Nowadays, Yoyo is in the limelight, and Sina can't give birth to a challenge after all.

Cao Wei pondered for a long time and gave his own suggestions.

Weibo needs a new profit point, and Yoyo doesn't care about this little money, but Sina cares very much.

In fact, when Liu Yun answered the phone, he was ready to quarrel with Cao Wei, and even turn his face, and he even thought of the next step, relying on his financial advantages, how to increase capital and expand shares to take control of Weibo.

But the so-called stretching out his hand and not hitting the smiling person, the other party's posture made the knife that Liu Yungang raised could only be put down gently.

Although the size of Sina is a little smaller now, and it can't be the same as Youyou, Cao Wei, as the helmsman, still can't be underestimated.

The old foxes who can sit in this position, none of them are simple, they all know how to judge the situation, and can bend and stretch.

The topic of the two of them is still the "hot search" and "one-vote veto" on Weibo, but Cao Wei skillfully avoided several points that are prone to contradictions, and successfully shifted the key points of the topic.

This hand perfectly avoided the conflict point between the two companies and introduced a new profit model, which caught Liu Yun off guard and considered the feasibility of this matter.

"Lao Cao, do you mean that since Weibo is now dominant, then we can try to cut a wave of leeks from those artists?"

"That's right. ”

"You're ruthless!"

Cao Wei smiled and continued: "In the past few years, some big capital has begun to enter the entertainment industry one after another. The income of many artists began to rise, and even those eighteenth-tier incomes are said to be hundreds of thousands of dollars a year. They are public figures, their income is much higher than that of ordinary people, and the economic companies signed behind them are also wealthy. ”

Liu Yun pondered for a while after hearing this, and then said: "For those artists, let's not talk about what kind of conduct they have in private, but externally, especially in the face of their fans, the public image is very important, and there must be no stain." ”

Cao Wei nodded and replied: "You and I know a little bit about the inside story, what are the true faces of those big stars who seem glamorous on the stage." If you really want to find some negative news, it's not hard at all, and I have a detailed plan that will keep us completely out of the way. ”

"What plan?

"Give some guidance to entertainment accounts that specialize in breaking gossip news and increase their attention. I have already sent someone to investigate, and behind these gossip accounts are entertainment companies, and the competition is very fierce. Sometimes in order to grab a news, you can squat outside the celebrity's residence for three days and three nights. ”

Liu Yun somewhat understood what Lao Cao meant, and everything needed to be driven by interests.

Weibo uses some means to increase the exposure of entertainment gossip accounts, and their number of fans will continue to grow. But these entertainment companies are in competition with each other, not monolithic. Now they have all seen the sweetness on the platform of Weibo, and they are bound to be more enthusiastic about their paparazzi work driven by interests.

The next step is the gossip scandals of these artists, which will fly all over Weibo, endlessly and dazzling.

Then, for the sake of public image, in order to continue to make a lot of money from fans, and in order to continue to get advertising endorsements, the first step is to deal with public relations, spend money to seal up, and even withdraw hot searches.

"Mr. Liu, this is a huge profit, even for Youyou, such a windfall is not a small amount. Cao Wei said with some emotion, "Even those entertainment gossip accounts are under our control." If the price offered by those economic companies is in place, we can also delete the messages posted by those gossip accounts, and even ban their accounts is not impossible. ”

After a pause, he added: "Social media is just Weibo, and the interests and business opportunities here are so huge. Most of the entertainment companies that have been blocked will reopen their accounts. So after I ate the plaintiff and the defendant, I had no worries at all. ”

Liu Yun held the mobile phone, crossed Erlang's legs, listened to the other party's general plan, and couldn't say anything to refute for a while, but he had a strange feeling in his heart: "In this way, there will be a scene of entertainment to death on Weibo, and there will be news of those dramas everywhere, which is not in line with our original intention of creating Weibo." ”

Because of the Weibo in the previous life, it was almost this virtue.

Cao Wei hesitated for a few seconds, and said very cautiously: "Mr. Liu, I also have my own difficulties in coming up with this policy. ”

Liu Yun was a little puzzled, frowned and asked, "Explain it clearly!"

Cao Wei sighed slightly and said: "Today's Weibo, the public opinion effect is like a bomb, getting bigger and bigger, so the more people who pay attention to it." Once we have done this, we should know how to avoid risks in a timely manner. ”

Liu Yun said abruptly: "Maybe the people above also hope that there will be fewer sensitive social hotspots on Weibo." ”

By 2010, the laws of the Internet had been gradually improved, and casual rumors had to be dealt with.

Another point is that today's Weibo has touched the ceiling, and it will be difficult to continue to develop according to the original trajectory in the future due to the limitations of national conditions and policies.

Cao Wei continued with deep understanding: "We need traffic, we need new hotspots, we need more user participation and activity, and then push up the stock price, so we must change the operation strategy." ”

The reason why he is more active and urgent than Liu Yun is that Weibo is much more important to Sina than Youyou.

In Liu Yun's view, Weibo is just a tool in his hands to control public opinion, but it is far from being a core product. Weibo was originally created to cover for Youxin, distract Tencent's attention, and then transfer the operation rights, to say that Liu Yun is very concerned about Weibo, but it is not necessarily.

