23 Advertising ghost Zhou will not shoot again
"Thank you, Mr. Pan, thank you, Mr. Pan, we'll contact Zhou when we go back, or Director Zhou!"
Chen Shaoxiong, the general manager of Tiger men's wear, came out of Pan Shun's office with a smile on his face, and kept asking Mr. Pan to stay.
"Mr. Chen, this Director Zhou can be described as a ghost! Don't be too stingy and chill people's hearts!" Pan Shun kept instructing.
"Mr. Pan, rest assured! We have known each other for so many years, can you still believe me in doing things!"
Chen Shaoxiong is the founder of Tiger men's wear, as the saying goes, the smell of wine is also afraid of deep alleys, for an advertising and marketing plan that can occupy people's minds, he has been worried about this for more than half a year.
It wasn't until I saw the Father's Day website data published by Watermelon.com on the Internet a while ago that Chen Shaoxiong instantly understood, and immediately came to the door with a generous gift to ask for advice!
............
"Welcome Director Zhou to come to guide! I can look forward to you! The contemptible person is Chen Shaoxiong who is talking to you on the phone!"
Chen Shaoxiong gave Zhou Ran enough face, and personally greeted him under the building, looking at this, you can know how much he values Zhou Ran.
The gold lord gives face like this, how can Director Zhou handle it!
More polite than Chen Shaoxiong, the hunched over also stretched out his hands to greet him, the two of them were like comrades of the victorious division, four hands clasped together, and greeted at the door for a long time.
Tiger men's in the conference room.
"Director Zhou, this is the general situation of our brand! Our previous advertising slogan was: Tiger, the standard for successful men. But the effect is average, and the market response is mediocre, it depends on whether Director Zhou can pull the elder brother here!"
Zhou Otherwise, he pretended to meditate hard, but in fact, he already had a score in his heart, wasn't the advertisement of the seven wolves in his previous life just ready-made!
Director Zhou stood up with his chin on his feet, and circled around the conference table without saying a word, and dozens of people in the conference room didn't dare to say anything when they saw this, for fear of interrupting Director Zhou's train of thought.
After a while, Zhou Ran finally spoke:
"Man
Two simple words
But it carries a rich meaning
They seek to be near and think far
Forge ahead in the present
More wisdom to see the future
They are forbearant and excited
Take the challenge in stride
Strive for your dreams
They are both stylish and classic
Unmoved by the trend
But it has made the popular taste eternal
They are iron-hearted and tender
Knowing how to fight
I know more about the sincerity of life
We believe that it is the multifaceted nature of men
Let them perfectly interpret every role in life
Extraordinary achievements with ordinary bodies
This is a man, a man with more than one side
A real man who deserves our tribute!"
As soon as Zhou Ran finished speaking, Chen Shaoxiong immediately stood up and praised loudly: "Okay! That's what I want! Director Zhou's words vividly reflect the characteristics of our brand, and this, this feeling! Alas, I don't have enough books, I can't talk about it!"
After speaking, they took the lead in applauding, and the lower executives knew that they liked this paragraph very much when they saw their expressions, and they applauded one after another!
"Mr. Chen, are you satisfied with this?" Zhou Bu said with an unfathomable expression.
"Satisfied! It's so satisfying! That's it! We'll use this!" Chen Shaoxiong hurriedly replied.
"Director Zhou's explanation of men made me goosebumps!"
"Compared with Director Zhou, those previous copywriters were as bad as!"
"This paragraph is not only in line with men, but also in line with our brand positioning!
Chen Shaoxiong took over the conversation again and kept praising Zhou, I hope that we can continue to cooperate in the future, and the next reward will be richer......
These weeks he thinks it's a small problem, he only cares about when the 1 million promised by Chen Shaoxiong will arrive, and he will give the old dean money next week......
Tiger menswear moved quickly, and within a week new advertisements came out, and the Internet, TV and major print media began carpet bombardment.
An advertising agency.
"This time, the list of Tiger is inexplicably lost, and I don't even know who the other party is, so give me a good look at this advertisement to see how powerful the opponent is!"
After the boss finished speaking, he motioned for the assistant to click on the new advertisement for Tiger men's clothing, and the people in a conference room quietly looked at the end from beginning to end.
"A real man worthy of our tribute!"
After the last sentence, the assistant paused the playback, and the room remained silent.
"Let's talk about it. The boss was a little interested.
After a while, someone finally spoke: "Boss, the other party dumped us eighteen streets, it's not a level at all!"
............
When the husband came home after a tiring day, the wife happily took a handbag from the sofa.
"Didn't you say you wanted to buy a shirt last time, I went shopping and bought one for you today, try to see if it fits!"
The husband took the logo on the collar, frowned slightly and handed it to his wife.
"Retire, go to Tiger tomorrow to help me take a look." ”
............
The whole family was eating happily, and an advertisement for Tiger men's clothing happened to be broadcast on TV.
"This advertisement is really badly shot, and it is so meaningful!"
"Okay Dad, I know that you are a professor of the Chinese Department, hurry up and eat and don't care about other people's advertisements!"
"Daughter, after eating, accompany my dad to pick out two clothes. ”
"Okay, where are you going?"
"Let's go to Tiger Menswear. ”
............
Just when all the advertising people were speculating about who did this copywriting, "How many sides does a man have" actually became popular on Weibo.
Netizens even left messages.
In the end, the official Weibo of Tiger men's clothing directly gave the ordinary fat brother.
"How many sides a man has, I believe only Director Zhou knows best!"
When the people who eat melons look at this battle, they can't guess that this copywriting is from the hands of the fat brother!
ran to the nearest Weibo of his Weibo and made a fuss.
"Fat brother, don't say so much, can't I buy it?"
"My dad hasn't mentioned buying clothes for ten years, and I've been clamoring to go shopping for Tiger all day these two days, will you be reimbursed, fat brother?"
"My dad didn't say that the fat brother was a confidant he had never met......"
"One World, One Daddy......"
"Begging the fat brother not to come to the advertising industry again to stir up the peace, okay? Our boss wants us to study your advertisements every day, and I will vomit!"
"I think Tiger's advertisements are all shit except for the fat brother's words!"
"If you agree with the upstairs, it's better to let the fat brother shoot!"
"Forget it, every time I watch something taken by the fat brother, I cry to death. ”
After Zhou Ran opened Weibo, he ignored these noisy netizens, but posted a Weibo about Zhu Xian.
"The finale of Zhuxian has been uploaded, scattering flowers to celebrate the end of Fat Brother's first novel!"
"It's the finale, Miss Baguio is going to live!"
"Fellow Daoists, this seat flashed first!"
............
Zhou took a shower after exercising, only to find that there were more than a dozen missed calls from Sprite on the phone.
What's so urgent?
Zhou Ran hurriedly dialed back, and Sprite's hoarse and tired voice came from the other end of the phone.
"Fat brother, did I call your ancestors? Are these chapters you passed down serious?"