Sina's strategy of operating Weibo is the same as in its previous life.

All kinds of gossip, scandals, and hype are pouring in, and marketing accounts of all sizes are crazy with rhythm and making waves.

The traffic and popularity of Weibo are indeed higher than before, but the style and vision are constantly decreasing.

Those traffic stars who have no acting skills, no singing skills, and when they came back from South Korea, they changed into a similar face and also appeared on the stage of history.

Their career trajectory is also tightly tied to Weibo.

Since Tencent Weibo signed Jay Chou, it has continued to launch sugar-coated shells against the rest of the first- and second-tier stars, and Sina, not to be outdone, has also made a-for-tat counterattack.

Liu Yun looked at Sina's behavior and had a trance-like sense of reality.

Everything seems to be back on the trajectory of the previous life.

For example, a certain Hua Dan actress Fan Bing frequently appeared on Weibo's hot searches, and even netizens jokingly called this red carpet star an annual user of Weibo.

Of course, it's far more than that, a certain traffic star sneezes, or cries, laughs, and can also be on the hot search.

Nowadays, Weibo's hot search list is dominated by various well-known or unknown traffic stars.

Some netizens said that they missed the Weibo that used to be operated by Youyou. Because today's Weibo, under Sina's marketing, seems to be two worlds from before.

Of course, the advertisers behind it don't care about these, with traffic, popularity, and topicality, they can increase exposure, which is what they want to see.

The world of capital is often cruel and realistic, and interests are paramount.

......

Zhang Xiaolong sat in the new office building in Hangzhou, looked at the boss who came specially and said: "Mr. Liu, I started Weibo, but not long after I left, it became a little unrecognizable. ”

Liu Yun said with a flat expression: "Then tell me how you feel." ”

Zhang Xiaolong thought for a while, organized the following sentences, and said: "It's a little distressing, it seems that the things I worked so hard to create were quickly overturned, and then I finished changing into another appearance, which is difficult to accept for a while." ”

Liu Yun took out a bottle of red wine from the cupboard, two wine glasses, filled each one, and handed one of the glasses to the other party, and said with a smile: "Xiaolong, no matter what Weibo will become in the future, people will always remember you, because it is you who have turned it into a well-known product that is well-known throughout the country." ”

"I understand!" Zhang Xiaolong sighed, picked up the red wine glass and took a sip, and said, "Although the development of Hot Weibo went against my original plan, I am still proud to have my participation in its historical process. ”

With his experience in the workplace for a long time, such a thing has long been unusual.

The so-called once a son of heaven and a courtier, if the emperor changed before, he would overturn all the policies of his predecessor, not to mention that he was just a mere product manager.

"Xiaolong, I'll be honest with you!" Liu Yun also took a sip of red wine and said lightly, "Weibo in your hand should be regarded as a peak period for it, Weibo has arrived"

"Why?" Zhang Xiaolong showed a hint of doubt.

"A few years ago, there was a TV called "Towards a Republic", have you watched it?" Liu Yun asked suddenly.

"Towards a republic? Zhang Xiaolong thought for a while and said.

"The regent of the late Qing Dynasty, Zaifeng, has a sentence in the TV series that is widely circulated on the Internet: I have my own national conditions in the Qing Dynasty. Do you understand what I mean?"

"Got it!"

"If Weibo wants to take a step forward, it is actually very difficult, and it can be said that it is a thorn step by step. ”

Zhang Xiaolong nodded thoughtfully. Although he did not name names, he understood what the boss was saying.

"Rushing back is a plan I have already thought of, and it is enough for us to hand over to Sina and retain one veto. ”

Zhang Xiaolong asked again: "Sina's operator has taken a different path, Mr. Liu, you have not exercised a veto, does that mean that you are not opposed to their marketing model?" ”

Liu Yun said very calmly: "Yes, I don't like it very much, and I don't want to see the hot search list full of messy things."

But disliking doesn't mean I have to oppose them, veto them. In business, perhaps Sina's plan is the way to make Weibo continue to appreciate in the future. ”

I don't like it, but because I can make money, I pinch my nose and endure it, which is a process that many people will inevitably go through.

There aren't many things in this world that have the best of both worlds.