But Sina is different, Weibo is their only reliance on their comeback, and they must firmly grasp this life-saving straw.

After hearing this, Liu Yun couldn't help but look up at the window and sighed lightly.

The advice given by Cao Wei is actually the same as the development trajectory of Weibo in the previous life. It will eventually go to the point of entertainment to death.

At that time, a few years later, Weibo's active users were actually in a state of decline, and the reason why it still showed a high popularity was because it was flooded with a large number of water armies.

Liu Yun remembers that at that time, he was very disdainful of all kinds of Weibo under Sina's operation, and kept calling it a "scum wave", but now he is also here, and he has to go on the same path.

This time, even if he has a veto, he is still helpless in the face of the general trend of the entire environment.

The difference is that Weibo in another time and space is Ali and Sina, and this time and space is Youyou and Sina. But no matter who you are, you can't reverse the trend.

"I only need to grasp the public opinion that is beneficial to my company, and I don't care how other loves are marketed!" Liu Yun quickly made up his mind after a little thought, and said with a smile on the corner of his mouth, "Since you are going to cut leeks to the entertainment industry, then be ruthless." Artists, entertainers, defendants and plaintiffs can all eat hard, and they are not bad for money anyway! But I have one more request......"

Cao Wei was slightly stunned, and asked with some uneasiness in his heart: "What else do you want?"

Liu Yun said with a smile: "The income from hot search marketing is calculated independently, and you enjoy five components of red, and you still retain the right of veto." Otherwise, I wouldn't have agreed. ”

His tone and attitude were unusually resolute.

Since it has abandoned its ideals and pursuits and has become a marketing media that hypes traffic, it can only talk about money.

"This ......," Cao Wei hesitated for a moment and said, "Yes, but Yoyo can't use a veto power in this area." ”

Liu Yun replied: "As long as there is no negative news about me or me, I will not use this vote." ”

In the end, it was the silver that worked for nothing, and Sina now needs new profit points too much to control its downward trend.

Cao Wei believed that after the implementation of this policy, Weibo's stock price would rise sharply, and he gritted his teeth and agreed to this request.

In this confrontation, Liu Yun has always occupied the initiative.

His heart moved, and he suddenly remembered the turmoil not long ago, so he asked, "By the way, Mr. Cao." Not long ago, Apple approached you for public relations, how much money are you going to pay?"

Cao Wei was slightly stunned, and felt extremely regretful when he thought of this, and said: "The public relations fee is 6 figures. ”

Liu Yun continued to ask: "6 digits? 100,000 is 6 digits, 990,000 is also 6 digits, what is the other party, is there 500,000?"

Cao Wei smiled bitterly and replied: "How can there be so much 500,000, the other party is willing to pay 300,000." ”

Liu Yun said disdainfully: "Such a big company, in our Huaxia to make this little money, is like using this little favor to send us away, it is simply too simple to think, we used a veto power at the beginning, there is no problem." ”

He can be regarded as openly standing up for Li Hui. The two companies also had some gaps because of this incident.

Liu Yun's principle is very simple: if you can talk, you can talk, and if you can't talk, you will go your own way.

Cao Wei wanted to explain: "But our Weibo app is also in Apple's App Store. I hope that in the future, everyone will still value peace. ”

He still muttered in his heart: YOYO mobile phones and Apple mobile phones are competitors, but our Sina is not. What's more, your mobile phone can only bully HTC and the like, are you qualified to compete with Apple?

But this sentence, he could only think in his heart, he would never dare to say it, otherwise this guy would not be able to bear Liu Yun's anger.

Liu Yun shook his head and said, "Our APP in the Apple Store also pays them. After spending money, looking forward and backward, it doesn't make sense to swallow your anger. The bigger the company, the more famous the product, and the more public relations expenses will naturally be. There are no seven-figure no-nonsense. ”

"Seven figures?"

Cao Wei couldn't help but swallow a mouthful of saliva, and secretly said that the asking price was really ruthless.

"I found that the hot search on Weibo is a good thing. Especially for some large companies, if they want to do public relations, they have to weigh the price well. Since we don't talk about ideals now, we can only talk about money. ”

......

After hanging up the phone, Liu Yun leaned against the window and was stunned for a while.

He still compromised, this step was not in line with the original intention, but he had no choice, as for returns, higher market capitalization, and more revenue.

"I wanted a pure social media that seemed unattainable on Weibo. ”

Liu Yun pondered for a while and dialed his cousin Liu Yueru's phone: "Sister, I want to invest in a project in the name of Yunyue Investment." ”

Liu Yueru asked with some curiosity: "Boss Liu, what project have you taken a fancy to this time?"

Liu Yun smiled slightly and said: "At the end of last month, there was a social software called Instagram in the United States that had just landed on the App store and Android store. You are responsible for going to the United States to talk, and I have the intention of financing. ”

Liu Yueru suddenly became interested, and a series of questions were thrown over one after another: "What are the specific characteristics of social software? How is it compared to Weibo? How much are you going to raise?" ”

Liu Yun smiled bitterly and said, "The characteristics, you can slowly understand them yourself." Compared with Weibo, the value is not as good as now, but I believe that the potential is far beyond Weibo. As for the proportion of financing, I hope the more the better!"