The so-called counterattack should be gradual.

You can't reveal all your hole cards at once.

On the first day, Liu Yun posted an intriguing Weibo: Market competition is based on a relatively fair and just premise, otherwise it is an empty talk.

Many netizens are speculating that Liu Yun's Weibo is pointing to WeChat, which has been in the limelight recently.

From QQ drainage, to continuous pop-up pushes, to today's Q coin incentives, this set of combinations has led to a significant increase in the number of downloads and active users of WeChat.

Between it and Youxin, it is in a state of needle-to-wheat.

Therefore, it is impossible for Liu Yun to sit idly by.

Soon after Liu Yun posted on Weibo, Yoyo officially issued an announcement: the company decided to implement the "competitor premium clause" in the Yoyo App Store through discussion.

Competitor apps need to be doubled for promotion and download on the Yoyo App Store.

Then, they gave a list.

On the list, there are some little-known APP products, and the company behind them is even more obscure, only one WeChat, which is particularly eye-catching and eye-catching.

Everyone suddenly realized that the real purpose of this clause was WeChat, and as for other cats and dogs, they were pulled to cushion their backs, which also blocked the mouths of others.

"Yoyo application market occupies almost all the ports of Android mobile phones, even if it is not the Yoyo system of Huawei and Xiaomi, they have also taken their APP, Yoyo's advantage is too great, this is bullying. ”

"Tencent has no choice but to spend more money or remove it from the Yoyo app market. They can only step up to promote their own app treasure. ”

"The Yoyo App Store will exclude third-party software software, and in this case, it is very difficult for Tencent to promote the App Treasure. ”

has come to this point, and it seems that there is only one step away from tearing your face, so you can tell the other party directly and publicly: Are you going to take it off the shelves yourself, or will I take the initiative to let you take it off the shelves.

What's even more maddening is that if netizens search for Youxin in the Yoyo application market, WeChat is below.

......

Deep City, Penguin Headquarters.

After this wave of Yoyo's operation, although it was very violent, it was expected by Brother Xiaoma, and he even felt that the other party still had hole cards that had not been played.

At this time, Xiao Ma and several senior vice presidents, including some product managers, were staring intently at the big screen in the conference room.

On the big screen, it is the various comparisons between Youxin and WeChat, the number of registered users, the degree of activity, and the number of third-party programs associated with it.

A senior product manager at Penguin stood up and said, "These two products are actually in the middle of the middle, and whoever promotes better will have a greater advantage." At this point, Youxin has taken the lead. ”

Brother Pony looked around and said, "If we lose this battle, what will be the result?"

Huang Ming, who was in charge of the WeChat project team, stood up and replied: "From then on, on the mobile terminal, we will always be passive, and we will be pressed by Yoyo forever." ”

Brother Pony asked again, "What if you win?"

Huang Ming replied: "If we win, we may be able to fight back, narrow the gap between us and Youyou, and maybe even overtake." ”

Brother Pony pondered for a while, and then asked, "If I lose, will it affect the value of QQ?"

That's what he's always been concerned about.

Although after the opening of the mobile Internet era, the users of mobile phone QQ are also in a state of rapid growth, but its user adhesion is far less high than that of the PC.

Perhaps in the age of smartphones, the emergence of social software is the biggest reason.

First Weibo, then Youxin, Youyou also invested in Kaixin.com, and vigorously promoted casual web games.

Under various measures, QQ's social popularity has been diverted a lot.

Of course, as one of the few IT bigwigs in the industry, Brother Xiao Ma also understands that the decline in QQ popularity is inseparable from the advent of WeChat.

, he knew Du Ming well about this, but he was helpless.

Rather than being revolutionized by the good faith of outsiders, it is better to plant it in your own hands.

Another executive said, "Whether it's Uxinhe or the bloated system of software, the communication function is done to the extreme. It can be said that it is a pure IM tool.

And it has another difference from QQ, that is, its weak relationship chain.

In my opinion, they are not software launched for large-scale use, but their purpose is to connect with the social circle around them, and reduce the social circle of IM to life.

And that's not all.

Looking at Uxin's friend import system, you can know that its relationship link is based on the mobile phone address book, and the scope has been narrowed down a lot, and the purpose is to push accurately.

Its target group is also the people around it, the group related to itself.

The connection of this relationship chain, through acquaintances and people around you, will be more reliable and active.

Therefore, the weakening of QQ is difficult to avoid, but if we win WeChat, we will gain more than we lose, but if we win once it is Youxin, our losses will be very serious. ”

Pony took a deep breath and muttered, "So we have to win, if we still want to gain a foothold in the social realm." We can lose this part of Weibo, but we can't lose this battle. ”

Having said that, if you really lose, you can only accept your fate.

