As a supporter of pure electric vehicles, Tesla, which is based in the United States, is more radical than Zhonghua Group, and its founder Elon Musk has repeatedly declared that Tesla is an Internet company, not a traditional car manufacturing company.

Musk intends to start with products with small quantities and high prices, return funds first, and then produce electric vehicles that are affordable to the general public as the core technology matures and manufacturing capacity improves.

At the end of last year, Tesla unveiled an engineering prototype car Roadster in the United States, which was born from the chassis of the Lotus sports car Elise, which attracted huge attention from the North American technology and fashion circles.

The Roadster is very cool and different, and it fits the quality label of the fashion and technology industry like to stay ahead of the trend of the times and dare to try new things, for which many media have praised Tesla.

Unlike Tesla, which is determined to take the high-end route, Han Hao's electric sedan dream decided to take the low-end route from the beginning, and he hopes that his products can compete with the now popular internal combustion engine sedan.

The technology originated from the same mother, under the different cultures and different ideas of the founders in China and the United States, began to blossom and bear different fruits.

Over the years, Han Hao has been firmly in control of 5% of Tesla's equity, and later in order to obtain more technology authorization from Tesla for secondary research and development, he once again increased his investment in Tesla, which is seriously burning money, and expanded the equity to 8%.

Under financial pressure, Musk had to agree to Han Hao's request to share technology, at least on the way to pure electric vehicles, Tesla seems less lonely. Because in distant China, there is also a side army moving towards the same goal.

The shock of Tesla's Roadster release has only been influential in North America, and China across the Pacific Ocean has not paid much attention to this so-called pure electric sports car that integrates futuristic technology.

However, on the eve of this year's Hujiang Auto Show, Zhonghua Group specially held a "Embrace the Future" press conference for L to officially release Chinese's own pure electric car products.

For the sake of on-site effect, Han Hao has always done a good job of keeping products secret, and this press conference only indicated "embrace the future" on the invitation letter as usual, and did not leak the specific news.

Accustomed to Chinese car companies being good at elevating their own propaganda methods, the vast majority of media reporters disagree with what Zhonghua Group says about "embracing the future". They are more rushed to register, because before the auto show, the major car companies have prepared their own new car launches, which is enough to keep them busy.

Now real estate and automobiles have become the main sources of media advertising revenue, especially the performance of the auto show is enough to relate to the unit's advertising income in the next year, which naturally makes major media reporters dare not slack off.

"Yesterday we had a press conference with Toyota, and they officially unveiled a new generation of Corolla, which is the Corolla model.

It is estimated that Toyota is very depressed that its own corolla on the market cannot sell the second-generation 'Qin' of the Zhonghua Group, and there is BYD's F3 next to it touching porcelain, so it simply directly replaces the new corolla in China.

In order to show the difference from the old flower crown, even the name was changed and the name was changed to Corolla. It is said that the old corolla is ready to reduce the price, and it is ready to have a big fight with the 'Qin' of the Zhonghua Group.

In my opinion, there will be a good show next year, the new and old generations of Corolla will join forces against China's local overlord 'Qin', and it seems that the good days of the China Group are coming to an end. ”

On the way to the press conference of the China Group, several acquaintances of reporters exchanged words with each other. One of the younger reporters took advantage of the break to express his opinion.

"Next year's automobile market is destined to be lively, and there are two more heavyweights in the domestic independent brand car market alone.

JAC and Great Wall respectively announced that they had obtained state-approved car licenses, of which JAC had just released the 'Binyue' sedan, and Great Wall had also newly announced its first sedan product, 'Elf'.

The car is the big fat fat with huge profits, and everyone is staring at the same place!"

Another older colleague is well aware of the latest changes in Chinese cars.

Before the 2007 Hujiang Auto Show, many domestic car companies have announced their strategic development direction, and JAC and Great Wall Motors, which have completed the accumulation in the field of trucks and pickups, officially announced their entry into the field of sedans.

The sales volume of a model of Zhonghua "Qin" alone is enough to be worth the total sales of many manufacturers in a year.

"With international giants like Toyota pressing down in the past, and independent brands like JAC and Great Wall catching up, it is true that this year's life of Zhonghua Group is not expected to be easy.

People can't become fat people in one bite, relatively speaking, Zhonghua Group has done a very good job. Although I didn't expect much from the 'Embrace the Future' launch, at least it is an indisputable fact that they relied on domestic goods to drive down the price of their cars. ”

The third reporter listened to the words of the two colleagues and also expressed his opinion.

