Chapter 42: Brunschweig Winery (Silver Alliance Leader @ Sweeping the World)

"When my dad went to take pictures, the answer was just revealed. This lonely old man, married to a young Asian woman, said to have a very high talent for brewing, and can support the entire distillery without a teacher. ”

"The media wanted to interview this woman, but they never found it, and later it seemed that there was a child, but it did not appear in the public eye. ”

"This matter was still boiling until my dad took my mom back to China, but the winery didn't really restart, and it was slowly forgotten. ”

"Look at the wine I brought, and then compare it with the bottle that was dumped in the live broadcast room, all the elements in this story that crosses borders and generations can be perfectly connected? The Asian woman who married a seventy-year-old disabled and lonely old man must be the mother that Brother Dump is looking for, right?"

When girls are gossiping, most of them will get more and more excited.

It's a little annoying to be excited.

"Girl, what you make up in your brain is not called gossip, what you say is all myths. The bottle you saw in the live broadcast room was put in by me, and I was asked to see if I could help find the right buyer for that whisky. Shuai Ge was a little inexplicably disappointed, but that didn't stop him from explaining further:

"Brother Dumped is the same as me, he only saw that bottle of wine yesterday. If that bottle of wine is really the key to finding your mother, like your brain supplement, if it were you, would you not mention a word? ”

After explaining, Shuai Ge's loss did not decrease but rose: "This is the end of today's live broadcast. I'm your anchor Shuaige. Handsome Ge's handsome, Shuai Ge's Ge. Shuai Ge, who has obtained national authoritative certification. The 20 million fans who fell for Shuai Ge, we will see you next time we broadcast live. ”

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The Brunschweig family is an old whisky family that has gone into decline.

The overcapacity of Scotch whisky in the 80s of the last century caused many whisky distilleries that have been around for more than 100 years to close down.

The 500-year-old Brunschweig distillery is the oldest in the wave of closures.

In fact, Brunschweig whisky is older than all the famous Scotch whisky brands today.

The history of the Brunschweig family can be traced back to Strasbourg in the 16th century.

The first founder of the family was a surgeon in Strasbourg.

Dr. Brunschweig's 1512 book Distillation of Mixtures describes how to make Aqua Vitae "eaux-de-vie".

This book is recognized as one of the first books in the world to describe distilled spirits.

At the same time, Dr. Brunschweig's distillation method is considered to be the most important technical origin of modern perfumery.

The former glory of the Brunschweig family began here.

There is an old Chinese saying that you can't be rich for three generations, and this sentence does not apply to the Brunschweig family at all.

From the middle of the 16th century to the middle of the 20th century, the Brunschweig family was glorious for more than 400 years.

The winemaking skills of the Brunschweig family have been passed down from generation to generation.

The only fly in the ointment is that since the fifties of the last century, the direct heirs of the family have begun to wither a little.

The whisky that Fifth Summer and Meng Qianxun brought back to China were all brewed, blended and bottled by Westwood Brunschweig, who inherited the Brunschweig distillery in the fifties of the last century.

Westwood's winemaking philosophy was very forward-thinking, and in the fifties of the last century, television advertising and marketing began to take hold.

Westwood is obsessed with wine, quite a bit of wine is not afraid of deep alleys, does not do any promotion and marketing at all, and does not bother to communicate with other backward wineries.

There's no reason why the world's No. 1 should learn brewing skills from No. 2 or No. 3 or even No. 1.

Whisky trends have changed over the centuries, but the Brunschweig family's whisky has always been invincible until the end of the 70s of the last century.

But the tide of history has never forgotten to drown out any family that has survived independently.

The seventies of the last century, when Brunschweig was at its most popular, was also the decade when Scotch whisky was at its most intense.

Almost as soon as it is produced, it will be sold out.

Driven by huge profits, more and more human and material resources have begun to tilt towards whisky making.

Scotch whisky was greatly improved during this period, and production increased exponentially.

The wineries made a lot of money, and the wheels of history rolled into the eighties of the last century.

Scotch whisky itself, without any problems, has quietly caught up with the global popularity of vodka.

At that time, many spirits lovers switched from whisky to vodka.

Pop is not necessarily the best, but pop must be the most bought.

The surge in production and the sharp drop in demand have led to a severe oversupply in the Scotch whisky market.

Whisky from Scotland's many distilleries is piled up in mountains and flooded into lakes, and few people care about it.

Some distilleries choose to mix their leftovers of different vintages of malt whisky together at this time and sell them on the market.

This was originally an act of being forced to empty the whisky casks as much as possible, but it did not even bring Scotch whisky directly to the moment when single malt whisky is popular.

Single malt Scotch whisky requires the same distillery to mix one or more batches of whisky distilled from malt as a raw material and using pot stills, and label the youngest original year as the final vintage.

"Single" refers to the same distillery.

"Malt" refers to the raw materials used in brewing that do not contain any grains.

"Scotland" requires that the entire process of mashing, fermentation, distillation and maturation be done in Scotland.

None of the above three conditions, without any of them, is not a single malt Scotch whisky.

As the oldest whisky-making family, the Brunschweig family has rejected the "no technology" trend of single malt whisky from the beginning.

This is especially true for single-barrel malt Scotch whisky, which has never been blended but is increasingly sought after.

The Brunschweig distillery is not without malt whisky, but it is never sold separately.

Westwood scoffs at the popularity of single malt whisky.

This is not a traditional Scotch whisky.

In Westwood's view, this trend, which is likely to be popular for a short time, is a blasphemy against whisky blending and bottling techniques.