Land Rover is on fire!

Overnight, the Land Rover SUV has become the standard car for successful people, and the words of the male protagonist in "Snail House" - "This man who drives a car, with blood, all hope to have a Land Rover", which can be placed in more than 100 million advertising dollars.

This TV series, which reflects reality, set a new record for ratings this year, confronting the real estate industry's deep involvement in the lives of ordinary people, and objectively reflecting that many people's lifelong ideal is to have a house of their own.

Each generation has its own ideals, and it will also usher in its own shackles, which is the gift and plunder of the times.

The employees of Zhonghua Group are happy, at least the boss Han Hao has solved the big problem of housing for them.

If you are poor, you will be good alone, and if you are good, you will help the world.

Han Hao became the richest man in China, but he did not forget to follow his employees to fight the world.

In addition to being one of the best salaries in the industry, Chung Wah Group also provides a semi-commercial and semi-public housing system for all employees.

This is thanks to the strong strength of Zhonghua Group, Han Hao has the capital to get a lot of low-cost talent apartment land from the Jiangzhou Municipal Government, and also hoarded a lot of housing land with his own funds.

One of the hard conditions for Zhonghua Group's investment in the new place is that the local government must give the company's talent apartment land to solve the problem of accommodation and living for employees.

Real estate is not only an economic problem in China, but also a social problem, so Han Hao has to do his best to make his employees live a better life.

In addition, with the two major partners of Geely and Evergrande Real Estate, the employee housing system of Zhonghua Group has been established.

The way of free welfare housing is definitely not going to work, which has been proven to be inefficient by past experience, and Han Hao has explored a set of housing solutions suitable for national conditions within the group.

The housing benefits of Zhonghua Group are divided into five levels, from low to high coverage, and all employees have achieved full coverage of benefits.

The first level is a staff dormitory for young new employees, with a four-person suite with a private bathroom balcony, hot water and broadband internet access just like a university dormitory.

The rent is very cheap between 100-200 yuan, mainly to solve the problem of people's accommodation, after all, many people are uprooted from their hometowns to work in Jiangzhou, and the accommodation can reduce a lot of burden.

The second level is the welfare for technicians and veteran employees, that is, one-room single apartment suites are provided, and the rent has also risen to 300-400 yuan. Technicians are paid well and want to have a personal space to study, while older employees may be in a relationship or married and need space for two, which makes private rooms in great demand.

The third level is to face the senior employees of the family unit, with children and the elderly living together, the housing structure has also become a small two-bedroom, and the rent has increased to 500-600 yuan. It allows employees to bring the whole family to live together and solve their worries.

The fourth level is communal housing. If employees want to own their own house, they can afford only 30% of the cost to move into a commercial property jointly developed by Chunghwa Group, Geely and Evergrande Real Estate. The property rights of the houses are equally divided between Chunghwa Group and the employees and households according to the proportion of capital contribution, and the employees can redeem all the property rights at the government market appraisal price in the future. If you can't quit, you can also buy and sell at the market price and redeem your purchase price, and the premium part is divided according to the property ratio.

Finally, the fifth level is complete commercial housing, which can cooperate with Geely and Evergrande Real Estate to obtain internal discounted prices, and completely purchase individual houses according to market behavior. This option can also be used to obtain a discount from Zhehai Bank for personal housing loans, and enjoy a significant discount on the loan interest rate.

Affected by the pull effect of 4 trillion yuan, Jiangzhou housing prices have reached an average price of 15,000 yuan per square meter of historical high, according to the average pre-tax monthly salary of 5,000 yuan for front-line workers in China Group, plus a year-end bonus for a total of 14-20 months of salary, many people are still difficult to afford the high cost of buying a house.

Even if the salary is more than twice that of ordinary workers, they are also facing a lot of life pressures when they first enter the society, not to mention the average age structure of Zhonghua Group's R&D personnel of 28 years old.

Therefore, the five-tier housing welfare policy provided by Zhonghua Group has become a selling point to attract many talents, and it is not a problem to be at least a decent automobile practitioner.

The "Pengcheng" bus with the number 1001 did not expect to leave the factory not long ago, and drove back to his parents' home.

This is not a recall due to quality problems, but its debut as a new type of official car, and a chief came to Jiangzhou to inspect, one of which is Zhonghua Group.

In fact, not only is the No. 1001 Pengcheng bus returning to his parents' home, but even for the chief sitting in the car, it is also a trip back to his hometown to visit relatives.

After Zhao Guoping was transferred to the center, this was the first time he returned to Zhehai Province for investigation and research, which naturally attracted great attention from all over the province.

As Zhao Guoping's five-year reign in Zhejiang, it can be said that his greatest political achievements are located, and the province's economy has developed rapidly during his tenure, and its GDP once occupied the second place in the country.

The largest enterprise group in Zhejiang and the largest private enterprise in China, Zhonghua Group is of course the place where Chief Zhao named and looked.

