Chapter 156: Keeping the Promise

The just-concluded trip of the Chinese business delegation to Iran has achieved fruitful results, and more than 10 billion yuan of investment intent agreements have been signed on the spot, and many well-known Chinese brands have planned to invest and build factories in Iran to open up the Middle East market. The head of the delegation, Han Hao, was also awarded the "National Friendship Medal" by the Iraqi government in recognition of his outstanding contributions to the exchanges between China and Iran.

Benefiting from the wave of China's integration into the global economy, many well-known entrepreneurs have emerged in China, all of whom have achieved world-class standards in their respective fields. But in terms of global popularity and influence, I am afraid that no one can compare with Han Hao, the richest man in China today and the richest man in China.

Being able to sit with the heads of global powers and talk and laugh, and be surrounded by people in the center of any Vanity Fair, Han Hao's influence has expanded to the world, at least the name "Han" is no longer unfamiliar to the people of the world.

There is no way, the dazzling rise of China's economy is already an indisputable fact. And the brightest fruit hiding under China's big tree, Han's richest man, naturally can't move forward in a low-key manner.

"Born to be a toil!"

Rubbing his forehead, Han Hao sat on the office chair that he hadn't seen for a long time, and couldn't help laughing at himself.

He had just returned to Jiangzhou from his trip to the Middle East, and he could finally take a breath and relax in a familiar environment.

Unexpectedly, as soon as he finished speaking, the secretary knocked on the door and came in and said that there was a distinguished visitor.

Obviously, he looked at the schedule by himself, and the guests who did not make an appointment in advance, Han Hao's excitement that he wanted to be busy was interrupted, so he had to go downstairs to greet him.

The person who can greet Han Hao in person is of course not small.

In the Chinese business world, there are very few heroines who are known as women, and with the retirement of Xie Huaru, the lady of Bao Iron and Steel, only Dong Qizhen of Gree Electric Appliances dominates.

Unlike the female CEOs of Country Garden, Longfor Real Estate and Nine Dragons Paper, who are worth more than 10 billion yuan, Dong Qizhen, who climbed all the way up from the bottom of sales, led the rapid growth of Gree Electric Appliances and won the title of "Dong Cannon" in public opinion. She is like a fighter ready to go into battle at any time, and she mercilessly bombards and kicks anyone and everything in the way of Gree Electric's progress.

When the controlling stake of the listed company Gree Electric Appliances was almost certain to be sold to foreign capital by the local SASAC, it was she who single-handedly turned the whole tide of the war and introduced the richest man in Han, the white horse knight, to firmly keep the controlling stake of the company in China.

Facts have proved that Gree Electric Appliances is really a piece of jade, after years of market tempering, and now it has become a shining pearl.

"Mr. Han, when I was in Iran, I said I wanted to come and talk to you, and I came over early today!"

Dong Qizhen, who was in the dust, appeared in front of Han Hao alone with a suitcase.

Of course, the Chinese business delegation that visited Iran not long ago was indispensable to the figure of Dong Qizhen of Gree Electric Appliances, the weather in the Middle East is hot, and there is a huge demand market for air conditioners. During this trip, Gree signed a joint venture production agreement with a local company, intending to introduce low-voltage starting air conditioners with Chinese characteristics to Iran, in line with the local demand for power outages and low voltage from time to time.

Unlike Han Hao, who is accompanied by a huge security team, Dong Qizhen often travels alone in China, which has become her distinctive personal characteristic.

"I said that as soon as I went out today, I heard a magpie calling, and it turned out that the Iron Lady had arrived. If memory serves, we were scheduled to meet next Wednesday, so why did you come early?"

Although in fact the two belong to the relationship between the boss and the employee, Han Hao, the major shareholder, treats Dong Qizhen as a peer, and he basically hands over Gree Electric Appliances to the other party as if he does not listen to politics.

