412 Mike Eisner
"I will think carefully about the expansion of the park, and I need a detailed cost budget and investment analysis report for such a large amount of money. Xu Zhi paused and said.
"No problem, within three days, I will give you this report. Cordenan assured.
Next, Xu Zhi chatted with several heads of other departments and learned about the development of the toy business and hotel business, but the scale of these things is not very heavy for the entire Disney company, and it belongs to the marginal business, Xu Zhi did not pay too much attention to it, after all, unless Disney's main business, that is, the comics, animation and film business, can be done well, all kinds of peripherals will improve.
At present, the most important thing is to do a good job in the core of the cultural industry, as long as the fame comes out, it will be the same as the Internet traffic in later generations, and there are ways to monetize.
After the meeting, Xu Zhi stayed at the Disney headquarters for another two days and had a general understanding of the situation of Disney as a whole.
At present, Disney's biggest problem is the lack of innovation, the innovation of Disneyland, the innovation of the film business, and the innovation of the animation business.
Stale products have led to poor sales, and even the average number of people attending Disneyland per day has dropped by 15% compared to 10 years ago, and Disney has laid off 20% of its workforce throughout the '70s.
In the chaotic 80s, last year, the entire Disneyland Company lost $35 million and had $1.26 billion in debt, because in the early 80s, just after the second oil crisis, the deposit rate in the United States was as high as 5%, and the interest on loans was even more.
The loan of 1.25 billion US dollars has an annual interest of up to 100 million US dollars, and the pressure of repaying the loan is second only to the expenditure of labor costs.
These are external causes, and there are many internal causes, especially internal corruption, and the accounting team invited by Peter has found several cases of corruption, which are internal moths.
However, after all, Xu Zhi will not participate in the specific management of Disney in the future, and these things should still be the responsibility of the future CEO.
And the candidates for this position have arrived.
"Boss, let me introduce you, this is Mike Eisner, the current head of Paramount's film business. In a five-star hotel in Los Angeles, under the arrangement of Roy Disney, Xu Zhi met Mike Eisner, the dictator of Disney in history.
The reason why it is arranged in the hotel is also because this is Los Angeles, in addition to having the most stars in the United States, there are also the most entertainment reporters here, because Disney has just changed hands, Xu Zhi's movements have been attracting media attention, and the two people who meet at the moment are both famous, once he was really photographed by reporters meeting with Mike Eisner. Before the matter is decided, if the news of the meeting is exposed, I am afraid there will be a lot of trouble.
"Mr. Eisner, please be seated. Xu Zhi greeted with a smile.
"Thank you!" Mike Eisner also responded politely, although he has a relatively arrogant personality, but in the face of a super-rich man, who may also be his future boss, he will still show respect.
After the three of them sat down, Xu Zhi said: "Mr. Eisner, I think you should also know the purpose of our meeting today from Roy's mouth, I want to know what you think of the current Disney?"
Mike Eisner said: "Mr. Xu, what I know about Disney is only some basic information, so I can only analyze it briefly.
Prior to your takeover of Disney, the company was in a state of leaderless chaos, and while Walt Disney's son-in-law, Ron Miller, ostensibly controlled the company, some of the older forces within were still at odds with each other.
Coupled with the fact that Disney has suffered serious losses and lack of funds over the years, new investments have not kept up with the pace of social development, and neither film nor animation production has been successful over the years.
Although Mickey Mouse and Donald Duck are still well-known, the current audience seems to have taken these two characters as memories of a long time ago, and Disney has not had any memorable anime characters in the last decade. And the company's main cash-flow theme park is slowly losing popularity. ”
"That's a good summary. Xu Zhi smiled and commented, obviously before coming, Eisner had done his homework.
"Then what do you think Disney should do now?" Xu Zhi then asked.
Mike Eisner asked, "There is a way, but it also depends on what kind of determination Mr. Xu has?"
"What do you mean?" asked Xu Zhi.
Mike Eisner said: "Mr. Xu spent $2.4 billion to buy Disney, so how much money is he willing to inject into Disney next?"
Xu Zhi said: "Then you say, how should I inject capital?"
Mike Eisner said: "At present, Disney has a lot of problems, the film and television side needs to be reorganized, and then shoot new movies, or remake previous shows, but you can't invest blindly, you need to decide according to the results of market surveys, how much money is needed for this piece, it depends on the type and number of movies that are ready to invest, and it is still difficult to say."
Film and television peripherals and product sales, this is linked to the performance of film and television, and if the funds are sufficient, you can also expand sales channels, and at the same time move the product production line to Asia, or outsource the production to Asian companies, which can also reduce a large part of the cost.
As for the most important Disneyland, if Mr. Xu can invest more money, then we need to upgrade the whole park, and if not, then we will have to wait until the investment in movies pays off. ”
Xu Zhi asked: "There is some truth in what you said, but according to your thoughts, the key to your success is that I will inject another amount of money, or the new movie can be successful."
I can clearly say that I can pay for the money invested in the movie, but the money needed by Disneyland needs to be earned by Disney itself, so, Mr. Eisner, what do you think Disney's film and television department should do to be successful?"
Mike Eisner said: "There are many factors that can be successful in the film, and what kind of genre to invest in needs to be decided according to the situation of the film company, with Disney's current situation, I think it should be filmed anime movies, which is Disney's strength, and the reason why it was not successful in the past was also because of the lack of understanding of the entire market."
And I, know the market very well!"
Roy Disney added on the side: "Boss, Mike is in Paramount, and he is in charge of the film. ”
"I know. Xu Zhi nodded.
Eisner is very confident, but he also has the capital, in the early 70s, he turned ABC into a profit, and in the second half of the year, he jumped to Paramount, took charge of the film production department, and successfully brought Paramount from the bottom of Hollywood to the first.
In addition to his own strong management skills, he also has a very strong understanding of the film market, and the right time and place have sent him to the top players in the Hollywood world, but Eisner has extremely high aspirations, and he seeks the highest position in a company, not the head of a department.
Xu Zhi smiled: "Mr. Eisner, I had a collaboration with Paramount a few years ago, I don't know if you remember?"
"I know about it. Mike Eisner nodded and said, he was already one of Paramount's top administrators back then, and Paramount's cooperation with Xu Zhi did not attract the attention of the above at the beginning, until the movie "Home Alone" became a dark horse in 1980, which alarmed Paramount's top management.
It's just that Xu Zhi at that time just wanted to make a fortune in Hollywood and left, and had no long-term development plans, so he didn't do it.
A few days ago, his best friend Roy Disney personally visited him and invited him to be the CEO of Disney, and of course he was tempted by this kind of dream good thing, so he made all the preparations before coming for an interview.
Therefore, it is only natural to know that Xu Zhi once had a relationship with Paramount.
Xu Zhidao: "I also have some ideas about the movie, so, Mr. Eisner, if you come to Disney to work, other aspects will follow your ideas, but I will also ask Disney to shoot the movie I requested." ”
"Is it a comedy movie like Home Alone?" Mike Eisner asked with some emotion, as an industry insider, he knew how much profit Home Alone would make if it was shot by a large entertainment company in the United States, and once Disney could make such a movie, although it would be impossible to pay off the company's debts, it would be enough to solve most of the company's current financial problems.
"It's not. Xu Zhi shook his head and said: "Since Disney is allowed to shoot it, it is naturally an animated movie, and I have also brought the general plot here, you can all take a look." ”
After speaking, Xu Zhicong took out two documents from the briefcase next to him and handed them to Roy Disney and Mike Eisner respectively.
"Beauty and the Beast" The two took the document and saw the plot on the first page at first glance.