On March 1, 2004, in Shencheng and Yangcheng in Guangdong Province, five branches of milk tea were officially opened, and two were also opened in Guancheng. These 12 branches were the first to enter Guangdong Province, and the person in charge here was a man in his thirties named Chen Peng.

When Liu Yun returned to Ningjiang from Guangdong Province last time, he asked Wu Qiaoling to go to the talent market to pay attention to some suitable candidates, this man named Chen Peng has nearly ten years of catering experience, and he is also very flexible and sleek, so he sent him to Guangdong Province to take charge of the twelve chain stores there.

The required tea raw materials were purchased directly from the southern Yunnan region, and Liu Yun also asked Wu Qiaoling to rent a small warehouse directly in the Shencheng area and purchase a lot of equipment for frozen storage. Guangdong Province is far away from Jiangnan Province, and Liuyun is a place where power can be delegated, but the financial aspect must be controlled by the headquarters.

On a trip to Guangdong Province a few months ago, Liu Yun decided to expand the market on the way. His original plan was to monopolize the market in Jiangsu, Zhejiang and Shanghai, and the spending power of customers in this area was enough for him to make a lot of money, but there will always be some things in life that cannot keep up with the changes.

During that trip to Guangdong Province, Liu Yun witnessed this economic province standing at the forefront of reform and opening up, saw the prosperity here, and contained unlimited business opportunities.

In Jiangnan Province, milk tea has only opened chain stores in Hangzhou, Ningjiang and Donghai cities, and has not yet expanded to Jiangsu Province and Shanghai City, which Liu Yun originally planned. He reversed the original plan and made Guangdong Province the first stop for expansion outside the province.

Liu Yun looked at the map in the shape of a rooster in Huaxia and thought thoughtfully. He found that if Guangdong Province and Jiangnan Province were used as two important strongholds for milk tea, they would expand to the north and south respectively, and one day they would join forces in Minnan Province.

When milk tea monopolizes the market share of these two regions, it can continue to integrate its strength and expand northward, passing through Shanghai, Suzhou Province, and then Shandong Province.

Liu Yun looked at the map carefully for a while, and found that the places he chose to expand were all coastal provinces, and his plan could be called a coastal strategy. The future is the era of the marine economy, he knows that in the next ten years, the country will vigorously develop the marine economy, these coastal provinces are developing very rapidly, and the consumption power of residents will also continue to increase, so the turnover of milk tea can also rise by the feng shui of this shareholder.

Soon, without any hesitation, Liu Yun decided the direction of the expansion of milk tea in the next few years, north of Guangdong Province and south of Lu Province, these provinces are economically developed, which can not only obtain rich profit returns, but also complete a perfect layout along the coastline and establish a very solid coastal defense line.

Liu Yun's heart still regards the current corner of Taiwan Island as the biggest competitor in the future, they will officially enter the mainland Chinese market in 2007, as for where they will choose the first stop, although he doesn't remember, but these coastal provinces should be the first choice of the other party, and it is impossible for them to cross these coastal provinces and directly enter the inland provinces.

What he wants to do is to maximize the market share of these coastal provinces and build an impregnable line of defense. Liu Yun would not be naïve to think that this line of defense could resist the expansion beyond the coastline and not be able to enter, but it could make their expansion on the mainland several times more difficult and costly, making it difficult for them to move an inch here.

Liu Yun plans to complete the layout of coastal provinces in the future, some inland provinces will adopt the way of franchise stores, although the money earned by franchise fees will inevitably be far less than their own chain stores, but there are also a lot of benefits, can reduce operating costs, can allow those to join the individual industrial and commercial households to spend their own money to promote the brand of milk tea nationwide.

Early in the morning of the second day, Liu Yun received a call from Wu Qiaoling, which was good news. As the forefront of reform and opening up, the young people in Guangdong Province there have exploded with great enthusiasm for this new milk tea drink, and all 12 stores have lined up in long queues, with a total turnover of 30,000 yuan a day.

"I'll tell you the specific plan for this year's expansion, and you can make a plan when you go back. Liu Yun thought for a moment and said.

The two first-tier cities, Shencheng and Yangcheng, aim to have 15 stores each this year. This is the key city that must be won in Liuyun's plan. Five branches were opened in the three second-tier cities of Guancheng, Fushan and Zhuhai, bringing the entire Guangdong province to 45 branches by the end of the year.

"Then there's Shanghai, where you need to be in charge, and my goal is to open 20 branches in Shanghai this year! There are all the prefecture-level cities in Jiangnan Province, Donghai City already has 8 stores that don't need to continue to expand, Ningjiang and Hangcheng will have 15 branches by the end of the year, and the rest of the prefecture-level cities will have at least 5 branches. ”

"So much, it's a bit stressful, boss. Wu Qiaoling said with a wry smile, it seems that this year will basically fly back and forth between major cities.

Liu Yun was silent for a while, and said: "I know that any is a bit arduous, so I gave up the expansion of Chaosu Province, and there is Chen Peng in charge of Guangdong Province, you have to pay attention to Jiangnan Province and Shanghai City, of course, as our first metropolis in China, Shanghai City is naturally the top priority." So it's hard for you, if it's really too late for those prefecture-level cities in Jiangnan Province, you can selectively postpone it first, but Shanghai must not give up. ”

"Boss, understood. Wait, I'll give you a successful job this year. Wu Qiaoling also said very seriously.

Liu Yun smiled and said, "I have always been relieved of your ability to do things. In this way, I will give you another reassurance, in order to ensure the smooth expansion of milk tea this year, in addition to the fixed salary, I will not take a penny from the company's account this year, and I will also pay off the 500,000 yuan of working capital borrowed from you by Yoyoluo within this month. So as soon as you have spare funds, you can open a new branch. ”

Wu Qiaoling said in surprise after hearing this: "That's good." Mr. Liu, in the past, I always thought about what to do if one day you suddenly need money, so I set aside a lot of idle funds in the company's account, and now with your guarantee, I can boldly invest these funds in the expansion of the branch. ”

Liu Yun suddenly realized that he had just put on an atmospheric posture, but he had dug a big hole.