Chapter 365 talks about artists again
Han Xiaoguo said that a really high-end big-name dress is actually hundreds of thousands, and the limited edition is even millions, and I can't stand it if I don't borrow a first-line celebrity!
Those who are not at the level can only come forward through a third party, and many studios that specialize in serving celebrities can arrange it, and it is easier for popular stars to borrow the brand's latest collection of dresses.
Of course, there is Qi Qi, a noblewoman, and there are also agents like Lan Xinling, and the company has no shortage of opportunities to cooperate with big names, what Armani, Versace, GUCCI, LV......
As for whether it is the latest model, it still depends on whether the star himself has enough weight.
Because the dress must be returned the next day after participating in the event, so I saw so many wonderful pictures of celebrities hitting shirts on the Internet, which is the truth.
After finally entertaining reporters, he walked to the corner to catch his breath, Qi Qi walked over, pointed to the various female stars not far away like a peacock opening the screen, and quipped: "This is tired?
Bu Fan smiled bitterly with a wry face, good guy, a woman's physical strength in this regard is not acceptable. Each stepped on ten-centimeter high heels, wore all kinds of jewelry, stood for hours with a smile like a flower, and all kinds of 360 degrees without dead ends....
Also drunk!
"Do you think that in venues like New York, London, Milan, and Paris Fashion Week, only A-list actresses will be invited to watch the show?
Qi Qi was old after all, and she couldn't stand it for two or three hours, so she found a chair to sit down, gently moved her sore ankle and said: "Then you're talking about Rihanna, people's appearance fee is at least 100,000 US dollars, which definitely doesn't include many of our female stars, they even pay for their own money, and they are blocked out by many brands." ”
Bu Fan was very curious, and asked the inside story, Qi Qi drank saliva and continued: "If you want to go, you must first have a brand that appreciates her." For example, at the New York show last year, Tadashi Shoji invited Jiang Xin, and OBS invited Da Mi Mi because of the cooperation in his childhood. ”
"Although it is a face-saving thing, on the other hand, it means that this actress can only watch one show and only have one exposure, is it cost-effective?"
Or there is a media that has a good relationship with her, the fashion V knows a lot of brands, has a lot of invitations in his hand, and needs celebrities to hype topics and make layout topics. Going to the show with the fashion media is of course a win-win thing: the media has the material for the report, the blockbuster models, and the celebrities can get several invitations, so why not?"
However, watching the show does not mean that you can sit in the front row, and our seemingly popular domestic stars really want to be put internationally, that is, the submarine needle. Many brands would rather let the editor sit in the front row than let the starlet who does not meet the positioning sit in the front row. "What to do at this time? Of course, it's a stupid way to hit multiple shots. Ask each company in turn, look for those brands that match the star's style positioning, and there are always enthusiastic public relations who are willing to explain to the headquarters how influential the star is in China. ”
"That's why so many of our country's stars are in New York, not Milan and Paris. New York fashion brands are more tolerant and able to try new things than European luxury brands. ”
Bu Fan suddenly realized, don't look at yourself as a mixed entertainment industry, the so-called interlacing is like a mountain, this kind of cat greasy really doesn't understand.
"Of course, the most important thing is to have a financial father, even if you get an invitation letter, first class, five-star hotels, makeup artists, stylists, agents, assistants.... Miscellaneous expenses are not small. ”
"Female celebrities really have to pay out of their own pockets just to watch the show, and they also take media photographers on a trip, which is the next policy. How to get the media to help pull an advertising fee, sponsoring the entire trip is the master. For example, what famous wig brand, digital brand that is not bad for money, shampoo and makeup brand are all the best partners. ”
"Don't listen to that bullshit, I have a good relationship with a certain big-name designer, just go out and go shopping casually and watch a show by the way?
