Chapter 66 Value-added services
Tencent has no rivals in China, but Pei Mohua did not let Tencent's footsteps stop, but intensively expanded the business scope of QQ.
Tencent Portal's QQ Home has been very popular with users since its launch.
"This QQ home is really excellent, you can play it in your spare time, especially leisurely. ”
"The above game should be the simplest game I've ever seen, it's just a little bit, no need to think about it, it's an artifact that kills time!"
"I like pet country the most, and I can't have pets at home, which satisfies my desire to have pets. ”
"And I like Jingwutang more, do you have any friends?
"Crisscrossing the seas is king, although there are only words, but I can still imagine his splendor. ”
"It's still a magic garden that's more warm, plant flowers online every day, collect the illustrated book, and cultivate your sentiments more!"
Every user is discussing their favorite games on the forum.
"How's the progress of QQ Home under the Tencent portal now?" Pei Mohua took a sip of bitter coffee with great enjoyment, and looked at Ding Yuqin, his nearest agent, in front of him.
Putting the prepared report in front of Pei Mohua, Ding Yuqin opened his mouth to report: "There are about 40 million users of QQ Home, and the highest number of people online at the same time is 1.5 million. ”
Ding Yuqin is now a little proud, these are the achievements he has recently led the company's employees to make.
"Now the daily revenue of QQ Home has reached 5 million, and many users are willing to spend money on it every day, and I believe that QQ Home will soon become a new high-profit project for the company. ”
"QQ Home's revenue will not be less, but his ceiling is not high, and it is impossible to have such a high income every day. ”
Pei Mohua stretched his waist and said lazily: "But I don't use him as the main means of making profits, the current portal is still quite able to attract gold, so let him play the last light and heat." ”
"The boss of QQ Home is not very optimistic, so which recent projects of the company are the boss more optimistic?"
Ding Yuqin is a little curious, QQ Home's current results are very good, but it seems that Pei Mohua does not attach great importance to this project.
"Of course it's QQ value-added services!" Pei Mohua knows how much QQ value-added services can attract money, and some virtual data and displays have attracted tens of millions of users to invest money in it.
"QQ value-added services? Are you talking about QQ members and QQ yellow diamonds or something? Will anyone really open them?"
Ding Yuqin actually recognizes these projects very much in her heart, but she feels that it is a little unrealistic to let users pay so much money to buy these virtual services every month.
She believes that the only users who will buy these services will be a very small number of users who are not short of money, and the rest of the relatively less wealthy people will basically not spend these unjust money.
"Where there are people, there are rivers and lakes, and where there are crowds, there will be comparisons, and some users will choose to charge money to satisfy their vanity when economic conditions allow. ”
Pei Mohua is a person from the past, didn't he ever go through these messy services?
It's just that most of them are used to play games.
"I agree with this, but it will also cause disgust among some users. Ding Yuqin expressed the concerns in her heart.
"This will naturally, in fact, it is easy to understand him as a game, and there are naturally people who are willing to spend money for him when playing games, just like the current QQ home, and those who are not willing to spend money are naturally not our service objects.
So I don't care too much about their disgust, and now in the field of instant messaging, Tencent is the dominant player in China, and they will not leave because of any dissatisfaction. ”
Pei Mohua paused for a moment and said firmly: "After all, in addition to these services, QQ is also a very good communication tool. ”
"That's why I'm going to take all the domestic users into my own hands. ”
Looking at the light in Pei Mohua's eyes, Ding Yuqin once again felt that his gaze and foresight were still not as good as Pei Mohua's, he really looked like an open man.
A few days ago, Tencent released the latest QQ function.
These include table games QQ Pet, QQ Space Dress Up and QQ Show, as well as value-added services QQ Membership, QQ Yellow Diamond, QQ Red Diamond and QQ Pink Diamond.
Among them, the membership is the value-added service of QQ level and privilege, the yellow diamond is the value-added service of QQ Zone, and the red diamond and pink diamond are the corresponding QQ show and QQ pet.
At the same time, Q coins were released, which can be exchanged with real RMB 1:1, which can be recharged to the QQ account for purchasing various value-added services.
"QQ pets are too cute, aren't they?"
"Don't be upstairs first, don't just sell cute pets to death!"
"The QQ show is too dazzling, but there are too few dresses, and everyone looks similar. ”
"This problem can be solved, you just charge money, and you can unlock more QQ show costumes by charging money. ”
"What the hell? Didn't you say that QQ is free? Why do you want money now?"
"Brother, QQ didn't ask you for money, you can play if you don't have money, but you can have more fun with money, do you move?"
"Got it, got it, that's fine!"
"I think QQ's eating appearance is a little ugly, I said that it was free, and now I have to collect money, but now everyone can't leave QQ, and I feel aggrieved or use him, it's uncomfortable!"
"Actually, it's okay, after all, QQ still has to make a profit, otherwise it will really use love to generate money to make communication services for everyone?"
"I've already purchased all the value-added services, take a look at the service introduction in detail, and tell you about the purpose of the member, he is speeding up the QQ level upgrade, and the red name display function, the top of the friend list function, and the large group of 2000 people can be created, is it too handsome?"
