"In the past, the production directors of each David TV were simply the God of Wealth, who didn't burn high incense when they saw it?"

Lan Xinling poured tea for Bu Fan and sighed: "Now it has become a variety of video platforms, especially the three giants, relying on BAT behind it, it has become a listed company in the past few years, and the scenery is infinite!"

"Didn't I hear that I lose money every year?" Bu Fan said curiously: "The Internet said that last year there was a huge loss of billions?"

"Do you know why there have been sky-high salaries in the past few years?" Lan Xinling said disdainfully: "It's not these local tyrants who have thrown money to throw money!"

"Ten years ago, even if it was Mr. Cheng, the maximum episode of acting in a TV series would not exceed 300,000, which was already the top. ”

"Five years ago, when the well-known producer X was preparing to shoot a fantasy costume drama, most of the traffic actors were paid forty or fifty million. I had no choice but to finally choose a certain Xiaohua and a certain Xiaosheng who had just become popular with fantasy IP dramas at that time, and their prices were only in the early 10 million at that time, and now it is not this price for a long time. ”

"In another three years, the price of first-line traffic stars will increase at least twice, and even rise tenfold at most. The highest salary in the market today is an urban drama directed by a certain director, and a certain actress is sold for 180 million yuan. ”

"And a well-known actor was only paid 2 million six years ago, but after he became popular overnight with a variety show at the beginning of this year, the salary has reached 70 million, and the coal boss is scared and crying!"

Bu Fan pouted, who can be blamed for this?

I just saw the list of first, second and third-tier stars in the so-called Internet market through real-time big data calculation, the one in the list is jade, and the one out of the list is cabbage, and there are at least 30 people in the first-line traffic.

"Now the overall salary of popular female artists is much lower than that of male artists, and there are more than a dozen first-line female artists recognized by the video platform such as Yingbao, Da Mi Mi, Reba, Tang Yan and so on. Of course, movie cafes like Brother Xun and Sister Ziyi are not included. ”

"But the market value of stupid roe deer is higher, because most of the people who watch dramas and variety shows are idle old ladies. ”

"The salary has skyrocketed in three years, just because of the video website. In the past, in the film purchase system dominated by TV stations, the sky-high remuneration was very small, mainly related to the ceiling of TV stations' film purchases. ”

"Now the advertising of satellite TV has shrunk significantly, the former God of Wealth is not there, and the purchase of films is no longer fully considered for coffee positions, and the purchase price of each satellite TV has the highest floating line. If it is a drama with two stars, the online single episode of each station is 4 million, which has reached the top. ”

"At that time, Ruyi Chuancai sold a single set of 3 million, which was already a sky-high price. But with the entry of video websites, the three local tyrants are desperately spending money to compete for head resources, and the purchase price of a film exceeds 8 million for a single episode abounds, a big reason depends on the actor's coffee position. ”

"After all, he is an IT technology man, and he likes to use data to speak for everything. At the beginning, the drama party will first take the script to the video platform for evaluation, and after the script is approved, the platform will estimate the purchase price according to the production team and cast. ”

"The purchase price range of first- and second-tier actors is very large, and the platform needs to consider the new member attraction rate and investment promotion rate, so the word traffic came into being. ”

"If the works of first-line traffic artists are used, the video website will issue a purchase price of about seven or eight million for a single episode, and the price of the second-tier artist lineup will be directly cut by half, becoming thirty or forty thousand per episode. For example, in a 50-episode TV series, the first-line traffic starred, and the filmmaker can get 400 million. ”

"But if you change to another lineup, you will have a full score of 200 million, and the difference in the middle will be doubled, so this is how the star snatching battle began!"

"The producer is not stupid, he has already calculated the accounts before the start of filming, no matter how much the actor is paid, most of the purchase prices offered by the platform can be covered, and the sky-high salary has only become the norm. ”

"Because no matter what, the wool is out of the sheep, and there are always people who pay for the traffic. Once the ratings are high, many people will join them to grab the slot, and the game with the highest price will get bigger and bigger. ”

Bu Fan took a sip of tea, so only a big Mac like BAT played a money-burning game. After reading various analyses, in the closed loop of the market with sky-high salaries, the platform is the source, but it is also the biggest wrongdoer.

