When it comes to Mitsubishi Motors, the majority of Chinese love and hate it.

At that time, the Mitsubishi Pajero SUV was unique in China, leading the trend of the times, and its sturdy and durable quality won the love of many people, and it was the first choice for many enterprises, institutions and government agencies. Later, the brake door incident was exposed, Mitsubishi's reputation plummeted, and Mitsubishi also fell from a domestic Japanese first-line brand to a third-rate product.

In the late 90s, in the global wave of mergers and acquisitions in the automotive industry, many auto giants have merged with weak competitors in order to grow their scale. After cooperating with Chrysler, Mercedes-Benz acquired a 34% stake in Mitsubishi Motors in 2000 in the form of $1.9 billion plus technical cooperation, and later received 3% of Mitsubishi Motors' shares from Volvo, thus becoming one of the largest shareholders and officially controlling the Japanese auto company. At that time, the fantasy of the "German-American-Japanese Iron Triangle" luxury lineup, Mercedes-Benz focused on Europe, Chrysler won the Americas, and Mitsubishi was the leader of the Asian strategy.

Unexpectedly, Mitsubishi Motors was later exposed to a big scandal, deliberately concealing vehicle quality defects and customer complaints from the government for as many as 20 years, involving more than one million cars waiting for recalls, and the company's executives were arrested and investigated by the police, and the brand image plummeted. It seems that the Chinese brake gate incident that came out at that time was not accidental, but a small piece of the puzzle of the Mitsubishi scandal.

In order to quell the scandal and the recall, Mitsubishi Motors expects to need to pay 700 billion yen ($6.4 billion) to save the vehicle, a huge figure that Mercedes-Benz simply cannot accept. Based on Mitsubishi's current profitability, it will be possible to pay off this huge amount of money in the next 20 years. If the relief money is promised to be as high as $2 billion on a share-based basis, this will terminate the "Iron Triangle" plan proposed by Mercedes-Benz ahead of schedule, so the pragmatic Germans are determined to withdraw from the giant pit of Mitsubishi Motors.

In mid-2004, Mercedes-Benz negotiated an amicable withdrawal with Mitsubishi Motors. First, 24% of Mitsubishi Motors' shares were repurchased by Mitsubishi Group, reducing Mitsubishi Motors' shares to 13.45%. Then, just two days ago, Mercedes-Benz sold the remaining 12.4% of Mitsubishi Motors shares to Goldman Sachs Bank for $548 million.

Goldman Sachs is known to be an investment bank, and his shares in Mitsubishi Motors will definitely look for a higher bidder.

Counting the premium, it only takes more than $600 million to get a 12.4% stake in Mitsubishi Motors, thus becoming the second largest shareholder of Mitsubishi Motors.

Han Hao, who was setting his sights on international mergers and acquisitions, was very interested in becoming the owner of Mitsubishi Motors after learning the news.

You must know that although Mitsubishi Motors is declining in the domestic market, Mitsubishi engine is the savior of many domestic independent brands, and it is by relying on the vigorous development of the engine business that Mitsubishi can obtain a steady stream of income in the Chinese market.

Feng Shui takes turns, come to my house today!

When Han Hao was preparing to enter the automotive field, he had talked with Mitsubishi Motors about the transfer of old models, but it was later canceled due to force majeure. Unexpectedly, just 10 years later, the young people who came to study at the beginning would become one of Mitsubishi's potential saviors!

Mitsubishi Motors has gained notoriety, but its stock price has fallen relatively strongly, because it still has a certain technical heritage, such as engine GDI technology, variable valve technology, shock absorber bar technology to reduce noise and vibration, and the world's unique design and application ability in the SUV off-road field are all world-class standards.

In other words, although Mitsubishi Motors has gradually fallen to the bottom of the Japanese system, the Chinese auto industry can still extract many useful things from it.

600 million US dollars is about 5 billion yuan, this money Han Hao can easily take out, but he is not satisfied with the status of Mitsubishi's second largest shareholder, but wants to be like Mercedes-Benz hopes to control the entire Mitsubishi Motors.

The Mitsubishi brand still has a certain reputation in the world, and since the Japanese management can't play it, then the Chinese may come back to life. The Chinese market alone is estimated to make Mitsubishi Motors regain its second spring!

Mercedes-Benz has lost nearly $1 billion in Mitsubishi Motors, and no auto giant dares to take over such a hot potato.

Mitsubishi Motors has two joint venture partners in China, Southeast and Changfeng, as well as two engine manufacturing plants, Shenhang Mitsubishi and Dongan Mitsubishi.

If Mitsubishi Motors can be acquired, then Zhonghua Group can leap to the world's top 10 automobile conglomerates in one fell swoop, and will also receive a lot of core technical support.

Han Hao took the initiative to send someone to contact Goldman Sachs to express his interest in Mitsubishi Motors' 12.4% stake and disclose his intention to further acquire Mitsubishi Motors.

According to Mitsubishi Motors' current market value of less than $6 billion, Han Hao estimates that he can use $2 billion to eat more than 30% of Mitsubishi's equity in the hands of Mercedes-Benz, which is equivalent to only one year of company profits to win Mitsubishi Motors, which is a very cost-effective thing.

Of course, it will definitely need to prepare an additional investment of about 2 billion US dollars in the future, and redefine Mitsubishi Motors' development strategy to bring it out of the predicament. Mitsubishi has its own sales channels in Asia, Europe and the Americas, with annual global sales of more than 1 million vehicles.