"Yellow diamonds are used in QQ space, and there is a limited dress up template for space, so you can take a look at it if you like it. ”
"This pink diamond is the service of QQ pets, haha, even online virtual pets have their own different starting line, rich people's pets can have more good-looking clothes and more delicious food, so interesting!"
"One thing to say, a value-added service is not expensive for ten yuan a month, and such a fun function is of course to buy, buy, buy, buy!"
"As a thrifty housekeeper, I can only integrate into everyone as a civilian, I hope you don't dislike me!"
"Haha, let's get together upstairs. ”
"In the end, these are all functions for those who are willing to pay for the service, but the use of us ordinary users will not be greatly affected is that Tencent is still doing a good job. ”
Tencent's diamond services were launched, and they were mixed for a while, and the discussions released above were all some more harmonious messages.
However, users are noisy and scolding, and some people even threaten to abandon QQ, but there is no large-scale user loss.
After all, users have nowhere to go.
In the end, they obediently stayed in QQ and played QQ space dress-up, QQ pets and QQ show, and they found that they could get a lot of fun even without buying value-added services.
As a result, most of QQ's users more or less chose their favorite games and interacted with friends to discuss, which once triggered a boom in players.
This makes some users who do not plan to buy value-added services eager to try, after all, it will not lose a lot if you buy it for a month first, and then you will not renew it if you feel that it is not worth it.
However, it is easy to go from thrift to luxury, and it is difficult to go from luxury to thrift, and after tasting the sweetness of filling money, will they still be willing to return to the old frugal days?
Less than a week after Tencent's value-added services were launched, more than 10 million users purchased QQ's value-added services, including some users who purchased four value-added services at once.
Tencent has made nearly 300 million in revenue during this time!
Someone who took the time to make a statistic for Tencent and posted the results on the Internet, causing an uproar among netizens on the Internet.
"This Tencent is going to heaven, and it will take 300 million in a week! Isn't that 120 million a month?"
"It's good upstairs! If I wasn't taught math by the PE teacher, I'd believe it." ”
"According to this momentum, Tencent can also earn nearly 500 million yuan in his value-added services a month, right?"
"500 million is possible, but now that the service is new, many people will buy it because of curiosity, and when the boom is over, there will be many people who will not renew. ”
"That's a lot, how can you say that there will be one or two hundred million revenue every month in the future, right?"
Ding Yuqin looked at Pei Mohua's smug appearance with some resentment at the moment, "Boss, is this value-added service really that profitable?"
Pei Mohua nodded, "Of course, but netizens guessed well, now it's just because of the freshness of netizens, so many people will choose to try it, and there won't be so many users who choose to invest money in it later." ”
"But the number of users we have retained is enough to make a lot of money, and our users are still growing.
When the number of users exceeds 100 million or 200 million in the future, the revenue of our value-added services will increase with the increase of the user base!"
Ding Yuqin's eyes widened and looked at Pei Mohua's determined smile, and couldn't help but feel suffocated, could the boss make hundreds of millions of dollars a month just by relying on value-added services?
==
In Xu Ruoqiu's bedroom, several of her roommates had already let out earth-shattering screams.
"Ruoqiu, your man is really a demon!" Tang Ting grabbed Xu Ruoqiu's shoulders and kept shaking.
Xu Ruoqiu was shaken to the point of dizziness, and his palms were wrapped on both sides of Tang Ting's face, making her stop shaking, "What earth-shattering thing did he do again?"
Tencent QQ's recent actions Xu Ruoqiu has also heard of it, but she doesn't know the specific situation, and now some netizens have counted the data and put it on the Internet, but she hasn't seen it.
Xiao Qing'er looked at Xu Ruoqiu enviously on the side, and sighed in her heart, "Didn't your junior brother engage in a QQ value-added service recently? Someone helped him count it, and Tencent's revenue in value-added services this week is 300 million!"
Tang Ting, who was caught in the face by Xu Ruoqiu, also nodded like pounding garlic.
Xu Ruoqiu couldn't help but be stunned when she heard Xiao Qing'er's words.
300 million a week? Am I not mistaken?
Xu Ruoqiu's expression amused Xiao Qing'er, "Although it's hard to believe, this possibility is still relatively high, but the income of QQ will not be so high in the future." ”
However, some netizens analyzed that there will still be one or two hundred million dollars of revenue every month, and it will continue to grow slowly with the growth of users. Xiao Qing'er added.
"Senior brother, he's... It's amazing, isn't it?!" Xu Ruoqiu heard that her little boyfriend's company had developed such a powerful gold-absorbing project, and she was also honored.
Now she is like a little fan sister of Pei Mohua, "Show me what netizens say!"
Xu Ruoqiu came to Xiao Qing'er's side, and several people browsed the speeches and praises of netizens, and let out a burst of exclamations from time to time.
Zhang Kemeng said faintly on the side: "Shouldn't we let Ruoqiu's boyfriend bleed profusely now?"
Now that the final exam of Jiangcheng University is coming to an end, Pei Mohua, who has been saying all along, invited Xu Ruoqiu to eat in his dormitory, and he forgot because he was busy, and Zhang Kemeng took the opportunity to mention it.