……

Although they are all in a hurry, the press conference held by Zhonghua Group is still the largest in China, because it is now the largest sales leader in the domestic automobile market. The presence of black pressure on the scene alone is already more powerful than other brands, and many old friends of reporters who are usually difficult to meet can take this opportunity to get together.

The background of the on-site publicity is also very monotonous, with only a large portrait of a boy looking up at the starry sky. The entire layout of the venue reveals a mysterious sci-fi atmosphere.

As for the upcoming "Embrace the Future" theme of the China Group, many reporters have speculated about what is sacred.

Some people speculate that a new mid-class sedan "Han" will be announced, others assert that new technologies such as domestically produced turbocharged engines will be announced, and others believe that Chunghwa Group will announce a new concept model based on the future theme......

There are various theories, but no one dares to predict that Zhonghua Group will have the ability to launch a pure electric car that is enough for mass production!

It has been a long time since he introduced his own products, and the announcement of L this time is a real epoch-making product of Zhonghua Group, and Han Hao plans to go into battle in person.

"Who am I, where am I from, and where am I going?"

The lights went out, and in the darkness, a voice with a distinctive tone came from the front of the stage.

Some of the sharp-eyed reporters heard that this was the voice of Han Hao, the head of the China Group, who had not been on the front line to introduce products for many years, and today's appearance on the stage was enough to show that it would be a heavyweight press conference.

The stage lights were lit up, and the beams of light converged on the figure in the middle, and it was Han Hao himself who appeared.

"Hello everyone, I'm Han Hao, welcome to the press conference of Zhonghua Group's 'Embrace the Future'——"

Before Han Hao finished speaking, there was warm applause from the audience.

As the most successful businessman in China, Han Hao has too many legendary stories of wealth, especially his growth is related to the memories of many people, and it can be said that many people on the scene have witnessed his growth process step by step.

Since the mid-to-late 90s, the name "Han Hao" has often appeared in the media, and after he became the richest man, he was praised as a learning idol by many young people. Many illegally published biographies have further elevated his image, adding a lot of mystery to Han Hao for no reason.

You can dislike him based on your personal likes and dislikes, but you have to admit that he deserves his own respect, and these spontaneous applause speak for themselves.

"As an Autobot person, I would be alone at night looking at the stars and imagining what the car of the future would look like. Of course, I declare that I am not from Seibert, nor do I have the ability to shapeshift—"

As soon as Han Hao's words changed, it immediately caused bursts of laughter from everyone at the scene.

"Transformers" is one of the car enlightenment guides for many men, and many people know about Autobots because the boys had a Transformers toy in their hands.

"But I can reveal one thing, that is, the Chinese 'Tang' will join the yet-to-be-released Hollywood blockbuster "Transformers". It will appear in the film as a cameo, and it is a pity that it cannot join the ranks of the Autobots, because General Motors has rounded up the Autobot team.

According to the staff involved in the cooperation, 'Don' will appear in Hong Kong, and the role is just Megatron's little follower, as if there is only one line. ”

In the process of going to Silicon Valley to negotiate with Musk, Han Hao learned by chance that the "Transformers" movie was being filmed, so he found an opportunity to show his face for the "Tang" model through advertising sponsorship.

In cooperation with Paramount, Zhonghua Group spent 3 million US dollars in sponsorship fees, which is still a friendly price given by the other party to test the waters to develop the Chinese market.

In addition to "Don" being able to appear on the big screen as a villain, he can also use the advertising portrait rights authorized by Paramount to carry out promotional and marketing activities.

"Wow-"

Knowing that a Chinese car brand can make it to Hollywood in the "Transformers" movie, such a big deal has amazed the well-informed reporters, and it is indeed enough to write a large press release.

Could this be the theme of "embracing the future" today, many people wonder in their hearts.

"Although I don't have the ability to shapeshift, today's protagonist has such an ability!"

Han Hao's next sentence once again raised everyone's appetite, indicating that there was more important news to come.

"The car of the future should be a highly intelligent product that can operate on land, sea and air, just like what you see in movies. But in the next decade, the development of automobiles will not reach such heights, because our technology has not yet reached such a level.

The protagonist we want to release today is the product that leads the trend of the next ten years, which is the boutique created by our Zhonghua Group in four years.

Let us welcome the arrival of the world's first mass-produced pure electric car - 'The Future' with warm applause!"

The final title of the son of L Future was set by Han Hao as the word "future".

As soon as he finished speaking, a mid-class sedan covered in red silk slowly rose in the middle of the stage.

Immediately let everyone at the scene hold their breath and wait and see, what is the real body of this sedan called "future"!

"Wow-"

Lifting the red cloth, a burst of astonishing exclamations is enough to show the shock that the "future" brings to everyone.