Chapter 67 Self-owned Brands

Han Hao originally planned to go to the capital to take classes, but before he knew it, half of the EMBA program had passed, and he began to get used to this kind of life of having to attend classes four days a month. If he can find time, he tries to report to class on time. This time, though, he had to make an exception.

The premier went to Hujiang City to attend the Yangtze River Basin Economic Belt Coordination Work Conference, and temporarily instructed him to inspect the Zhonghua Group in Jiangzhou, 100 kilometers away, after the meeting.

At present, the future of China's automobile industry, public opinion is very concerned, the implementation of 20 years of market for technology policy has been unable to meet the needs of the times, the development of national independent brands has become the consensus of many people.

In addition, after receiving the instructions from the No. 1 leader, the prime minister decided to take this opportunity to visit the China Group on the spot.

Therefore, Han Hao had to stay in Jiangzhou and wait for the prime minister's visit at any time.

It is also a good thing to let the prime minister of a country deliberately change the itinerary to visit.

First, the recent Ghosn speech and the Aisin sole proprietorship incident have greatly stimulated the attention of the Chinese people to the existing automobile policy. Second, Jiangzhou is only a little more than an hour's drive from Hujiang City, and squeezing out a little time to visit will not affect other trips. Third, the strong invitation of Zhao Guoping, secretary of Zhehai Province, Zhonghua Group is competing with Volkswagen and Hyundai for the sponsorship of the Olympic Games, and he hopes to let the senior management see the efforts of domestic brands.

At about 3 o'clock in the afternoon, the premier's convoy drove directly from Hujiang City to Jiangzhou to enter the Zhonghua Group Park.

Toyota's medium-sized bus Coaster, this car has inadvertently become on a par with the Audi A6 in China, and it is also a representative of official cars.

The space is spacious, the workmanship is exquisite, and it can be modified according to customer requirements such as adding toilets, which allows Coaster to capture a large order for bus purchases.

The prime minister and Zhao Guoping, secretary of Zhehai Province, got off the bus one after another, and Han Hao was waiting to greet him.

"I remember the last time we met was at the signing ceremony of the BMW joint venture three years ago, and if I remember correctly, you invited me to visit Jiangzhou. Today, we will be a tourist, listen to your tour guide's explanation, and see how the Zhonghua Group has developed over the years. ”

After getting out of the car and saying a brief greeting, the prime minister said directly to Han Hao.

In the past, when he was vice premier of the State Council, the premier had contact with Han Hao, and he received a lot of attention from him at several critical moments in the development of the China Group.

I first looked at the Zhonghua BMW workshop, and the brand-new domestic BMW cars kept coming down the production line, which made the prime minister who witnessed the signing ceremony between China and Germany very pleased.

"Are you working hard here?"

Casually approaching an assembly line worker, the prime minister asked.

"It's not hard, it's much better here than other factories, and if you really have to work overtime, you can pay a lot more overtime. A lot of people want to rush in and there is no place!"

When the workers saw the prime minister, they were not frightened, and directly expressed their thoughts.

Because of the limited sales volume, the workload of Zhonghua BMW is not large, and it often organizes worker training, so it is a very good factory in the industry.

The chiefs inspect and of course want to hear and see the real voices of the grassroots. Han Hao didn't make any special arrangements, anyway, he let the chief see the true appearance of the Zhonghua Group.

"The working class is the leading class of our country and the leader of the vanguard. Under the current market economy, enterprises must treat workers well in order to build a harmonious society. ”

After hearing this, the prime minister turned his head and said to Han Hao and the others.

"The Chung Hwa Group has set up party organizations at the grassroots level, and many workers are party members, and they have always played a vanguard role in the enterprise. ”

At this time, Zhao Guoping, secretary of Zhehai Province, interjected.

The grassroots party building work is a pilot project that Secretary Zhao asked for as soon as he arrived in Zhehai. Sure enough, the prime minister was very interested in hearing that Zhonghua Group had taken the lead in becoming one of the pilot projects for grassroots party building in large private enterprises.

The Prime Minister was very pleased to see the party member group formed by the workers on duty on the production line, playing a leading role in their daily work.

"Whether it is the scale of operation or the form of organization, private enterprises have begun to catch up with state-owned enterprises in many aspects, which shows that we are the right choice to create a better development environment for private enterprises. ”

When he came to the self-owned brand Zhonghua Automobile Factory and saw the new SUV "Tang", the prime minister couldn't help but open the door and sit in the driving position.

"This is a new product that we have independently developed with our own car language, and the 'Water Drop Ripple' is taken from the water way of traditional Chinese culture, and it has been well received by the market once it was launched. Now the sales volume is stable at more than 8,000 units every month, and it has the strength to compete with foreign brands without falling behind. ”

Han Hao introduced to the chief next to the car door.

