Chapter Twenty-Seven: The Halberd of Glory
Where there are people, there will be rivers and lakes, and naturally there will be different small circles, and the circle in the same industry will be smaller, leaving incense between each other, so as to avoid multiple roads in the future.
Taking advantage of the Chinese New Year holiday, in a restaurant box in Yanshi City, where Dongfeng's headquarters is located, the elites who had jumped from the independent car design team of Dongfeng Group to various places rushed back to participate in the 5th anniversary party.
In 1996, when Huaxia Automobile was preparing to launch, the design team of the second automobile's independent car was poached by Han Hao and four young designers, including Wei Changhui. The following year, the design team of the second automobile's independent car announced its disbandment, and many people found their own way out.
In the past five years, everyone has had their own opportunities for development, some people have entered the strongest general Pan Asia technology research and development center in China, there are also people like Xu Kaikai who have been sticking to the east wind, and there are more successful people like Wei Changhui who have changed their jobs and developed upward.
Looking back on the past, as if yesterday, different choices led to different lives, and everyone followed the same trajectory in getting married and having children into a middle-aged society.
"Open, let's have a drink. ”
Wei Changhui held his wine glass and said to Xu Kai.
Xu Kaifang now serves as the head of the design section of Dongfeng Shenlong Automobile Technology Center, and belongs to the young and promising young Zhuang faction in Dongfeng Group, but compared with his former colleagues, he does not have much glory.
In particular, Wei Changhui's current deputy general manager of Huaxia Automobile is an achievement that no one here can match, and at the age of 32, he served as a high-level cadre of the famous China Automobile Group, which is a rare existence in China.
When he resigned from Dongfeng and joined Huaxia Automobile, he was trained by Lingyunzhi. Wei Changhui can't remember how he survived those years, he was either on the way on a business trip or on the way to prepare for a business trip, like a sponge being constantly instilled with all kinds of knowledge and skills. I have also grown up in constant challenges, and gradually began to stand alone.
"Back then, the two of us bachelors always stuck together, and the happiest thing every day was the nonsense after dinner. Astronomy and geography, national events, all involved. ”
Dafang Fang touched a glass with Wei Changhui, and Xu Kai said with a smile.
Due to business difficulties, Dongfeng Group has not come up with decent works in the field of cars for several years, and since 1997, after getting the Fukang 988, new works have been released. As a hatchback, the Beverly is too ahead of its time to meet the taste of Chinese consumers who like sedans. Although the 988 model has added a butt, it is too ugly, and it has cooled down after a few months of hot sales, and consumers still don't buy it.
After many negotiations with the French side, DPCA decided to redesign and develop a sedan product that meets the Chinese market on the basis of the Chinese side on the basis of the Chinese side, and the project name is very French - Elysee.
The project was launched in 1999 and is now in the road testing phase and is expected to be launched on the market by the middle of this year.
As the deputy chief designer of the Elysee project, Xu Kaifang contributed all the experience and technology accumulated over the years, and finally completed the design works that satisfied the group. Even the French representatives couldn't help but give their thumbs up when they saw it, even though they had been arguing with the Chinese design team before.
After working hard for so many years before the work that he could get his hands on, Xu Kai breathed a sigh of relief, he hoped to prove that he was the right choice to stay in the second automobile.
"I always feel that the platform you left in Dongfeng is too small, and people like you should soar in the wider sky. Now our group just has a suitable location for you, if you are interested, why don't you come to Zhehai to have a look?"
In Wei Changhui's heart, Xu Kaikai is a talent who is more capable than himself, and now that Dongfeng Group is in a recession, he has wasted several years of his youth there. As a good friend and brother, Wei Changhui really wants to win over Xu Kai to work in Zhonghua Group, because the platform given here is very large. As long as it's a piece of gold, it can shine here.
"When I finish the project at hand, I will go to Zhehai to look for you, and take a casual tour of the world-famous West Lake. ”
did not directly refuse the other party's kindness, after years of polishing, Xu Kaikai has also thought about his future many times. However, he will have to wait for the results of the Elysée project to be decided, after all, this is a work of which he can be proud. In this project, a lot of his energy was wasted in needless negotiations with the French side, and the Elysée went public a year later than expected. In any case, the Elysée still did it, and the strength of the Chinese team in the joint venture company was proven.
It can be said that this group of people who graduated from college in the 90s are well-deserved sons of heaven, and they are becoming the pillars of the unit and society one by one.
After careful consideration, Nissan agreed to a joint venture with Dongfeng Group, and they intend to pay $2 billion in exchange for a ticket to China, which is the most expensive ticket to date. The two companies will conduct a comprehensive joint venture in the two major fields of commercial vehicles and passenger vehicles, and build the largest automotive joint venture in China's history. Dongfeng Group has begun internal mobilization, and as many as 100,000 people will be restructured into joint ventures as a whole to get rid of the entrenched iron rice bowl.
