In the past few days, Ling Luo has been very busy, and he can't get along! Not only him, but Li Huaize and Bai Ling have also been busy.

It's about to be October 1, and the National Day holiday is the peak period for selling cars.

The ring match has officially begun!

Sitong Auto Trade has made the advertisement to the TV station, mainly promoting the Feichi brand car. The slogan is "Four Links, Smooth Roads!", and the preferential strategy is to give five years of free maintenance to those who buy a car during the eleventh day!

This is quite a lot, and usually a new car is only given once. And this is a direct gift for five years.

It can be seen that for the sake of this competition, the four links have also invested in the first round of October.

Junchi Auto Trade also responded by sending more manpower to the 4S store. Do a lot of propaganda work throughout the city, and use the street as a unit of carpet publicity.

At the same time, six cars were driven out of the mighty way, and the loudspeaker broadcast the National Day promotion. The slogan is "Gallop Gallop, Gallop All the Way!", and the strategy is buy one get one free. Anyone who buys a Flying Spur car will get a chance to draw a lottery. Zhang Zhang has prizes, the prizes are TV, refrigerator, washing machine, and the smallest prize is an electric car.

The strategy of using prize sales as a gimmick was first proposed by Ling Luo, and it is indeed very affordable to give five years of maintenance for four links, but it is not intuitive, and it needs to be slowly experienced later.

And buy one get one free is to let customers see the immediate benefits and experience more real. In particular, the lottery can mobilize the enthusiasm of customers.

Professionals have analyzed the sales plans of these two companies. At first glance, Junchi is a one-time investment, but not as large as the long-term investment of Sitong.

However, if you think about it carefully, the maintenance of the four links is too vague, and there are a lot of ways in it. When the time comes, what kind of engine oil, machine filter, air filter, etc. are all up to them.

Considering the cost of raw materials and free staff, in fact, the investment of Sitong is really not large.

Of course, this is just the opinion of professionals, for ordinary people, what they see is only a very tempting five-year free maintenance, especially the old drivers like such conditions.

There are pros and cons to both companies' sales strategies, depending on what the customer cares about.

Let's take a look at the propaganda methods. Sitong TV station does publicity, the scope is wider and the popularity is greater. Junchi street and alley carpet publicity, more intimate and intuitive.

As soon as the ring was on, it was so lively. Who wins and who loses will depend on the next few days.

The National Day holiday officially began, and Ling Luo was dizzy. From the beginning of formulating the plan to the implementation to the layout of the store, etc., everything was done by himself, only Chen Linlin, who was on the band, was busy with the front and back.

Success or failure is here, and if you lose, all your previous efforts may be in vain. Ling Luo knew this and cared more about this activity.

Li Huaize looked at the hall on the railing on the second floor with a glass of water, he hadn't seen such a grand occasion for a long time. This event is unprecedented, and it is really forced to do this. Don't worry about it anymore, this store will be yellow.

None of the salesmen were idle, busy entertaining customers. With a smile on his face and full of enthusiasm, the head of the explanation is the way.

Li Huaice couldn't help nodding, this was really thanks to Ling Luo's teaching. After he took office, he started from two aspects. One is how to serve customers, and put forward the three services of "smile service, standing service, and enthusiastic service".

One is to improve the quality of employees and let customers feel like God. The second is to improve the ability of employees.

Every Friday afternoon is a fixed learning time, mainly to explain the situation of the flying car, and the after-sales manager will give a lecture. If you want to understand cars, no one can understand them as well as car repairers.

After studying, it is time for dinner in the evening. For the first time, Lingluo invited guests, and all the people in the sales department were in place.

Gradually, every Friday became a fixed meeting time, and later it became an AA system. After getting along for a long time, I really can't bear to bully this Manager Ling.

In a short period of time, Ling Luo had already touched the hearts of his subordinates and became one with them. Therefore, some of the reform measures he proposed have been effective, and no one opposes them.

In the morning, five cars were sold. A good result.

After lunch, Li Huaize called Ling Luo to his office.

"How did you feel in the morning?" asked Li Huaize.

"It's not close to what I expected. Ling Luo said with a cigarette. He has been a diligent smoker lately, and smoking when he thinks is the best way to refresh himself.

"What are your expectations today?"

"Originally, my expectation was fifteen units, and according to this situation, it will only be about ten!" Ling Luo glanced at Li Huaize and continued: "Actually, it doesn't matter how much we sell, the key is how much Sitong sells." ”

Li Huaize drank the water in the cup in one gulp and said, "They sold ten units!"

"What?" Ling Luo asked in shock.

Li Huaize looked at Ling Luo and nodded and said, "You heard it right, it's ten, and ten cars are sold in one morning!"

"What's the problem? What do you and the headquarters do about it? There's nothing I can do now. All I can do is do what is in front of me and take care of those brothers!"

"I don't know what the problem is, but I guess it's because the sales plan of Sitong is too impressive. Li Wize said.

"Impossible, I have carefully analyzed it, Junchi and Sitong have their own advantages and disadvantages, it is impossible to have such a big gap!" Ling Luo said categorically, he trusted his own judgment.

At this time, Li Huaize was also quite confused. Because he didn't know what was wrong, he was also stunned when he learned the news, so he called Ling Luo. However, Ling Luo was not a god, so he couldn't think of a reason.

"Let's take a look! Maybe you're lucky today, maybe it's the means of the four messengers. ”

Ling Luo smoked a cigarette and left, he had to think about what was going on.

As Tong Ling Luo expected, he bought seven more cars in the afternoon, and twelve in one day.

Compared with the previous number, it can be said that it is quite shocking, and the effect is indeed obvious.

However, Ling Luo was not happy at all, and was even more worried. He is more concerned about what is going on there with his competitors.

After work, Ling Luo was left behind by Li Huaice. Bai Ling, sales director of Junchi Auto Trade, is coming.

Ling Luo didn't let Chen Linlin leave and did some service work here.

Chen Linlin poured two glasses of water for the two leaders.

Ling Luo smoked a cigarette and asked, "Is there any news from Sitong?"

Li Huaize held the cup with both hands and stared at the water in the cup, as if thinking about something, and then replied slowly: "No, Mr. Bai will definitely be able to bring news in a while!"

Chen Linlin didn't know what the two of them meant, she thought that everyone would be happy today, selling twelve cars a day.

But when I saw their sad expressions, I realized that things were far from that simple. It seems that the competitors have a situation there.

didn't dare to speak, Chen Linlin didn't stand or sit or feel uncomfortable.

At this moment, the door was pushed open and a woman walked in. To be exact, it is a beauty, a stunning beauty, even Chen Linlin, who has a good self, is ashamed of herself at the moment.