After the May Day holiday, Liu Yun flew to Yanjing again.

Walking with him is Wu Qiang, an executive who was poached from OPPO not long ago through the hands of Chen Zifeng.

As soon as he took office, he carried out drastic reforms to the mobile phone company, and Liu Yun also gave strong support behind him.

Through a conversation with Wu Qiang, Liu Yun realized that he had entered a misunderstanding.

He tested the waters of smartphones and was ready to lose money for a few years, purely to spend money to make money.

But Wu Qiang believes that this method is not of the slightest use for gaining popularity and accumulating users.

Wu Qiang gave his own reasons, first of all, only a successful product can allow users to leave memory points, and the way to spend money to earn and shout will be forgotten after a while.

Apple's first-generation iPhone launched last year, even if there are such and such problems, the price is still very high, and it can still attract many fruit fans to flock to buy it.

"This is the brand influence, the appeal!" Wu Qiang said categorically and with a hint of envy at that time.

"Mr. Liu, frankly speaking, I personally don't agree with the way of giving away mobile phones for activities. He then added.

After Liu Yun heard this, he glanced at Wu Qiang, frowned slightly, and fell into deep thought.

He was not disgusted by Wu Qiang's honesty, but thought about the other party's words, whether it was really as he said, his plan was actually not safe.

In many cases, he relied on the prophetic message to be one step ahead of others to achieve success, and his ability was not much better than that of the other party compared to the few bigwigs in the world.

Only by reflecting on every step you take and correcting your mistakes in time can you go further.

Liu Yun pondered for a moment, stretched his brows, and said, "You can be more detailed. ”

"Mr. Liu, it's not impossible to give away activities, but just take out a little bit. Wu Qiang shook his head helplessly and continued, "But Youyou's first test machine will take out all the 1,000 units produced and give them away, which is too confident in his own products."

In this way, not to mention those users, even the employees of their own company, will not have confidence in this phone. ”

"Of course, this can boost the traffic of Weibo, but it is of little significance to the mobile phone business. ”

Liu Yun said helplessly: "Mr. Wu, are you sure that there is a market for such a pseudo-intelligent opportunity that is not very mature or even inconvenient?"

Wu Qiang was slightly stunned, and muttered to himself the "pseudo intelligent machine" in Liu Yun's mouth. He thinks this evaluation is in place, and the mobile phones on the market today that claim to be smart phones are actually too far from the smart phones in his concept, and the words "pseudo smart phone" are just right.

"Mr. Liu, I just gave an example of Apple. ”

"I have self-knowledge that Yoyo can't compare to Apple, and Yoyo's users can't compare to Apple fans in terms of spending power or loyalty. ”

How crazy are Apple fans? They are willing to buy all the products that Apple has to offer.

Liu Yun has already deeply understood their madness.

"Mr. Liu, you can price it a little lower, and you can at least sell some of it through the Youyou channel. ”

"Yes, that's a good suggestion. However, the first tester was out of stock, so I had to start with the second tester. ”

Wu Qiang sighed, and it was also a shame that a wealthy company like Youyou, who was rich and capricious, and invested heavily in the production of mobile phones, was actually given away.

Even if the quality of this mobile phone is poor, there are still functions for calling and taking pictures.

Now that he is at the helm, he will never allow such a ridiculous thing to happen again.

"Mr. Liu, I don't recommend giving away these 5,000 mobile phones, but selling them through online and offline channels. Wu Qiang gave his own advice.

"Can you sell it?"

"If you are not short of money, you can sell it at cost price, or even lower than the cost price, in short, no matter how cheap it is, it can't be free!

Liu Yun smiled indifferently, he had been persuaded by Wu Qiang's words, and replied: "Okay, the second batch of pseudo-smart machines will not be sent, I will sell them at a lower price, and turn this market upside down." ”

Wu Qiang was ready to work harder, and continued: "Mr. Liu, the advantage of Yoyo is that the capital flow is sufficient, we don't compare with the four major mobile phone manufacturers, and those domestic mobile phone manufacturers, that's the case." So we can continue to burn money for a while so willfully. ”

Liu Yun nodded and said, "Many companies can't afford to play like this. ”

He remembered that today's domestic mobile phones have not been entered by big capital, probably because of the lack of confidence in the face of the four mountains.

If HTC is excluded, in another time and space, it is Huawei and Xiaomi that lead the clarion call for domestic mobile phones to launch a charge.