With foreign auto giants entering China, Xu Kaikai is puzzled about whether independent companies can survive the first round of encirclement and suppression, and the mystery can be uncovered in three to five years at most after the foreign joint venture products are listed.
This is also one of the reasons why he did not immediately reply to Wei Changhui.
People have to take advantage of the tide of the times, and now it is clear that the joint venture belongs to the side on the tide, and he does not want to be a funeral object for the losing party.
Always step by step, without the courage to give it a go, this is the biggest difference between Xu Kaikai and Wei Changhui.
On the second ring street of the capital, a dark black Brilliance sedan is driving in the middle of the road, and its elegant shape has attracted many passers-by to stop and watch.
The appearance of the so-called "hundreds of thousands from afar" is not in vain, and it is a special existence in the current car market.
"If I hadn't read the introduction in an automobile magazine, I wouldn't have dared to imagine that this was a domestically made car! It is completely China's independent intellectual property rights, and it is not comparable to those plagiarized goods on the market. ”
A young man on the side of the road said to his companion beside him.
"Hey, why did it stop all of a sudden?"
The young man didn't have time to show off his expertise when he was interrupted by a voice from his companion.
In the blink of an eye, the Brilliance sedan stopped in the middle of the road. After a while, the driver saw that it could not be started, the engine fault light turned on, and he quickly came down and opened the front hood, and it seemed that the car was out of order and could not move.
"No matter how beautiful a domestic car is, it's useless, the quality is not good!"
Seeing such a result, the companion deliberately sighed loudly.
Such an accidental breakdown soon happened many times across the country, and the owners who had picked up the car for more than two months quickly called the Brilliance 4S store to ask for an explanation.
This is the New Year, Brilliance Group has a holiday, President Su Xiaoqiang is now on a ski vacation in Switzerland, and the company's left-behind personnel do not know how to deal with such a situation.
The manufacturer does not give an explanation, the owner can only put the car in the 4S store, the 4S store is also very helpless, and they do not dare to give the treatment plan without authorization, so that the owner will come again after the year.
During the Chinese New Year, the car was broken, and there was no reasonable explanation, just let go home and wait for the news, which made some car owners angry and complained to the media.
"It looks like the gasoline pump is broken, and the engine can't work properly due to insufficient oil pressure!"
An old technician at a 4S shop was called in during the holidays to find out why, and he said after a careful inspection.
In a short period of time, various problems of Brilliance Car were exposed by the media: the ashbox could not be closed when opened, the glove box switch was easy to break, the engine often stalled, and in serious cases, breakdowns.
The Brilliance sedan, which had just been launched, was finally familiar with the praise, but it was immediately riddled with negative news, especially the delay in responding to consumers' demands, which made consumers heartbroken.
By the time Su Xiaoqiang returned to China, the news that the quality of Brilliance's sedan was not good and the flames were turned off had become known to everyone, and at this time, Brilliance officials had not yet given an authoritative statement.
"The petrol pump is designed according to European standards, and does not fully take into account the oil quality and specific road conditions in our country. Moreover, it also has flaws in quality, and it is easy to cause failures when driving more than 3,000 kilometers, which leads to frequent stallions. ”
The engineering team of Brilliance Car finally came up with a preliminary conclusion after going to various places for analysis and investigation. The Brilliance Sedan is designed by European designers in the field, completely adopting European standard thinking, and there is no localization demonstration for the Chinese market.
The gasoline pump is supplied by a state-owned parts enterprise in Liaoyang Province, which was originally selected as a supplier in Hujiang City, but in order to cooperate with the province's requirements for parts and components in the province, the province's suppliers are preferred to purchase nearby.
"Bastard, check for me! Is there anyone who has taken any advantage from it, so that these inferior products can enter our supporting system. ”
After Su Xiaoqiang heard this, he was furious.
Brilliance Sedan changed a number of suppliers after Kim Yangyong's departure, and in order to catch up with the market time, it did not conduct long-distance domestic road tests on the new car.
With the cooperation of various reasons, this large-scale failure accident occurred, which seriously affected the reputation of Brilliance Car.
People who are willing to spend 200,000 yuan to buy domestic cars have a kind of patriotic feelings in their hearts, but the quality problems that have seriously hurt everyone's "patriotic heart".
Although Brilliance announced a recall of all cars on sale, free replacement of qualified gasoline pumps, and some compensation to car owners, its sales still began to plummet.
From about 3,000 units per month, sales fell to less than 600 units, and the good situation was lost for a while, and it also dragged down the reputation of domestic cars, further proving the argument that the quality of domestic cars is not good.
There is a state of cold lips and teeth among domestic cars, and the quality problems of Brilliance cars have also affected Zhonghua and Chery brand cars, and many consumers have chosen joint venture brand cars at the same price, because their quality is more reliable.
If domestic brands don't work hard, consumers will vote with their feet, complaining that everyone doesn't support domestic products.