Starting today, RealMe officially sets sail!

RealMe· KeepReal'

Underneath this tweet is RealMe's new logo, a silver-white lightning bolt slashes down, and below it is a row of concise and clear fonts 'RealMe· KeepReal'.

When the news was announced that RayRay had left the Death Poets Society label and chose to create its own label 'RealMe', the entire electronic music industry was like a bombshell, and it exploded completely!

Of course, this kind of shock and impact is not very significant for fans from the outside world, but for the entire electronic music industry, it is no less than a magnitude 7 earthquake!!

You must know that the current RayRay's influence in the entire electronic music circle is no less than Jay Chou's dominance in the Chinese music scene, and even surpasses!

His every move naturally attracted the attention and attention of countless people, not to mention the big move of changing the label.

And then the silence of the Dead Poets Society confirmed the fact that the two had parted ways, no matter what kind of termination agreement was reached between them, the final result had already been determined!

RayRay and the Dead Poets Society have officially broken up!!

But to the pity of countless labels in the industry, RayRay, the golden sign of the electronic music industry, not only did not choose to join any of the existing labels, but created its own brand new label!

In addition to the loss of a superstar, they have an additional competitor with great potential to join the market!

Although this brand new label has just been established, there are only two artists under its pitiful umbrella, RayRay and Avi.

But everyone knows that RayRay alone is enough to top at least 10 outstanding artists!

RayRay, which has introduced the concept of EDM to the world, has a huge influence in today's electronic music field, and almost everyone can't ignore it!

He can be said to be a representative figure of the entire electronic music industry, the only electronic music artist with a breakthrough in influence, and a future superstar with unlimited potential!!

......

Brussels· RealMe Global Headquarters

"Hey Snake, I really appreciate your work after listening to it, your talent is remarkable... I look forward to discussing the production side of things with you... I invite you to join my label RealMe ......"

In the spacious office, in front of the computer desk, Lei Yun, who has been promoted to the chairman of RealMe, began to add fresh blood to his new label that he had just established.

Although there are countless emails that send him works and self-introductions every day, there are very few of them that can really satisfy Thundercloud.

When he wanted to expand the scale of the label's artists, the first thing that came to his mind was Snake, who had impressed him, and he did not hesitate to send him a sincere invitation.

This is a newcomer with a lot of potential that he is very optimistic about, but as for the other candidates, Thundercloud, who has been searching for mailboxes for the past few days, has no clue yet.

In line with the attitude of preferring lack to abundance, he hopes that in the future, the artists under his label will be able to take charge of themselves, instead of indiscriminately.

So under such high requirements and standards, it is difficult for him, and now he can only continue to search and audition, hoping to find a talent that he is satisfied with...

"Knock knock..."

There was a knock on the door.

"Please come in. “

The thundercloud behind the computer screen poked his head out and couldn't help but laugh when he found out that it was Mia.

"I told you a long time ago that you don't have to knock when you enter my office. “

Mia put the thick papers in her hand on the table, and suddenly gave him a blank look when she heard the words.

"That's not going to work, what if you happen to be doing something shameful with your girlfriend inside?"

"Oh!

Thundercloud laughed and quickly disarmed and surrendered.

"This is..."

Soon, the files on the desktop suddenly attracted Thundercloud's attention, and the two of them had no intention of continuing to joke.

"This is the main product of the first issue of RealMe, I have been working overtime these days to rush out, how do you feel about it?"

Lei Yun nodded repeatedly, picked up the document curiously, and began to read it carefully.

"Don't look at that, look here. “

Mia said skillfully plugging in the USB flash drive, while pulling up the curtains, turning on the projection with her hands and feet, and immediately displaying the PPT she had carefully prepared on the huge screen in the office.

'RealMe· KeepReal'

The first thing that catches your eye is the slogan of RealMe, which means to encourage contemporary young people to 'stay true to themselves and be brave enough to pursue themselves'!

RealMe· KeepReal！

This is the slogan of RealMe, and it is the core value of the brand at the beginning of its establishment!

"I learned from the previous failures at the French Maison, and the first thing I determined was that the minimalist boutique route of the main product!"

Mia is dressed in formal clothes and is extremely capable, and she feels like a highly educated workplace elite when explaining PPT at this moment.

"So for the first season of our online products, we only launched two product lines, jackets and trousers, with a total of 4 styles, namely creative series and print series. “

With Mia's continuous introduction, RealMe's first-season flagship products gradually appeared on the white curtain.

