua Group has made great contributions, obtaining a total of more than 700 patents, and it is not an exaggeration to call it the driving engine of new automotive technology.

Even in the field of traditional engines, the self-developed turbocharged engine has also achieved good results, with more than 70 new inventions and innovations with independent intellectual property rights, and has single-handedly brought China's automotive power field to the international leading level.

After nearly two years of development, China Automotive Research Institute has become a well-deserved first choice for domestic graduates. Not only is the salary good, but also can learn things and grow on the big platform, and many powerful newcomers can stand out and become technical backbones.

The newly established subdivision project teams such as automotive electronics, Internet terminals, new energy power, and material alloys require many senior talents to join.

In the ranking list released by the State Intellectual Property Office, Zhonghua Group defeated Sinopec, the leader of the list for many years, and won more than twice the number of patent applications and authorizations of the other party, becoming the company with the most patents that year.

You must know that in the past, this list was the world of central enterprises, Sinopec, PetroChina, State Grid, Baosteel Group and other monopoly state-owned enterprises have long been occupied, and in the past two years, Zhonghua Group has begun to be on the list on a large scale, and step by step surpassed state-owned enterprises to the top three.

In the top 10 on the list, in addition to a private enterprise of Zhonghua Group, Huawei has entered the top five, and the rest are large enterprises with the nature of national characters.

Boasting about the amount of R&D investment every year is not as intuitive as the patent ranking table published by the national authority. After years of large-scale investment and technology accumulation, Zhonghua Group has ushered in a technological harvest period in the past two years, and the number of patent applications has been increasing every year.

Han Hao's lofty goal of transforming Zhonghua Group into a high-tech company as a manufacturing company is being realized little by little.

Even JATCO, a representative of a Japanese company that has always been strict and conservative and rejects outsiders, had to exchange some core patents with Zhonghua Group in the CVT field when entering the Chinese market, so as to obtain a factory sales license in the Chinese market. It shows that the Chung Hwa Group has also begun to familiarize itself with the rules of international business and has begun to use patented weapons to arm itself and fight competitors.

The fifth highlight is that the synergies within Zhonghua Group have initially emerged, and the assets acquired from the merger and acquisition have begun to be smoothly digested.

China Motor, Huaxia Automobile and Shenzhou Seiko are the descendants of Zhonghua Group, and the four major forces of China Truck, China Bus, Yuchai Power and XCMG Machinery belong to the new army obtained by mergers and acquisitions.

The integration between the descendants and the new army has been the focus of Han Hao's continued attention in the past year.

Under his push, Yuchai Power has been successfully assembled on Zhonghua trucks and buses, and even XCMG Machinery has purchased Yuchai engines on a large scale as a power source. XCMG Machinery has also begun to purchase Zhonghua trucks for special vehicles, such as mixer trucks, cranes, garbage trucks, fire trucks, etc.

As for the China Automotive Research Institute, it has also begun to participate in the research and development of new models of trucks and buses on a large scale, and will absorb international advanced technology to create a new generation of fist products. In addition, Shenzhou Precision integrated and acquired the original axle, bus transmission and truck transmission business of Shaanxi Automobile and Hongyan, and became a third-party independent supplier.

Integrating internal resources, opening up upstream and downstream supply chains, reducing costs and giving full play to synergies are the goals that Han Hao has been promoting.

The above five highlights made Han Hao very happy, and Zhonghua Group, like China's economy, continued to maintain a high growth posture.

As the largest private enterprise in China, there is still a big gap between Zhonghua Group and the monopoly state-owned enterprises represented by PetroChina in terms of asset scale, and it is an unattainable dream to reach the trillion-dollar market value club. However, in terms of competitiveness, Zhonghua Group has shown strong development potential, and its innovation and R&D are very strong, and it can go abroad to participate in global competition without relying on its monopoly position.

The complete industrial system and industrial supporting capacity have made China the world's factory, but this factory presents a strange appearance of high and low convex and concave middle.

From the two bombs and one satellite to the Shenzhou spacecraft and supercomputer, our country has a solid position in high-tech fields regardless of investment. In addition, a large number of clothing and toys, furniture and household appliances, steel, agricultural products and other products are exported to the world, providing daily consumption for the global population, which shows that we occupy the low-end market.

However, in the intermediate transition area from high-precision to low-end applications, we Chinese lack products that can be used. For example, high-end CNC machine tools, chips, airplanes, high-speed rail, etc. are still in a backward stage. In addition, the inability to build high-quality, high-level cars is also a major performance, which requires resource investment and time accumulation.

Han Hao's new goal for himself in the next ten years is to independently manufacture a high-quality and high-level car that can impress his global peers, and to complete more intermediate transition area technologies involved in the process, such as making breakthroughs in chips, high-end CNC machine tools, new composite materials, mobile Internet and other fields.

It is foreseeable that the Zhonghua Group will not be lonely in the next ten years.