"I did move their cheese, and all at once I bought the online rights for the next three World Cups. Liu Yun leaned back on the chair in the car and couldn't help thinking, "But who has made their progress on the Internet extremely slow for years, even if the official website is still shabby." ”

In the past, the copyright fee of the World Cup was basically sold one session at a time, if CCTV made a strategic mistake and started one step late, it would only lose one session, how could it have thought that Youyou won 3 sessions in one go.

I didn't expect that FIFA would really sign this kind of packaging contract. They are now suffering and cannot be explained.

What makes them even more annoyed is that the copyright has been sold for three terms, and the contracts have been signed in black and white, which has legal effect, which means that even if they want to do something in the future negotiations with FIFA, they can only set the time point in the distant 2022.

In another time and space, after Ku6 won the 2010 World Cup network broadcast rights, CCTV suffered a dumb loss, but they quickly learned a lesson, adjusted their strategy, and directly packaged traditional TV and new media when buying the rights of the 2014 and 2018 World Cups.

By 2014, the economic strength of Huaxia Internet Company had already changed dramatically compared with 4 years ago, especially the BAT Big Three, for them, what could be solved with money was nothing. But because CCTV is in a monopoly position because of the advantages of the policy, they have money and nowhere to send it.

The end result is that CCTV won the rights to the World Cup at the price of cabbage, and then subcontracted the network rights to these Internet companies at a high price.

Liu Yun's hand has created an established fact, at least before the 2022 World Cup, there is no need to pull down your face and beg CCTV. What about after 2022, it is almost a sure thing for them to get the full copyright, and when the time comes, they will talk in a low voice, and then the other party will throw their faces again?

He feels that there will be no need for it at that time! The popularity of the three World Cups has been able to bring Youyou what he wants and establish Youku's advantage on video sites.

There are so many sports events and so many variety shows, there is no need for me to hang myself from a tree.

Not to mention...... By then, most of them have already retired and lived behind the scenes, and it is not their turn to worry about this matter.

Thinking of this, Liu Yun couldn't help but light a cigarette, put it to his mouth and took a deep breath, and smiled: "Anyway...... , I robbed what they regarded as something in my bag for my use, so I just had to be cool, as for what happened more than ten years later, who cares if she is flooded!"

However, he also understands that these TV stations still have irreplaceable advantages for the live broadcast of such large-scale sports events.

Televisions don't freeze because of the large number of people watching online, as is the case with video sites, while live TV has almost no lag, and live webcasts have a latency of between 30 seconds and a minute.

In terms of the effect of viewing business, the visual impact brought by the computer screen is far less than that of the TV.

As for the advertising fee, the price that the merchant puts on Youku and the price that is placed on CCTV is even more unlikely to be the same.

The only advantage is the interactivity between netizens. You can only listen to the nagging of those hosts when you watch live TV.

Therefore, Youku is also taking a high risk to win the online copyright of the World Cup football match at such a price.

Spending money to buy yelling and drinking and buying boos is the outside world's perception of Yoyo. This is also what many Internet companies are keen on.

CCTV needs to get financial rewards from the broadcast of the event, while Yoyo is looking for clicks, active users, and market share, and increase the market valuation of the entire company. They don't have much demand for financial returns.

The two companies have different starting points, so there will be a lot of differences in their bids.

Liu Yun thought for a while, and immediately sent a letter to the secretary Lin Mi: You log in to my Weibo and send a message too.

Nowadays, the mobile version of Weibo, the technology is not yet mature, and there are many problems, also because the hardware configuration of the smart phone has not kept up, which makes the operation inconvenient.

Therefore, the active users of Weibo are basically based on the computer version.

However, by next year in 2010, there will be an explosive growth of Weibo users on the smartphone side.

He asked his secretary to post on Weibo that online video would be difficult to replace TV in the foreseeable future, and the Internet should be an open platform that everyone can participate in. Nor should we set unnecessary thresholds for it. As for some people who think that the price of such a broadcast fee is too high and it seems wasteful, I just want to say that Yoyo is a private company, and we need to see a return on our investment, even if we burn money, we have our own reasons, and I believe that the price is worth it.

After Weibo was issued, the media began to hype Mr. Liu's anger at CCTV, and he showed the banner of opposing industry monopoly in a high-profile manner.

LeTV was excited on the Internet, but Liu Yun still left a thought.

has not spoken, and some relevant departments have not spoken, it seems that the people above have also felt a little unhappy that CCTV has been eating alone.

