Chapter 1029: Let's Get Down to Business
"Alright, let's go, now we can talk properly. ”
Lin Haven looked at these tourism bosses in front of him, to be honest, Lin Haven doesn't have too many bad emotions towards them, yes, there are some things that shouldn't be earned in the money these people make, but in this era of Huaguo, making money that shouldn't be earned is not a rare thing, and it's not a heinous thing, and there are people who make money, make money that hurts people, and squeeze the little hard-earned money in people's bone marrow, all of them, so that's why they should be pigs and chickens for ten lifetimes, eaten and slaughtered.
"I'm about to blow up my phone, I don't know what to say?"
Liu Tiansheng and Ou Chengwan didn't have time to feel sad for Huo Siming, so they took a deep breath and hurriedly changed channels.
"Mr. Lin, today we invite you to appreciate your face, and I won't beat around the bush, I think you are completely clear. It's for the price problem of our industry, the ticket problem. We understand the tourists, as well as your emotions about the price, after all, the price in the scenic area is indeed more expensive than the outside. Liu Tiansheng organized the language, obviously he was also prepared: "But you are a person who understands, I also open the skylight to speak brightly, this phenomenon has its historical factors, I am not shirking, it is true."
Think about it, at the beginning of the marketization, how many people in China could go out to travel? Especially the natural scenery, at that time, there were green mountains and green waters everywhere, and it was not uncommon for everyone to go elsewhere to see, right?
Tourism in China, for a long time, is actually a luxury, few people, natural operating costs are high, tickets can not be increased indefinitely, so the price is relatively higher than the general outside, and the premium is indeed not small. This also creates a pattern, that is, the rent of the sales area of the scenic spot has become an important component of the income of the scenic spot. If you say that it is cut out of the way, it may not be able to sustain many attractions.
The management model of scenic spots at home and abroad is also different, different countries have different situations, I believe that you have traveled all over the world, and also understand this, some of the management models adapted to the West may not be in China, even if it is necessary to absorb and improve, it will take time.
In addition, the Chinese tourism market is in an important outbreak period, a Golden Week of the number of trips may be as high as six or seven billion, which is not a thing in any country, so many tourists poured in at once, and the important point is that tourists in our country like to get together, some good attractions, people are always more than the ability to run the scenic spot. What does this mean? Prices are not high enough to fully regulate the number of people entering the attraction to give tourists a better travel experience.
The explosion of the number of tourists in such a short period of time brings about the direct demand that we must continue to invest heavily and borrow money, otherwise whether it is the upgrading and improvement of existing attractions, or the development and operation of new attractions, it will be affected. But these debts, these investments have to have a return, otherwise investors will not want to do it, and in the end, our consumers have no good place to spend their time, and in the short term, we can only bridge this financial gap with higher tickets and other income.
I also believe that as our tourism market becomes more orderly and stable, as our tourists become more rational and far, as the number of tourists in our country grows into a normal and stable state, scenic tickets, prices, will fall accordingly, and now Europe, the United States and other developed regions to seek a more efficient, the pursuit of stable profits rather than high profits of a new model. ”
Fu Cheng, who was sitting next to Lin Haiwen, was almost persuaded by Liu Tiansheng.
As Lin Haiwen's driver and security chief, Fu Cheng certainly has no opportunities to travel, but his wife and daughter have a lot of opportunities, especially after Fu Cheng settles down in the capital, has a house, and has a very high salary, he pursues the quality of life.
In Fu Cheng's mind, the domestic and international are really different, there are indeed too many people, if the ticket price is too low, I don't know how many people will be. Liu Tiansheng's investment and the like are all unreasonable, the development is so fast, how can this support the capital chain?
Compared with Fu Cheng, Lin Haven is not so easy to convince.
"Mr. Liu's tongue is a lotus. Lin Haven is not angry, when it comes to business, he is still more serious: "Let me say a few points, the first thing we are doing here, the ticket is second, and the price is the first." From the beginning to the end, I didn't really talk much about the tickets, why? Basically, I agree that this is part of the market choice, and the price is still relatively reasonable for a state-run such as the Imperial City Museum. For the unusually high ticket prices, it is more appropriate to knock them out one by one, and there is no need to set off a storm in our entire industry.
But the price of the scenic spot this thing, one is to take advantage of the fire robbery, buy things in the scenic spot, it should be said that most of them are urgently needed, thirsty and hungry, in this case, the scenic spot is very disgusting to receive high prices, there is no legitimacy - you invest, and then say that you want to quickly recover the cost, you can raise the price at will? Why don't you just set up a card in the toilet, a small hundred, a large one, that can not recover the cost faster? You didn't do that because you felt that there was no justification for doing things like people having three urgency.
But the reason is the same! Blocking a toilet is essentially the same as selling a bottle of workers' spring for 10 yuan. You say that tourists can buy it or not, it's basically the same in terms of tickets, you can buy it or not, but once you come in, this choice is limited, I spent 200 yuan to come in, and then I was thirsty, I had to endure it if I didn't buy it, I had to waste tickets if I went out early, what does this belong to?
The second one, you tell me that I invested, and when I did Dunhuang, it developed very quickly, but of course I didn't encounter any financial pressure -- why? My things are good, TV dramas, stage works, TV programs, music...... What I have is the best, so I don't have to worry about not getting it into the account at all, I can put in my energy, a group of hundreds or thousands of people, I get up with a word, millions a day and I don't blink an eye.
Mr. Liu, you know what I mean, right? Taking high investment to grab unreasonable profits is very, well, how to put it, it should be said that it is very low-level, very low-level. Once you come to the attractions you have made, the projects you have made, you yourself have no confidence - assuming that your logic is sincere, you are not pretending to be confused, obviously making a lot of money, and as a result, you use high investment as a disguise, this kind of shameless thing I can't do when you are ......"1910