Chapter 340: Take off, Charm Electronics

"I just wanted to talk to Mr. Hu about this, I suggest that the choice of advertising spokesperson this time does not necessarily have to find a first-line star, you can consider young, good appearance conditions, and potential influence among young people. ”

Yan Hanzhang hopes to carry out a "Charming Campus Tour" activity in the new school season, on the one hand, to promote the music mobile phone of Charm Electronics, and on the other hand, to choose a spokesperson.

Hu Yang felt that Yan Hanzhang's idea was very good, so he smiled and said, "You can do this thing, I won't ask." ”

The purpose of the Charm Campus Tour is to show the style of contemporary young people, and there will be a selection of "Charm Angels". After the selection is over, the spokesperson of the music mobile phone will be selected in the top three.

There are countless selections in these years and months, and I don't care about this one.

Since Hu Yang did not object, Yan Hanzhang went down to arrange this matter. The whole selection event itself was also a large-scale advertising campaign. Soon after the warm-up of the event began, the sales of Charm Electronics' music mobile phones reached a big step.

At the same time, the mobile phone memory card developed by the design company has completed sample testing. The results of the test were very good, and Charisma Electronics decided to place an order with an integrated circuit manufacturing company.

This weekend, Populus euphratica happened to be in the magic capital.

So he made a special trip to Charm Manufacturing to ask Huang Tao and Sa Hongli's opinions.

Both Huang Tao and Sa Hongli said that there were no problems in production, and product quality and yield rate could be guaranteed.

"Mr. Hu, I didn't expect our charm electronics to be so competitive. When their sales go up, the number of orders we will increase, which is very important for the development of charm manufacturing. ”

Huang Tao deeply sighed that it was really difficult on the road of technical climbing.

The technical difficulties are still secondary, but in the face of the suppression of low-price dumping by industry giants, enterprises are simply miserable.

People's technology is leading, and advanced products are sold at high prices. Charm manufacturing is a technology catch-up, its own products are backward, the price is suppressed to a small profit dilemma, there is not enough order quantity, you can only watch the loss.

Sa Hongli was more optimistic, slapped his face and said: "I'm afraid of a fart, when our output goes up, at least in the low-end market, my old Sa has the confidence to fight with them." Of course, the most important thing is technological progress, and we can't always follow others to eat dirt. ”

Hu Yang nodded and said with a smile: "Mr. Huang, you still have to have confidence." Think about it, how long has it been since the charm manufacturing appeared? As long as we don't collapse within three years, we can establish the company's position in the industry after three years. ”

Isn't it just burning money, can't the $1.2 billion invested last even three years?

"Also, isn't that how people Xintong International came over?"

Huang Tao and Sa Hongli were determined not to let their boss down no matter what.

Hu Yang stayed in the magic capital for a few days, and then flew straight to Yangcheng. Sister Hu Yue gave birth to a daughter, and he came back to see his sister and his little niece.

"Son, you bought so many toys, how old is Xiaoxi? It won't be a year or two before he can play. ”

Populus not only bought a lot of toys, but also some imported milk powder and baby products. Tian Ding in the family, although the little princess is not surnamed Hu, it is also the treasure of the whole family.

"Mom, if you don't need it for the time being, put it first. You, don't work too hard, you have hired an extra nanny at home, and you are still busy all day, really. ”

Li Guixiang and Hu Zhiguang, since Hu Yue had a baby, they gathered their minds and stayed in Yangcheng honestly.

After the birth of the little princess, especially the mother, she couldn't finish her heart all day long, for fear that others would not do a good job.

"You see, that's what I told your mother, but she didn't listen to me. ”

Hu Zhiguang's words are a bit of a joke, for the little princess, isn't he more concerned than anyone else?

"Go, go, you are a big man who knows how to raise children. Li Guixiang drove Hu Zhiguang out with a smile, and then said mysteriously: "Yang Yang, I heard that you are talking about girlfriends, when will you bring it back for your mother to see?"

Needless to say, this kind of news can only come from Uncle Li Hao.

"Okay, I'll talk about it when I'm free. Mom, then I'll go back to the deep sea first, and call me if there's something. ”

There was a newborn baby at home, and Populus euphratica couldn't help at all, so he stayed for two days and then returned to the deep sea.

Because the attention of the whole family is on the little princess, and most of the time, no one cares about him.