But Liu Yun's layout is earlier, and the stepping stone he is eyeing is HTC.

Wu Qiang continued to ask: "Mr. Liu, how much money are you still going to burn, or how much time, do you have an answer?"

Liu Yun thought for a while and said, "A year, or a year and a half, Youyou's funds can afford to spend it." ”

Wu Qiang stared at Liu Yun's eyes and said word by word: "I am sure that Yoyo will launch a new mobile phone and be able to make a profit from the market." ”

Liu Yun also looked at Wu Qiang's expression and asked: "Nowadays, the living environment of domestic mobile phones is very poor, to be exact, you can't even drink soup, how can you make a profit?"

He didn't doubt Wu Qiang's words, because this guy's design and marketing for OPPO in his previous life was a classic, and the sales of mobile phones once surpassed Xiaomi, only Huawei, which is definitely a proud achievement.

Wu Qiang groaned for a moment and said, "My inspiration came from the previous company. At that time, I launched the OPPO A103, which is a stylish music phone. ”

"A traditional push-button phone?"

"Yes, the button mobile phone is still very marketable, at least now there is a market than the pseudo smart phone in Mr. Liu's mouth!"

After hearing this, Liu Yun stood up and paced back and forth, falling into deep thought.

He was thinking about Wu Qiang's words, and he was also calculating the time, and now there are still two years before the real opening of the era of smart phones, and then he will eliminate the button mobile phone with an irreversible trend.

Therefore, the market for button mobile phones has two years to come.

"Mr. Wu, what do you mean we will launch a music mobile phone with a button?"

"Yes, we have some features for MP3, and we can even develop some features that MP3 doesn't. Mr. Liu, I have been studying the MP3 business in oppo for several years, and I have begun to realize a little. ”

"What is it?"

"Sooner or later, MP3 will become a historical term, just like the backgammon game consoles in the past. ”

This is inevitable, and Liu Yun, as a person who has come over, could not be clearer.

If the phone can play music, and the sound quality is not low, who would add to it and buy an MP3.

Wu Qiang added: "Mr. Liu, we think that smart phones can be developed on the side, but we can launch another fashionable mobile phone that focuses on music to attract the attention of those young people." It's cheap, it's personal and it's practical. I'm confident that I'll be profitable. ”

Liu Yun replied indifferently: "Profit is not the first place, as you said, the value of this brand." A paid product that is valuable is more meaningful than a meaningless free product, or a gift product. Through this music fashion phone, we can accumulate a large number of fan users. This is very important for our business development in the future. ”

Wu Qiang listened very carefully and admired the boss's ability to draw inferences. Liu Yun will not be an autocratic dictator, he is willing to follow the advice of his subordinates and correct the mistakes he has made in time.

He also said at the right time: "Mr. Liu, maybe our mobile phone will make MP3 a product completely history." ”

Liu Yun smiled meaningfully, he knew that it was inevitable that this product would be eliminated.

He looked at Wu Qiang, and a strange feeling flashed in his heart, fate is really wonderful sometimes.

OPPO's first product involved in the mobile phone market was a fashionable music mobile phone, and it took this opportunity to start a brilliant career.

Now, Liu Yun has poached Wu Qiang from that company, and he is also ready to launch a fashionable music mobile phone to start the brand value and change the life of MP3.

Does this mean that the OPPO mobile phone in the previous life will be replaced by the YOYO mobile phone in this time and space?

It's likely, but he's still not satisfied with the status quo, he wants more.

Liu Yun took Wu Qiang to Yanjing, the capital of China.

Almost three months later, it became the center of the world's attention because of the Olympic Games.

Liu Yun made an appointment with Dean Li Zeguang in advance, and the three of them had a meeting in a private villa.

The design institute jointly established by Yoyo and the Chinese Academy of Sciences, also known as Yoyo Yunsi Semiconductor Company, is located in Shanghai, and now it has been mainly engaged in the research and development of mobile phone chips. The number of employees of the company has exceeded 1,000, and it plans to officially launch the Qingyun 100 chip in the second half of next year.

During the conversation, Wu Qiang got a message.

In the future, all mobile phone chips developed by HiSilicon will only be supplied to the company's self-developed YOYO series mobile phones, and will not be sold to the public.

At this moment, Wu Qiang realized that the boss's plan was not small, from mobile phone chips to mobile phone research and development, he wanted to monopolize these two vital fulcrums.

