0450 The "burden" of heavy development
Toulouse is a city with a history of 2,000 years, which only became part of France in the 13th century, and is geographically close to Spain, so the language and culture are influenced by Spain.
Like Burgundy, the city of Toulouse is also the regional capital, home to the headquarters of Airbus, the largest space city in Europe, and the fourth largest airport in France, and the airport where Airbus aircraft are assembled and tested.
Toulouse is ideally located at the junction of the Garonne River and the southern canal of the man-made canal, the only one listed as a World Heritage Site.
The South Canal starts from Carcassonne, connects the Mediterranean Sea, and after flowing into the Garonne River, it leads to the Atlantic Ocean, realizing the transportation from the Mediterranean to the Atlantic Ocean in France without passing through other countries, which is of great military and economic importance for France.
Toulouse, an important city in the eyes of the French, is much simpler in the eyes of many foreign friends, that is, the headquarters of Airbus......
In fact, Toulouse can be regarded as the largest city in France, but there is still no clear conclusion whether it will rank fourth or fifth.
Bordeaux has a larger population than Toulouse, but Bordeaux is smaller than Toulouse.
So whether Bordeaux is fourth or Toulouse is fourth, it is a matter of opinion......
More than one city in the world is known as the "City of Roses", such as the mysterious ancient city of Petra in the Jordan desert, Portland, Oregon, USA, and even Chiang Mai, Thailand, which is also known as the "City of Roses" in northern Thailand because of its cool climate.
But in France, when it comes to the "City of Roses", there is only one place, and that is Toulouse.
The people of Toulouse say that the beauty of Toulouse is a hidden beauty that needs to be discovered slowly.
The city is known as the City of Roses, not because of the abundance of roses, let alone because of the roses everywhere, but because the city's ancient buildings are all red bricks, and the whole city will show a wonderful rose red color when illuminated by the sun.
In the eyes of the romantic French poets, these bricks were "rosy in the morning, lavender at noon, and red in the evening", and they called them rose-red bricks.
Before Wu Qian's special plane landed, there were already Airbus reception staff waiting at the airport.
Service is paramount!
In the face of the high-roller boss who wants to buy the A380, it is not too much to send a special plane to pick up, even if it is because the other party has to bring a six-ton car and has to upgrade the aircraft model, it does not matter!
To tell you the truth, Airbus has gained momentum over the years and has developed very well.
In 2018, Airbus generated revenues of €64 billion and a profit before tax of €5.8 billion, and in 2019 it went even further, almost equalling the total turnover for the whole of 2018 in the first half of the year.
The results are gratifying, but at the same time, there will always be regrets.
Airbus delivered a total of 389 commercial aircraft in the first half of 2019, including 21 A220s, 294 A320 family aircraft, 17 A330 aircraft, 53 A350 aircraft and ...... Four A380 aircraft.
The entire A380 production line has to feed nearly 4,000 employees of the Airbus Group, but today's sales, let alone earning back the research and development expenses of the A380, even feeding the production line is a problem.
At the beginning, a total of nearly $30 billion was invested in the research and development of the air giant, the pride of Airbus, the A380 aircraft, since it was put on the market, a total of 234 aircraft have been sold......
The A380 has become the biggest burden for the Airbus Group.
After all, the largest customer group of the Airbus Group is the civil aviation group, not the local tyrant individual.
Although the A380 is unrivalled in ride comfort, as long as passengers who have ridden are full of praise for this model, but the civil aviation group values the profits, and the A380 provides passengers with comfort at the same time, but does not bring substantial profits to the airline.
With the development of technology, more and more airlines have the ability to achieve point-to-point direct flights, instead of the traditional convergence of passenger flows from all over the world to one place, and the demand for passenger capacity is not as high as in the past.
The only airline in the Celestial Empire that has an A380 has not slowed down for five consecutive years because of the purchase of the Air Behemoth......
At present, the world's largest A380 operator is Emirates, with more than 100 A380 aircraft.
If it weren't for Emirates' announcement in 2014 that 70 A350s would be cancelled and 50 A380 aircraft would have been added, Airbus would have dismantled the A380 production line at that time.
Unfortunately, even the local tyrant airlines, which have bought more than 100 A380s, can't play anymore, and not long ago, Emirates decided to cancel the order for the last dozens of A380 passenger planes and order other aircraft instead......
This became the last straw that crushed the A380, and the A380, which Airbus Group is proud of, completely stopped the fire, and the top management made a painful decision to close the A380 production line in 2021 after completing the last few private A380 orders.
Does Airbus really want to shut down the A380 production line?
Of course not!
The passenger plane that spent a huge amount of money to develop at the beginning, no one cared about it before it sold much, this is not a question of money or not, this is a matter of face!
Moreover, once the A380 production line is closed, it will affect the jobs of three or four thousand people, which is not a small impact on Toulouse, which has a population of one million!
So, now, whenever you receive a customer who wants to order an A380, Airbus is all like a guest!
Can sell one, is one......
As soon as Wu Qian stepped off the plane, a middle-aged man with a slightly chubby body and a slight bow, full of a super friendly smile, trotted towards him, and the slightly chubby man was followed by two staff members, a man and a woman, like assistants.
"Dear Mr. Wu, I'm Di Maneva, I'm in charge of sales at Airbus and I'm very happy to serve you. ”
Di Maneva's Chinese level is not bad, and he only made a few wrong tones in one sentence.
Language is a form of respect, and receiving customers in their native language can fully reflect the respect for customers.
Although Wu Qian didn't understand the doorway, he felt quite comfortable.
Wu Qian stretched out his hand to hold the palm of Di Maneva's hand that he had been waiting for a long time, and at the same time pointed to the plane behind him, and said: "The Airbus Group is too polite, and I am flattered by such a high-level reception." ”
Di Maneva looks very happy and has an irresistible affinity, he laughs: "Not high, not high, all this is what we should do." ”
"Since the first time I received a call from Mr. Wu, our group has been looking forward to your arrival, welcome, welcome, sincerely welcome!"
When Di Maneva said this, the face of one of the assistants behind him was a little strange, and the embarrassment revealed a little luck and a hint of depression.
()
Sogou