Youku bought Tudou in a previous life, but Liu Yun quickly vetoed the plan.

Tudou's traffic has been declining, and in his eyes, it's a depreciating video site at best.

What's more, the day of Tencent and Baidu's entry into video sites is not long gone.

This will become a new battleground for BAT.

When the time comes, Tudou's value will only be lower, and it will also include other video sites.

Youku in hand, as long as the operation is stable, the market share will continue to increase.

Huaxia's video website market is big and big, because here, it is common for video clicks to break 100 million.

But sometimes it is said that it is small and small, and the paid netizens who are willing to recharge their membership are a small part of the group, and most of them would rather endure up to 90 seconds of advertising.

Advertising and membership recharge are the main sources of income for video websites, but it is very difficult to make a profit by relying on these two pieces alone.

However, the coming days are long, and Liu Yun still has enough time to lay out according to his own ideas.

......

In mid-July, Yoyo officially announced that they had officially acquired Youku at a price of $300 million, and retained the original operation team, but the original planned financing plan of as many as two times in the second half of the year has been canceled.

According to the original trajectory, in order to have enough cash flow to continue to expand, Youku will carry out two large financing in the second half of 2008, with a total plan of up to 80 million US dollars.

When Yoyo was negotiating, he gave a very clear signal that Baidu and Tencent are preparing video sites, and Yoyo also has enough money in his hands to prepare to burn money, and the future video site is the world of giant companies.

Under the competition, Youku's market share will be squeezed.

"Today, Youku's valuation has reached a peak, and it is a very reasonable market behavior to sell on the high like a stock. During the negotiations, the representative of Yoyo said.

In front of Gu Yong are two choices, take the risk of the unknown and continue to work hard, or cash out at a suitable price and get a lot of money.

Before the opening of the mobile Internet era, $300 million was a very considerable offer for a video website.

This is a premium acquisition, and several venture capital companies behind Youku are very satisfied with the offer and have the intention of selling their shares.

For most VC firms, they have adopted a wide-cast model with a clear goal of cashing out the financed shares at a suitable price to obtain financial returns.

Yoyo's offer clearly made them very excited.

The attitude of the venture capital company will also affect Gu Yong's decision.

Faced with a risky future, as well as real money, he finally decided to sell Youku.

When the announcement was officially announced, there was an uproar of exclamation on the internet, and Yoyo further expanded their business.

In the conference room, there were still people who expressed dissent.

"Mr. Liu, this is not the right time!" As the vice president of the group company, Liu Shihua asked with some puzzlement.

"Why do you say that?"

"Next month, the Yanjing Olympics will begin, and Youku will not have the right to broadcast the event, only sporadic news reports. Most appropriately, we should wait until after the Olympics to buy Youku. ”

"Why?"

"During the Yanjing Olympics, Youku's clicks will inevitably decline. ”

Liu Yun thought for a while and said, "I remember that Sohu spent a lot of money to buy the live broadcast rights of the Yanjing Olympics." ”

"Yes. I believe that during this period, the click-through rate of Sohu Video will take the lead among video websites. ”

Liu Yun smiled disapprehantly: "The coming day is long, and the competition between major video websites is not something that can be decided by a single right to broadcast the Olympic Games." ”

He felt that in the eyes of too many people, the proportion of the live broadcast rights of the Yanjing Olympics was too important.

Sohu Video won the live broadcast rights of the Yanjing Olympics, which may be the only bright spot of this video site since its inception.

But this still won't change the situation of Sohu Video in the future, like chicken ribs, tasteless food, and it's a pity to abandon it.

"Youku's operation team is relatively good among Huaxia video websites, not to mention that Ali on the side is still eyeing me, I don't want to dream a lot at night. ”

Liu Yun thought for a while and continued: "But the value of the Yanjing Olympics may not be something we can't use. I have a way to go, and I don't know if it technically works. ”

"What's the method?"

"We don't have the right to live, but we do have the news rights, and we can invite the gold medalists, as well as the big sports stars, to our studio for exclusive interviews. ”

"This method is not new, all video sites do it!"

"We needed something new, such as the ability to use barrage when an athlete is being interviewed. ”

"Barrage?"