Liu Yun continued: "Xiaolong, Weibo is already in the past, and it is a glorious stroke in your resume, but life still has to go on, and we still have new jobs. ”

"Mr. Liu, you command. ”

Liu Yun was silent for a few seconds and said: "The previous mobile phone was called Big Brother, which was a status symbol for rich people. ”

"Yes, there were more than 10,000 of them at the time, and they were as big as a brick. ”

"At that time, there were no text messages, only phone calls. In fact, the emergence of SMS is a great progress for this mobile device, although it cannot be said to completely replace calls, but it greatly reduces the cost of communication. ”

"A dime a text message, the package is cheaper, and its emergence is indeed a big step forward in the communications industry. ”

Liu Yun flashed his eyes and asked, "Xiaolong, have you ever thought that one day, there will be a completely new thing to replace the existing text messages?"

What replaced text messages? Zhang Xiaolong was slightly stunned and said, "Maybe, technology is developing so fast." ”

Liu Yun weighed it again and again in his mind, and said the long-conceived plan: "2008 can be regarded as the beginning of the real intelligent machine on the stage of history. ”

Zhang Xiaolong looked at the boss and nodded slowly.

Although this point cannot be predetermined, a hint of signs can already be seen. Since 2008, the sales of smartphones have increased significantly compared to the previous period.

The second-generation iPhone launched by Apple has been praised as a god mobile phone by countless industry insiders, which will open a new era.

Of course, the system is closed, the permission control is strict, and the users are restricted, all of which are the shortcomings of the IOS system, and many people accuse Apple of being really ugly and want to occupy the world's smartphone market by itself.

However, so many mobile phone manufacturers cannot sit still, and have joined forces with Google and Microsoft to launch Android or Windows Phone smartphones.

There are many people with a keen sense of smell who have realized that the function of mobile phones is not only calling, recording, simply taking pictures or taking pictures, and sooner or later, the button mobile phone will become a historical term like the big brother in the past.

Liu Yun continued: "Let me first clarify with you one of my personal cognitions. 3G and mobile Internet are the development trend in the next few years, and for big tech companies, mobile communication applications will become more and more important. ”

Listening to what the boss said, Zhang Xiaolong also showed a thoughtful look.

Taking in Zhang Xiaolong's subtle reaction, Liu Yun continued to talk eloquently: "I hope there is a product that can replace text messages, I call it Youxin. ”

Finally, he slowly threw out this bomb, which had been planned for a long time.

At the beginning, Zhang Xiaolong was asked to engage in Weibo and compete with penguins, which was just a means to confuse the other party, and Liu Yun could be said to be a drunkard who did not mean to drink.

Youxin, an alternative to SMS. Zhang Xiaolong frowned slightly, having a clue, but felt that the finishing touch was missing.

"In today's Internet field, Facebook, Twitter and QQ are all the rage, but I found that the application of social networks based on mobile phone contacts has been blank, and the social potential of mobile phone contacts has still not been fully explored. The Youxin I just mentioned can fill the gap in this area. ”

"Specific...... How?"

Liu Yun cleared his throat and said: "First of all, this software is based on the smartphone side, it can get the permission to read the user's address book, and then those users can see which people in his address book have opened Youxin, and if they haven't opened it, how can you invite the other party to open it." ”

This is a necessary requirement for almost all smartphones in the future, and the first step after installation is to obtain the permission of all contacts, otherwise the next step cannot be carried out.

"I envisioned Youxin, that is, the social software of mobile phone contacts. It can directly establish a connection with contacts based on the mobile phone address book, and on this basis, it can realize functions such as free SMS chat, caller stickers, and personal status synchronization. ”

"To put it simply, U-letter is a cross-platform application software that can send free messages to friends who are also installed in the mobile phone, to put it bluntly, it is a cross-platform application software with information push technology. It has some differences from text messaging, such as the secrecy of Uxin, which can ensure that only two people can send messages if they add friends to each other, which is the same as QQ. ”

Zhang Xiaolong was silent for a few seconds and asked, "Compared with QQ, what are the advantages of Youxin?"

Liu Yun smiled indifferently and replied: "Actually, Youxin and QQ do not conflict and do not affect each other. One is on the computer side, and the other is on the mobile phone side, and everyone's well water does not interfere with the river water. ”

It is impossible for him to say all the ideas at once, and the appropriate level still has to be beaten.