"Today I am going to Hujiang City to hold a national dealer meeting of Gree, before I get on the plane, I want to stop by Jiangzhou to inform you of a few things. In an hour, I'm going to rush to Hujiang, otherwise it's too late, so let's start right away. ”

Looking at his watch, Dong Qizhen replied competently.

When Han Hao heard this, he thought to himself, you are not afraid that I will kill me alone if I am not free today, and the relationship between the two is more like the boss of the other party.

However, it is precisely this momentum that makes Dong Qizhen unique in the business world.

After greeting the secretary and making good tea, Han Hao invited Dong Qizhen to his office for a talk. can let the other party come to the door in person, which naturally involves the major event of Gree Electric.

"The first thing I want to do is to diversify Gree Electric. In addition to air conditioners, we will continue to enter other areas of the home appliance industry, such as refrigerators, washing machines, small kitchen and bathroom appliances and even TVs. ”

With the slogan of "good air conditioner and Gree manufacturing", Gree Electric Appliances has continued to increase R&D investment in the air conditioning industry since Han Hao became the owner, and its market share has continued to expand, and it has achieved the de facto first position in this field.

The last time Gree entered the field of diversification was to enter the field of car air conditioning, which has a lot to do with its core business. At present, the on-board air conditioning system independently developed by Gree has been installed on a large scale in the cars produced by Zhonghua Group, and the industrial scale has continued to expand, with annual sales exceeding 800,000 sets.

With the maturity of Gree's technology, the supporting air conditioners have gradually shifted from low-end cars of Huaxia brands to relatively mid-to-high-end Chinese brands. In the recent Land Rover supplier bidding, the Gree brand car air conditioner was also shortlisted as one of the three suppliers, indicating the rapid progress of their strength.

In 2010, the domestic vehicle air conditioning shipments were 12 million sets, as a rising star, Gree can compete with international giants such as Denso, Valeo, Delphi and so on.

The domestic home appliance industry Lao Haier has implemented a diversified business layout one step ahead of schedule, and even the newly rising Midea has taken the lead in opening the diversification journey, and the diversification strategy of Gree Electric Appliances can also be said to be a matter of course.

Due to the stimulation of the national subsidy policy of "home appliances going to the countryside", the third- and fourth-tier cities and rural markets have grown on a large scale, and the sales of household air conditioners are expected to exceed 35 million units this year. Among them, Gree occupies 34% of the market share, and its sales are likely to exceed 10 million units historically.

Although there is still a lot of potential to be tapped in the air conditioning industry, it is necessary to know that the design service life of an air conditioner is more than 8 to 10 years, that is, air conditioning companies and ordinary consumers are likely to be a hammer deal. When consumers demand for the next upgrade, it is estimated that the daylilies are cold, and the ceiling effect is very obvious.

In order to allow Gree Electric to continue to grow, Dong Qizhen had to seek growth points outside the air conditioning business, and the proposal of diversification strategy was imminent.

You must know that at the shareholders' meetings over the years, Dong Qizhen insisted that Gree only does air conditioning, and only considers other things if the air conditioning business is the first in the world.

This time I came to talk with Han Hao, the controlling shareholder, which revealed her next strategic direction.

"When I became the owner of Gree Electric Appliances, I obtained 38% of the equity with 2 billion yuan, and now the actual market value of this part of the equity has reached 22 billion yuan after the calculation of ex-rights dividends. It's grown 10 times in 5 years, and it's one of my best investments.

So, I'm still going to stick to the same old saying: fully support your work. ”

At present, in the A-share market, Gree Electric has been known as a super white horse stock, with an annualized return of more than 30% in the past five years, which has become the cornerstone of many funds and retail investors.

Han Hao's unintentional investment in the willow reaped rich returns, which is inseparable from the woman in front of him.

As a first-class business master, he understands that the other party has made the right decision.

"The second thing is to ask you to fulfill your original promise and implement the equity incentive plan. Gree has successfully completed the original five-year revenue target of 65 billion yuan, and it is not surprising that it will reach 80 billion operating income this year.

