A best-selling car is enough to change the face of a business, from the Aurora to the Land Rover, to the XC60 to Volvo, all of which have stepped up to save the company in times of crisis.

After several years of integration, the two luxury car brands acquired by Chunghwa Group have finally broken the expectations that were generally undermined by the previous general perception with practical actions, and have not only launched best-selling models, but also achieved financial profits, officially embarking on the road to revival.

Han Hao's large-scale cross-border M&A investment has achieved returns beyond expectations, which is enough to be included in the textbook of the business school and become a classic case for analysis.

Compared with the North American market, because of the existence of native Land Rover and Volvo, the European market can be called the backyard of Zhonghua Group.

Therefore, at the launch ceremony of the new S60 car, Han Hao continued to make its world premiere in the Swedish base camp in Europe, as the second fire burned by the revival of Volvo.

Thanks to the XC60's foundation for Volvo's next-generation design language, the exterior and interior of the S60 largely follow the former's successful design.

The slanted logo of the seat belt located in the middle grille is enough to let people know at a glance that it is a Volvo model, coupled with the "Thor" headlights and the "Viking Axe" taillights, the appearance of the S60 is highly recognizable, and the vehicle design is more sporty and youthful.

In terms of power, the whole series is equipped with a 2.0T turbocharged engine as standard, which is divided into three versions, high and low power, which is slightly better than its competitors.

As Volvo's new sales mainstay, Han Hao hopes that the S60 can follow in the footsteps of the XC60's global annual sales of 200,000 units and become another member of the 200,000 units club.

Since the XC60 won the European Car of the Year, sales have been rising, especially after being produced in the Chinese market, it has become the domestic luxury car sales champion, beating the Audi Q5 to become the most popular luxury SUV model.

The large horizontal screen of the space capsule of the domestic special version can be described as a golden signboard, snatching the high-tech name from Audi, leaving only the title of the lamp factory with a mixed reputation to be returned to the other party. And the extended version of the XC60L has become an unrivaled existence of the Audi Q5, with a wide rear space to meet the unique needs of Chinese consumers.

In the first 10 months, the global sales of the XC60 exceeded 200,000 units, and according to this momentum, it is not a problem to break the 250,000 mark for the whole year. Among them, the Chinese market has made a huge contribution, accounting for 55% of sales, which can be described as a real blessed land for Volvo's revival.

Due to the pricing strategy in the Chinese market is lower than that of the BBA top three, Han Hao set a volume policy of exchanging price for volume, so Volvo quickly became a disruptor of luxury brands, and its market share continued to rise.

The outstanding results made the harsh commentators of the year have to admit that Volvo's joining the Zhonghua Group is a fairy stroke, and it has survived in the Chinese market with one stroke.

The S60 also draws on the successful experience of the XC60 and launches a large horizontal screen design for the space capsule in the Chinese market, and also lengthens the body to launch the S60L version. It is foreseeable that the S60 will set off a new blue whirlwind and continue to promote the rapid revival of Volvo.

King Gustav of Sweden has added a new love to his private garage, and a new S60 show car at the live presentation is his new car. For Volvo, the Swedish "princess" who married far away from China, the king gave the greatest attention and support.

He and Han Hao are already old friends, and at least the richest man in China has verified the promise he made when he married Volvo - to bring Volvo back to the top of the world.

"I'm glad that Volvo hasn't interrupted its heritage and that it's been reborn in China. Compared to its old neighbor Saab brand being mothballed, Volvo is lucky enough!"

When he said this, King Gustav looked serious, indicating that he was not without purpose.

"This is a win-win cooperation that proves that Chinese companies are not inferior to their competitors in other countries when it comes to operating across borders. ”

Volvo's ability to gain a foothold in the high-end market is of long-term significance to Chung Hwa Group.

In addition to Toyota, Volkswagen brands such as Honda, Nissan and Hyundai have failed to meet expectations on their way to high-end luxury brands.

The acquisition of Volvo by Zhonghua Group through mergers and acquisitions has easily completed the task of luxury brands, which is really a super cost-effective deal.

The launch ceremony of the new generation S60 alone did not allow Han Hao to go to Europe in person. He has another important task ahead of him.

The answer just now refers to something else.

In the face of Han Hao's metaphor, Gustav did not answer positively, but talked about a past incident.

"In the 80s, a group of black-haired and yellow-skinned Asians came to Europe, causing an uproar in the European economic circle, claiming to buy Europe and the world. ”

As soon as Han Hao heard this, he knew that the Asians in the king's mouth were Japanese entrepreneurs.

"To challenge for the position of world hegemon, the rich Japanese were not qualified enough, so they failed and ushered in the lost twenty years. ”

Looking back on those years, Gustav was a little embarrassed.

"Thirty years later, it was the turn of a new group of black-haired, yellow-skinned Asians to enter Europe, like a historical cycle, doing the same thing.