"Do you think that the departure of Chinese people is really a trip to go? Not to mention ordinary people, it is that many starlets have not been out of the country a few times, and they are really worried about being refused a visa if they really want to go to the country. ”
"It's definitely a good way to shoot blockbusters at Fashion Week, and you can be on the cover and watch the show. Going to New York, Milan, and Paris to shoot a blockbuster is now quite a foreign thing. ”
"Magazines usually use this film as a cover, and after two months, as soon as it is posted on the streets, the exposure rate will go up, of course, this is the routine operation of big stars to increase magazines. ”
"If it's a small magazine with a small weekly, it's often a sword that goes off the rails, and the jargon is street photography. Do you think that those celebrities on the Internet are dressed very beautifully to watch the show, and when they inadvertently look back, they happen to be caught by street photographers?"
To put it bluntly, these street photos have nothing to do with the star's own dressing taste, they are all built by fashion editors from scratch to brand samples. The star walked to the door of the show, the spotlight was stuck, surrounded by domestic media and her own assistants, and foreign reporters could only look at each other and ask: Is this Bingbing?
"Those poor half-red and not popular little coffees are so easy to go abroad, of course, they have to do their homework on watching the show. Taking a photo is particularly important, no matter how many rows you sit in, you must definitely take a photo in the first row. ”
"Regardless of whether it has anything to do with VIP or not, you must take pictures as if you are a VIP, even if you forcibly climb the props of the show, you must write in the promotional draft to invite you to visit. "Whether the designer recognizes her or not, he has to take a group photo with his fingers, and he has a good conversation and praises her as his muse. If you meet someone who is good at English, you can sit in the first row, and you can chat with your neighbor. ”
"Secretly asked the assistant on the other side to take pictures and store evidence, went back to the Internet to search for this person's title, and wrote: It is quite appreciated by the fashion devil xxx, and praised it as the fashionicon of China!"
Seeing Bufan laughing, Qi Qi looked at his watch, the time was about the same, and he said as he walked out: "A female star who has participated in fashion week, a star who has shot blockbusters on the streets of Europe and the United States, and a star who will say that integrating her own style into the show style is fashionable, she must be a hot person who will have fashion influence." ”
This means that she will have more endorsements, more exposure, and then a higher value. For domestic stars, the joy of participating in various fashion weeks is a long-term investment. ”
After all, acting and singing are only a small part of the income for female stars, and more income comes from advertising and endorsements. Everyone is piling up fashion week in order to increase their exposure, make the image closer to internationalization, do everything possible to hook up with the symbol of fashion, and finally get the gimmick of fashion actress. ”
"Being able to participate in top fashion weeks can enhance the soft power of endorsements, so as to obtain more high-end and lucrative endorsement opportunities. The father of the owner of the gold desperately threw money to push advertisements, and after mixing mature faces in the eyes of the audience, even the salary could rise. ”
"It's a virtuous circle!"
"You also know that the company's board of directors has been putting pressure on me during this time, after all, I am a partner, and when I was still useful, I helped you take a variety show here, and I will come to the company tomorrow to help bring new people. ”
Before Bu Fan got out of the car, Qi Qi threw down a sentence, and the next day he came to the company and saw the so-called rookie actors, two men and one woman.
"Brother Fan, my name is Zhang Kaitai. ”
"My name is Su Zelin, please take care of me. ”
"I'm Huang Miyi. ”
Qi Qi looked at the three little fresh meat in front of him, and said to Bu Fan: "This is the actor that our company is going to recommend to the program team, all of them are from famous professional classes, especially Huang Miyi, who has already acted in two works." ”
Bu Fan stood up, the three of them greeted him respectfully, looked at it carefully, and nodded: "The appearance conditions are good, Sister Qi's vision has always been quite accurate." ”
"Nonsense, I'm not allowed to choose you?" Qi Qi was in a good mood, sitting on the sofa with Bu Fan, looking at the three newcomers: "Bu Fan doesn't need me to say more, he is definitely a powerful actor, and he is actually not a few years older than you." ”
"This time it's the mentor invited by the program team, the three of you are the company's key training objects this year, go out to give me spiritual points, I can't get into the top twenty to see how I clean you up when I come back!"