If you have merit, you will be rewarded, and if you have done it, you will be punished, I believe you understand this very well. ”

At the beginning, in order to stabilize and motivate the management team of Gree Electric Appliances, Han Hao made a bet with the management led by Dong Qizhen, and let them achieve an operating income of 65 billion yuan and a net profit of more than 3 billion yuan in 2010, and reward them with 3% of the company's shares.

Dong Qizhen came this time, not only for herself, but also for the team that has followed her for many years. You must know that she has been using this 3% stock to motivate the team to move forward, which can be said to be the holy flame in everyone's hearts.

If she can't cash out the shares from Han Hao, then her management team is likely to suffer a serious morale blow and even fall apart.

At that time, the calculation of 3% equity was not very much, but it is an astronomical amount to calculate today, and you must know that the market value has swelled tenfold.

The 3% stake is close to 2 billion yuan based on the current market capitalization, which is not a small fortune. Among them, Dong Qizhen has a 0.85% share of the gift, worth 560 million yuan, and suddenly became a veritable billionaire sister. On average, the management can get at least 10 million yuan in stock net worth, no wonder everyone will work overtime for this equity incentive plan.

"There is no problem, I will ask the lawyer to prepare the equity transfer agreement, and the equity incentive plan can be cashed out next week. ”

2 billion is an astronomical amount for ordinary people, but in Han Hao's eyes, this deal is very cost-effective. He has obtained more than 20 billion investment income, and it is not an exaggeration to reward the heroes with one-tenth of the money. In particular, Gree Electric will continue to grow, and the prospect of diversification is indeed very good. Spill 2 billion today, and earn 10 2 billion tomorrow.

Thousands of troops are easy to get, and Gree Electric is really inseparable from Dong Qizhen, the iron lady, at the helm.

"I really didn't find the wrong person back then!"

Han Hao was so refreshing, so that Dong Qizhen, who was accustomed to seeing the world, couldn't help but sigh that he had made the most correct choice.

If it was sold to foreign capital at that time, the equity incentive of 2 billion should not be even thought of, and what is even more sad is that high-quality assets such as Gree Electric Appliances will fall into the hands of foreigners.

"The third thing is that I want to be the new chairman of Gree Electric and continue to serve as the current president.

Gree Electric is now at a critical juncture in its development, and I don't want anything else to disturb me from being in charge of the whole company. If nothing else, China's home appliance industry will become the most competitive battlefield in the next few years.

Such a decision must also be agreed by you. ”

Whether Mao Sui recommended himself or forced the palace in person, in short, Dong Qizhen is such a strong woman of steel. In the face of a super business leader like Han Hao, she still maintains her true colors.

"You've all been killed, can I still kick you out? It's okay to pick one shoulder, but you have to make sure that you complete the new gambling plan. ”

With a helpless wry smile, Han Hao thought to himself that he had to put pressure on the other party, otherwise he really wouldn't be able to control the Iron Lady.

As a result, bargaining, in the next 5 years, Gree Electric will complete an operating income of 150 billion yuan, and at the same time ensure that the net profit is above 8 billion yuan.

It is equivalent to doubling Gree's revenue in 5 years, and the key lies in the success of the diversified business strategy, otherwise it should be difficult to rely on a single air conditioning business.

"As long as Gree Electric performs well, then you can become the first person in the salary of A-share listed companies and become a veritable emperor of work. ”

The equity incentive plan is difficult to replicate, and the treatment in the special period at the beginning has to be changed in the new era, and Han Hao can only use the annual salary system to reflect it now.

The resolute Dong Qizhen only took half an hour to end the meeting with the richest man in Han, and she single-handedly did all the three difficult things that seemed to be laborious, which was enough to show her true ability.

Knowing that Dong Qizhen was going to ask the company's front desk to help call a taxi to Hujiang City, she didn't look like a super-rich sister with a net worth of hundreds of millions, Han Hao had no choice but to arrange her own car to escort her all the way.

It seems that although Han Hao lives a pure life, he is still slightly inferior to Miss Dong.