Chinese people are naturally receptive to new things, and as the debut of the "Hongmeng" system, the auto show visitors have expressed great interest and attention to it.

"Actually, I don't understand any technical terms, but it's quite trendy from the presentation process anyway. Besides, it is produced by Zhonghua Group, and I believe that the quality will not be too bad. ”

"What I'm most interested in is that I can connect with electronic devices such as mobile phones and computers without installing drivers, and even be able to control the light bulb switches, which is amazing. ”

"I'm tired of the fact that the car's central control system is one or two generations behind the latest electronic products. It seems that the HarmonyOS system can solve this problem, at least it no longer makes me feel like I spent money on a beautiful new car, but there is an antique old man sitting inside who can't understand me. ”

......

Judging from the feedback from the audience, everyone showed a positive evaluation of "Hongmeng".

Originally, I was worried that the promotion of the "Hongmeng" system might take some time and patience, but I didn't expect the Chinese people to give so much face, and they quickly accepted this fact.

In the past, Zhonghua Group announced new engines, new automatic transmissions, and even demonstrated the core technology of new energy vehicles at auto shows, which could not make traditional giants such as Toyota, Volkswagen, and General Motors afraid. Even if the Zhonghua Group ranks third in the world with sales, they still feel that they still have a technological advantage and are not afraid of the attack of the Chinese.

But the emergence of the "Hongmeng" system this time really made them feel an imminent threat, because this is a technology that they have no control.

In the past, hardware was king, and the strength of the three major pieces determined the overall performance of the vehicle. But now with the prosperity of the Internet, automotive software has begun to become a new core competitiveness, and "Hongmeng" is the new king of software.

At the same time, with the rapid rise of Zhonghua Group and China's becoming the world's largest automobile sales market for three consecutive years, there is a saying that "those who win China win the world".

Originally, the level of China's weak independent automobile industry determines that it cannot compete with the auto giants, and it is no exaggeration to say that the Chinese market is the racetrack and self-reserved land of major international car companies, and the dumping market of their own products.

Unexpectedly, in this market, in less than 20 years, a new international automobile giant was born, and it also showed amazing creativity step by step, making all opponents feel threatened.

In short, the appearance of "Hongmeng" at the auto show can be described as earth-shattering.

First, Zhonghua Group has revealed its determination to transform to intelligent and connected travel, and has strategically led its global competitors by half a position.

Second, Huawei has demonstrated mature 4G technology achievements, which makes people think about 4G licenses in China.

Third, the two companies with the strongest innovation capabilities in China have joined forces, demonstrating that Chinese in the field of applied science have begun to lead the world at certain key points and have obtained the key to Industry 4.0.

To use an easy-to-understand analogy, it is that a classmate in the global village class who is usually inconspicuous suddenly got an admission letter from a top university, which really shocked the teacher and all the students.

At this time, everyone will remember that this ancient oriental land once gave birth to such great achievements as the "Four Great Inventions", and the current performance is only a little light on the road to the recovery of Chinese civilization.

When the "Hongmeng" system is announced, especially the main source ecology, it will not be monopolized by China Group, which makes many people ask whether other domestic car companies will follow up and adopt it.

SAIC, FAW and Changan Automobile, which are second only to the strength of Zhonghua Group among their own brands, showed vague statements when asked about this question.

You must know that "Hongmeng" is a system jointly developed by Zhonghua Group and Huawei, and in a sense, they are competitors with each other, and adopting and promoting "Hongmeng" is a kind of capital rivalry.

But they also know the excellence of "Hongmeng", once adopted, it will greatly improve the competitiveness of their products.

But in the current situation, from the perspective of the market, they still prefer to use their own car machine system, after all, they can't control the door in the hands of others.

What's more, whether "Hongmeng" is easy to use or not has to be tested by the market, and it depends on how the first batch of crab eaters evaluates.

In anticipation, the first work of the new generation of "Descendants of the Dragon" family design language, the Chinese "Tang", was officially launched on May Day. You must know that as the hegemon of SUVs in the Chinese market, the annual sales of more than 400,000 units are enough to prove that the "Tang" is an extremely successful product. Now its replacement has naturally aroused the attention of consumers and major competitors.

Compared with the usual situation where production cars and concept cars are very different, the new generation "Tang" has mass-produced and launched concept cars almost unchanged, demonstrating Chunghwa Group's superb manufacturing technology and production capacity.

The front face shape of the Chinese dragon makes people like it very much at a glance, coupled with the hyped "Hongmeng" on-board system, coupled with the L1 automatic driving technology (upgraded to L2 level with high configuration) as standard in the whole system, so that the Chinese "Tang" has unparalleled product power.

Compared with the previous generation body, the dragon-faced Zhonghua "Tang" is one size larger, and the length of the vehicle has changed from 4.5 meters to 4.8 meters, and it has been upgraded from a compact SUV to a medium and large SUV.

This is an improvement plan based on thorough research in the Chinese market, because Chinese like wide cars, which are enough to exhaust all travel functions.

In addition, the new car will also be equipped with Zhonghua Group's new power combination - "2.0T+6AT", which has been initially recognized by the market.

The improvement of styling and configuration naturally brings about price changes.

After years of branding, the Chinese brand car is no longer a representative of cheap domestic cars, and has a reputation comparable to that of joint venture brands. Therefore, from the previous main cost-effective route to upgrade, to take the high-end quality route.

