It seems that a small merger and acquisition of Chinese automobile companies involves several major automobile OEMs in China and Japan, which shows that China's economy is gradually integrating into the wave of globalization.

The two major Chinese partners visited one after another, all for the same purpose, that is, to get Hino Motors to settle in their own country.

As a multinational company with a global outlook, Toyota's attention to the Chinese market is still second only to that of the United States, and their business focus is on the North American market. However, the growth of the Chinese market will determine who will dominate the global auto companies in the next few years. In layman's terms, the United States is today, and China is tomorrow.

Therefore, as the prince of Toyota, Akio Toyoda has been leading the strategic policy of the Chinese market.

"Volkswagen has set a very good example for us in China, and the two major partners, one in the south and the other in the north, go hand in hand, which can not only compete with each other but also restrain each other, and can also maximize our own interests for foreign parties.

FAW Toyota is indeed my first favorite partner, and their suggestions are reasonable. But if we tilt the balance in favor of FAW this time, it will change the pattern of China that we have planned, and FAW will become stronger.

GAC Toyota is now in a weak stage, and we must support them to grow as soon as possible and form a corresponding strength with FAW in order to complete the north-south layout of the Chinese market.

Therefore, this time, we at Toyota headquarters will support GAC's cooperation plan and reject FAW's proposal. ”

After listening to the situation report of his subordinates, Akio Toyoda made a decision.

As a relatively neutral party, Toyota first considers its core interests, and supporting GAC's rapid growth is their top priority in the Chinese market.

The cooperation with FAW will continue to push forward with the 60,000-unit truck project in Chunlan Hino, but Akio Toyoda will not consider the immediate profits, but the overall market strategy in China. In addition, after cooperating with GAC, Hino can follow up with the 60,000 truck project, but the time is delayed. As long as Hino Motors' cooperation project can be implemented in China, there will be no difference between FAW and GAC for Toyota.

When the news came back to China, GAC was jubilant, and they will usher in commercial vehicle cooperation after winning Toyota's passenger car project.

"This news has given us a shot in the arm, and GAC will prove that we can do well in the field of commercial vehicles with practical actions. ”

On the other hand, FAW is full of sadness, looking at people's faces, and has no right to speak after all. Toyota's choice of GAC is very obvious to engage in balancing techniques and avoid the uncontrollable growth of FAW.

"I don't believe that if you leave Zhang Butcher, you won't be able to eat pork. Since Toyota can't count on it, then we at FAW will do it ourselves.

Reformulate the negotiations with Chunlan, and we can't just send Chunlan Automobile to Zhonghua Group. ”

Zhu Tianfeng was dissatisfied with Toyota's preference to re-toss rather than support FAW, but he was helpless. The goal of suppressing GAC failed, and he must continue to insist on sniping at the China Group.

Without the support of Toyota, FAW's original merger and acquisition failed halfway, and it was under the banner of continuing the Chunlan Hino project that Chunlan turned around. Now that there is no bargaining chip for the joint venture, it is estimated that Chunlan will make a big fuss about the price again.

Unexpectedly, the negotiated merger and acquisition plan went wrong again, and Chunlan felt that she was really lucky, and every time she would encounter a black swan accident.

"FAW wants to take a controlling stake and does not want to acquire it wholly by owning it, so we can use our existing assets to buy shares, and in the future they will put models suitable for us to produce at the factory.

In this way, we will only be able to recover a small part of the funds and become a foundry of FAW, and the advantage is that the two sides will not rule out continued cooperation in sedans in the future. ”

After reading FAW's new merger and acquisition plan, a senior executive of Chunlan introduced.

"FAW's proposal to cooperate with stocks and models is equivalent to entering our Chunlan Automobile without spending money, which is contrary to our willingness to sell the project to cash out. And without the Hino project, it would be a waste of time for us to stay in the truck field.

I suggest that we re-choose who to sell to, and we will sell to whoever gives the right price. ”

Another Chunlan executive immediately expressed his opinion, hoping to cash out and leave the market.

"FAW is the largest automobile company in China and has a long history in the field of trucks, and cooperating with them is more suitable for the future development of Chunlan Automobile and is also in line with the psychological expectations of employees.

Let's see if we can find a plan that both of us are willing to accept, and sell it to FAW to explain all aspects. ”

......

After some heated discussions, Chunlan finally preferred to cooperate with FAW, but asked the other party to greatly increase the degree of cash compensation. Under the condition of retaining a small part of the equity, FAW will compensate Chunlan Group with at least 200 million yuan.

For Chunlan, who has always insisted on the price of 500 million, the figure of 200 million is already their greatest concession.

Once the merger and acquisition, what kind of models will be produced in Chunlan Automobile Base, in fact, Zhu Tianfeng has not yet determined. However, if he can plant a nail in the Yangtze River Delta and prevent the China Group from stepping in, he believes that his strategic calculations are not a problem.

"You can agree to their conditions and welcome them to join the FAW family. ”

After knowing Chunlan's request, Zhu Tianfeng slapped and instructed his subordinates.

Since Chunlan Automobile announced the start of cooperation with FAW, Han Hao has understood that there is no such thing as Zhonghua Group in this competition.

The twisted melon is not sweet, and since it cannot be used by external forces, then it can only tap the potential from the inside.

