At the turn of the spring and summer of 1999, it was a season of excitement for China's auto industry, and several new faces appeared at once. Pen, fun, and www.biquge.info

On March 26, Guangqi Honda's first 2.3L Accord sedan rolled off the production line, and Guangben created a miracle, transforming the mess that was taken over from the 1 franc in the hands of the logo car into a world-class standard factory in 9 months.

"To get started, it's all about keeping up with the world!"

Guangben directly introduced the 98 sixth-generation Accord sold simultaneously in the United States, and was psychologically prepared for a loss in five years, and cut into the domestic mid-to-high-end car sales market.

8,000 sets of parts were imported to China for assembly in the CKD mode, and the Chinese government allowed the joint venture company to import CKD parts at the initial stage to accelerate the production process. However, import tariffs should be linked to the localization rate, the higher the localization rate of auto parts, the lower the tariffs, in order to promote foreign auto giants to actively localize the parts system in China.

If the localization rate does not reach 40% before December 31, 1999, Guangben will pay 800 million yuan of tariffs to the customs, which is equivalent to 100,000 yuan per Accord. If it passes the national acceptance, Guangben will receive 800 million intangible income.

With the first Accord sedan off the assembly line, Guangben also brought a new gift to the Chinese auto industry.

Located in Guangfu City, the first Guangqi Honda franchise sales and service store, it opened its doors with a four-in-one model. What is the four-in-one, that is, it includes the four functions of vehicle sales, parts supply, maintenance service and information feedback, all of which are provided by the same special sales service point, and the first letter S of the four functions is commonly known as the 4S shop.

In order to be the last in the Chinese market, Honda has directly achieved the slogan of making Guangqi Honda synchronize with the world.

The Guangben 4S store with unified appearance, unified standards and unified price has suddenly subverted the domestic automobile sales and circulation system and realized the seamless connection between the production plant and ordinary users. With an investment of more than 10 million yuan in 4S stores, sales staff in suits and leather shoes, spacious and bright reception areas, fully transparent glass repair rooms, and standard decoration of five-star hotels, consumers can enjoy the most intimate one-stop service in 4S stores.

Although Huaxia Automobile has also been setting up special dealer stores with similar functions, it cannot be compared with the standardized service 4S stores with an investment of more than 10 million yuan. If the Guangben 4S store is a department store with magnificent decoration, the 3S store that Huaxia Automobile is barely classified can only be regarded as a disorganized store on the roadside. Developed from motorcycle dealerships, Huaxia car dealers are still too far behind in terms of level, and many are still mom-and-pop shop management models.

The introduction of Guangben this catfish has indeed stirred up China's automobile market, the Volkswagen Group has been in the country for many years, and the car sales have been handed over to the SAIC Group, and SAIC mainly through the distribution of materials, supply and marketing and other old state-owned channels throughout the country, basically in a laissez-faire state. As soon as Guangben came in, he directly introduced the internationally accepted 4S store model, which threatened the public, who had been working hard in China and made a lot of profits.

At the same time, Guangben Accord was listed at a shocking price of 298,000, which directly detonated the entire mid-to-high-end car market. The Accord redefined the price system of mid-to-high-end sedans, and began to be called the conscience and price benchmark of domestic production. As soon as it was listed, it triggered a rush to buy, and its price was one-third cheaper than that of imported cars of the same model, and it immediately opened a trend of 4S stores selling cars at higher prices.

The Accord was launched on March 26 and announced an ultra-low price, in order to snipe at the same competitor from SAIC-GM - Buick New Century.

The pre-sale price of Buick's mid-to-high-end sedan, the New Century, was initially set at 350,000 yuan, but the Accord's low-priced entry into the market caught it off guard. Buick New Century was originally scheduled to be officially mass-produced on April 12, but the price has not yet been announced, and in the face of the low price of its competitor Accord, SAIC-GM had to lower the price.

On the day of the official launch on the 12th, Buick announced a price of 32.8-388,000 yuan, although it was lower than expected, but under the shroud of the Accord, the focus of the Buick New World sedan dimmed a lot. Buick also uses the CKD imported parts assembly mode, but it is much higher than Honda in terms of cost control.

However, in the context of the sudden development of China's bus market, Buick has also ushered in a best-selling situation when it was listed in the new century, and has become a special car for many leading cadres.

When Honda and Buick opened the money printing machine mode in China, the net profit of a single car was as high as 25,000-30,000 yuan, and it has been in short supply. The huge profits in this made the two foreign-funded giants who wanted to operate at a loss for a period of time dumbfounded. It is expected that the car will be out that year and the profit will be made that year, and the Chinese market is really amazing.

In the future, if the localization rate increases, the net profit of mid-to-high-end cars will be even more jaw-dropping, and China is indeed worthy of being the next gold mine in the global automobile industry.

On the occasion of the official debut of Guangqi Honda and SAIC-GM, there is also a domestic recruit officially entered the list, and the Anhuai Provincial Automobile Company also made a big news on April 27.