In addition to attracting investment independently, the platform is competing for the exclusive broadcast right of the so-called head dramas, but also to attract more users in the three-legged competition and cultivate more users' paid viewing habits.

The most awesome Feixun announced the number of members last year as 74 million, and the current annual membership fee is 198 yuan, if 74 million users can be retained, Feixun can roughly earn 146 billion yuan a year just as a member, not counting advertising revenue.

And the head exclusive content is one of the guarantees to retain users, just like buying futures, the platform is actually spending money to buy future income.

It's a pity that membership and advertising revenue always make the platform unable to make ends meet, with more than 100 million purchases, and the three platforms continue to lose money almost every year.

In the end, even the country couldn't look at it, and directly blocked the sky-high salary, Bu Fan even wondered if the giants were playing tricks behind their backs?

Of course, these are just casual talks, Bu Fan and Lan Xinling chatted for a while, and then Lao Liu drove back to his residence, and came directly to the recording site the next day.

As the host, Mr. He looked at Bu Fan with a spring breeze on his face, even if he was a good man, he was also emotional, fate is a wonderful thing, from the first time we met, there was an inexplicable good feeling.

There are not only Bu Fan who have good acting skills, but there are countless people who know what to do, but there are not many people like Bu Fan, who have such a fierce momentum and rise so fast.

Mr. He also talked to his good friend Wang Lei in private, and the other party also felt the same way, at the age of fifty knowing the destiny of heaven, after decades in the circle, it is rare to appreciate a young person at the same time.

Of course, Wang Lei appreciates Bu Fan's acting skills and potential more, after all, he is a teacher, he is Bu Fan's teacher, and he has a sense of mission to promote his juniors.

And Mr. He is simply a kind of liking, the bigger he lives, the simpler he hopes, which is why the old man always likes children.

Simple

Be neat and tidy.

So when I have the opportunity, I will cooperate more, and the relationship is getting better and better, and there is a voice in the dark that tells me: This kid .....

From the first time I saw Bu Fan, I knew that this kid could achieve great things in the future!

Now it has only been less than three years since his debut, and he has been firmly on the front line, as long as he maintains the current situation and stabilizes it for two or three years, the quasi-super line can be guaranteed, and if there are works and awards, the super line is just around the corner.

If a meteor wants to become a star, it needs to go through the polishing and precipitation of time, not only acting works, but more importantly, character.

Now everyone is self-media, and in the past, there was a need for paparazzi, and if something happened to find someone, maybe it could be settled by spending money.

But today, any public account, a self-media, or even a circle of friends can break up the personality of a star who has worked hard for half a lifetime!

This happens almost every month.

"The last time I chatted with Dr. Gong, this year Qiyi is preparing to create 79 dramas, 54 variety shows and 90 entertainment ecological content. Now there's a kind of high-tech called AI. ”

"Baidu is now spending tens of billions of dollars every year to study this thing, based on deep learning's multi-time window traffic box office prediction, the 180-day model predicts 83% accuracy on 512 movies, and the accuracy of movie box office prediction is as high as 77%, isn't it magical?"

"The accuracy rate of TV drama traffic prediction is as high as 88% one year and half a year in advance, and the rational judgment based on algorithms means that it is cost-effective and accurate to purchase copyrights, and it also means that it is more likely to produce popular content. ”

"The old club Mango TV is not to be outdone, parent-child program belt, suspense intelligence program belt, cool culture program belt, new emotional program belt, mango variety show belt, advertising customized program to create six self-made gold program belts. ”

"The proportion of female users is much higher than the industry level, the young post-90s generation is much higher than the industry standard, and the average daily time per capita is 103 minutes, ranking second in the industry. Our slogan is: Young, Feminine, High Viscosity. ”

"Not to mention Feixun, the big brother of entertainment, likes to lay out the idol industry chain, and will create a series of young idol IPs from all angles from individual labels, group idols, entertainment idols and idol industries. ”

"In addition to the Happy Boys and Girls series, the best draft in recent years is 101, and now the whole group has debuted, all kinds of resources have been raised to the sky, and they have made a lot of money....."