In the afternoon, Li Guangyu received a very unhappy news that Carrefour and Wal-Mart had joined forces in Asia.

At present, the three major private retail supermarket groups in the world, Wal-Mart, Carrefour and Hengyu, Wal-Mart occupies the North American market, Carrefour occupies the Western European market, and Hengyu Supermarket occupies the South Korea, Japan, Baodao, Xiangjiang and Southeast Asian markets.

Now in Asia, perhaps the Hengyu Supermarket Group suppressed the two too hard, so the two hostile groups began to cooperate to jointly deal with the pressure brought by the Hengyu Supermarket Group.

And this time, Carrefour and Wal-Mart are full of confidence in the two alliances, and directly attack Xiangjiang, where the Li consortium is based, hoping to directly tear up the gap here and occupy the supermarket retail market in Asia.

Due to the considerable pressure that Jardine Matheson is currently facing, their Wellcome supermarket stores, which have been idle for half a year, are currently rented to Carrefour and Walmart at relatively low prices.

You must know that the layout of Wellcome supermarket stores in Xiangjiang is quite reasonable, and Hengyu supermarket group and Watsons are on a par with each other, if it were not for the financial resources of Jardine Group, it would be quite difficult for Hengyu supermarket group and Watsons to defeat them.

Carrefour and Wal-Mart have their own markets to support, and the supply channels are also very rich, and they are really not afraid of the price war of Hengyu Supermarket Group.

This time, the top management of the two major supermarket groups has a clear purpose, which is to drag the attention of Hengyu Supermarket Group to Xiangjiang and slow down their expansion in Asia.

Once Hengyu Supermarket Group completely occupies the Asian market, it will inevitably burn the war to their own market, and they will be more troublesome at that time.

For more than a year, whether it is Carrefour or Wal-Mart, the president of Asian affairs is very aggrieved, and every time he develops a market in a place, he will face a joint sniper from Hengyu Supermarket Group and local supermarkets.

Their own power and capital mobilization are limited, and they are simply unable to compete with Hengyu Supermarket Group, resulting in repeated failures in market development around the world.

Now the senior management of their group has finally realized the seriousness of the problem, and this time they are cooperating here to face the threat of Hengyu Supermarket Group.

In the conference hall of the Mandarin Oriental Hotel, Victor Beale, President of Carrefour Asia, and Osford Jackson, President of Walmart Asia, led their teams to discuss cooperation.

Victor Bill said: "Jackson, when I first came here to open up the market, I always regarded you as the first competitor, but I didn't expect to be defeated by Hengyu Supermarket Group when I didn't match you. ”

At that time, Wal-Mart had not yet entered the Asian market, and the local supermarkets in this area were not taken into his eyes at all, and their Carrefour had only one enemy, that is, Wal-Mart.

It's just that in the next time, the facts gave him a merciless blow, and in the Japanese market, he faced a joint sniper attack from Hengyu Supermarket Group and Ito-Yokado, and finally had to choose to quit.

In Baodao, it was also encircled and suppressed by Hengyu Supermarket Group and Uni-President Group, and it lasted for half a year and had to choose to retreat.

In Southeast Asia, Carrefour also did not seek benefits, and was sniped at by Hengyu Supermarket Group and local Chinese families, and is currently in a state of loss in Malaysia, Singapore and Thailand.

If it weren't for the reluctance of the group's top management to give up the markets in these regions and constantly transfuse blood into them, he would have had no choice but to withdraw.

Osford Jackson did not expect Hengyu Supermarket Group to be so strong, this group has only been established for two years, and has already occupied most of the market in Asia.

And they are more worried than Carrefour, you must know that the headquarters of Hengyu Supermarket Group's 7-11 convenience store company can be in their United States, once Hengyu Supermarket Group's expansion in Asia is over, it will inevitably be based on the convenience store there, carry out a big expansion, and compete with them for the market in the United States, which is something that they Wal-Mart Group does not want to see.

This time, they joined forces with Carrefour, hoping to drag the energy of Hengyu Supermarket Group in Xiangjiang and Asia, so that they could not afford to expand in the United States.

As for Carrefour, they used to be the most important opponents of their group, but now this position has to be replaced.

At present, if you talk about market value alone, neither Wal-Mart nor their Carrefour can be compared with Hengyu Supermarket Group. It's just that Hengyu Supermarket Group has always taken the reason that the store has its own, so it can't be compared with them in terms of store scale.

But in terms of profitability, the current situation of the three is similar, which depends on their own market economy is better, with the development of the Asian economy, this situation will soon change, the future of their two supermarket groups is likely to not even see the back of Hengyu supermarket group.

Osford Jackson said: "Bill, I used to think that in the supermarket retail field will be the two of us to share the world, but at present, it seems that the best result is the three points of the world, maybe the two of us in the end do not even have the qualifications to score, Hengyu Supermarket Group is notoriously strong, this time we are in Xiangjiang, but also hope to abandon the previous prejudice, can cooperate sincerely, jointly deal with the suppression of Hengyu Supermarket Group and Watsons, to avoid us from ending up with Wellcome Supermarket." ”

Originally, the strength of Hengyu Supermarket Group itself was not weaker than their two groups, and what was even more terrifying was that there was such a behemoth as the Li Consortium behind this group, and they had to deal with it carefully.

Fortunately, the recent investment of the Li consortium is a bit large, and its own financial resources should tend to be tight, and it will also consider more when it is engaged in a price war.

And this time, they will not be stupid to carry out the price war with Hengyu Supermarket Group like Wellcome Supermarket, they have never thought of competing with Hengyu Supermarket Group in this form.

The advantage of their two supermarket groups lies in the supply of goods, which they are more abundant than Hengyu Supermarket Group, and they do not seek to make money in Xiangjiang now, as long as there are no huge losses.

Its purpose is only one, which is to drag Hengyu Supermarket Group in Xiangjiang, so that they cannot fully expand in other regions.

This time, all the original 18 supermarket stores of Wellcome Supermarket were leased to them, and Wal-Mart and Carrefour divided nine stores, and the losses of these stores could not hurt the overall market of the two groups.

In the past, the main reason why the two groups lost was that these two had too little autonomy and did not have too many resources and financial support, so they had to choose to withdraw from the market.

Now it's different, with the financial support of the group and allowing the stores to lose money, they don't need to worry.

Victor Bill sighed at this, if the top management of the group had paid attention earlier, he would not have lost so badly in these areas.

It's just that if they want to compete with Hengyu Supermarket Group in Xiangjiang, they still need to think more about the supply of goods, and it is best to get the exclusive sales of some brands, so that they can have the hope of gaining a firm foothold.