"Yes, I'm worried about whether today's broadband conditions can keep up. Liu Yun explained, "The so-called barrage is to display the comments of netizens under the video on the video screen simultaneously, is it technically difficult?"

Liu Shihua raised his head and tried his best to sketch a similar picture in his mind.

"It really increases interaction. He thought for a moment and said, "It's not technically difficult. ”

"Be secret, launch during the Olympics. The time of the Olympic Games was originally short, only half a month. After we launched this feature, other video sites reacted that the Olympics were almost over. ”

Liu Shihua nodded seriously and replied, "I understand." However, there are two problems. ”

"Which two questions?"

"First, if the enthusiasm of netizens is too high, these barrage comments will cover the video screen, which will affect the viewing experience at that time; ”

Liu Yun replied: "The second point is easy, set up a list of blocked sensitive words, and filter out those unsightly words. ”

"As for the first point, we should refine it. For example, a certain distance should be maintained between the barrage and the barrage, and the position of the barrage should be unified at the top of the video screen. In this way, it will not affect the viewing effect of netizens. ”

"If there are too many comments, this little space will not be crowded. ”

"It's easy, the new barrage replaces the old barrage, appears on the screen, and keeps the number of barrages at a saturation level. Netizens don't know how many barrages there are on the video, what they need is an interactive fun. ”

After hearing this, Liu Shihua groaned for a while, and then replied: "It is not a few days before the opening of the Yanjing Olympics, and I will arrange for the technical department to prepare as soon as possible." ”

After he left, Liu Yun sat in his chair and fell into deep thought.

The so-called barrage plan is not only to prepare for the Yanjing Olympics, but also to use all kinds of videos frequently in the future. He believes that after the Olympic Games, the barrage mode will be introduced by major video websites, setting off a wave of enthusiasm.

All in all, the battle on the video website is a long and protracted battle, and the Yanjing Olympics is just a small episode and does not play a big role.

He also needs to have some stable, long-term plans.

Just now, Liu Yun captured a restless mood from Liu Shihua.

This kind of sentiment has been very common in those Yoyo management in the recent period.

"For more than half a year, the business expansion has been too fast, and the company's profits can no longer withstand consumption, and this sentiment is inevitable. ”

Liu Yun made a simple summary of the company in his hands, as the main body of the Yoyo Group, its subsidiaries are Yoyo Holiday Network, Yoyo Technology, Yoyo Games, Yoyo Jingcheng Factory, Yoyo Terminal Equipment and a studio affiliated to the group company - Yoyo Project Team, as well as the marginalized, but still domestic tea giant YOYO milk tea.

The investment industries are all in his hometown, a small commercial plaza, a soon-to-open resort, and a planned playground, but after buying the land, only a few temporary offices were symbolically built on the construction site, and there was no movement.

It is said that the local government has been a little dissatisfied and has been urging to start construction quickly, but Yoyo is just perfunctory and does not take it to heart.

Anyway, in Tokai City, there are countless examples of land being bought and set aside, and the surrounding residents have even grown vegetables on it.

Retracting his thoughts, he continued to analyze the industry in his hands, and the next thing was the joint venture company: Youyou Yunsi and Weibo.

The former, as a chip technology research and development company, will be a gold-swallowing monster, but it can ensure Yoyo's leading edge in future technology.

The latter is a sharp weapon of control.

In the former, Yoyo has a controlling stake, while in the latter, the operation rights need to be exchanged regularly.

Finally, it is the independent subgroup era Jiangnan. It is a key step in Liuyun's plan to build a Yoyo entertainment empire.

Times Jiangnan now has three major subsidiaries: YOYO Live, YOYO Music, and Youku.

For Liu Yun, who aims to be in the entertainment empire, this is just the beginning, and it is far from enough. On these foundations, film and television, animation, and animation are also needed, so that an entertainment ecosystem will be formed, forming an automatic hematopoietic and self-sufficient situation.

Among them, film and television and animation can be incorporated into Youku, so there is one less station directly facing the audience.

Liu Yun's heart moved, opened the webpage, and roughly browsed the next few popular stations, thinking about which one to start?