After intensive construction and commissioning, the first 1.6L engine derived from Ford's obsolete technology was successfully ignited, marking the completion of the decisive milestone in the 951 sedan project in Anhuai Province. With the completion of the vehicle production line and the completion of the molds outsourced to the Taiwanese company, the Anhuai Provincial Automobile Company will be able to realize the dream of rolling off the assembly line by the end of the year.

In Han Hao's heart, neither Accord nor New Century is his main concern about competitors, because the primary competitors facing the listing of C1 Zhonghua Sedan in the future are Anhuai Sedan and Brilliance Zhengdao Sedan. Because the car products of the three companies, from project approval to landing, and even positioning are almost the same, they are all new car products launched by China's independent automobile companies. With the same positioning and similar price range, in addition to facing the encirclement and suppression of Santana, Jetta and Fukang, they also have to face the dilemma of cannibalism of the same kind at birth.

Of course, the most important point is that none of the three companies have obtained the 7-digit car catalog, and it is still unknown when the car will be officially listed.

Anhuai Automobile belongs to local state-owned enterprises, Brilliance belongs to state-owned and private mixed enterprises, and Huaxia Automobile belongs to private enterprises, and the three enterprises have formed a kind of gradual transitional property rights queue. Due to the different ownership systems, the government also has a wide range of support for enterprises.

The chairman of Anhuai Automobile is served by Zhan Xiaqiu, the mayor of Wujiang, and in order to promote the 951 key car project in the province, the courage of Anhuai Province can be seen. Backed by the continuous blood transfusion of the provincial finance, Anhuai Automobile has been in a high position since its birth.

Brilliance Auto, located in Shenjing City, although the company is managed by Jin Yangyong, the city occupies a position as one of the major shareholders within the company, and it is also one of the regional state-owned enterprises. When it comes to the support of local governments, it is not much inferior in terms of policy after Anhuai Automobile.

Finally, Huaxia Automobile, a private enterprise listed on the A-share market, has a good relationship with the local government, but when it needs government endorsement at an emergency moment, it can rely on the least degree.

7 prefix car directory public relations competition is not financial resources, more is the government support, from the analysis of the three companies, the most likely to be the first to obtain the car directory is the last established Anhuai Automobile.

At the end of his visit to China, BMW President Milberg was invited to meet with the Premier of the State Council, who is in charge of the overall economic work, and had a consultation and exchange on investment affairs in China.

When Milberg tried to ask, what would be the Chinese government's attitude if BMW was to build a joint venture with a company that did not have a car license?

The prime minister did not give a direct reply, but said that China's auto industry policy will remain stable for a certain period of time, and if BMW is in a hurry, he suggested looking for a partner with a car catalog in hand.

"You can actually consider the FAW Group, they are in dire need of excellent partners right now. ”

In 1998, the Second Automobile Group lost 540 million yuan in a bad environment, and the crying child had milk to drink, and the relevant people of the central government took more care of it.

BMW does not want to look for a joint venture with a state-owned auto group, but rather a Chinese auto company that is flexible and easy to control, whether it is Brilliance or Huaxia, in fact, meets their criteria.

Therefore, the conclusion of BMW's trip to China is that between Brilliance and Huaxia, whoever obtains the car license first will build a joint venture with BMW!

Although no official notice was given, BMW expressed its expectations for the sedan license plate in the communication, and Han Hao and Kim Yangyong both knew that whoever got the license plate would be equivalent to winning the BMW project.

In order to get a car license, you must have a car product that can be used, so whether it is Zhonghua Car or Zhengdao Car, both have accelerated the research and development process.

The C1 Zhonghua sedan is based on Toyota's eighth-generation Corolla, the chassis is completely copied, and the exterior and interior are also based on the Corolla design, but the engine and transmission use its own products.

Since the Pangu 1.8L engine has not officially rolled off the assembly line, the Zhonghua sedan cannot be landed, and can only be in a prototype state.

The most critical factor is the issue of car license plates, and if you can't get the license plate, Chinese cars are not allowed to go on the road, which means that black cars cannot be sold in the market.

If you want to prepare for mass production, you have to place an order with the supplier in advance and organize the corresponding spare parts supply system. These require a huge amount of money, and without a clear answer, the hasty investment is likely to become a heavy financial burden.

What will happen if the car is built in the future and cannot be sold?

Han Hao was also making a choice in his heart, and it was difficult to make up his mind for a while.

After crossing the river by feeling the stones, let's talk about it, the children born can't be denied a household registration by the state, and Han Hao plans to produce them on a small scale when the conditions are ripe.

Of course, Han Hao also ventilated this situation with the province, and when the northern Hubei Province issued a document to exercise local protectionism on Fukang cars, the Zhejiang Provincial Government will also respond to this.

