"Mr. Wei, our technology center only has 100 guns, so don't be in a hurry to learn from a regular army like the Zhonghua Group! For now, we should do a good job of CUV first, and then think about SUVs! We don't have a car catalog, and we have no resources if we want to get on a car!"

After seeing the posture of the Zhonghua Group at the Capital Auto Show, Wei Dajun of Great Wall Motors held a meeting immediately after he returned.

He plans to learn from the Chunghwa Group and enter the SUV and mini-car fields in the future.

Saifu CUV focuses on the wild, and he wants to learn the Chinese "Qin" in the city, and also make an SUV. As for the micro car, it is because Chinese auto companies are still mainstream in sedans, and Great Wall Motors cannot always go to the wrong side, and has to take the initiative to develop with the trend. Wei Dajun attaches great importance to micro cars, because many quasi-cars on the market are now running with a 6-word micro-passenger directory, and Great Wall Motors just has a 6-word qualification.

Unexpectedly, as soon as Wei Dajun put forward his proposal, he was vigorously opposed by Wang Xingfeng, the general manager of the company.

Wang Xingfeng is a spicy and straightforward iron lady, who joined Wei Dajun when he first took over Great Wall Motors, and was promoted step by step from the sales position with his indomitable spirit, and finally became Wei Dajun's solid right-hand man.

"yes, we have to eat one bite at a time, and we have to hold our positions in pickups and CUVs before we can continue to attack. I heard that there are more than 2,000 returnees and brand-name college students in the China Automotive Research Institute. We can't learn from others on impulse, lose our foothold and walk at the pace of others, and it's easy to pull eggs!"

The company's deputy general manager in charge of sales also disagreed with Wei Dajun.

Wei Dajun admits that he is a little anxious because the Zhonghua Group is currently making too rapid progress in the autonomous car camp, and he has to worry about the risk of Great Wall Motors falling behind.

"As for SUVs, we already have a certain foundation, and the market competition in this area is not strong and it is easy to cut in. We can't stay where we are, I can listen to you if we don't build a car, but I have to get an SUV no matter what!"

Seeing that the powerful Wei Dajun had made cruel remarks and had taken a step back not to engage in a sedan, his subordinates had no choice but to agree, so Great Wall Motors quietly launched the R11 project internally, and the imitation object was still Toyota's RAV4.

Toyota really deserves to be one of the overlords in the automotive industry, and the T11 project launched by Chery Sedan after seeing the Chinese "Tang" is also aimed at RAV4.

As the leader of the origin of urban SUVs, the RAV4 was just changed in the United States last year, so many new elements and new technologies have been introduced. As for the other two Japanese powerhouses, the Honda CRV will not be replaced until the second half of the year, and the Nissan X-Trail is too square to suit the aesthetics of the Orientals, so the RAV4 is the most suitable object to imitate.

As for the American SUV with thick skin, it is even more inconsistent with the Chinese aesthetics, and the failure of Shouqi Jeep's Cherokee and Jinbei GM's Chevrolet Trailblazer is enough to prove this.

The BMW X5 and Mercedes-Benz ML in Europe are naturally not objects to imitate, and as for the economic SUV, Volkswagen and Citroen Group are not interested in it and have no similar products.

All in all, in the middle of 2002, only the RAV4 was the most suitable research target for domestic SUVs.

"The attention received by Saifu and Zhonghua Tang at the auto show made me full of confidence in the development of SUVs in China. As far as I know, SUVs have begun to become on a par with sedans in the United States, and we want to take the opportunity to seize the domestic market. ”

Chery boss Zhan Xiaqiu said that this red-top businessman, who is both a secretary and a chairman, has a very long-term vision.

Now it's good, the domestic three musketeers are all aiming at the same benchmark to learn, and I am afraid that there will be a bloody storm in the SUV market in the future.

In the Zhonghua Group, Han Hao is also holding an internal meeting, at the auto show, foreign auto brands are like the eight-nation alliance should come, the world's top ten auto giants all entered China to find joint venture partners.

Judging from the news they released at the auto show, next year in 2003, the joint venture brands will release new cars one by one, and China's sedan market will undergo a complete reshuffle.

"Although we have made some achievements, they are insignificant compared to the international automotive giants with decades or even hundreds of years of experience.

An executive of a foreign automobile company said: If it were not for the Chinese government's deliberate restrictions in the name of joint ventures, foreign auto brands would have occupied the Chinese market overnight, and none of China's domestic auto brands would have survived!"

In response to the complacency of some executives, Han Hao took out an English newspaper and read it word by word in front of the original text on it.

It also said that Chinese car brands do not have their own core competitiveness, and in the field of engines, they can only plagiarize behind the butts of international brands, and they can't even build a decent automatic transmission.

Even China's most popular Chinese automobiles are also caught in the plagiarism door, and Chinese cars are not even looked down on by Chinese consumers, saying that there is such a gossip circulating in China: People who smoke Chinese cigarettes will never drive Chinese cars!"

Good things don't go out, bad things spread thousands of miles, and Zhonghua Group is about to become a negative representative of China's independent car brands. The foreign media report revealed a playful tone, thinking that it was a big joke for Chinese car brands to want to develop.

The harsh words silenced the executives sitting in the conference room, and the Zhonghua Group is still far from achieving the goal of making Chinese cars run in every corner of the world, and the road to struggle is still very long.

"China is a developing country, and we at Zhonghua Group are developing automobile companies. Therefore, we must correct our attitude, take the attitude of mourning the victory of the soldiers, show the courage to break the cauldron and sink the boat, and use our wisdom and sweat to open a new chapter and wash away the shame mentioned in this article!

Let these foreigners, who look down on us today, swallow back every word of what they say in the near future! Let them know that the people of our Zhonghua Group are not of a bad breed, and that we will catch up with and surpass them one by one in the fields of engines, automatic transmissions, chassis, and even vehicle design.

There is nothing that the Chinese are determined to do, and they cannot succeed!"

At this time, Han Hao understood what lofty and lofty goals could give people the strength to move forward.

He now has no worries about food and clothing, and has earned money that he can't spend in more than a dozen lifetimes, but he never wants to enjoy it, and he still has surging passion for work. In order to realize one of his car dreams, let the Chinese-made cars plant the red flag in every corner of the world.

Compared with the realm of "studying for the rise of China" when the former prime minister said at the age of 12, he only realized it when he was close to the age of his life. When the teacher talked about this when he was studying, Han Hao didn't understand it, but he thought this slogan was very good. Now that I have been working for a long time and have traveled to many places at home and abroad, I have begun to understand the meaning behind this sentence.

An aspiring enterprise is like a person, and it must also have a spirit of pursuit.

"Build a car for the rise of China!"

This is the motto set by Han Hao for every employee of Zhonghua Group, and it is also the development concept of the entire group.

Among the three musketeers in China, Chery Automobile's corporate propaganda slogan is "Build Technology Chery", which shows that the company pays attention to the field of technological innovation and conforms to the style of a group of engineers to build automobiles; Great Wall Motors is "making a little progress every day", which is the essence that Wei Dajun learned after inspecting Toyota, revealing the truth in the ordinary; now China Automobile has begun to put forward its own concept, that is, "building cars for the rise of China", with lofty ambitions and a higher pattern.

I can't say whose slogan is better, but I can only say that each represents its own corporate culture. In the fierce competition in the automobile market in the future, each will find a different path of development.