Chapter 669: Yanjing Xing, Tianlong Renewal (4000 Words Update)

After Liu Yun and Chen Zifeng finished their meeting, the two left the private villa in two different directions.

He drove Su Yuhan and accompanied her for a day, and then took a plane directly from Shanghai to Yanjing.

The annual Internet Conference was officially held in Zhongguancun, Yanjing, and Liu Yun, as the founder of Yoyo, will inevitably become one of the objects invited.

The reason why this Internet conference is special is that at this point in time, the core point of the Internet is gradually shifting from the PC segment to the mobile segment.

The wave of mobile Internet has been rolling in with a surging trend that is visible to the naked eye.

This will also be the focus of discussion at this Internet conference.

As soon as Liu Yun walked to the door of the venue, he saw a Sohu president, Zhang Chaoyang.

When the playboy saw him standing at the door, he took the initiative to come up and say hello, which surprised him a little.

"Could it be that this guy is deliberately waiting for himself. ”

As soon as this thought flashed through his mind, the other party had already walked up, stretched out his hand, and said with a smile on his face: "Mr. Liu, I knew you were coming, but I came to wait for you at the door." ”

Liu Yun flashed a hint of doubt, nodded and smiled: "Fortunately, Mr. Zhang." ”

By this point in 2010, Sohu had already come to an end, and it couldn't even talk about a second-rate Internet company.

In another time and space, "Dragon Babu", as well as Sogou input method, are their last glory.

But now, Tianlong's agency is in the hands of Youyou, and the Sogou input method has been unpopular, and it has been completely suppressed by the Youyou input method.

Disheartened, Zhang Chaoyang had actually entered a state of semi-retirement a few years earlier.

As one of the veterans who opened the era of the Internet in China, he has money and fame, and there is not much motivation for him to continue to persevere.

However, at this Internet conference, many well-known people in the industry have come, and even if this guy is in a semi-retired state, it is normal to come and join in the fun.

Zhang Chaoyang pulled Liu Yun very enthusiastically and sat down in the position on the side.

The two chatted for a while, and Liu Yun finally understood the other party's intention.

It turns out that the five-year agency of "Dragon Babu" is about to expire.

In 2005, Yoyo and Sohu signed an agency contract for this game and obtained the right to operate it for 5 years.

From today's point of view, this is a decision that Zhang Chaoyang regrets for the rest of his life, and it is the biggest mistake in his professional resume.

It's expired, so do you have to renew it?

Liu Yun blinked quietly, thinking about this question in his heart.

Although "Dragon Babu" brings a lot of profits to Yoyo every year, as high as about 500 million yuan, it is not the core position in the system of Yoyo games.

Of the several games that Yoyo represents, Liu Yun cares most about "World of Warcraft", as well as the agency of "Dungeons and Warriors".

In the former, Liu Yun tried his best to use both hard and soft methods, and under various schemes, some Internet companies in China that coveted him had to retreat; as for the latter, there were nearly three years before the expiration of the contract, and he was not in a hurry.

As for "Dragon Babu", if Zhang Chaoyang hadn't mentioned it today, it might have been forgotten by Liu Yun to a certain place.

"Actually, Manager Zhao of the Yoyo Game Department approached me about renewing the contract. Seeing Liu Yun frowning slightly, Zhang Chaoyang continued, "But I didn't give a reply. Because I want to talk to you personally. ”

He observed Liu Yun's expression and understood that most of the other party didn't remember this, and Yoyo's management may not have reported it.

He felt that "Tianlong Babu", which was regarded as the key point in Sohu's eyes, might be dispensable in Liu Yun's eyes.

Although Zhang Chaoyang is now in a state of semi-retirement, he also hopes to leave some wealth to Sohu before officially retiring.

After all, handing over the agency of "Dragon Babu" to Yoyo instead of running it himself is the most regrettable thing he has ever done.

"Mr. Liu, frankly, after the expiration of the agency period. I want to get back the right to operate Dragon Babu. Zhang Chaoyang said very sincerely.

Liu Yun raised his eyebrows slightly, and then blinked again.

If he really wants to get back the agency, why do he still come to me? After the contract expires, just take it back.