What is the impact of the subprime mortgage crisis on China's economy, and where will China's economy go in the future, the leaders in the center have left Beijing one after another to conduct research and formulate national policies in order to grasp first-hand information.

The No. 1001 Pengcheng bus was originally purchased by the Jiangzhou municipal government, but Zhao Guoping borrowed the car from the city when he wanted to come to the provincial government and used it as a special car for the chief's trip in Zhehai Province.

Because everyone knows that the old secretary Zhao Guoping has set an example to support the development of domestic products, at least this car change has been greatly praised.

"I don't think this minibus is worse than Coaster, and national enterprises need strong support from our government. When the government takes the lead, the people will follow up, and the role of role models cannot be underestimated. ”

After boarding the brand-new Pengcheng minibus, Zhao Guoping learned that this was a new car launched by Zhonghua Group, and specially said to the leaders of Zhehai Province who accompanied him. It can be seen that he agrees with this car change.

From a distance, I saw the familiar Chinese logo on the front of the car, no longer the previous Toyota bull logo, which made Han Hao, who was standing at the door waiting, very happy. He also didn't expect that Pengcheng Zhongba's first public appearance was used on Zhao Guoping, which was an excellent demonstration effect.

"Director Xiaohan, your new car has performed well these days, and as one of the passengers, I am qualified to evaluate it. I hope you can make persistent efforts to bring better products to the Chinese people. ”

As soon as he got out of the car, Zhao Guoping took the initiative to stretch out his hand and say to Han Hao.

The two are old acquaintances, of course, they omitted too many politenesses and went directly to the day's visit.

During his inspection trip to Zhonghua Group, in addition to watching the production situation, Zhao Guoping also spent a lot of time inspecting the living conditions of workers, especially the increasingly perfect five-story employee housing treatment system of Zhonghua Group, he listened very carefully and asked a lot of questions.

"Is this kind of housing benefit a heavy burden for your business?"

After the state took real estate as a pillar industry, the enterprise welfare housing system has actually collapsed and collapsed, and now Zhonghua Group is doing this, which can be said to be at the forefront of the times.

"In the past, small enterprises ran a big society, so the old state-owned enterprises were very burdened, and they were overwhelmed and lost their vitality. At present, we advocate a limited society, that is, to use market-oriented means to solve the problems that workers are most concerned about within the scope of our ability. For example, in the core and difficult situations such as children's education and family housing, our company can bear part of the cost, so that they can work without worries. At this stage, it is not the right to push all the problems to society and solve them by the workers themselves, but it is better to achieve better results if the enterprises come forward to coordinate with the government. ”

Han Hao talked about his original intention of establishing the group's five-tier housing welfare system.

"Actually, I tested this initiative after referring to Singapore's approach to the housing system. When I talked to Singaporean officials before, they expressed great concern about the real estate situation in our country, believing that we should learn from the Hong Kong model as an overdraft of future development potential, and we should make timely improvements.

On the contrary, Singapore's management concept of 'Home Ownership' is very suitable for us at present, and real estate should return to normal commodity attributes, rather than giving additional financial attributes.

The ideal of young people should not be how big a house they have, but how to do it to make our country and nation develop better and contribute to the future development of mankind. ”

Such words sound very eye-catching, and the leaders of Zhehai Province who accompanied the visit all changed their expressions, and Han Shoufu said this is very bold. In particular, the TV set of "Snail House" is on the air, and the overall public opinion is full of fire on real estate.

But seeing that Zhao Guoping's face had not changed, and he looked relieved, everyone was relieved.

"Our party has always adhered to the mass line and must actively and conscientiously listen to the voices of the masses.

The words of Director Xiaohan are worth thinking about, and it is very rare for a people's entrepreneur like him to be able to get rich first without forgetting other people in difficulty, and play the role of the first rich to lead the latter to become rich.

Real estate is a long-standing and difficult problem, and it has a certain particularity in China, which can be said to affect the whole body.

Reform and opening up in China, in fact, is the process of constantly discovering problems and solving them, and I believe that real estate, an area that has a strong response from the people, will be properly solved over time. ”

Zhao Guoping did not avoid the question raised by Han Hao, at least he gave an answer to the extent that he could lead.

Subsequently, at the symposium, Zhao Guoping, the leader of Zhao Guoping, heard Han Hao say that Zhonghua Group was ready to enter the American market, and expressed great interest. You must know that Chinese products have a lot of thresholds to enter the market of developed countries like the United States.

Many Chinese brands claim to be entering the U.S., but in fact it's just a PR trip, more often than a press conference and then the product doesn't show up on U.S. shelves.

This time, Han Hao is not talking about letting acquired brands like Land Rover and Volvo do something, but to import Chinese brands into the American auto market.

In the end, whether the Zhonghua Group can break this curse, everyone will wait and see what tricks Han Hao has.