However, the results may be very different, and what the Japanese cannot do, you Chinese can achieve. ”

According to the current strength of Chinese companies, the influence of Japanese companies in the global economy cannot be compared with that of Japanese companies in the 80s.

Although more and more Chinese companies are appearing among the world's top 500 companies, the international competitiveness of the state-owned monopolies that control the lifeblood of the economy is limited when it comes to the global market. Compared with the 80s, Japanese companies sold all the world's leading Japanese products in high-tech economic fields such as automobiles, electronics, semiconductors and new materials, which are still much worse.

Therefore, Han Hao did not understand King Gustav's words, and he preferred to take them as polite words.

However, the other party's next words made him understand the uniqueness of China.

"You Chinese are very powerful, firmly tied to the world hegemon the United States, and the huge foreign exchange reserves have greatly reduced the power of dollar weapons. Coupled with the strength of the superpower, it has enough will and means to safeguard its own national interests.

The United States is the global hegemon and controls the entire world economic situation through the dollar. They unleashed the dollar to flow around the globe and become the world's currency. Then, financial means are used to control the flow and contraction of the dollar, triggering economic fluctuations in a certain country or region, so as to harvest high-quality assets in other countries at low prices.

The Asian financial crisis in the 90s was the turmoil in the financial markets of Asian countries after the contraction and repatriation of the US dollar, which led to a sharp depreciation of the national currency, and the corresponding US dollar continued to appreciate.

Many of South Korea's high-quality enterprises, such as Samsung, LG, Hyundai, and many state-owned banks, accepted US shares at the time of the Asian financial crisis when they were on the verge of bankruptcy, and became workers of American capital, becoming another fat sheep to be slaughtered after Japan. ”

Gustav glanced at Han Hao, with a rather playful look on his face.

"Originally, the United States had gone to great lengths to create all kinds of crises through war, blockade and other means, and used the dollar to buy cheap assets in a certain country or region at a low price to maintain its hegemony.

Unexpectedly, the rapid rise of China's economy, positioning itself as a dumping market and the world's factory, has brought them a new competitor.

A very simple example is Iraq, where the United States spent a lot of money to shed blood to fight a war, and as soon as they ate meat, you Chinese ran to drink soup behind them with huge foreign exchange reserves waving dollars.

Why did Japan have enough U.S. dollar foreign exchange reserves back then, but it ushered in failure? Because although they are economic giants, they are indeed lame ducks politically and militarily, and they cannot resist the scythe of the United States.

Now the United States wants to deal with China like slaughtering the fat sheep of Japan, but I did not expect that your country's soft and hard will make the United States unable to start, and it can flexibly integrate into the international rules of the game led by the United States, so it can only watch China become stronger and stronger. ”

As a representative of a veteran European royal family, Gustav's political and strategic literacy is not bad, and his words can be described as hitting the bull's-eye.

"Today, after the subprime mortgage crisis, Europe began to face a European debt crisis (that is, Greece, Portugal, Spain, Ireland and Italy and other countries have exposed their fiscal problems one after another, unable to repay huge national foreign debts), and the euro has suffered a heavy blow, which can be said to have exposed its own weakness.

Before the Americans started, you Chinese moved very quickly and got a lot of high-quality assets.

Therefore, it is very likely that the Chinese will surpass the Japanese and become a strong contender for global hegemony. Because not only do you have money, but you also have guns in your hands, and you are not afraid of threats from outside. ”

This is the first time that Han Hao has heard an objective evaluation of China and the international situation by a third-party force, and it sounds very high.

"As a small country, you know what the outcome will be, but you have to choose the least harmful side to cooperate. Volvo cars were once sold to the Americans, but they screwed up.

Therefore, I am personally supportive of your proposal to take a stake in the Volvo Group. Because it continues to remain in Sweden, it is now the upper limit, and its influence stops at Europe. If you join Chung Wah Group, you are expected to become a global multinational brand. ”

Ford's acquisition of Volvo that year led to the splitting of the Volvo brand in two. On one side is Volvo Cars, which mainly sells passenger cars and SUVs, and on the other side is Volvo Group, which continues to operate heavy trucks, buses, construction equipment, ships and industrial engines.

This time, Han Hao came to Sweden to think about the Volvo Group. Under the European debt crisis, the valuation of Volvo Group has fallen sharply, which is a good opportunity to buy the bottom.

If the Volvo Group can be taken down, then for the Volvo brand, it will be a combination of the two and return to the whole existence.

Whether it is Zhonghua Truck, Zhonghua Bus, or XCMG Machinery and Yuchai Machinery, their business lines are highly overlapping with Volvo Group.

Han Hao can imitate the successful route of Volvo Cars, and create a luxury high-end brand in heavy trucks, buses, diesel engines and machinery and equipment, so as to drive Zhonghua Group to a higher level.