VIP Volume 578 Fan Economy

As soon as Zhang Kun's words fell, a noise suddenly sounded under the stage.

"What, half a million?

"That's it, isn't it just a piano piece, what kind of music is worth 500,000, it's too exaggerated, and it's only a five-year license, it's 10,000 or 20,000. ”

"Hey, young people nowadays, do you really think that this money fell from the sky, 500,000, someone can shoot a ghost. ”

There was a discussion, although it was not loud, but Zhang Kun had heard it clearly, but Zhang Kun was silent, did not say anything, but waited quietly.

After everyone on the stage talked about it, their voices gradually became quieter, and then they all looked at Zhang Kun on the stage and shook their heads secretly, young man, .......

After nearly half a minute, no one spoke, and everyone waited to see the joke.

Zhang Kun's face was expressionless, and he raised the microphone in his hand: "There are still ten seconds, if no one has bid, this auction will be canceled." ”

The audience was still quiet, and Zhang Kun counted down softly: "Ten, nine, eight, seven......!"

And when Zhang Kun counted to three, a person under the stage suddenly stood up with a wry smile on his face: "Okay, if I give 510,000, I should support the cause of education." ”

When the man stood up, almost half of the people under the stage looked at him in disbelief.

There are really people who buy it!

However, Zhang Kun on the stage didn't seem to be excited because someone was bidding, he still stood there silently, then glanced around, and said lightly: "Someone bid 510,000, and no one has a higher price." ”

Hearing Zhang Kun's voice, someone muttered under the stage: "It's good if someone bids, you still want to have a few wronged heads, 510,000 yuan to buy a piano piece for five years of authorization, Zizi!"

"Okay, I'll count three, and if no one speaks, the auction will be over. Three, two....... ”

However, as soon as Zhang Kun's two words fell, another person at the back of the crowd stood up: "I'll give 520,000." Mr. Li, I was still saying that I donated less this time, why don't Mr. Li give me this opportunity?"

Mr. Li was stunned for a moment, turned his head to look at the person standing up behind him, his eyes were fixed, but soon a bright smile appeared on his face: "It's Mr. He, how embarrassing is this, let's come, 550,000!"

Mr. He smiled and was about to speak, but someone on the side of the crowd silently raised his hand: "Five hundred and eighty thousand!"

But before the man's words fell, someone from the other side of the crowd stood up again: "Six hundred thousand ......." ”

Now the crowd is frying, and this person stands up to bid, maybe it can be said that it is a trust, or it really just wants to support the cause of education.

But several people suddenly came out to bid one after another...... , the boss or the manager of a company present, no one is a fool.

Soon, everyone's eyes flickered, and their minds spun quickly, wondering if there was something they hadn't thought of.

And the price in the field is also rising, soon reaching more than 700,000.

At this time, a few people in the field suddenly stood up and hurriedly walked towards the door, taking out their mobile phones and dialing the number as they walked.

And when those people appeared at the door again, the bidding price in the venue had reached 920,000, and when they saw this, the first person who walked in raised his hand violently and said loudly: "I'll give 1 million!"

But before his words fell, a person behind him hurriedly said: "One million and one million!"

"One million and two million!"

Well, this has been upgraded directly from tens of thousands of one-plus to one hundred thousand.

More and more people in the field showed a sudden realization, and then more than a dozen more people joined the auction, and the price rose directly from 1.2 million to more than 2 million, until 2.6 million yuan, the speed of price increase began to slow down again.

The number of bidders has dropped from forty or fifty at the beginning to nine.

If you want to say that this is the boss, even if some people don't have too high a degree of education, but the brain is really flexible.

At the beginning, everyone thought, isn't it just a piano piece, worth 500,000?

That's right, if it's just the piano piece itself, it's really not worth much. But if this piano piece is a song of life, it is different.

At this time last year, the popularity of the song of life in Nanshan City and even Nanhu Province can be said to have broken through the sky, almost reaching the level that everyone knows.

For more than three months, it has continuously occupied the top of the charts of major music websites, and even today, a year later, it often rushes to the top ten.

Such an achievement, even if you look at the entire Chinese music industry, is only a level that only a very small number of "Divine Comedies" can reach.

Then, this widespread popularity can lead to a strong fan economy.

The so-called fan economy refers to the business income-generating behavior that is structured on the relationship between fans and followers. For example, celebrity endorsements on our common TV commercials are the most obvious and universal fan economy.

Use the influence of celebrities to increase the advertising awareness of your products, thereby increasing product sales.

How many people are there in Nanshan City? How many people are there in Nanhu Province?

As long as their products have the title of Song of Life, will this popularity be low?

In this day and age, fame is sales!

It's better than advertising on TV.

Even as long as it is properly promoted, then a certain product can be said to be famous in the entire Nanhu Province almost instantly.

And this is just one of the uses of the song of life, you know, Zhang Kun authorized all copyrights, so there are more directions for operation.

For example, it can be used as ringtones, ringtones, IVR, etc. in the wireless music market. Then it can also be sold to film and television dramas to make opening and ending songs. Even, putting together a few more songs and releasing an album is essential.

And that's just what comes to mind, if you dig deeper, there really aren't too many places to use.

As long as there is enough popularity, enough fans, then nothing is impossible.

However, when the price gradually rose to more than two million, some companies slowly gave up.

Because they also have to consider a practical issue, firstly, the needs of the company, and secondly, the cost performance.

If it only takes 500,000, or even 1 million, to get this authorization, then at least 30 people present are willing to make a move.

But when the price rises to 2.6 million, and even continues to rise, they have no choice but to give up.

Although the remaining nine people are still insisting, the price increase has slowly changed from 50,000 to 11,000, and the bidding time is gradually extending, which shows that this price is basically reaching their psychological bottom line.

And when the bidding exceeded three million, five more people withdrew, and only four people remained.

"Three million one hundred and fifty thousand!"

"Three and two million ....... ”