"Mr. Zhang, I am very grateful to Sohu for this game. Liu Yun said very seriously, "In the development process of Youyou, it has played a very important role. ”

That's what he really said.

At that time, the popular "World of Warcraft" accounted for more than 90% of Yoyo's operating income.

Blizzard felt that the agency fee and profit share were too low, and it was too cheap, and tried to pull NetEase in as a bargaining chip to modify the agreement.

If there is no game "Dragon Babu", Yoyo will be the same as the nine cities in the previous life, heavily dependent on "World of Warcraft", and then led by Blizzard, struggling step by step, very passive.

It was this game that changed Yoyo's extremely unreasonable revenue proportion and gave them the confidence to negotiate with Blizzard.

"Of course, I believe that the success of this game is inseparable from Yoyo's excellent operation, and it may not be able to do so well if it is in the hands of other companies. ”

Zhang Chaoyang thought that Liu Yun was referring to Sohu, but the other party's words changed and mentioned another domestic online game "Swordsman Love III" that is comparable to "Dragon Babu": "Mr. Zhang, you see "Sword Network 3" is like this, Youyou and Shanda are operating at the same time, but the effect is very different. So sometimes it's not just about the game, it's also important to run the company. ”

Sure enough, this kid has something to say, and this is a turning corner to tell himself. If this game is taken back by Sohu, you may not be able to make as much money as Yoyo.

Zhang Chaoyang smiled helplessly, and continued: "Taking back the right to operate is only one of the plans, if Yoyo continues to act as an agent, what kind of conditions can be offered?"

Liu Yun smiled indifferently and replied, "In terms of conditions." I remember that the original agency fee was 18 million, so how about doubling it, 35 million?"

He is still very friendly, after all, when he negotiated the renewal of the contract with Blizzard, he relied on his family and big business, but he was not so polite.

But Zhang Chaoyang was still a little dissatisfied, and replied: "The profit of this game is at least 500 million, and the agency fee of 35 million is too low." If you look at the renewal contract of "World of Warcraft", the agency fee you gave me is 30 million US dollars, I don't ask for much, just 100 million yuan. ”

This guy really has a lion mouth.

Liu Yun really wanted to tell the other party that the condition offered by NetEase was an agency fee of more than 50 million US dollars, plus a profit share that was not low, of course, this is another time and space.

In this time and space, NetEase has been scared of you, and the courage to quote is gone.

"Mr. Zhang, do you know how many years we have renewed our contract with Blizzard?"

"Five years?"

"No, it's only three years. ”

"Why?"

Liu Yun took a deep breath and replied: "Mr. Zhang, in the next few years, the revenue of PC games will decline, especially this kind of role-playing games. Even "World of Warcraft", which once won the throne of the global online game king, has seen a downward trend in revenue since the beginning of this year.

So I set a three-year deadline, and if the game's revenue declines after three years, of course we'll renegotiate the sharing agreement. ”

Zhang Chaoyang nodded abruptly. He thought of "League of Legends", which is now popular all over the world, and "CrossFire", which is also popular throughout China.

What makes him even more jealous is that the studios of these two games have already been acquired by Yoyo.

Every year, how much economic benefit can this kid bring?

In addition to jealousy, there was more envy in my heart.

But after thinking about it, the money in my pocket has been spent in this life, and now I enjoy life so much, and it is not bad to live happily.

Thinking about it this way, Zhang Chaoyang's mood is obviously much better.

His personality has always been more optimistic.

"Mr. Zhang, I believe that in the market, it is impossible for other Internet companies to come up with an agency fee of 100 million for the game "Dragon Babu". A great example of this is where a game changes affiliates and it starts its downhill journey. Liu Yun said earnestly.

Even with the popularity of "World of Warcraft" and the loyalty of players, after changing from Nine Cities to NetEase, it is inevitable that it will weaken.

Although the quality of NetEase's servers is much higher than that of Jiucheng's Xiaobawang server.

"This ......" Zhang Chaoyang is obviously also worried about this, once the agency is taken back, he will face a lot of problems.

At that time, many things may have to be done by yourself, and how can these days be so free now.

He has long lost the ambition he had when he founded Sohu, and he is used to this kind of life of lying down to make money.

He just wants to leave one more fortune to Sohu before he officially retires.