After all, it's just a TV station, and it's not a big deal.

In the next few years, China's reforms will speed up, such as private capital will enter the banks, and express delivery will also impact the postal industry, which is a trend in itself.

Liu Yun did this, just to keep up with this trend, of course, if the situation was not right, he would definitely stop immediately.

After a while, Liu Yun's verified personal Weibo was updated again: I announced that during the 2010 World Cup in South Africa, all the advertisements placed by manufacturers, Yoyo will take 5% of the advertising fee and inject it into Yoyo's charity funds for the construction of schools in poor areas, as well as scholarships for poor students.

I emphasize again that Yoyo is not short of money, and broadcasting the World Cup is not to make money, but to serve the fans.

If Youku can make a profit during the World Cup, it must donate all the money it earns!

This is completely Liu Yun's empty check, because it is impossible for a video website to make a profit in the foreseeable time.

However, not everyone has done in-depth research on the Internet industry, and many young women, students, and many elderly middle-aged people do not know the money-burning characteristics of video websites, and will instinctively feel that these well-known video websites are very profitable. So they really thought that Yoyo's commitment was to donate all of Youku's profits, which invisibly enhanced Yoyo's reputation.

After dealing with these things, Liu Yun parked his car in a corner not far from Fudan University and waited for his girlfriend to come over.

After about 10 minutes, Su Yuhan's figure appeared in Liu Yun's sight, but to his surprise, two girls followed her.

One of them he knew, that was Chen Shanshan, a roommate at Zhejiang University, and there was another girl he didn't know, most of them were her roommates when she was in graduate school.

From a distance, Su Yuhan seemed to see Liu Yun and Chen Shanshan too, but the strange girl was looking around.

Chen Shanshan was very knowledgeable, and silently brought the girl aside.

And Su Yuhan said softly, and walked quickly and got into Liu Yun's car.

"Han Yu. Chen Shanshan shouted, "Yuhan went to see his boyfriend, what are you doing with him?"

"My roommate has been around for almost two years, and her boyfriend has somehow asked me to meet her. Han Yu said with some dissatisfaction, she saw Su Yuhan sitting in a car, and then saw the license plate, and let out an exclamation, "This is the new Porsche Cayenne, that car belongs to Yuhan's boyfriend?"

"That's right. Chen Shanshan replied indifferently, as if it was a common thing.

"Yuhan's boyfriend is the son-in-law of the second generation of Ning Jiangfu, no wonder she is unwilling to find a boyfriend in Shanghai. Han Yu sighed heartily.

"It's not a rich second generation. Chen Shanshan thought for a while and said, "It's the rich generation." ”

Rich generation, what for?

Han Yu stared at the other party for a while and asked, "Could it be that you also play basketball?"

Chen Shanshan's face turned black and replied, "What do you want?"

This Han Yu probably thinks that he and Su Yuhan are best friends, and his ex-boyfriend plays basketball, and people gather like each other, and they also think that Su Yuhan is the same.

"Why do you care so much, you'll know when you should know. ”

Su Yuhan seemed to be in a very good mood, and after getting in the car, he quietly made a grimace at Liu Yun, which made him feel a little guilty about his somewhat innocent behavior.

After all, the scandal between himself and Tian Fu is known all over the country.

Liu Yun coughed lightly and asked, "By the way, why did your best friend come over?"

Su Yuhan replied: "Did you say Shanshan? She found a job in Shanghai, and she came to me when she was resting. By the way, she just broke up. ”

Liu Yun replied, "I know. ”

Su Yuhan was a little surprised: "How do you know?"

Liu Yun sighed lightly and said, "I went to the United States not long ago and met her ex-boyfriend. ”

Su Yuhan said a little faintly: "The world is unpredictable, people who used to be more obedient would come to this point by being obedient to Shanshan. At the beginning, you encouraged him to play professional basketball, and you gave him an endorsement contract, and it was all in vain. ”

Liu Yun replied: "I definitely won't renew my contract with him." His current girlfriend is a rich second generation, but I don't think his NBA career will last long, because he is patronizing and looking for a partner, and his state is very poor. ”

As the two talked, the car slowly drove away.

Liu Yun didn't notice that not far behind him, a black sedan quietly started and followed them.

A young man in the car gently patted the steering wheel and said angrily, "Porsche Cayenne! No wonder I wanted to date this woman, but I never agreed." Now it seems that most of the Tomson products are also owned by the owner of this car. ”