As long as Mitsubishi is willing to sell, Han Hao will definitely get financing for this large amount of money.

Goldman Sachs was happy to learn that the Chunghwa Group was interested in Mitsubishi Motors, and if it went well, they would not only make a big profit from the resale of their shares, but also earn a large amount of service fees as an intermediary bank for cross-border mergers and acquisitions.

The Germans are not willing to throw money at Mitsubishi Motors, but the Chinese are willing, and they have come up with a very sincere merger and acquisition plan.

In Goldman Sachs' view, Mitsubishi Motors has broken the jar, and its sales rank last among the eight major Japanese auto brands, and it is the only Japanese brand that loses money. At this time, there are Chinese willing to take over, which is the best time for shareholders to sell.

Therefore, Goldman Sachs acted as an intermediary to ask for Mitsubishi Motors' opinion on behalf of the China Group.

Mitsubishi Motors uses the Mitsubishi brand, and the Mitsubishi name and trademark are shared by 29 companies within the Mitsubishi Foundation.

Therefore, under the double squeeze of "concealment door" and "quality door" of Mitsubishi Motors, and the crisis situation that the major shareholder Mercedes-Benz did not save but wanted to get out, the Mitsubishi consortium took the lead in organizing the rescue of Mitsubishi Motors.

The 24% of Mitsubishi Motors' shares sold by Mercedes-Benz were jointly taken over by Mitsubishi Heavy Industries, Mitsubishi Corporation and Mitsubishi Bank, of which Mitsubishi Heavy Industries became the largest shareholder with 15% of the shares.

The three Mitsubishi consortiums invested a total of $4 billion to save Mitsubishi Motors, and sent capable men to barely keep Mitsubishi Motors alive.

Quality problems, it takes a long time to restore consumer trust, and Mitsubishi Motors' products are losing ground in major markets around the world due to a lack of investment competitiveness, which will continue to bleed the company and is expected to lose $500 million in 2006.

According to the current development trend, Mitsubishi Motors has no hope of turning around its losses in the next three years, and shareholders will continue to bear the heavy responsibility of blood transfusion.

Whether or not to save Mitsubishi Motors has become the focus of internal debate among the Mitsubishi consortium!

With the economic development of China and South Korea, the pressure on Japanese consortia to compete in the international arena is increasing, and the Mitsubishi consortium does not have enough food to support the crumbling Mitsubishi Motors.

At this time and then, if it were before, Mitsubishi Motors would not hesitate to refuse the Chinese's offer, they could accept to sell to the Germans and Americans, but they would never accept to sell to the Chinese who were not as skilled as themselves.

But now there is a division within the company, and some shareholders believe that after two years of practice, it has been proved that Mitsubishi Motors is a dou that cannot be supported, and should take the opportunity to withdraw from the big hole of Mitsubishi Motors. Now the Chinese are willing to take over and just recycle the previous investment.

Some people also suggested that if Mitsubishi Motors were to be sold, they should also be sold to Japanese brands in their own country, and Chinese should not be allowed to come in, and they might take away Japan's advanced technology. But domestic brands have no interest in Mitsubishi, afraid of being affected by Mitsubishi's negative image, and the bid is too low, not even a third of the Chinese.

In the end, some people insisted that Mitsubishi Motors still had development prospects, and as long as the Mitsubishi consortium continued to inject capital, Mitsubishi Motors would be able to regain its former glory. They do not advocate the sale of Mitsubishi Motors, but insist on their own independent development.

The three parties are intertwined and have never been able to make a concrete decision on the future of Mitsubishi Motors.

Why don't you get in touch with the Chinese first?

The first is to understand what the other party thinks and whether there is really a way to save Mitsubishi Motors. Second, when Mitsubishi Motors continues to operate, it will keep a back hand to keep in touch with the Chinese, and when the situation is bad in the future, it can get rid of the stop loss in time.

Someone within the Mitsubishi consortium put forward this suggestion, after all, Han Hao is now the fourth richest man in Asia, with a net worth of nearly 20 billion US dollars, which is enough strength for Mitsubishi to pay attention to.

Therefore, Mitsubishi Motors began to contact the Zhonghua Group privately, and Han Hao was ready to visit Japan by invitation, just to communicate directly with Mitsubishi.

"Mitsubishi is a good brand, and the assets are really good after our evaluation. It's just that I want to buy a little devil's brand, which always feels bad in my heart. ”

Before Han Hao's visit to Japan, Ling Yunzhi, a deputy who had worked in FAW, sighed.

"When the opportunity comes, you can't miss it, although Mitsubishi is a little devil, but it can still be used by us Chinese, and cross-border mergers and acquisitions are a good way for us to develop and grow."

Doesn't it just show that we Chinese are awesome if we can take down Mitsubishi! Moreover, Mitsubishi has unique technology and can complement us.

Mitsubishi, as the donor of the 'heart' of China's automobile industry, is now in trouble, and it is a good time for us to 'repay the favor'. ”

Han Hao has an account in his heart, and the advantages of merging Mitsubishi definitely outweigh the disadvantages.

Domestic independent brands Great Wall, Chery, Brilliance and other large and small car companies all use Mitsubishi logo engines, even if it is a self-developed engine model, it is also improved on the basis of Mitsubishi engine. Therefore, it is not an exaggeration to call Mitsubishi a donor.

Indian steel companies have proved that cross-border mergers and acquisitions are a feasible way for backward countries to achieve a leap in industrial development.

So, when the opportunity comes, don't miss it!