The ceiling of 150,000 yuan for domestic cars has been broken, and now it is necessary to continue to move towards the 200,000 yuan mark.

The starting price of the new generation "Tang" is more expensive than the previous generation, from 129,800 to 206,800 yuan, and it has begun to move closer to the joint venture brand.

It is no exaggeration to say that the new generation of "Tang" is already an upgraded version of the product that is half a level higher, and if the price is only increased by 20,000, it is still a conscience price.

Judging from the reactions of the majority of netizens, when they heard the price range of 12.98-206,800, they all applauded.

You must know that the L1 level of autonomous driving function alone, the joint venture brand needs more than 20,000 yuan of price difference, and they can only be equipped on luxury imported models. The new "Tang" is standard across the range, and the two most expensive models have been further upgraded to the L2 level.

In addition, the new car also gives a more advanced body, stronger power, and a more advanced car machine "Hongmeng" system. What's more, the design and manufacture of the whole vehicle is supported by the new "Qinglong" architecture, which can be said to be the crystallization of Zhonghua Group's technology.

In fact, in the internal codename, the sedan Zhonghua "Qin" is the first series product of the Qinglong architecture, but the second series "Tang", which was entrusted with the global SUV boom, came from behind and grabbed the qualification for the first launch.

No way, SUVs are now on fire, and they sell better and more at a premium than sedans in the Chinese market.

In order to make the new family design language of "Descendants of the Dragon" an instant hit, Han Hao made the decision to launch the SUV Zhonghua "Tang" first.

Whether the product is good or not, whether it is worth it or not, whether it is expensive or not, you have to compare it with competitors in the market to draw conclusions.

The three best-selling joint venture brand products Tiguan, CRV and RAV4 have a landing price of more than 250,000 yuan, while the new Zhonghua "Tang" can be controlled within 200,000 yuan, and even the low-end 150,000 landing models are enough to satisfy consumers.

Therefore, the price increase of 20,000 still can't stop the enthusiasm of the majority of consumers, and they have rushed to 4S to place orders.

Zhonghua 4S stores have not seen such a hot rush to buy for a long time, and the car is back out of the rivers and lakes at a higher price. Of course, under the supervision of Zhonghua Group, the price increase has become a "voluntary" purchase of decorations of more than 5,000 yuan, and the name exists.

Even large producers such as Zhonghua Group, due to the increase in the complexity of the new generation of Zhonghua "Tang" technology, the output in the first three months began to gradually increase from 15,000 to 24,000 to 32,000 vehicles, which caused a shortage of supply to a certain extent.

You must know that less than a week after its launch, Zhonghua "Tang" received 30,000 valid orders, and reached 150,000 a month later, which is the super strength of China's SUV ace. The two models with the highest price of L2 autonomous driving have not become brand mascots, and their landing prices exceed 200,000 yuan, and they still receive orders from many core consumers.

Because this is the first of its kind for a Chinese brand, no other joint venture brand competitor can provide this function on the market.

This shows that China's auto consumer market has begun a journey of upgrading, and many consumers are not only satisfied with buying four-wheeled tools that can be driven, but also start to pay attention to higher quality travel requirements.

In the domestic market, the Chinese "Tang" has also risen from the monthly sales of 30,000 to 50,000 units, which is only one step away from the title of "god car" with annual sales of more than one million.

The first batch of car owners to pick up the car, all of them drove the car away from the 4S store with joy, and just arrived at the gas station to fill the first tank of fuel ushered in many enthusiastic passers-by who took the initiative to watch.

"This car looks really high-end, I'm afraid I won't be able to get off without more than 200,000 people, right?"

"Is the Hongmeng system easy to use or not, is it as powerful as it is legendary?"

"The new car looks better than the online pictures, and it feels full of texture, and I really can't tell that it is a domestic car. ”

......

Usually the car does not go after refueling, and the later owners will definitely be impatient to honk the horn to urge, but today due to the existence of the new Chinese "Tang", everyone has become a friendly and harmonious car club discussion group. Even the owner of the car was not allowed to drive the "Tang" away, and let it be parked aside for everyone to observe and discuss.

Driving on the road, the new car was frequently watched by side cars, which made the new owner of "Tang" feel great satisfaction. At least on the road, compared with the three kings of the joint venture SUV, it will not feel inferior, but there is a sense of superiority that is one head higher, after all, the whole vehicle is a big circle.

"Squeak—"

Without paying attention, the L2 level automatic braking function was actively activated, avoiding a rear-end accident.

"Please concentrate on safe driving, and the active braking function is turned on urgently. ”

The AI "Xiaohua" of the Hongmeng system automatically broadcast the emergency situation just now, and saved the video footage through the on-board recorder.

The new car is on the road, I always feel that I am the most beautiful and handsome one on the street, but I was too fluttering and inattentive and almost paid a blood, but fortunately, the car took the initiative to help brake.

"Yo, that's pretty advanced!"

I spent an extra 10,000 yuan to buy the new L2 level features, but I didn't expect to return to the cost once I used it. You must know that if you are rear-ended, the repair cost is expensive.

The owner's experience is the best advertisement, and the spread of word-of-mouth is more effective than any media advertisement, which makes the Chinese "Tang" rush towards the goal of starting with 50,000 units per month.