Qu Lihua asked curiously: "Robin, I have been to many industrial areas, all of them are large machinery, and there is a lot of oil stains on the construction site, why did we come to the Ruhr Industrial Zone, which is different from other industrial zones, it looks very neat and tidy, and it is not cluttered at all." ”

Robin smiled, "Yes, the Ruhr industrial area is not like other industrial areas, it is picturesque, known as the garden industrial area, the management is still very good, the Germans work hard, do things in an orderly manner, and the tools used will not be stacked messily, put them back when they are good, tidy up, and develop rigorous habits, so we see this industrial area, the scenery is very beautiful, the Germans advocate working in clean and tidy working conditions, and do not neglect life, so that the industrial area is picturesque, and also attaches importance to greening." ”

"Planting greenery and flowers as decorations will make you feel good when you work here!"

As early as the 19th century, it became the center of coal mining and steel production in the Ruhr region, the largest machinery manufacturing and electrical industry center in the Ruhr area, light and heavy industries are developed, Duisburg has a large population, is located at the confluence of the Rhine and the Ruhr River, is the largest river port in Europe, and is also the gateway to the Ruhr region's external relations, on the west bank of the Rhine, there are many steel mills. ”

Robin nodded, "Yes, the congenital geographical location of a region is really very important, the geographical location is good, the natural resources are good, coupled with artificial scientific management, this region is easy to develop, the industrial advantages are very significant, heavy machinery, oil refining, petrochemical, non-ferrous metal smelting, shipbuilding and other industries are also very developed." ”

"Dortmund is located in the eastern part of the Ruhr area, the end of the Dortmund-Ames Canal, and the population is also very large, as I have already introduced, in the more economically developed areas, often the more concentrated places, people are very smart, will concentrate in areas with good economic development. ”

"Everyone wants to stay in a good place to develop, no one wants to stay in a poor and backward area to develop, that kind of place is difficult to develop in a short period of time due to the innate geographical location and natural resource limitations, and it is difficult to change, for example, desert areas, long-term drought, even after people go, it is difficult to survive. ”

"We humans can change the natural environment to a certain extent, but some natural environments are difficult to change, such as cold regions, such as deserts, such as the Arctic and Antarctic inaccessible areas. ”

"Most of the human beings will still concentrate in places with good climatic conditions, good natural resources, beautiful environment and scenery, and better economic development, so the population in this area will be more than other regions, and the population density is very high. ”

"There are traditional industries, and the Ruhr area has developed a long history of coal mining, steel industry centers, and with the westward movement of the Ruhr steel industry, it has developed into a variety of industrial centers, with beer brewing, heavy machinery, chemical and electronics industries being important. ”

Of course, there is also modern industry, the Internet and e-commerce, which are also flourishing in Germany. ”

"But looking back on the history of the development of this industrial zone, it is not all smooth sailing, but also encountered a lot of setbacks and bumps, the Ruhr industrial zone in Germany in the process of its economic development has experienced from resource development to resource depletion, from the revitalization of steel to the decline of enterprises in the economic pain, the earlier development of the area towards relative decline, mainly because they have a relatively unfavorable economic structure. ”

Xia Yuxiang said: "Yes, this industrial zone has the same resource advantages as some of our domestic industrial zones, so they have experienced a similar process in the process of industrialization, and I think a lot of management experience in this industrial zone is still worth learning!"

Robin nodded, "Yes, although it has taken some detours and experienced some recession, but the German managers have quickly adjusted, through the clean-up and transformation and industrial restructuring, the economy of the Ruhr Industrial Zone has quickly come out of the trough, from a resource-based production base centered on the coal and steel industry to a new type of economic zone based on coal and steel production, led by computer and information industry technology, and coordinated development of a variety of industries, and the adjustment of the industrial structure has achieved remarkable results. ”

"The key is that the Ruhr industrial area after the recession has undergone structural adjustment and technological transformation, and has achieved significant economic benefits, people live in harmony and tranquility, the environment is beautiful and the air is fresh, the blue sky is full of green trees and flowers, and the region's economy is vigorous and thriving driven by new technologies. ”

Head Xia Yuxiang nodded, "Yes, I think Robin's analysis is correct, the experience of the Ruhr industrial zone in Germany has a good reference significance for the transformation of some of our old industrial bases, in many industrial zones, similar problems will also be encountered, a region wants to develop the economy, on the one hand, it needs some favorable economic policies, but also needs management talents, time, place, and people, all of which are indispensable." ”

"The Ruhr industrial area in Germany is also very representative, some of the problems it encountered in the development process, how the managers solve these problems, how to develop the region so well, these valuable experiences are worth learning. ”

"We have a lot of business schools where the professor will talk about the Ruhr industrial area in Germany when they discuss the case, and the teacher will analyze the advantages of this industrial area in class, and I think the management and governance of this industrial area are very successful. Robin said.

"In particular, after comprehensive renovation, the economic structure of the Ruhr area tends to be coordinated, the industrial layout tends to be reasonable, and the economy has turned from decline to prosperity, which has changed the situation of serious environmental pollution in the heavy industrial area and has become a beautiful area. ”

"The revitalization plan of the Ruhr Industrial Park provides a model for the transformation of old industrial areas around the world, and its strategy is not to reuse the old with new ones, but to reuse old things, by changing the functions of existing buildings, facilities and sites, which not only reproduces the history of the industrial area, but also provides people with a place for cultural and entertainment life. ”

"The entire Ruhr industrial area has been transformed into a museum and leisure area, and after years of continuous adjustment and transformation, the Ruhr area is no longer a declining industrial area, but on the contrary, it is maintaining the momentum of continuous development, and has achieved remarkable results, and is also a classic case of successful transformation of resource-based cities. ”

"Teachers also frequently mention this classic case in class, which can be said to be a classic case that business school students must learn, and there are many valuable management experiences in it. ”

"Yes!" Xia Yuxiang, the head of the group, nodded, "We came here, see with our own eyes, field trips, is to learn these valuable experience, many of our delegation are the elite of the enterprise, Xiaoqu and Xiaomeng are very young, you have hope, we also hope that you come here for field trips, what you see, what you have learned back to China are sorted out, summed up experience, and applied to your usual work." ”

"Head Xia, we remember your words, we will work hard!" Qu Lihua and Meng Wenjie nodded in agreement.

vertex