Chapter 731: Lin Xianggang
On the morning of April 8, Lee Kong Woo and his sons, together with Selangor Governor Dukalin and several senior officials of the state government, visited Proton Automobile Company and several large auto parts production companies.
And today, Zhang Ziyu is also holding a signing ceremony in Taipei for the investment in the Taipei truck production base.
Taipei City Mayor Lin Xianggang and Zhang Ziyu signed the investment agreement, and this time the Baodao government is feeling very pressure to build a truck production base in Malaysia.
Bentley Group used to be in the Asian market in addition to the mainland, only in their treasure island side of the establishment of production base, at present their treasure island production base in the production of Kirin and Linghu two brands of cars, Hengtong bus production workshop is still under construction.
The cars produced at their Bentley Group production base are supplied to the entire Southeast Asia, as well as South Korea, Japan, Treasure Island, Lisboa, Hong Kong and India.
And this time the truck production base was preempted by Malaysia, and at that time the market in this area will be lost by at least half, and how much economic benefits can this part bring to the treasure island, Lin Xianggang is distressed when he thinks of this.
The only thing that made Lin Xianggang happy was that they also let the Bentley Group set up a truck production base in their place, so that they would not completely lose the production of Bentley Group trucks.
A car is an industrial chain, in recent years, the treasure island car matching industry by the Bentley Group has a huge offer, many companies have more related patents, the quality of the production of parts is getting better and better, enhance the competitiveness of treasure island auto parts.
For example, Yulon Group, relying on the joint venture with Bentley Group Kirin Car, has accumulated a lot of experience, and their independent car will also be launched in September this year, both in terms of appearance design and car performance.
The engines used in their cars are supplied by the Bentley Group, which is enough to guarantee the power of their own brand.
In the subsequent talks, Lin Xianggang said: "Miss Zhang, we are in the same lineage, belong to the same family, and hope that Bentley Group can invest more in our treasure island, and our government will also try its best to serve you, Malaysia is still not as close as we are, we use the same language and script, we have no barriers to reading your group's information, which is more conducive to the development of your group." ”
The first character of all the information documents of the Li Consortium is in traditional Chinese characters, and the documents of Bentley Group, Xinghong Sports Group and British Telecom Group will be noted in English under the traditional Chinese, and the Japanese will be noted in the back of Xingyue Real Estate Group.
At present, the Chinese characters used in both the Lisboa and Baodao are in traditional Chinese, so there is no obstacle for the people on the Baodao side to read the materials of the Li Foundation, and it is very easy to understand the contents.
Zhang Ziyu said: "Mayor Lin, our major groups under the Li family have always attached great importance to the Baodao market, we will continue to increase investment in the Baodao area in the future, our Bentley Group has always insisted on taking Baodao as our first production base in Asia, a policy will not change, I believe that the Baodao production base with the rise of the Asian automobile market, the future will only become more and more huge, we will also expand the production workshop." ”
Zhang Ziyu will be very busy these days, after the affairs on the treasure island side are finished, she also needs to go to the mainland to attend the groundbreaking ceremony of the Hengtong Chang'an Bus Manufacturing Company, a joint venture between Shuangqing Bentley Hengtong Bus Company and Chang'an Manufacturing Company.
After that, she will also go to the second automobile company to communicate about the joint venture of Taurus trucks, which has been almost negotiated, and if there is no problem this time, the contract will be officially signed.
For the production base of Baodao, the Bentley Group has positioned cars and trucks to serve the entire Asian market except the mainland, and the trucks will temporarily serve the Baodao, Xiangjiang, Thailand, Japan, South Korea and Indian markets, and in the future, Vietnam, Laos, Cambodia, Myanmar and Bangladesh will be within their service scope.
As for the British side, it is mainly responsible for R&D, and the local production base will not be expanded, and the labor cost there is too high, and the Bentley Group will not vigorously expand the production base there.
And the European market is not high at present, the market occupied by the Bentley Group is not high, there are German Volkswagen, Mercedes-Benz, BMW, French logo, Citroen, etc., plus the market development there has been mature, far less good than the Asian market.
In recent years, the focus of the Bentley Group has been on the Asian market, and this side currently accounts for 60% of the Bentley Group's turnover, and if it were not for Jaguar's good markets in North America and Western Europe, this share could reach 80%.
Lin Xianggang also hopes that the Li consortium can increase its investment in Baodao, especially in Taipei, so as to promote the rapid development of Taipei's economy, so that he can have a good political performance in the next term.
The last mayor of Taipei, Wang Hui, was promoted to secretary general of the Executive Yuan because of the Li Foundation's vigorous investment and the rapid development of Taipei's economy.
He naturally hopes that he can go further in his career, and if he wants to go up, he must have excellent political performance, and the biggest competition for him at present is Taoyuan City Mayor Wang Jie.
This is already the second mayor of Taoyuan City, and Taoyuan's economic development has not been slower than his Taipei over the years, especially with Taoyuan International Airport, coupled with the entry of Li's Xiangjiang Air Base, Taoyuan Airport has become a very important international aviation hub in Asia, linked to many important cities in the world.
Lin Xianggang said: "Our Baodao government's commitment to the Li consortium will not change, and our government will ensure that your group operates normally in Baodao, and will never let it be unnecessarily interfered with by the outside world." At the same time, our government will also give priority to the purchase of your group's products when purchasing buses. ”
Zhang Ziyu is most happy about the treasure island side is that the current treasure island official cars have all purchased their Bentley Group and Yulon Group joint venture brands in recent years.
Of course, he knows that after Yulon Group's own brand comes out, they will definitely choose to purchase Yulon Motors in low-end cars, and Zhang Ziyu doesn't care about this.
The group has long considered this problem, so they Linghu Automobile immediately upgraded, and in the future, let the Linghu joint venture brand compete with Yulon Automobile and the world's major groups in the low-end field, and their own brands of Bentley Group will take the high-end route.
In this way, they only need to come up with some technology, and they don't have to be too troublesome, and if the joint venture company develops well, their profits will not be less.
At present, Bentley Group, whether it is Xiangjiang, Lisboa or Treasure Island, government cars are purchased from their Bentley products, and at the same time, in Southeast Asia, they also occupy a large part of the government car market.
At present, the British royal family uses Jaguar, which is a very big advertisement, and the Thai and Malaysian royal families in Southeast Asia also use Jaguar as a car, which has brought great benefits to the sales of Bentley Group in both places.
Zhang Ziyu believes that after their group establishes a production base in Malaysia, the Malaysian government will definitely choose their group's products for future purchases.
The Malaysian market is much larger than that of Treasure Island, and if they purchase Bentley Group for their public cars all over the country, they can improve their performance a lot.