Liu Yun had already made up his mind, and tried to show that this was a completely different product from Tencent's QQ in the early stage to reduce the vigilance of the other party.

Zhang Xiaolong repeated this sentence with some confusion: Well water does not interfere with river water. But he didn't delve into the issue either.

Immediately afterwards, Liu Yun roughly said Youxin's thoughts: "You need to register when you use it for the first time, as long as you log in when you start it for the first time, and then it doesn't matter if you close the software or restart the phone." ”

After installing U-Ts, the program will scan the phone's address book and automatically remind the user of the contacts who are using U-Tsin among them. ”

"Uxin will automatically select 3G or WiFi according to the settings of the mobile phone, no need to operate manually, etc. ”

Zhang Xiaolong listened very carefully, and the index finger of his right hand subconsciously sketched something on his thigh.

In fact, Liu Yun understands that in addition to the mobile phone address book, there is also a convenient tool, which is QQ's friend list.

This is the killer feature in the hands of penguins, and they stood out in many instant messaging service applications by virtue of this trick, which is inseparable from the huge drainage effect of QQ BUG software.

It turned out that YOYO voice and Tencent's QQ realized the common user data, but because of the battlefield of Weibo, the battle between the two companies was a bit too intense, and Xiao Ma canceled this cooperation with some anger.

The so-called Saion lost his horse, and he knew the blessing and the curse.

Liu Yun himself can't say whether the cancellation of this cooperation will necessarily be detrimental to him.

If this cooperation continues, Youxin can quickly import QQ users, but the result is very likely that Tencent will find out their purpose, and immediately imitate a new product, and then cut off QQ's user data sharing, and then they will be more passive.

"You must not put all your chips on QQ's friend record, it's too dangerous!"

This is the reason why Liu Yun has been hesitant and unable to make up his mind.

Weibo friends? That's even worse, it's all messy zombie accounts, meaningless.

As for the YOYO voice address book,No,That's some game friends who met online,Except for a small number of men and women who have an affair mentality,Most people don't have the urge to continue to understand each other,The need for mutual trust is even less。

Uxin is first of all a social software full of privacy, and QQ, and Weibo have many differences.

So take one step at a time, as long as the publicity is enough, and you are willing to invest the capital, the mobile phone address book alone is almost enough.

"Mr. Liu, I think this thing may not work, and there is a lot of risk in developing it!" Zhang Xiaolong, who had been silent for a long time, said suddenly.

"Why?" Liu Yun glanced at the other party in some surprise.

The idea of this product was conceived in another time and space, but this guy came up with it first, why did he still raise objections? He should be able to see the huge fit between this product and smartphones.

"Quite simply, we have to think about the business of mobile value-added providers. We're cutting their cake by doing that, and it's a big piece. Zhang Xiaolong gave his own analysis, "The first value-added service of mobile is SMS and MMS, the SMS and MMS market is more than 50 billion, you get one-tenth of this market, which is equivalent to you pry off his profit of 5 billion yuan, and you get one-fifth of this market, which is equivalent to you pry off his profit of 10 billion yuan, what about one-half? Will the operator tolerate you?"

Liu Yun was slightly stunned, he really didn't consider this problem.

Did the penguins in his previous life also encounter this problem? He was no longer remembered.

When Liu Yun registered WeChat, the number of users had already broken through the 100 million mark, and it seemed that there was a rumor for a while that there was a charge for sending WeChat, but the matter ended in nothing.

Zhang Xiaolong continued: "The operator will not be stupid, and will definitely find ways to stop you! If you want to ambush you, it is very simple, you always have to connect to the machine through the operator's network, you have invested a lot of money into it, and multiple platforms are rolled out at the same time, and a batch of advertisements are all sprinkled in, because software like Youxin must be played by more people to be more valuable, and it must have a network effect." ”

"Even if you invest a lot of money in it, the operator can still play tricks, such as making your network intermittent, making the user experience of the software terrible, and making your life worse than death, which is just the simplest way to play. ”

Well, he has a point.

Liu Yun couldn't find a better rebuttal for a while.

If Tencent's threat is far away, then the operator's problem is in front of you, how to solve it?