Chapter 132: Seeking Skin with the Tiger
Kim Yangyong is a heroic figure, he has advanced strategic vision, in order to build his own car empire, running around the country and even the world to seek foreign aid, gathered a large number of talents and resources. Pen "Fun" Pavilion www.biquge.info
In the previous Shenhang Mitsubishi joint venture project, Han Hao stepped in first, but was forced to come back and pried away by Jin Yangyong, which allowed him to understand the other party's power.
At present, there are three forces in the domestic engine market.
The first is joint ventures, such as SAIC Volkswagen, which directly import their own brand of engine technology from abroad to build factories in China for production, and the engines are not sold to the outside world. The second is large state-owned enterprises, such as FAW Group, which purchased Chrysler 488 engines and only provided them for their own Xiaohongqi brand. The third type is a third-party engine company, which produces engines for sale. For example, this is the case with Shenhang Mitsubishi, which failed to put into production, and Dongan Power, which failed to make Huaxia Light even more famous. They supply engines to small car companies scattered throughout China, barely supplying blood to maintain the domestic car pattern known as "scattered, chaotic and small".
China has the largest number of automobile factories in the world, and there are 110 regular production plants in a country, but it shows a low level of technology and production capacity, and in 1997 the national automobile output was 1.57 million units, with an average share of 13,000 units per country. Excluding the "three big and three small" almost monopoly enterprises, which automobile factory has an annual sales volume of 3,000 units, it is already burning high incense, enough to nourish and live.
In addition to Dongan Power, there is also a Xinchen Power located in Shuchuan Province that is famous for its 491 engine. Dongan Power's 462 engine technology originated from Suzuki F8A, and later improved to form the 465 model, which has always occupied the domestic engine market below 1.0L. Then the pickup trucks, vans, and double-row light trucks that are active in China basically use the 491 engine. The 491 originated from the 4Y engine developed by Toyota in the 70s, and then was localized in the 80s by way of technology introduction, adopting a side-mounted camshaft design with two valves per cylinder, which could not be modified into a four-valve, with a displacement of 2.2L and a maximum power of about 65KW.
Compared with the 1.2L engine introduced by Huaxia Factory, the maximum power reaches 52KW, and this 491 engine can be seen with poor performance, high fuel consumption, low efficiency and low power.
However, in 1998, Toyota's engine technology 20 years ago was still the favor of many small and medium-sized car manufacturers in China. The well-known domestic Jinbei bread, Great Wall pickup, field pickup and other miscellaneous armies are all big customers of 491, it can be said that 462 dominates the micro car market, and 491 is to monopolize the domestic car field.
There is no engine company, relying only on imported Toyota engines, one is expensive and the other is unwilling to sell, so in order to stabilize the security cup car, Jin Yangyong has long been eyeing Xinchen Power. After swallowing Shenhang Mitsubishi, he waved a check to pocket Xinchen Power, basically controlling the domestic 491 engine market. Although Xinchen Power has 491 technology, because it is a state-owned enterprise and is located in the southwest inland, the sales of 491 engines are limited, and there has been no funds for technical updates. Now that he was in trouble due to triangular debts, he heard that Brilliance was interested in looking for a joint venture with an engine company, so he relied on Jin Yangyong's aura to take the initiative to worship him and become a general of the Brilliance department.
According to the grapevine, Kim Yangyong is lobbying Great Wall and Tianye Motor, the top two domestic pickup truck producers, and inviting the three parties to form a joint venture to jointly monopolize the domestic pickup truck market. However, this suggestion was rejected by Wei Dajun of Great Wall Motors, who was unwilling to send someone under the fence. It is rumored that Great Wall Motors is frantically hoarding 491 engines, for fear that one day Jin Yangyong will be cut off from food and asked to sign the alliance under the city.
A number of domestic core auto parts companies have been merged by Jin Yangyong, which shows his strong personal ability.
Now Jin Yangyong took the initiative to come to Hushan to find the door, did he want to merge the Huaxia factory, now that the Huaxia factory is developing smoothly and will be listed soon, Han Hao will definitely not agree to this request. Anyway, Huaxia Factory is not short of funds, and technology is also accumulating, and Han Hao is also a person who is unwilling to send people under the fence.
Yes, I also believe that things are man-made, and people will win the day, it seems that Brother Han and I are really heroes. I know what happened to the light of Huaxia in your factory, but Dongan Power really cheated the old brother, which is really unkind. β
Seeing the inscription on the wall behind the desk in Han Hao's office, Jin Yangyong spoke.
From a person's office layout, you can roughly infer the other party's quality. Han Hao's office is not big, except for the guest sofa, which is a desk and a bookcase, which looks simple and tidy, and there is no clichΓ© that nouveau riche likes to fiddle with celebrity calligraphy, painting, gold, silver and porcelain.
"I won't mention the past, I don't know if Brother Jin is a guest in Hushan this time, what are you doing?"
Personally soaked a pot of Jiangzhou Longjing, Han Hao asked.
"Well, since my brother has spoken, then I will no longer go around the corner, our brother is too polite. I have a treasure that I would like to ask you to refer to, brother. β
As soon as the words fell, Kim Yangyong took out a document bag from his leather bag, which contained 12 photos.
Following the other party's movements, Han Hao took the photo and saw that it was a brand-new sedan prototype, from the body to the interior, the 12 photos basically completely introduced the whole car information. This car has never been seen in the market at all, and the background of the photo is in a laboratory, although there is no car logo, but Han Hao concluded that this should be the M1 sedan built by Kim Yangyong.
This sample car is solemn and generous, honest and simple, which not only conforms to the oriental aesthetics, but also has the charm of the west, and belongs to a medium-sized sedan. Even Han Hao applauded loudly when he saw the shape of M1, it seems that the money spent by Brilliance looking for Italian designers to create products was not in vain.
