It's a good idea to call 2003 the first year of SUVs in China, with an average of three new SUVs launched every month since the beginning of the year.

From the high-end original imported BMW X5, Land Rover, Land Cruiser, to the domestic mid-range Nissan Paladin, Mitsubishi Speed, Changfeng New Cheetah Feiteng, Huatai Hyundai Tlaka, and then to the low-end models Shouqi Jeep 2500, FAW Toyota Terui, Southeast Fulika, Jiangling Landwind, Zhongxing Chiye, just the new SUV products with names and surnames on the scale can be counted. Not to mention pickup trucks such as Iron Bull's New Earth, Oaks' Prime Force, Fudy's Explorer and other pickup trucks are dressed up in miscellaneous armies, and the launch of new cars is simply dizzying.

Coupled with the Jeep Cherokee, Jinbei GM Trailblazer, Great Wall Saifu, and Zhonghua "Tang", which have already been listed in China, the SUV market with limited capacity has squeezed into so many opponents at once, and everyone has launched a bloody fight.

High-end SUVs are led by the Land Cruiser and X5, with prices of more than 550,000 yuan; mid-range SUVs represented by Nissan Paladin cover the range of 20-300,000 yuan; low-end models are led by the Chinese "Tang" and occupy a market of 10-150,000 yuan; as for the Saifu and pickup truck redressing brands, they compete in the market below 100,000 yuan.

The rivals that coincided with the "Tang" in terms of price were the Shouqi Jeep 2500 and the FAW Toyota Terui, but none of them directly posed a threat to the "Tang".

The Jeep 2500 focuses on hard-core off-road routes, and the opponent is more like the Great Wall Saifu, while the Terui is from Daihatsu Motors, which is essentially a small SUV, a smaller model than the "Tang", so the target group is different.

In the fierce competition in the SUV market, the Zhonghua "Tang" is unexpectedly alone, and there is no opponent who can directly challenge it, and the monthly sales are very stable.

The success of Great Wall Saifu has made many domestic manufacturers see the bright future of SUVs.

As a result, SUVs below 100,000 are basically based on Seifer, and everyone purchases the same 491 engine, MT transmission with upper teeth or Aisin, body provided by Fudy R&D, and the chassis, axle and dashboard of pickup trucks for assembly. The only difference is that some design changes have been made in the front and rear shapes, which in principle are homogeneous products.

Like assembling a TV or a mobile phone, you can purchase various parts and components, and then assemble them to create a local Chinese SUV.

Many of the same products popped up all of a sudden, which made the Great Wall Saifu unbearable, if it weren't for the reputation and assembly process that had been laid before, the Great Wall would not have survived this disaster. Because everyone's homogeneous products are too serious, whoever buys the same products, incomplete statistics of such manufacturers as many as 15. All new entrants to the automotive field have chosen SUVs below 100,000 as an entry point.

"We can't be so hard anymore, we have to come up with more advanced products, otherwise we will be dragged to death by many competitors. ”

Wei Dajun, the boss of the Great Wall, said anxiously.

Although Saifu has created a market of 80,000 yuan for off-road vehicle CUV, it does not have a significant advantage compared with other domestic brands. Not a single elephant can survive the frenzied ant colony, and Wei Dajun is determined to get the Great Wall to launch the next product as soon as possible.

Originally, he planned to benchmark the R11 project of "Tang" to imitate the RAV4 project, but Wei Dajun found that he could not shake the dominant position of "Tang" after comparison.

Therefore, he can only start from the successful experience of Seifer and is determined to continue to take the road of hard off-road and stagger the competition. It can be said that Wei Dajun has been fighting in the Shanghai Sea for many years, and his sense of smell is still very sensitive.

He decided to avoid the same homogeneous models in China and look for a new model abroad that could replace Saifu.

As a result, Isuzu Axiom, a model that focuses on hard-core off-road in the American market, entered Wei Dajun's field of vision.

This car has a tough appearance, a wide body, and a load-bearing body, and the benchmark is still the big brother model of Toyota RAV4 - Highlander. As soon as he saw the Axiom, Wei Dajun knew that this was the savior he needed, a star model that could pull the Great Wall out of the quagmire of homogenization.

As a result, a total of 3 Isuzu Axiom were urgently imported into China and quietly entered the Great Wall's R&D center, which means the abbreviation of English HELP, indicating that H11 is crucial to the survival of Great Wall.

The H11 will become the same price as the "Tang", but different types of SUV models, Wei Dajun is now putting all his resources into the development of the H11.

In order to get rid of the old impression of the 491 engine, the H11 will purchase the most advanced Mitsubishi 2.4L domestic engine powertrain available for purchase in China, and the chassis, exterior and interior are all simulated Isuzu Axiom.

"In 9 months, we must get the H11 running on the road, otherwise Great Wall Motors will be overwhelmed by many competitors!"

Great Wall Motors can still make some profits in the field of pickup trucks, pickup trucks alone can not support Great Wall Motors for too long, and now the sales of Seifer have been declining, and many domestic SUVs have gradually diverted their share. In particular, Zhongxing Chiye stared directly at the Great Wall Saifu, and played a slogan with the same quality as Saifu to fight a price war.

The Chinese "Tang" sat back and relaxed, until the appearance of a model finally made Han Hao feel some kind of threat.

