Chapter 069: Marketing
In addition to Yang Minjia, many people also noticed this article and then downloaded "The Other Side of Dreams" out of curiosity.
With the strong quality of "The Other Side of Dreams", these users who downloaded the game were basically retained.
So, as time passed, the popularity of "The Other Side of Dreams" began to get higher and higher.
"[Zero], how many people have downloaded the game now?"
While drinking water, Baizhu asked [Zero].
[So far, a total of 36,542 users have downloaded the game.] γ
"Oh, more than 30,000 already?"
Baizhu said in amazement.
He remembers that just two days ago, the number of downloads of the game was only a few thousand.
"Is it because of that post?"
Baizhu asked.
[Yes, according to my tracking research, 91.28% of the 31,208 new users downloaded the game because they viewed our posts.] γ
[Zero]'s answer was still full of rigor.
"It seems that this marketing campaign has been a success. β
A smile appeared on Baizhu's face.
Yes, the post on the Internet complaining that "The Other Side of the Dream" still needs to learn calculus to play the game is a marketing strategy that Baizhu came up with.
Originally, no one paid attention to this post, but with the help of the artificial intelligence [Zero], hundreds of water armies immediately created a hot spot.
"What is the next-day retention rate for new users?"
Baizhu asked slightly expectantly.
[The next-day retention rate is 89%.] γ
"89 percent, is that high?"
Hearing this number, Baizhu was pleasantly surprised.
You must know that in the gaming industry, there is a very famous saying that retention rate determines your life and death!
The retention rate represents the user's recognition of your game, and even, in some ways, the user's willingness to pay.
The retention rate of a game is almost equal to the success of the game.
"In this case, [zero], the second phase of the marketing plan can be started. β
Baizhu commanded.
[Yes, designer.] γ
β¦β¦
A few days later, a topic of "how did you catch up with your boyfriend" began to go viral on Weibo.
Many of the above users have shared their love stories with their boyfriends.
Some of them are sweet, some are romantic, and some are funny, which makes the onlookers very happy.
But on this day, a Weibo that "I relied on games to catch up with my boyfriend" suddenly attracted everyone's attention.
In a blog post by a Weibo user titled "I Have Two Male Tickets," she details how she relied on an otome-oriented love game to catch up with her boyfriend.
"My boyfriend is a typical Aquarius man, fraternal, friendly and caring to every friend. β
"If you are his same-sex friend, it will naturally be good, but for this girl who has liked him silently for nearly two years, this is a little difficult to accept - the old lady wants you to only like me, but you actually shush and ask for warmth to other little?!"
"Actually, I can feel it, I like him, he knows it, and even I can feel it vaguely, he has some feelings for me. β
But I don't know why, for two years, we have been in this state of friendship and lovers. β
"It's not like my friends haven't done anything for me, but it hasn't worked very well. β
"It wasn't until ten days ago that I downloaded a face love game, and then I found out that the male protagonist in the game turned out to be a typical Aquarius man (PS: In order to avoid others saying that I advertised, I won't say the name of the game). β
"At first, I didn't care about this, after all, the game, the so-called constellations are just set at random, what use can it be?"
"However, it wasn't until I came across a plot in the game that was almost exactly the same as what happened to me and the male ticket in real life, that I realized that this game was so realistic!"
"Here's how it goesβ"
"The female protagonist and the male protagonist in the game went out to watch a movie together.,After I came back,,Other NPCs asked me where I went.,And then I chose to tell me about watching a movie with the male owner.,As a result,Two days after the game world,,The system prompted me - the male owner's favorability towards me dropped by 10!"
"To be honest, I really didn't know how this favorability dropped at first, after all, the two of us have been in touch since that movie, and I even thought it was a bug in the game. β
"It wasn't until one day I talked about it on the forum that a senior senior told me that this game is very real, that the male protagonist is a typical Aquarius man, according to the character traits of the Aquarius man, he obviously regarded the matter of watching a movie with me as a secret between the two of us - the secret that belongs to the two of us is not allowed to be shared with others in the eyes of the Aquarius man, and I told this matter, just to commit their taboo. β
"This sentence from my predecessor made me realize that I suddenly remembered that I had done exactly the same thing in reality!"
"It was about a few months ago, and I went out to watch a movie with the male ticket, and I thought that the relationship between the two of us would go further after this incident, but a few days later, instead of being closer to me, the male ticket suddenly became cold. β
"Now after being reminded by the seniors of the game, isn't the male ticket changing his attitude after I told the two of us about watching the movie in public!"
"With that experience, I was much more interested in playing the game because the emotional feedback between the characters in the game is so real. β
"Just like this Aquarius male protagonist, if you shush him in all kinds of cold and warm questions, and stick to him in all kinds of ways, even if you work hard for a year, his good impression of you will basically not improve. β
"But if this set is used on another cheerful male protagonist, the favorability of the two of you will go up like a rocket!"
"And the other characters in the game are the same, and you get along with each of them as if you were a real friend. β
"It is precisely because of the exaggerated realism of the game, through the step-by-step strategy of the Aquarius male protagonist in the game, that I slowly figured out some of the bottom lines of the Aquarius man and how to increase their favorability. β
"In the end, relying on the experience in the game, just yesterday, I successfully confessed to the male ticket, and he accepted my confession!"
"But I think he will probably never think that the reason why I was able to win him was actually by relying on the strategy in the love game, hiahiahia......"
β¦β¦
As soon as this Weibo came out, it quickly attracted the attention of many onlookers.
"Let's say, how much promotion fee does the blogger charge, my big penguin is twice as much!"
"I'm afraid it's not Shi Lezhi upstairs, and people haven't said the name of the game at all, right?"
"But to be honest, I really want to know what this game is called, and if it's as amazing as the bloggers say. β
"Let's get the name of the game!"
"Bloggers should be talking in their dreams, relying on games to pursue boys, and they have succeeded?
"It's like, I don't believe any game can do that. β
"Standing post as proof, if there is a game that can do what the blogger said, I will live broadcast upside down and eat!"
"Upstairs, you're cheating again. β
"Scatter, disperse, the blogger is obviously dreaming. β
As the topic of "how did you catch up with your boyfriend" become more and more popular, the blog post has attracted more and more attention, and more and more people have questioned it below.
Another day later, this blogger seemed to be a little angry, and directly @ the person who was going to stand upside down and eat, and said: "If you don't believe it, you can download "The Other Side of the Dream" to try, in addition, I'm waiting to see the live broadcast of you eating." β