When he said this, he just wanted his subordinates to fight with all their spirits.

Looking at the huge screen in front of him, Xiao Ma's mind suddenly remembered a conversation with Liu Yun not long ago.

"Mr. Ma, I am willing to transfer the games under Blizzard Battle.net to you at a suitable price at some point in the future!"

What is the future? Little Brother Ma has no answer in his heart.

Suddenly, a bolt of lightning slashed through his head unsuspectingly......

"Liu Yun, and Yoyo behind him have been consciously besieging us in the social realm, but they don't seem to be doing this in the gaming field, and not only that, but they are also considering strengthening cooperation with us. ”

"Now that NetEase continues to make efforts in the field of games, Liu Yun should hope to maintain a balance between our two companies, so that Yoyo's position as the king will continue to be stable. ”

This is the so-called suppressing you while wooing you.

In order to confirm this speculation, Xiao Ma took the initiative to dial Liu Yun's phone this time.

"Mr. Ma, it's rare that you took the initiative to call me. Liu Yun's voice quickly came.

"Mr. Liu, I don't talk nonsense. I want to know what you think, do you really want to force us to die? This will make the two big companies on the same page. Brother Xiao Ma shouted with some dissatisfaction, "According to your meaning, we Tencent have rejected Blizzard." Do you have to give some sincerity too? ”

The refusal was forced by the situation, and they had to do it, but when it came to Brother Xiaoma's mouth, it seemed to have become a very aggrieved thing.

"Mr. Ma, social is social, games are games, this is my principle! I'm thinking about connecting some of the web games to your QQ space, this is my sincerity, how about it?"

In this way, netizens can directly log in to Yoyo's web game through QQ, which is a win-win way.

After hearing this, Brother Xiao Ma was in a better mood.

"Mr. Ma, I'll tell you the truth, don't be angry......"

"......" Brother Xiao Ma scolded secretly, "Since you said so, can I not be angry?"

However, Liu Yun, who was more cunning, didn't give Xiao Ma time to refuse, and said directly: "Mr. Ma, you are too greedy. Look at your penguins' social networking on the PC side, because QQ is already in a monopoly position, I haven't developed a similar communication software to grab your market;

On the mobile side, I first drummed up Youxin, you copycat a WeChat, to grab my territory. Now you're still asking me about my master, you're doing a bit too much!"

Liu Yun didn't hesitate to hit the target!

"If you want me to say that it's not good to consume it like this, the PC side belongs to you, and the mobile side belongs to me, how about it?"

Brother Xiao Ma laughed after hearing this, but he didn't know if it was because he was entertained or angry.

The unlimited potential and huge influence of mobile are not comparable to those of PC.

Why don't I give it to you on the PC side and you give it to me on the mobile side?

When he saw that these subordinates were staring at him intently, he waved his hand and motioned for them all to go out.

When he was the only one left in the office, Brother Xiao Ma took a deep breath and said, "Mr. Liu, you also know that this is unrealistic. What's more, QQ's copyright on the PC side, I believe no one can challenge it!"

"Hey......" There was a rare time when Brother Xiaoma's attitude became excited, and Liu Yun was able to remain flat, "I can also say that you can't win against me on the mobile terminal." You guys are on WeChat, no matter how much money you throw, it won't help. ”

"Because of the Android Phone Alliance?" Xiao Ma closed his eyes slightly, and said the most worrying thought in his heart, "Maybe I should have learned from you and Lei Jun and tried the mobile phone business." ”

Huaxia almost says that there are Android smartphones that can be named, and they all come with Youxin when they are set up at the factory, as well as the Youyou application market.

There is no WeChat, and there is no App Treasure.

Today, when QR code downloads are not yet popular, once the Yoyo application market is removed from WeChat, it can only be downloaded through the web page or transmitted by data cable.

What makes him even more distressed is that the promotion cost of WeChat in the Yoyo application market has increased exponentially.

Brother Xiao Ma has already assumed a worst outcome: the money is spent, but WeChat still fails.

The money was made away by Youyou, and the market was seized by Youxin.

This is the result of the loss of both people and money.

"Mr. Liu, even if I lose, I will lose vigorously. On mobile, it's hard for me to counter you, but I have other options!"

"What choice?"

"On PC, I'm going to take it all!"

"Okay, then we will continue to expand the battlefield, of course, one yard to one yard, in the field of games, we can also strengthen cooperation!"

Hanging up the phone, Liu Yun showed a playful smile.