"First of all, it's a creative collection of personality, this is a very imaginative design product! Jacket and trousers are designed in one, and the most eye-catching jacket has an exaggerated irregular zipper design!"

I have to say that when Mia presented this imaginative design product in her mouth, Thundercloud was really amazed!

I saw this spring jacket on the curtain, and in the middle was a huge lightning bolt LOGO straight down, and the most surprising thing was that the overall zipper of the clothes was also twisted synchronously with the irregularly shaped lightning!

You must know that ⚡️ the lightning symbol itself is irregularly shaped, and this zipper is also an irregular reverse zigzag shape of lightning bolts!

This dress boldly abandons the zipper design of almost all clothes, and innovatively changes the zipper shape, making it suddenly deform with the lightning symbol!

In other words, if you want to untie this dress, you need to pull the zipper by hand from top to bottom, and draw a reverse zigzag completely according to the lightning pattern, and finally form a complete lightning symbol, which is extremely cool!

"The color adopts a black and white contrasting design, which sets off the white lightning bolt very loudly, which is very visually impactful!"

Mia is obviously very satisfied with her whimsical design, and sure enough, she can be free from any restrictions in her own company, and boldly make designs that she really likes according to her own ideas!

"As for the matching trousers, they are also a classic black and white contrasting design, without any graphic text on the front, but a huge white lightning bolt symbol on the back, which crosses the two legs of the trousers, which is very recognizable by the brand!"

Lei Yun looked at these two minimalist design products, and subconsciously nodded his head to express his appreciation and recognition.

"Next is the classic print series, with the same size lightning bolt symbol all over the body, still in black and white contrasting color scheme, and the zipper also adopts a lightning bolt-shaped irregular shape..."

After admiring Mia's four products in turn, Thundercloud fell into deep thought.

In fact, these are four products, strictly speaking, there are only two, that is, the creative series and the print series in Mia's mouth.

So it's just that the clothes and pants add up to a total of four items, and they are all unisex, just need to distinguish the size.

To be honest, these two series of products are very good, and Lei Yun feels that he is individual, flamboyant and trendy enough!

But the only thing that's a little confusing is...

"That's... Don't you think it's a little too little?"

Although Mia emphasized from the beginning that the products of the first season would follow a minimalist style, whether it was the design or the product line, it had to be streamlined and streamlined!

But wouldn't this be too streamlined, a total of only 4 items in two series!!

"Then let me ask you, how many products does Apple release each year?"

In a word, the thundercloud was choked on the spot!

"This, this... Apple is apple, people sell electronic products, we are..."

Thundercloud subconsciously wanted to refute, but was directly interrupted by Mia.

"Is there any difference? Isn't the core of selling mobile phones, clothes, and even airplanes all about selling products? In the final analysis, they are all the same in essence, but their products are different!"

Lei Yun was speechless, this was not an area he knew and was good at!

"You have to know that as a new brand, we need to determine our brand image as quickly as possible, so the main products are not too much!

The word 'explosive' suddenly made Lei Yun can't help but think.

"We are a niche fashion brand, we don't need to use so many product lines, and we don't need any offline stores, we only support limited sales on global online websites!"

Obviously, as the CEO (CEO) of RealMe, Mia has already prepared a whole set of combo punches for RealMe!

"In the first season, 4 items, men and women, each limited to 100,000 pieces! a total of 400,000 pieces! The unit price of the jacket is 499 euros, and the unit price of the trousers is 399 euros! The total value of the goods is 180 million euros!"

This series of carefully prepared numbers smashed down, and the thunderclouds that smashed were simply dizzy!

"You must know that our brand positioning is a light luxury fashion brand! Of course, it cannot be compared with those ordinary brands with unlimited supply! We want to sell in limited quantities, the unit price is high, but slightly lower than the first-line luxury brands!"

As she spoke, Mia's high mood gradually began to calm down, and she took a deep look at the thunderclouds in her seat.

"Of course, the premise of all this is on you... You have to use your influence to increase the awareness of your brand, and then convert popularity and fans into purchasing power, so that RealMe can become an instant hit!"

In an instant, Lei Yun felt the heavy responsibility on his shoulders!

"So, after everything is ready, the next step is to rely on your new song to completely open up the market..."

400,000 pieces with a total value of 180 million euros, which made Thundercloud understand why Mia would focus on finding him and hoping to work with him.

It also made him himself begin to understand for the first time that the original ethereal popularity and fans can also bring unimaginable huge commercial benefits!

So everything needs to be your own next work to completely open up the situation!

"What's next... New song......"