"The development of independent brands has a long way to go, and the appearance of 'Tang' today makes me see a different surprise. It shows that as long as we are given time, Chinese can also design beautiful cars. ”

The prime minister replied after carefully examining the interior of the car.

The highlight of the inspection is still the China Automotive Research Institute, which has a variety of latest automotive scientific and technological achievements, especially the future of Zhonghua Group.

"China's development and construction needs a lot of talents, and your ability to give up the superior living conditions abroad and return to China for development shows that you are patriotic and pure. Before I came, I could not have imagined that there were so many overseas elites settled in Jiangzhou, science and technology are the primary productive forces, no wonder Zhonghua Group has developed rapidly in recent years. Attracting and utilizing overseas talents for development is an experience that Chung Wah Group should vigorously promote. ”

Seeing the many returnees in the research institute leading the work of the project research team, the prime minister said.

The second-generation Pangu engine, the Scud CVT automatic transmission, Xuanwu's new automobile R&D platform, the upcoming "Beacon Great Wall" large micro surface and the third-generation "Water Drop Ripple" "Qin" car......

The prime minister has visited many automobile companies, and he naturally knows which is better and which is bad.

At the forum before the end of the inspection, the prime minister looked at the information of the China Group, which has been established for 10 years, with an annual growth rate of more than 20 percent, and has quietly become the third largest automobile group in China. Although it also has a joint venture with a foreign brand BMW, Zhonghua Group does not rely on joint ventures for development, but has become a thriving company in the field of independent car brands.

"Despite the fierce competition in the market this year, many domestic and foreign manufacturers have put into production, but our sales in the first half of the year still increased by 15%, according to this trend, it is not a problem to complete the target of 10% growth by the end of the year.

With our own core technology, differentiated competition is the key to our victory. We will continue to increase R&D investment to compete with foreign auto brands. ”

Han Hao said in his concluding speech on behalf of the company.

"Frankly speaking, I came to Zhonghua Group today and found that I really came to the right place.

In the end, whether independent brands can directly compete with foreign brands, the current situation of the market over the years has made many Chinese people, including some leading comrades, lose confidence.

But today, I came to the China Group, saw many excellent products, and I found that the cars made by the Chinese are actually not bad, and they are fully capable of dancing with wolves.

This is a very gratifying signal, indicating that the development of our country's automobile industry has come to a new juncture. It is necessary to change the concept and start anew, and vigorously develop the national independent car brand!"

The premier's remarks have actually said that the change in China's auto industry policy in the future is to develop its own brands.

"The development of independent car brands can not only be achieved by shouting slogans, but also to do a good job in various tasks. In particular, we can't just say it and don't do it, and we can't refuse to try it because we see that the market gap is too large. This is a common problem for many of our manufacturers, especially the leaders of state-owned enterprises.

The predecessors planted trees, and the descendants enjoyed the shade, and we should not only focus on the immediate economic interests but also consider the whole picture. In the future, when evaluating the performance of the persons in charge of state-owned automobile enterprises, we should include the development of independent automobile brands as a mandatory regulation, and if possible, we should implement a one-vote veto system.

In the future, regardless of the distinction between state-owned and privately-owned enterprises, as long as the development of domestically produced self-owned brand automobiles, the State Council will vigorously support this and give the greatest help within its capacity. ”

Seeing that Chung Hwa Group can achieve so many project results without the background of state investment, the prime minister is determined to prepare to enforce and support the development of independent car brands. As the main force of the domestic automobile industry, state-owned automobile enterprises, mainly three large and three small, are of course duty-bound. In addition, the Prime Minister's words also revealed that the country's regulations on cars and even cars are about to be loosened, and the barrier to entry will be greatly lowered.

"I would like to take this opportunity to convey to the chief the voice of all the workers in our factory, that is, I hope that Zhonghua Group can become the exclusive sponsor of the 2008 Capital Olympic Games. ”

It was not easy to meet the prime minister face to face, and Han Hao certainly would not give up such a good opportunity.

"As far as I know, Olympic sponsorship is subject to selection and I can't sit on the rules. Regardless of the final outcome, I appreciate your courage and commitment from the bottom of my heart.

Finally, I would like to end today's trip with one sentence: China Group, the country must support, and enterprises must work hard!"

The prime minister did not reply directly, but what he said when he left shows that he has a positive attitude towards independent brands like Chung Wah Group.

After the premier's inspection, the main central news media organized a delegation to visit Jiangzhou, preparing to publicize and promote the successful experience of Zhonghua Group in developing its own brand to the whole country.