Many SUVs are in a scuffle, and the people in the group's marketing department will send first-hand information about the market to Han Hao for reference every day. Bringing together a lot of information, Han Hao can find problems early at a higher level.

Shuanghuan Noble SRV, an SUV product created by a not well-known automobile company in northern Henan Province, suddenly stood out among many homogeneous domestic SUVs.

The engine, chassis, transmission, etc. are the same as those of domestic brands below 100,000, the only difference is that Shuanghuan boldly abandoned the common domestic SUV body shape, and chose the internationally popular Honda CRV body.

Since it uses a pickup truck chassis that reverses the Toyota Hilux, the double-ring SRV looks longer than the CRV.

You must know that Dongfeng has just signed a joint venture with Honda, and the first product that the two sides intend to launch is Honda CRV.

If the Chung Hwa Group imitates the essence, then the double ring has only one shell.

The Shuanghuan SRV is essentially the same as other domestic SUVs, but it's the shape that makes it unique.

Whether it is the appearance or the name, it reminds consumers that this double-ring SUV is actually inextricably linked to Honda's CRV.

"As long as you put on the Honda logo when you buy it, it's exactly the same as the CRV!"

There are early adopter consumers who say so.

You must know that Shuanghuan Automobile was originally just a car modification factory, and it was simply unable to undertake a large-scale market production plan. In addition, the director of the factory is extremely conservative, and in line with the principle of self-development without loans or loans, he has always made small troubles.

This time, I copied CRV, but I didn't expect it to become a big hit.

Priced at 99,800 and 108,800, more than 500 SRVs were sold out in the first month of the new launch of the two models, and the market responded very hotly to this product with the same appearance as the CRV.

Many merchants are willing to pay in advance, just to be able to pick up the car as soon as possible and go back to sell.

In China's auto market, many consumers don't think too much about quality before buying a new car.

With only 25 vehicles assembled per day, Shuanghuan is unable to supply so much capacity at once, and if the production capacity is sufficient, it is estimated that the monthly sales volume can exceed 2,500 vehicles in the first three months of its launch. Although this achievement cannot be compared with "Tang", it has been compared with the sales volume of Great Wall Saifu, which is enough to make Shuanghuan a well-known SUV manufacturer in China in one fell swoop.

"This car is very entry-level in terms of power and craftsmanship, and it is even below the passing line. But it's a miracle that it's the best-selling model that it has become a best-selling model in one fell swoop. ”

Han Hao asked someone to buy a double-ring SRV and said after dismantling it.

"However, quality is fundamental after all, this kind of cobbled together parts of the vehicle, it is estimated that there will be various problems in less than a year of driving, and the final consumer is still paying. Now the economic SUV is like a domestic mobile phone, various brands emerge in an endless stream, everyone is actually a homogeneous product, sooner or later there will be a day when the market will collapse and make the market worse. ”

The double-ring SRV was put in the laboratory of Zhonghua Group for durability testing, and various problems soon occurred. Now that the competition is chaotic, Han Hao can already foresee that it will end up in another place in the future.

Seeing that the Chinese "Qin", which imitates the Corolla, has always occupied the top three entry-level sedans, and its monthly sales have repeatedly remained above 10,000 units, FAW Toyota has finally made up its mind to put the ninth-generation Corolla model into production in China.

Another reason for this is that the high-priced Vios market sales are very poor, although the global model Toyota Power has been repeatedly advertised, but the overly expensive price has discouraged many consumers.

The Chinese "Qin" is one size bigger than you, and it is sold cheaper, and many consumers who pay attention to affordability choose "Qin" as an alternative.

According to Toyota's plan, the Corolla will land in China before the second quarter of next year, and its direct competitors are not "Qin", but GM Excelle and Volkswagen Bora, which are currently popular in the market, and the price is expected to be in the range of 15-200,000 yuan.

When Vios was blocked by the strong sniping of "Qin", and to pave the way for the Corolla to be launched in China, Toyota still took measures to clamp down on the Zhonghua Group.

Since the Suzuki v. Chunghwa Group plagiarism gate case is still being heard, Akio Toyoda has no legal thoughts, and he plans to see how this case will be judged before making a decision. However, he still took relevant measures to strangle the neck of the Zhonghua group.

"Your Highness Zhang Nan, Zhonghua Group is already our company's largest partner in China. Every month, they purchase 8,000 4AT transmissions, which greatly relieves our production capacity. If I can, I hope to gradually reduce their quota and stop it when the Corolla is in production. ”

In response to Akio Toyoda's request for Aisin Seiki to cut off the supply to the Chunghwa Group, the person in charge of Aisin replied.

"This is a strategic consideration, we can no longer send ammunition to the future enemy, the growth rate of the Zhonghua Group is too fast. At present, a Hyundai car is enough for us to have a headache, and if there is a Chinese car, it will seriously threaten our future market position of Toyota. Kindness to one's enemies is cruelty to oneself, and I hope you will understand that!"

Akio Toyoda forced Aisin to interrupt the provision of 4AT to Zhonghua Group from next year, which really caught Han Hao off guard, you must know that the current hot-selling "Qin" and "Tang" monthly sales, automatic transmission occupies nearly forty percent of the position.

The sudden out-of-stock of the Japanese side will put the Chunghwa Group's fist products in danger of falling off a cliff next year.