"In my vision, YOYO mobile phones can't give users the impression that they will only pile up materials. We need autonomous, independent technology, not to look at people's faces. Liu Yun said very seriously.

He quietly observed the imaginary enemy in his heart, Huawei.

Today, Huawei HiSilicon, which has been established for some time, is the most powerful integrated circuit design company in China.

Their R&D business includes mobile communication system equipment chips, transmission network equipment chips, home digital equipment chips, etc., but they have not yet involved the research and development of mobile phone chips.

Because, now that the era of Internet mobile has not yet begun, the company's focus has not yet shifted.

If the Qingyun chip is one step earlier, and if Youyou Yunsi becomes famous through the Qingyun chip, then the alliance between Youyou and the Chinese Academy of Sciences will be unbreakable.

At that time, it is unknown whether Huawei will still have the idea of entering the mobile phone industry.

"Mr. Liu, what you are trying to do is not small. However, this R&D fund will be an astronomical amount, even if the capital chain is sufficient, can it be spent?" Wu Qiang sighed a little, and he still held a document in his hand, which was a long recruitment plan.

In the next few days, Wu Qiang will personally go to Zhongguancun to recruit talents in various software and hardware, of course, the salary will be more generous.

"If the mobile phone business can be successful in large quantities, I can afford to invest in R&D funds. Liu Yun said indifferently.

He silently added in his heart: If it fails, it will be all wasted in the past, and even the high profits from the game in the next few years.

"HiSilicon's R&D investment in 2008 will be 1.5 billion yuan, and next year it will increase to 2 billion yuan. When Wu Qiang saw this, he couldn't help but feel his heart pounding. Such an astronomical amount was stimulating his nerves.

In order to support Youyouyunsi, Liu Yun invested almost half of the profits of the entire group in the research and development of mobile phone chips, which is still the case of the Chinese Academy of Sciences increasing its technology expenditure. In the whole of China, this is the only Huawei.

If you make a horizontal comparison, Liu Yun remembers that Xiaomi, another mobile phone giant, spent only 1.5 billion yuan on research and development in 2015. In 2008, Yoyo had already equaled Xiaomi's R&D expenses in 2015.

Such a stroke and such determination are not insignificant.

Huawei has been able to invest so much in R&D because of their global presence. Because in almost every corner of the world, there will be communication equipment and transmission network equipment produced by Huawei.

And Yoyo's source of funds is one popular game after another.

As a reborn Liu Yun, when he chose to develop mobile phone chips, he actually chose a difficult mode, an unknown future.

Of course, he still has a hole card that he hasn't told anyone, and that is League of Legends, which will be released next year.

This game will be popular for at least ten years, and the profits brought by each year will continue to create new heights, especially in the two years before Liu Yun's rebirth, in 2016 and 2017, the annual profits exceeded 10 billion.

This is the biggest hole card in Liu Yun's hand, if there is no support from this game, he has little bottom in his heart about whether the funds in his hand can withstand the consumption of mobile phone chip research and development.

Wu Qiang realized that it was a wise decision for him to jump ship to Yoyo, and his boss was a madman with ambitions and ideas. If one day, domestic mobile phones rise, he will also become one of the witnesses.

"But Yoyo, can you really challenge the monopoly of the four major mobile phone manufacturers today?" he had such a question flashing in his heart.

Liu Yun observed Wu Qiang's expression, and could see that he was a little worried, and also had a hint of excitement.

He smiled indifferently and said: "Mr. Wu, keeping up with the pace of the times is the beginning of success." The world is changing all the time, and if we look closely, we can find out. ”

"For example, I have noticed a news, Apple announced that the iPhone-3G will be released in July this year, it is said that the new phone has not changed much from the previous generation of iPhone in terms of design, but it supports 3G network, mobile data transfer speed is faster, and this phone has GPS function. In addition, Apple will also release its mobile app store, App-Store. ”

In addition, in November last year, Google formed the Open Handset Alliance with 84 hardware manufacturers, software developers and telecom operators to jointly develop and improve the Andrid system. Subsequently, Google released the source code of Android under the Apahe open source license. The first Android smartphone is rumored to be released in October of this year. ”

"So, don't just stare at the big four mobile phone vendors. The opportunity is right in front of us, and it's up to us to see if we can seize it. After the Yenching Olympics, you and I went to the United States. ”

Wu Qiang nodded, although Liu Yun did not name the words, so that he still had a trace of doubt, but vaguely seemed to see a glimmer of light ahead.