In the business struggle, the price war has become a kind of war without gunpowder, and many times, the boss and the second boss in the industry will launch a fierce price bare-chested war for market share and customers, which will form a situation of "killing a thousand enemies and losing eight hundred".

Unlike the imaginary three and four who take advantage of the situation and overtake smoothly, in fact, the tailgating of "sitting on the mountain and watching the tiger fight" is the real seriously injured patient in the price war.

In the hinterland of later generations, there are countless similar cases:

Meituan and Ele.me tore each other apart, and Baidu Takeaway disappeared.

When Coca-Cola and Pepsi fought more and more, the joy was gone.

Wang Laoji PK Jia Duobao, and then failed with it.

In the past year, the same has been true for Hong Kong's retail sector.

PARKnSHOP and Wellcome Supermarket are backed by the top two consortia in Xiangjiang and launched a fierce price war.

Today's PARKnSHOP is bleeding, tomorrow Wellcome jumps the price, PARKnSHOP comes to buy 5 get 2 free, and Wellcome has launched a 100 yuan door-to-door delivery service......

The two sides come and go, the price concession is getting lower and lower, the ordinary citizens of Xiangjiang are the happiest, at the beginning to see that there are cheap to take advantage of, desperately hoarding daily necessities, and the toilet paper in Parknshop supermarket was once bought out.

But the low price for a year in a row has also made these people settle down, they have long been accustomed to low prices, and they no longer hoard goods, and at the same time only go to these two supermarkets to shop, and the rest, which is cool, where to stay.

Many other supermarkets in Xiangjiang are the "old three" in this price war, many of which are the assets of small companies or the branches of overseas chain retail groups in Xiangjiang, in just one year, the turnover of these supermarkets has decreased by about half, and the people who are willing to come to the supermarket to shop are basically people nearby, because they are lazy, or buy few things, there is no need to go far to the Parknshop or Wellcome supermarket.

In the early days of the price war between Parknshop and Wellcome, these supermarkets were able to hold on, firstly because some funds could still be invested in the short term, and secondly, they judged that the price war would not last long.

However, in the business world, a miscalculation can lead to heavy losses or even bankruptcy, and the price war that lasts for nearly a year has forced a large number of ordinary supermarkets to close their doors, or sell them at low prices with PARKnSHOP and Wellcome Group.

Even some overseas supermarkets have chosen to stop, these companies do have money, including some retail giants, the scale of assets even exceeds that of Jardine Matheson or Midea, but their main market is still some large countries, Xiangjiang City does not need to invest too much, after encountering the sniping of local consortiums, and encountering the Sino-British negotiations that may have a political crisis, they will naturally choose to let go.

Although Hongkong Land's senior management has not experienced some cases in the mainland in later generations, they also understood the purpose of the price war launched by ParknSHOP Supermarket, so they also tacitly cooperated.

A year ago, Hongkong Land Group, any real estate project was as high as billions of Hong Kong dollars, and the price war between the entire Wellcome supermarket and Parknshop may not be able to lose 100 million yuan a year.

After Hongkong Land lost Wharf, its investment became extremely aggressive, and at the same time it carried out several projects of billions to billions of Hong Kong dollars, with debts of more than 10 billion Hong Kong dollars.

At this moment, Bao Fuda heard what Xu Zhi meant, and it was obvious that the other party wanted to completely monopolize the entire retail market in Xiangjiang.

"Sorry, Wellcome won't be for sale. Bao Fuda decisively refused, although the profit of retail is not as good as real estate, but it is also one of the most important industries in people's livelihood, and Hongkong Land also attaches great importance to Wellcome.

Xu Zhi shook his head with a smile and said: "Bao Fuda, Ming people don't say secret words, for the retail market in Xiangjiang, I am determined to win, and any person or company blocking it will only cause a lose-lose situation." ”

After hearing this, Bao Fuda asked in a cold voice, "Xu Sheng, are you a threat?"

"If you have to understand it that way, it's not impossible. Retail will become the core industry of Watsons, and I will inject US$500 million alone to develop the entire Asian market, of which Heungjiang is the company's headquarters, and I am determined to win the market in Heungjiang!" Xu Zhi said with a smile, 500 million U.S. dollars direct investment is naturally impossible, but if you use the profits of the supermarket to recycle investment, the scale will not be less than this number for a long time.