"Well, this is the M1 sedan that our company is about to mass-produce, and you are the first few people in China to know about it. β
Seeing Han Hao's expression changing from time to time, holding the photo and constantly looking through it, Jin Yangyong knew that the other party was stopped by his car. When other people in China are still making pickup trucks and micro noodles, and can only hope to jointly produce sedans with foreign auto giants, Lao Tzu has created a star product that can benchmark with foreign brand intermediate cars. As long as you have seen the M1 real car, you will not be able to believe your eyes, such a beautiful car will be the Chinese's own product.
"Surprisingly, the M1 is really beyond the level of existing car design in our country, and I really admire it. β
This sentence is Han Hao's sincere words, he originally wanted to build a C1 sedan or imitate the Toyota Corolla model, but now Jin Yangyong has directly created a new model in one step.
"The chassis is the previous generation technology of Mitsubishi mid-level sedan Golan, the engine adopts Shenhang Mitsubishi products, the width of the car is 1.8 meters, and the length is 4.88 meters, which is an auspicious number that I specially customized for the Chinese. I'm positioned to drive like a BMW, sit like a Mercedes, and the price is like a Santana!"
Jin Yangyong said proudly, as if the M1 was the golden key for him to open the door to a new world and rewrite the domestic automobile pattern.
If the M1 production car is really as the other party said, then Brilliance's sedan strategy is very terrifying, not only the future terrible opponent of Huaxia Factory, but also the joint venture. In his own only desire to target the household compact market, Jin Yangyong actually set his sights on the domestic fat - the official car market. M1 positioning is a mid-level official car, every year the government has to spend a lot of money to purchase cars, in the car consumption of the absolute largest. Han Hao was deeply jealous of Jin Yangyong for the first time for a while, this person's strategic thinking is really the top in China.
"It's a pity that he only has a good body, but lacks a good name......"
Kim Yangyong sighed thoughtfully.
At this moment, Han Hao somewhat understood what the other party's intention was today.
"Brother Han, you are doing micro-noodles now, I know that you must want to enter the car market in the future. Micro noodles are bone broth, and cars are the meat in the pot, and now they are all divided between state-owned enterprises and foreign-funded enterprises. We Chinese ourselves did not get any benefits, and let the foreign devils eat it in a big gulp. A hundred years ago, the Eight-Nation Coalition invaded China, and now the automobile industry is not like the Eight-Nation Alliance, foreign brands have become foreign compradors in China's staking state-owned enterprises, and we have become an economic colony again. The Chinese have to have their own car brands, like Chairman Mao, and drive all the foreign comprador colonies out of China!"
After drinking a cup of tea, moistening his throat, and glancing at Han Hao, Jin Yangyong continued.
"I heard that the car trademark of 'Zhonghua' is in the hands of Brother Han, which is a good treasure to promote my country's prestige. If my M1 sedan were equipped with my brother's 'Zhonghua' standard, how majestic it would be to launch China's first car at that time! I came here today in the hope that Brother Han would endure the pain and transfer the 'Zhonghua' standard to me. As for the price, the reasonable range is open at will, and I will never bargain. β
finally said his purpose, today Jin Yangyong is here for the "China" trademark.
Unexpectedly, the other party also took a fancy to the good trademark "Zhonghua", which is full of gold, which Han Hao plans to use in his C1 car in the future.
"Brother Jin, I'm really sorry, our company has already arranged the 'Zhonghua' trademark, which is an important strategy in the future and is one of the non-sale items. β
The trademark he got by doing everything possible, and "China" is of great significance to Han Hao, of course he will not hand it over. If you want to talk about patriotism, Han Hao himself feels that he is not under the other party.
"I knew it would be the same for me. In this case, you take a stake in our company, so that M1 is also your child, and it will not be a problem to use the 'Zhonghua' standard. β
Kim Yangyong resorted to his invincible joint venture strategy, which he used to build many enterprises in the first place. By taking out the assets of interest to both parties in the joint venture, and promising to inject large sums of money into the new company and introduce foreign technology in the future, it has attracted many partners.
It's a pity that he met Han Hao, although the M1 sedan gave him a great shock, but Han Hao had already set a development plan in his heart, and wanted to drive Chinese cars to every corner of the world. If you just look at the short-term results, maybe Han Hao will be a little shaken, but with a long-term goal, he will naturally not easily deny his line. One mountain does not tolerate two tigers, he will not be willing to live in the hands of others, and the eloquent Jin Yangyong will not retreat into the background, so just listen to the matter of buying shares.
Soft and hard not to eat, Jin Yangyong touched a big nail from Han Hao and left disappointed, he thought that Han Hao only engaged in micro noodles and now gave him the opportunity to get a car together, and the opportunity that many people couldn't ask for was actually rejected.
Well, I hope that after your Zhonghua sedan is launched in the future, you will not be beaten by the M1 to doubt your life, Jin Yangyong knows that the trademark matter can only stop there. Huaxia factory has a strong independence, no matter the capital, technology, contacts are not weak, Brilliance Department can not force one head, insisting on turning the other face is not conducive to the future development, after all, there is still a lot of room for cooperation between the two sides in the future.
The right way in the world is the vicissitudes of life, this is Chairman Mao's poem, and it is also one of Jin Yangyong's favorite poems. Since he couldn't get the "Zhonghua" trademark, he had to use the backup plan and use the trademark "Zhengdao".
In the end, in the future, when "China" encounters the "right path", who is strong and who is weak, can only let time give the correct answer.
After sending Jin Yangyong away, the agency responsible for listing counseling gave Han Hao a big problem.