"Love My China - A Model for the Development of National Automobile Independent Brands"

How to Dance with Wolves: On the Way to Success of China Group

"There will be a time when the wind and waves will be long-term - experience sharing of leapfrog development of China Group"

......

The details of Chung Wah Group's success have been exposed by the central news media, allowing many companies to understand how it operates.

Soon, the State Council issued a notice, requiring domestic automobile companies to begin to develop their own brands, not to indulge in the benefits of joint ventures and not to extricate themselves, but to pick up or create independent automobile brands with a responsible attitude for the future of the country and the nation.

In addition, it was announced that the entry threshold for the automobile market will be relaxed, and all enterprises that meet the technical funding regulations can apply to the state to enter the automotive industry.

This regulation is actually a liberalization of domestic funds, because foreign brands have already entered the Chinese market, and now the state has officially relaxed the restrictions on them, intending to harvest successful state-owned independent brands when they are brutally eliminated after a hundred flowers are released.

In this way, it is actually adding fuel to the fire of the already hot domestic automobile market, so that more capital and enterprises are rushing to enter the automotive field.

A generation has a historical task for a generation, the former prime minister is thinking about letting domestic auto companies survive, and the current prime minister is thinking about letting domestic auto companies go out.

Through the media, we saw that Zhonghua Group has to recruit a large number of talents overseas every year, and has achieved very significant results, and many domestic companies have started their journey to Detroit since then.

Chery Automobile is the fastest, becoming the second Chinese auto company to land in Detroit.

"Although Chery Automobile has only been established for a short time, it is already the fastest growing enterprise in China. We have a state-owned background, but the management is a private mechanism, and the advantages of the two are organically combined. Like this trip to Detroit, we decided to implement the bill on the day it was proposed, showing a high level of decision-making efficiency.

Joining the Chery family can give you a new platform to realize the value of your life. The Chinese government has decided to make the development of national independent brands the core of its auto industry policy for the next decade. State-owned independent automobile companies like Chery will usher in a golden decade of development. ”

As one of the founders of Chery, Lu Tongyue, vice president of the group, spoke out at the seminar. His purpose this time is to recruit all kinds of automotive talents suitable for Chery, especially in the field of engines and transmissions.

"I want to ask you what advantages Chery has over Zhonghua Group to impress us?"

Detroit's engineers are straightforward, and the questions are acute.

"Our Chery is like a new blank sheet of paper for aspiring talents to develop their ambitions, and the Chung Hwa Group has already been sketched out in many patterns, and you may only be the icing on the cake when you go back, and you can't stand alone. ”

Before coming, Lu Tongyue had considered similar questions, so he didn't have much trouble answering.

"Joining Chery is more challenging, and it is more suitable for capable talents to stand out. In addition, we have the full support of the major shareholder Anhuai Provincial Government, which is incomparable to Zhonghua Group. ”

When Chery Automobile was planning to buy horse bones in Detroit, another domestic company was also quietly making moves.

Under the premise that the State Council requires the development of its own brand, SAIC, as the most successful automobile group in China, began to plan an unprecedented large-scale plan in the domestic automobile industry.

Zhonghua Group is only rushing to buy talents overseas, and SAIC is taking a bigger step and preparing to directly annex the high-quality overseas asset - Ssangyong Group.

Ssangyong Group, South Korea's fourth-largest automaker, has been in a state of collapse since the Asian financial crisis and is now on the verge of bankruptcy and is looking to sell it off.

The SUV boom pioneered by Zhonghua Group has made SAIC Motor very excited and wants to enter this field for development.

Ssangyong Automobile has a unique technology in engines and off-road vehicles, and if SAIC successfully merges with the other party, it will obtain a full set of mature SUV technology, and can also make up for its own engine shortcomings, in addition to obtaining the Ssangyong brand with a certain reputation in the world and the corresponding foreign sales channels.

General Motors bought South Korea's Daewoo Motors, but was not interested in Ssangyong Motors, so it introduced it to its partner in China, SAIC.

Seeing that GM successfully integrated Daewoo Motors, SAIC Motor couldn't help but be ready to move on Ssangyong Motors.

If Ssangyong is acquired, SAIC will be able to use Ssangyong's assets to easily build its own brand SUV. For many years, SAIC has been focusing on joint ventures and does not have any technical reserves in terms of its own brands. Fortunately, SAIC has been a joint venture for many years, and there is money, and things that can be done with money are not a problem.

In this way, not only can you make a difference, but also realize SAIC's dream of going abroad. The strategy of killing two birds with one stone made SAIC Motor set an overseas strategy of acquiring Ssangyong. [.]