"500 million US dollars, Xu Sheng is really wealthy!" Bao Fuda frowned and said, today's Xiangjiang, with a market value of more than 500 million US dollars, is less than 20, although the other party's investment of 500 million US dollars is not a one-time investment, but this is still a deterrent.

Moreover, Bao Fuda knew that the other party took out that Xiangjiang was the headquarters of Jardine Land, and all the information of competitors or large listed companies was the object of other people's attention.

The real estate crisis has hit almost all companies in Hong Kong, but Midea Group has not been affected, and its electronic products sell well all over the world, making profits of hundreds of millions of dollars every year, and only HSBC can surpass it in Hong Kong.

Xu Zhi's Evergrande Real Estate, although its main business is also real estate, has always been based on rent collection, and it also has a lot of land, but it has not been developed, according to the paper figures, it does lose a lot, but the whole company is still operating well because there is no financing expansion.

The same was true of the former Landmark, but after the loss of Wharf, it began to expand massively, which also led to the current debt.

As for Hutchison and HK Electric, the main business of the two companies is terminals and power generation, which are permanent and stable income.

Xu Zhi said with a smile: "Until I reach my goal, PARKnSHOP will always maintain its current state, Mr. Bao Fuda, I hope you can still consider my suggestion." ”

"If StereLand is willing to sell Wellcome, will BEA stop asking us to add collateral? ”

"Yes, as long as your company's business situation does not deteriorate, I can promise that there is no need for more collateral for the time being. Xu Zhi nodded in agreement, now is not the weakest time for Hongkong Land, you can't collapse with one blow, there is no need to make too much trouble.

"Then what price is Xu Sheng willing to offer?" Bao Fuda asked after pondering for a moment.

"HK$520 million, including all Wellcome supermarket properties held by Hongkong Land. Xu Zhi quoted his price.

"You even want the property where the supermarket is located?" Bao Fuda frowned.

"Yes, all of them. Xu Zhi nodded and said.

In the supermarket industry, the most important cost is often rent, and in Heungjiang, rent accounts for a higher proportion of cost.

In the past, PARKnSHOP and Wellcome controlled almost half of the retail market in Hong Kong, but they rarely owned the properties of their own supermarkets.

The reason is very simple, at the beginning, behind PARKnSHOP is Watsons, behind Wellcome is Milk International, although the scale of these two companies is not small, but the main business is not real estate, in order to quickly occupy the market, all the funds must be used on the blade, renting has become the best choice.

After Watsons was privatized by Xu Zhi, although more funds were also injected, it was the peak of the real estate industry in Hong Kong, Xu Zhi certainly would not acquire property at this time, until the last two months, the real estate market collapsed, the future of Xiangjiang was uncertain, and many property owners were in a hurry to run away, so Parknshop Supermarket acquired part of the real estate at a very low price, increasing the proportion of its own property to 20%.

This proportion is even higher at Hongkong Land, because since Hongkong Land acquired the Dairy Farm Company in 74 and became the owner of Wellcome, it has slowly begun to acquire the properties of Wellcome, and until today, at least half of the properties of Wellcome are owned by Hongkong Land.

And now that Xu Zhi has acquired Wellcome, he must naturally take over the property behind it, and now that the house price has fallen, it is a good time to acquire, not to mention, if it is not acquired, then in the future, these will become the vampires behind their own supermarkets.

"If you add in the Wellcome supermarket property assets owned by Hongkong Land, HK$520 million is not enough. Bao Fuda shook his head and said.

Xu Zhi said with a smile: "The price is such a thing, naturally it is impossible to set it now, all we need is to settle this transaction." ”

Bao Fuda glanced at Chen Songqing, nodded and said, "Okay, I will arrange a professional team to evaluate the specific price of Wellcome Supermarket, and when the results come out, I will notify Xu Sheng." ”

"Yes. Xu Zhi nodded and agreed, and the acquisition of Wellcome basically controlled more than 50% of the retail market of daily necessities in Xiangjiang.

Chen Songqing laughed and said: "Okay, today's negotiation is very successful, everyone takes what they need, and we can develop together together in the future, come, cheers." ”

"Cheers. Xu Zhi also raised his glass and took a sip.