"Mr. Hu, the school season is coming soon. In order to cooperate with the glamorous campus tour, we plan to add fuel to the fire, and will soon launch a buy one get one free campaign. ”

Yan Hanzhang and Hu Yang were close to each other, and their offices were in the same building, so he ran to Hu Yang's office every once in a while.

The "buy one get one free" campaign he said today refers to buying a charming music mobile phone and getting a 32MB memory card as a gift.

That's right, it's 32MB instead of 32GB. At this point in time, the capacity of memory cards cannot be compared to the future.

The music phone is nothing more than the integration of mobile phone technology and audio technology, realizing the perfect integration of mobile phone and MP3.

Audio files in MP3 format are generally not large, and the sound quality cannot achieve high-fidelity effects. But young people use it to listen to songs, and it is enough.

Yan Hanzhang calculated that even if he sold a music mobile phone and gave away a 32MB memory card at the same time, there would be a lot of profits left in a mobile phone.

But the word-of-mouth effect far exceeds the cost value of this activity.

With the launch of the "Charming Campus Tour and Charming Angel Selection" and the vigorous promotion of "Buy One Get One Free", the Charm Music Mobile Phone has won the favor of young people, college students, and fashion people.

Although music mobile phones are not yet mainstream products in the market, they have taken the lead in the subdivided field.

According to Yan Hanzhang's estimates, the sales of charming music mobile phones this year should exceed 2 million. As for next year, that number will triple, quadruple, or more, who knows!

"Mr. Hu, the music mobile phone of Charm Electronics will have good development prospects. Some people say that this is a niche product, I don't see it that way, I think that in the future, the functions of mobile phones tend to be diversified, entertaining, and intelligent, which is the general trend. ”

Yan Hanzhang has his own understanding of the development trend of mobile phones.

Hu Yang, as a "person who has come over", was surprised by his acuity and intuition. The second generation of mobile phones, in fact, has developed to the end, and various tricks have emerged in an endless stream. However, due to the constraints of 2G technology, these tricks cannot essentially improve the user experience.

The epoch-making technological improvement will not wait until the era of smart phones.

After Gao Mingkang got the feedback of the charm music mobile phone in the market, he couldn't help but sigh at the ability of charm electronics to grasp the product itself.

However, the development direction of Mingkang Communication and Charm Electronics is different.

In addition to PHS and mobile phones, Mingkang Communication's products also include communication equipment. The company gave up the research and development of program-controlled switches, and focused on mobile communication technology.

Hu Yang is very satisfied with the development of Charm Technology and Mingkang Communications, these two companies, together with Xintong International and Dongfang Technology, constitute the cornerstone of his business layout.

......

Time slips away quietly in a state of busyness or leisure.

Populus euphratica has now extended the time to go to the magic capital to the frequency of once a month, and Xintong International, under the leadership of Meng Rusong, has accelerated the pace of development.

What changed was Xijiang Xueling Food, Dong Qi's reaction was very fast, and he called Xu Younian to report as soon as possible.

Xu Younian received a call and hurriedly came to the deep sea from Yangcheng to discuss countermeasures with Hu Yang.

"Mr. Hu, the situation this year is a bit delicate. Xijiang Honghe suddenly raised the purchase price of tomatoes, although it has little impact on our contract units and farmers, but it will cause an unfavorable situation for the signing of contracts in the next year. ”

Xijiang Honghe entered the field of ketchup production relatively late, and in order to develop beyond the norm, Pang Qianli adopted the strategy of "grabbing food from the tiger's mouth".

After hearing this, Hu Yang smiled. What does this mean? It shows that Pang Qianli is a little anxious, and he needs to quickly package the Xijiang Honghe River to give everyone confidence, only in this way will the capital chain of Xijiang Bandung not be broken.

"Mr. Xu, you tell Manager Dong and the management team of Xueling Food that we have an interdependent relationship with the contract units and farmers. Xijiang Honghe can go crazy, but we can't. Next year, it will still be at the normal price floating level, and the purchase price will be appropriately raised. ”

The profit margin of deep processing of agricultural products is not very high, especially for export to the European and American markets, and the price mechanism has been relatively mature. A significant increase in the purchase price will either sacrifice the profits of the enterprise or increase the price. And these two points are very harmful, and the consequences are endless.

