Chapter 0048 is about platinum
As soon as Chu's father said it, Lin Haiwen was happy in his heart. Pen & Fun & Pavilion www.biquge.info
Door-to-door dishes!
In the past two years, domestic diamond brands have also entered the moment of bayonet popularity, in addition to the price war, which is a lose-lose situation, basically all the tricks that can be used have been used, the most important of which is, of course, the advertising war. After all, the first-tier market is occupied by chain jewelry brands, and their main customers for these single-diamond company brands are still stores like Fulou Jinyuge, which cannot afford to produce their own. That is, customers in the second- and third-tier markets. The consumers faced by these stores have a relatively high degree of recognition of advertisements on authoritative platforms, such as CCTV or provincial satellite TV.
Manager Zhou came to Linchuan this time, and the top priority was to strengthen the channel, don't let people dig up the wall. Secondly, it is one of their publicity plans - the Blue Heart National Creative Selection Competition.
The advertising slogan of diamonds, almost without turning his brain cells, came up with that sentence, which is known as the best advertising slogan in the world in the twentieth century.
A diamond lasts forever.
Manager Zhou saw Lin Haven suddenly laughing, and he was quite curious, although he was pointed out by Lin Haven one by one, he was honest, knowing that it was his attitude that made Lin Haven unhappy.
Lin ...... Classmate: Do you have any ideas? A few words, I'm ready for money. ”
"Words are not much, ten. ”
Several people present were stunned, but they didn't expect Lin Haven to really have an idea, and even the number of words came out.
Although Chu Weiwei is a liberal arts student, she is still good at mathematics, and she runs a gold shop at home, so she counted with her fingers, "A gram of gold is 300 yuan, and a word of gold is 300,000 yuan, and those ten words are 3 million yuan." Wow, Uncle Zhou, you're so arrogant. ”
For diamonds, 3 million is not a large amount, after all, the amount of capital in this industry is relatively large, and it will cost millions to replenish the goods to Fulou, so Manager Zhou's face has not changed much, "If this advertising word is really good, 3 million is not a problem, we have a special prize of 1 million in this creative competition, and the total prize is also 3 million, as for our use of advertising words, there is another remuneration." ”
3 million? Lin Haiwen smiled and pointed to the platinum diamond ring on Chu Ma's ring finger.
"I'm not talking about gold, I'm talking about platinum!" Lin Haven's expression was calm, his eyes were clear, and he didn't mean to laugh.
Platinum is 600 yuan per gram, in other words, the price of ten words will be doubled.
In fact, even if it is 6 million, Lin Haiwen feels that it is too cheap, but he will not make diamonds, and it is wishful thinking to sell more than 10 million with an advertising slogan.
If 3 million can still be regarded as a ceiling price in the advertising creative industry, then 6 million is purely funny.
Manager Zhou is worthy of running an old business outside, "It seems that Mr. Lin is very confident in his creativity, so why don't you participate in our creative selection competition?"
"Uncle Zhou, you said it, your grand prize is only 1 million bonus, and Lin Haven has 6 million, how can he participate. Chu Weiwei doesn't like this Lao Zhou very much, mainly because she pulls her father to drink every time she comes, which makes her feel bad, so she is happy to make trouble for him.
6 million?
Except for Lin Haven himself, no one takes this number seriously.
Isn't that a joke?
A high school student, even if he is a high school student who has written two good poems, will sell 6 million yuan if he opens his mouth for ten words?
"Lin Haiwen, tell me, what do you think of?" Chu Weiwei was very interested in what this one-word idea was.
Chu's father, Chu's mother, and Manager Zhou, also looked at Lin Haiwen.
"The Buddha said, don't say, don't say!"
Lin Haven is not a fool, not to mention that Manager Zhou is meeting for the first time today, even if it is the three members of the Chu family, he can't believe it. After all, Old Man Wang is an old qualification of the school, and his character is guaranteed, so he dares to recite "When Will the Bright Moon Come" in front of him, and it also means to bully the old man's memory. Now, let him read out "diamonds are eternal, one will last forever" in front of these four people, and turn their heads to use them themselves, who will he cry to.
The problem was that absolutely no one believed he had come up with it.
If he is unjustly killed, the king of Hades will not accept it.
Having said that, it is impossible for Manager Zhou to pay 6 million to buy an advertising slogan that he doesn't know, and he doesn't have this permission. It is impossible for Lin Haven to read it out directly without being stunned, and the three members of the Chu family, as "outsiders", have no position to speak. Lin Haven naturally stood up and said goodbye.
"This young man is very arrogant. Manager Zhou watched Lin Haven go out and looked at Dad Chu, "Now I believe that the poem was written by him, but talent and arrogance always go hand in hand, if he can really write "When Will the Bright Moon Be" at this age, it is reasonable to be so arrogant." ”
"So, you think he's not joking?"
"With my eyes, I can still see people at a very high level," Manager Zhou stretched out two fingers and poked his eyeballs with a gesture, "What he said should be really heartfelt, he really thinks that the advertising phrase in his head is worth 6 million." ”
"Then why don't you buy it?" Chu Weiwei interjected curiously.
"He thinks it's worth it, but it's not necessarily worth it. Dad Chu nodded Chu Weiwei's brain, "People always think that their things are the best and most valuable, but this is not counted." ”
Chu Weiwei pursed her lips, she believed Lin Haven in her heart, after all, whether it was improving by 200 points a month, writing poems and lyrics, or even giving a speech like that at the school assembly, and by the way, she also advertised - such a maverick classmate, in Chu Weiwei's opinion, should not misestimate herself.
The three adults present have profound experience, and they will not have such a simple judgment as Chu Weiwei.
......
After Lin Haven went out, he stood at the door of the Chu family community and stopped for a while, he had no intention of selling this advertisement today, but since he bumped into it, he would not let go of this opportunity, now he is thinking about how to make this money. If Manager Zhou didn't say it just now, he really planned to participate in the Blue Heart National Creative Selection Competition, at least everything would be made public, and he wouldn't have to worry about being hacked. However, as soon as Manager Zhou said this just now, he would be a little unable to save face if he went to participate again.
"I'm really getting younger, and I'm thin-skinned, but I'm still getting angry," Lin Haven shook his head and muttered to himself, "However, it's not like there's no way." ”
Lin Haven took out his mobile phone and clicked on the first name in the address book - Bian Wanrou!
Bian Wanrou's voice was still like a piece of silk, very ear-catching, "Is it Mr. Haven?
"Huh, what do you see?"