The province promised that if Zhonghua Car passed the acceptance of the national expert group in the future and there was no problem in quality, then it would give priority to protecting the rights and interests of Zhonghua Car in Zhejiang Province. Even if there is no 7 prefix catalog, the province also allows it to be sold in Zhehai with a 6 prefix directory.

This can be regarded as a shot in the arm, Han Hao originally planned to produce about 3,000 cars on a small scale, and Zhehai Province can completely digest this batch of cars.

It is with this guarantee that Huaxia Industry has placed an order for the supply of Zhonghua car parts to the supplier, which is ready to be put into production and sold before the end of the year.

The operation of the second automobile is in trouble, and the salaries of 120,000 employees are about to be released, and the central government is also very anxious about this.

In May, the No. 1 leader visited the second automobile to inspect how this nearly 40-year-old super large state-owned enterprise should get out of the predicament.

The No. 1 leader came to the second automobile and brought a big gift package. The military will purchase 20,000 military vehicles in advance at one time, and at the same time, a consortium of banks will provide 1.6 billion yuan in loans, and finally speed up the process of converting the second automobile's debt into equity.

It can be said that the government can be said to be both a father and a mother to the FAW Group, and it can give as much as possible, but it cannot solve the problem of weak innovation and weak product competitiveness of the FAW.

This large-scale blood transfusion is only an emergency, and it cannot solve the problem of secondary automobile hematopoiesis. The mechanism is rigid, ignoring R&D and innovation for many years, and in the fierce market competition, the second automobile finally reveals its own shortcomings.

Of course, the second automobile knew how to cry poor, and when the No. 1 chief was there, he begged the central government to support him in the policy, and asked for a car directory quota and obtained approval.

The second automobile originally had a car catalog, which was used on the Shenlong Automobile, a joint venture with Citroen, and the Fukang car was hung with this catalog.

Now, taking this opportunity, the second automobile company has easily obtained the second car catalog given by the state, which is intended to be used on the new joint venture partner.

When it is difficult for emerging automobile companies like Huaxia Industry to enter the car catalog, although the old courtier like the second automobile is a little decadent, he can easily succeed as soon as he opens his mouth to ask for the holy message, and the value of a car catalog is equal to a gold mountain.

Seeing GM's entry into China, Ford was also anxious, and in 1998 officially approached the second automobile, ready to discuss a joint venture between the two parties. Ford was frightened when he came into contact with the financial situation of the Second Automobile, because the second largest automobile company in China not only had a lot of debts but also had a bloated number of employees, so how much were the assets of the Second Automobile Company worth? Ford could not give a satisfactory figure, and they gave a relatively conservative figure, and only agreed to invest $200 million to establish a joint venture.

What can 200 million US dollars do, the state casually gave a loan of 1.6 billion yuan, so the negotiations with Ford quickly broke up, and the second automobile was once again alone waiting for the emergence of a savior. Ford, on the other hand, has also begun to turn to Changan Group to try to find new partners.

In May, there was another major merger and acquisition of automobile companies in the world, and Renault of France, which has been frequently rumored, officially formed an alliance with Nissan Motor and acquired 36.8% of Nissan's equity for 5.4 billion US dollars. Different from the previous technical model cooperation, this is a real financial merger and acquisition, although the two sides have been emphasizing that it is an alliance, but Renault occupies a strong position in the internal voting rights, so the outside world has always believed that Renault has swallowed Nissan Motor.

In order to save Nissan, Renault sent a young vice president named Ghosn to take on the management responsibility, trying to save the company with an annual loss of up to $2 billion, and no one can predict what the future holds.

Coincidentally, FAW and Nissan experienced a similar tragic encounter at the same time in 1999, and perhaps there is an indescribable fate between the two sides.

When Han Hao was in Detroit, he learned a novelty, and he used email to communicate with people for the first time. Since Zhao Quanfu did not directly agree to return to China to join Huaxia Industry for a while, Han Hao and him still need to communicate and contact him many times before it can be finalized.

Originally, Han Hao said that he would call the international phone at that time, but Zhao Quanfu said that it was inconvenient for him to use the phone at work, and suggested that the two parties use e-mail to communicate.

E-mail, Han Hao has heard but not experienced it, he actually doesn't even have many opportunities to touch the computer, but when he was in the United States, he found that the Internet has begun to intervene in people's daily lives.

After a simple step-by-step tutorial, Han Hao quickly learned this novelty, sending a letter and a message can reach the other party's mailbox in a few moments, and Internet technology began to subvert the operating habits of the whole world.

After a period of thinking and communicating with Han Hao in emails many times, Zhao Quanfu finally made up his mind to move his family back to China, return to his hometown, where he was born and raised, and contribute to China's automobile industry.

"Qian Xue-Sen, a well-known Chinese engine expert in the automotive industry, resolutely returned to China to join Huaxia Industry!"

China Automotive News used such a large headline on the front page to report the news of Zhao Quan's return to China, which caused a shock to the entire domestic auto industry.