There is also the headache of the Yoyo Pass.

All player accounts of "Dragon Babu" are bound under the Yoyo Pass, and when the time comes, they will be stripped off one by one, and then re-bound to the Sohu Pass.

You must know that this game has millions of registered accounts, and you know that this will be a very large amount of work.

"80 million?"

Liu Yun shook his head.

"75 million?"

Liu Yun continued to shake his head, and then gave a number: "35 million, you can sign for 3 years, 50 million, you have to sign it year by year." I'll have to see how the market reacts. ”

The two conditions he gave were very sincere in Liu Yun's own opinion.

"A year-by-year sign?"

Zhang Chaoyang read a sentence silently, and asked with some puzzlement: "Mr. Liu, this is really too troublesome." ”

Liu Yun smiled and pointed to the big screen on the stage in front of him and said, "Mr. Zhang, what is the core of the theme of this Internet conference we are participating in?"

Although Zhang Chaoyang has faded out of the public's attention in recent years, he still knows a lot about the development of the Internet industry.

He didn't think about it, and replied: "The core is, of course, to discuss the far-reaching impact on our industry after the arrival of the mobile Internet era." ”

Liu Yun nodded and said with a smile: "So, I personally can't tell how many players will still stick to the PC with great interest." ”

Zhang Chaoyang lowered his voice and said: "Mr. Liu thinks that mobile games will become popular in the next few years? I think it's still a bit premature, and now the configuration of smartphones can only play some relatively small games, which can't replace those large-scale online games." Even the iPhone 4 phone produced by Apple next month will not change this situation. ”

Liu Yun sighed lightly and said: "Not only mobile games, but also web games on the PC side because of the convenience of easy operation, which will divert many players of the terminal game. For example, this year's popular web game "Stealing Vegetables" is like this.

Nowadays, the pace of life is getting faster and faster, and many people like the kind of games that are easy and leisurely, and the time-consuming and expensive large-scale terminal games may no longer be the first choice for many people. ”

Zhang Chaoyang frowned, thought for a while, and found that today's online game market does have this trend.

The revenue of large-scale terminal games is decreasing.

In particular, the popularity of "League of Legends" is also changing the gaming habits of many players, and it has gradually become the first choice for many terminal players.

Zhang Chaoyang asked in a low voice: "Mr. Liu, can you tell me about this year's Tianlong, how is the revenue?"

Liu Yun showed a helpless tone and replied: "Compared with previous years, it has declined slightly, and it is estimated that in the second half of the year, the downward trend will be more obvious." Of course, this is also to be expected. ”

At this moment, there are only two choices in front of Zhang Chaoyang: 35 million for three years, and 50 million for one year.

Liu Yun looked at the other party at a loss, and added: "I think that in the next few years, the active users of large-scale online games on the PC side will show a downward slope." Maybe in three years, whether it is "World of Warcraft" or "Dragon Babu", we have no interest in continuing to represent.

Mr. Zhang, have you decided to make a choice?"

Zhang Chaoyang asked another question: "Mr. Liu, if I choose an agency fee of 50 million a year, it seems that the agency fee will be re-agreed according to the turnover after it expires next year." ”

Liu Yun smiled and replied noncommittally, "Of course. If it is signed once a year, I even think that by next year, the amount of agency fees is likely to be less than 35 million. ”

With the passing of the golden age of large-scale PC games, there are also Internet cafes that were once popular.

Smartphones are constantly being upgraded, so that Internet cafes are no longer as crowded as they used to be.

It is difficult for an Internet café to be full again.

At a glance, you can see that you are basically playing League of Legends, and only a few people are still playing RPG large-scale terminal games.

And Liu Yun himself, in fact, has little interest in "Dragon Babu", he wants to keep this game, just to let Yoyo continue to maintain an absolutely dominant market share in the online game market.

Especially now, the focus of the Yoyo game group has gradually shifted to the mobile terminal.

After pondering for a while, Zhang Chaoyang finally gave his decision: an agency fee of 35 million yuan, signed for three years.

This is the last wealth he left to Sohu.

Liu Yun said with a smile: "Congratulations to Mr. Zhang, this is a wise decision." ”

Three years later, its agency fee may be less than 10 million.