The world is full of heroes, I take the lead, to be honest, Han Hao's heart was tickled by the heroes that Cheng Kai said, after all, he was just a hot-blooded young man in his early twenties. Pen, fun, and www.biquge.info

Especially in the field of engines, Huaxia Plant has achieved great success, and he is quite confident in his vision. 100 yuan is apportioned to each car, which is really cost-effective, Han Hao silently calculated the economic account in his heart. Using 30 million to buy a well-known brand for the people of the whole country is like if the Qianjiang motorcycle brand is sold, and you are really willing to swallow it for 30 million.

If you want to wear its crown, you must bear its weight, the future of an enterprise is in your own hands, all the eyes on the scene are focused on yourself, Han Hao, as the helmsman, must show courage to make a decision.

"Let's do it, let the whole Chinese people remember our Chinese brand from next year." ”

Han Hao's order caused many young backbones on the scene to be eager to try, who didn't want to be famous all over the world. The company is famous, and it is also a sense of honor to work in it.

"Ahh

Zheng Nan sighed in his heart, young people are impulsive, but this may be the entrepreneurial passion he lacks. Now that Han Hao has decided, Zheng Nan has no choice but to try his best to cooperate with the implementation of this work. has given up the status of a national cadre, Zheng Nan demanded himself with the quality of a professional manager.

"I knew you were right, there is a young man's blood hidden under the appearance of the young and old. Since ancient times, heroes have come out of teenagers, so that people all over the world can see the courage of teenagers who have come out of the corners of Zhejiang Sea. ”

After Cheng Kai learned that Han Hao had decided to participate in the "Standard King" competition, he cheered and jumped not at all like a middle-aged man in his early forties, he couldn't wait to go to the capital to surprise the world.

The start time of the bidding meeting stipulated in the hero post is 11:08 on November 8, and the model adopted is the "back-to-back" advertiser agency implicit bidding system, that is, the advertising company acts as an agent for the rights and interests of the bidder, and the two sides negotiate the bid amount, fill in the bid amount at one time, and the one with the highest price wins. The secret label is about strategy and luck, you only need to bid higher than other manufacturers on the basis of the reserve price given by CCTV. As for the "standard king", of course, it is the one with the highest bid among all manufacturers, that is, the leader of this hero meeting.

This time, CCTV took out a total of 22 5-second advertising spaces, including 19 o'clock hour time signal, "Focus Interview", weather subtitles, and the prime time "before the "Weather Forecast" after the "News Network".

China's richest company and China's most powerful advertising company have joined forces to launch hero posts, and who is the hero in the world?

When there was still a week left for the bidding meeting, CCTV carried out a warm-up publicity, and many media turned their attention to this advertising bidding meeting. The high-profile publicity also attracted representatives of 138 enterprises from all over the country, all of whom were well-known enterprises in China at this time, such as Moutai, Confucius Jiajiu, Meiling, Konka, Xiaobawang, Gree, Giant, VV, FAW, Xinfei, Vitality 28, Jinlilai, Jianlibao, etc.

Among them, there are a total of 12 5-second advertising spaces in the "News Network" after the "Weather Forecast", which is divided into five types according to the types of registered enterprises: "food and beverage, health care products and drugs, electrical appliances and computers, alcohol, and others". Among them, food and beverages and electrical appliances and computers account for 3 places, and the rest are 2.

These 12 5-second advertising slots attracted as many as 83 companies to participate, which means that on average, you have to step on the corpses of 7 opponents to win the championship. In order to compete for the position of leader of the "Bid King" alliance, you must defeat the representatives of the other 137 families.

Huaxia Factory participated in other types of competition, including FAW, Goldlion and other well-known enterprises, and everyone competed for 2 positions.

In 1994, the most popular company was Confucius Wine, and they relied on the advertising film starring the heroine of the hot TV series "Beijingers in New York", and the sentence "Confucius Wine, teaching people to miss home" resounded all over the country. This commercial was broadcast in prime time after the "News Network", which caused the sales of the distillery to rise from hundreds of tons to thousands of tons, and Confucius Jiajiu suddenly jumped from a regional brand to a well-known trademark in the country. With its successful cases in the past, many companies have counted their families to the capital under the instigation of advertising agencies.

Han Hao and Zheng Nan came to Tianjing together, to be honest, this is the first time Han Hao has been to the capital, compared with Jiangzhou, which is a small jasper, Tianjing City is majestic and solemn.

Early in the morning of November 8, Cheng Kai took Han Hao and Zheng Nan to the Media Center together. This is the main battlefield for the martial arts alliance leader, and the next few hours will be a fierce battle that cannot be seen.

Walking into the multi-purpose hall on the second floor, it was already crowded, and Han Hao roughly estimated that there were more than 500 people inside. In addition to the representatives of the manufacturers, who are advertising agencies, many of them know each other and greet each other while the bidding meeting is not started.

Cheng Kai is obviously also one of the celebrities, and someone took the initiative to greet him from time to time all the way, and Han Hao and Zheng Nan came to a remote corner of the venue to sit according to the number of seats. After all, the Huaxia factory is not well-known in the country, and well-known enterprises of large enterprises are sitting in the front row.