"Okay, I will go to Xijiang in person, and then make a detailed plan with Manager Dong. However, although Xueling Food has signed a long-term contract with everyone, Xijiang Honghe will definitely have a negative impact on the company's production and operation next year. ”

Xu Younian also knows that it is not a good choice to follow the other party to fight a price war. However, in the next year or two, the double decline in revenue and profit of Xueling Food is basically predictable.

After he saw Populus euphratica, he hurriedly flew to Xijiang, and Wang Qingquan was temporarily put in charge of the work of Huijia Holdings.

At this time, Wang Qingquan has officially joined Huijia Holdings. Considering his qualifications and past achievements, Hu Yang appointed him as the deputy general manager of Huijia Holdings.

For the airborne vice president, many people in Huijia Holdings are actually not very convinced. In particular, the heads of several departments have quite a few complaints in private.

It's just that, given Hu Yang's authority in the company, no one dares to bring this sentiment to work.

Whether Wang Qingquan can gain a firm foothold in Huijia Holdings depends on his own ability in the future.

"Mr. Wang, are you familiar with the Science and Technology Incubation Park? Come, taste, this is the best red robe given to me. ”

Soon after Xu Younian left, Wang Qingquan went to Huijia International Investment Building to meet Hu Yang.

Now, the identities of the two have changed again, and Hu Yang has also changed his name for Wang Qingquan on various occasions.

Wang Qingquan took a sip of tea and said with a smile: "Good tea!" Mr. Hu, I have not been in the company for a long time, and I am far from being familiar with the word. However, I do have some ideas for science and technology incubators. ”

The daily work of Walkers Holdings has formed a set of effective operating rules. If Wang Qingquan wants to make achievements in a short period of time, he can only find another way, such as a science and technology incubator.

Hu Yang nodded and motioned for Wang Qingquan to continue.

"Personally, I think that the company can further refine the management of the technology start-ups in the incubation park in terms of screening and investment. For example, a project grading system can be set up, with a complete set of measurement criteria for all science and technology enterprises. ”

At present, Huijia Holdings, which selects projects from the science and technology incubation park, takes the route of selecting the best of the best. In terms of evaluation, the standards are too harsh.

Wang Qingquan hopes that the company can further refine the evaluation criteria and then adopt the project classification. For five-star assessment projects, a significant investment can be made. For four-star evaluation projects, it is possible to invest normally. For a three-star level evaluation project, it is prudent to invest.

Appraisal projects below two stars have not been killed with a stick, and Wang Qingquan's suggestion is to strictly control investment.

After hearing this, Hu Yang did not express his position immediately.

According to Wang Qingquan's proposal, for the previous evaluation system of Huijia Holdings, major surgery was required, which could not be completed with slight changes.

The huge workload is still secondary, the key is the evaluation standard, the establishment of the grading system, how to achieve scientific standards.

However, once this system is successfully established, the benefits for Walkers Holdings are also obvious. At the same time, this will also put pressure on the financial side of Walker Holdings.

Hu Yang estimates that if the evaluation and investment are carried out according to the new plan, the amount of investment will skyrocket, more than several times higher than in the past.

"Mr. Wang, you can start to collect data and establish the framework of the grading system and evaluation system. When you have the initial results, I will discuss them at the decision-making committee meeting before deciding whether to implement them. ”

Hu Yang considers, it is better not to rush the matter, and it is better to move forward steadily.

"Okay, Mr. Hu, then I'll start the preliminary work. It would be better to wait until you have a basic framework and then take it out and discuss it. ”

Wang Qingquan can also understand Populus euphratica's thoughts, after all, the plan he proposed himself is much more radical than the company's previous business strategy.

After Wang Qingquan left, Hu Yang checked the latest statements of Huijia Holdings.

On the company's account, there were 3.396 billion yuan of funds before, excluding the 331.08 million yuan for the purchase of the Gulfstream G550 business jet, and some recent expenses, there are still 3.058 billion yuan.

If the plan put forward by Wang Qingquan is implemented, he estimates that at least about 1 billion yuan will have to be invested this year, and the pressure of funds will be highlighted next year.

However, Hu Yang is confident that these invested funds will not incur losses. Overall, it's just a matter of how much money you make.

Funds must be invested to produce benefits, and staying in the account for a long time is certainly not a good choice.

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