Zhonghua Group now owns two major heavy-duty truck manufacturers in Shaanxi Automobile and Hongyan, and the industrial integration work has not been really implemented, and the two companies are basically operating independently. Han Hao just sent financial personnel to station, first manage the account books and then talk about the integration work.

Taking advantage of his free time, he planned to go on a business trip to personally conduct on-site research at the two acquired companies. Ideally, one company specializes in heavy-duty trucks and the other company develops in medium-duty trucks, so the competition is staggered.

In Shaanxi Automobile, Han Hao met with the size management personnel of the factory, and accompanied by them, he visited the production workshop of heavy trucks, as well as the Fast Gear Factory, which monopolizes the transmission of heavy trucks in China, and the Hande Axle Factory, which has a good reputation and is very popular with customers.

Shaanxi Automobile's business situation is better than Han Hao imagined, and this piece is indeed a high-quality heavy truck asset.

"I heard you say just now that I had been in contact with Cummins in the past and was going to build a joint venture engine factory, but it was terminated due to corporate changes. It's a really viable move, we now have the transmission, the chassis axle, and the engine.

We can resume contact with Cummins, and we will join forces with them as long as they are willing to bring the latest technology. Cummins is the world's largest diesel engine, and we can borrow from them. ”

The big boss came to the scene in person, and working for a private person is a different concept from working with a state-owned enterprise, which makes Han Hao unhappy and may be laid off immediately, so Shaanxi Automobile has made sufficient preparations.

After listening to the report of Shaanxi Automobile personnel, Han Hao learned that Cummins had intended to cooperate and instructed them to reopen the project.

"Shaanxi Automobile has accumulated in the core technology of heavy trucks, which is very in line with the practice of independent research and development of our Zhonghua Group. In the future, Shaanxi Automobile will shoulder more important responsibilities in the division of labor of the group, especially in the field of heavy trucks.

In the future, when people talk about heavy trucks, I hope that the first thought that comes to mind is the Zhonghua heavy truck produced by Shaanxi Automobile......"

When he came to Shaanxi Automobile, Han Hao also brought good news to the workers, that is, the salary of front-line workers will be increased by 20%. Located in the inland northwest, where workers are paid much less than in coastal areas, wage increases are the most popular move.

Therefore, Han Hao was warmly welcomed by the workers everywhere he went, which made him very satisfied with the trip to Shaanxi Automobile.

At the symposium, Han Hao talked eloquently, briefly talked about his understanding and positioning of the truck market, and naturally brought out the topic of separate production of heavy trucks and medium trucks.

Subsequently, he went to Yuzhou to visit and inspect the Hongyan Automobile Factory.

Compared with Shaanxi Automobile, Hongyan Automobile is more like an assembly plant, and the core components of heavy trucks they produce have to be purchased externally.

But they also have a good project, that is, its Qijiang Gear introduced ZF's transmission products, which occupy a mainstream position in the domestic medium and large bus transmission market.

thought that the harmonious scene of Shaanxi Automobile could be reproduced in Hongyan, but Han Hao did not expect that he would be trapped inside, and even alarmed the local government for a time.

His speech in Shaanxi Automobile was transmitted to Hongyan Automobile Factory through private channels as soon as possible, and the more praise he received from Shaanxi Automobile, it meant that the situation was not good for Hongyan.

Shaanxi Automobile and Hongyan must be integrated, but how to integrate, there has been no specific charter. At that time, Delong fell before he had time to integrate, and now he will definitely make a move when he is transferred to Zhonghua Group.

Han Hao's Shaanxi Automobile speech revealed some key points.

After deduction, someone in Hongyan Factory roughly summed up a brief:

In the future, the truck business of Zhonghua Group will be divided between Shaanxi Automobile and Hongyan, Shaanxi Automobile will shoulder the main force of heavy trucks, and Hongyan will fall in the field of medium trucks.

The core parts of the truck will be built in Shaanxi Automobile, and Hongyan will exist as an assembly plant.

Regardless of the current Shaanxi Automobile and Hongyan brands, they will be sealed in the future and replaced with Zhonghua or Huaxia brands.

The structure of factory workers will be optimized, providing a large amount of income for R&D personnel, and at the same time recruiting young and highly knowledgeable new employees, which means that there will be a wave of layoffs for old workers.

Even Hongyan may become a bus production base, which is used to produce the layout of core components for buses.

The above content caused a huge sensation within the Hongyan Automobile Factory, which was originally a competitor on an equal footing with Shaanxi Automobile, but now it is ridden on the head by the other party, which is unacceptable to many workers.

If you don't fight, you have to watch the Hongyan factory be marginalized, and the need to seal the "Hongyan" brand, which has had historical glory, is also unacceptable to many people. Not to mention the possible layoffs, all kinds of possibilities made the workers of the Hongyan Factory ready to move, and privately planned to take advantage of Han Hao's visit to have a "military advice"!

The strange atmosphere made the leaders of the relevant factories realize that something was wrong, but they also verified the authenticity of Shaanxi Automobile's speech from various channels, and for the same consideration and to exert greater pressure on Han Hao, they intentionally or unintentionally allowed the workers to take private actions.

When Han Hao finished visiting Hongyan's office building with great interest, as soon as he walked out of the door, he saw a crowd of black people surrounding the building at some point, invisible pressure surrounding him, and their silent and stubborn expressions gave Han Hao an unforgettable impression in his life.