"Sit down here for a while, and I'll meet old friends. ”

Even Zheng Nan was a little uncomfortable when he came to such an occasion where celebrities gathered, not to mention Han Hao, he saw many bigwigs here that can only be seen on TV news. They are all seniors who have been famous in the business world for a long time, and compared to their qualifications, Han Hao is just a junior who has just graduated from kindergarten. Cheng Kai took this opportunity to meet with friends in the advertising industry and casually met some other elites in the business world.

Han Hao rarely changed into a suit, which he bought in Jiangzhou Shopping Mall before he came, a set of more than 300 yuan, and his upper body was obviously a little too big. Compared with other business CEOs with extraordinary temperament and laughter, Han Hao's dress is more like a township boss who has just earned the first pot of gold in his life. Sitting with Zheng Nan, Han Hao is more like his follower.

Looking up, there are many people like Han Hao who are sitting in their seats and are at a loss, they are all elites from all over the world, but as soon as they come to this kind of place where the heroes of the world gather, they feel that they can't let go. Usually staying in Tiger Mountain, he can't help but underestimate the heroes of the world, but now comparing on the spot, Han Hao feels that he will inevitably fall behind in terms of aura and demeanor.

But he still has a big advantage, that is, he is young, Han Hao couldn't help but comfort himself in his heart.

Suddenly, his gaze swept over Han Hao and he found an acquaintance, of course, only a one-way acquaintance. He found that the CEO of the Qingqi Group that he had seen in newspapers and magazines actually appeared here, and he thought that he was a motorcycle company, but he didn't expect the Qingqi Group to kill it halfway. At present, Qingqi Group ranks among the top three in the country's motorcycle sales, and successfully landed on the A-share market at the end of 1993, and issued shares in the B-share market in the middle of the year.

The sudden appearance of the Qingqi Group made Han Hao feel flustered, because there were only 2 advertising slots, and the two were definitely direct competitors. Compared with the wealthy Qingqi Group, the Huaxia factory is still a lot more tender.

"Fortunately, this bid is a hidden bidding mechanism, otherwise it is estimated that the clear bid will not be able to grab the Qingqi Group. ”

Han Hao stabilized his mind and couldn't help but feel very happy after analyzing it.

"The floor price of the 19 o'clock report is 4 million, the floor price of the weather text is 3 million, the floor price of the focus interview is 9 million, and the floor price before the weather after the news is 12 million. Each category of bidding is won by the highest bidder, please consider the bid amount carefully, there is only one chance. For the amount of the winning bidder exceeding the final bidder, CCTV will compensate with other advertising slots. ”

At 11:18, the meeting officially began, and after thanking the business elites from all over the country, Director Tan of the CCTV Advertising Department announced the reserve price and rules.

Unexpectedly, the strongman in charge of the CCTV advertising department was actually a heroine, and she planned and initiated this National Heroes Conference. If in other categories, Huaxia Factory won the first place with 30 million yuan, and the second place only bid 20 million yuan, then CCTV will compensate 10 million yuan for non-popular time advertisements to Huaxia factory.

Bidding will officially start at 12:00, and all participating companies will have 1 hour to bid, and the standard box will be closed on time at 13:00.

At this time, many representatives of the enterprises in their seats took out their mobile phones and had a final consultation with the boss. Or conduct final data analysis with advertising agencies, combine strength and business estimates for the coming year, and also estimate the competitors present, so as to arrive at your favorite bidding price.

"Do we need to add some price?"

Seeing that the scene was automatically divided into many small groups whispering, Han Hao also asked Cheng Kaidao.

"No, just do it according to the original amount, I went around just now and found that everyone's bids are generally conservative. ”

It turned out that Cheng Kai said just now that he was going to meet his old friends, with the goal of inquiring about military intelligence.

"The boss of the Qingqi Group is here!"

Han Hao voiced his worries.

"Don't worry, I'm better at playing this than he is. ”

Seeing that Cheng Kai was full of confidence, Han Hao also relaxed, if he didn't succeed, he should come to see the world.

At 13:00, all 138 enterprises, including the Huaxia Factory, completed their bidding, and the staff of the Tianjing Notary Office affixed the seal.

CCTV provided a boxed lunch for free, and everyone settled the lunch in the hall and waited for the arrival of 14:18. CCTV is quite interesting, and the fixed time points mean to make a fortune.

At 14:18, the box was unpacked on time, and all the people who had been dozing off were full of energy, waiting for the moment when the water came out.

The first to uncover the mystery was to report the time at 19:00, and Vitality 28 won the bid with 5.2 million. It was only 1.2 million higher than the reserve price, and the advertising industry people present thought it was worth it.

Next, the weather text and the price of the focus interview were all unfazed, and the bid was won within the range of no more than 6 million yuan in the reserve price.

Sure enough, it confirms what Cheng Kai said, everyone's bids are generally conservative, and there are not many prices higher than the psychological price.

Finally came the much-anticipated prime time in the prime, 12 advertising positions before the weather forecast after the news broadcast.

The fiercest competition of this hero meeting is about to be staged here, so as to elect the annual leader of this conference, who will it be?