Chapter 157: Collecting Car Signs
When QQ dominated the capital market, the three giants of domestic micro-car Xiali, Alto and Skylark were rejected due to emission problems, and the demand for QQ in Tianjing City accounted for 35% of the overall shipments for a while. Pen & Fun & Pavilion www.biquge.info which shows on the side that the people of the capital have strong spending power, cute shape and strong power that can reach a maximum speed of 160 kilometers per hour, QQ is known as a new generation of car artifact.
It is obviously a minicar, but it is being sold on a large scale under the banner of a minibus with the prefix 6, which is considered to be a blatant disregard of the national automobile policy and a suspicion of challenging the authority of the government. Under the leadership of Xiali Automobile, three national designated micro-car companies with 7-digit car catalog licenses began to submit a letter to ban Huaxia QQ's violations.
Violating the national automobile policy and disrupting the normal business order of the market, if not stopped in time, it will cause a demonstration effect and affect the overall situation of the national automobile industry.
3 fixed-point micro-car companies to Huaxia Automobile on such a charge, originally they three of them operated the micro-car market to fight the landlord, suddenly ran in a side-kick not according to common sense of the card madman, the source of customers are snatched away, how not to let them take action.
At the first time of their collective complaint, Han Hao received the wind from the capital, if they really succeeded, the relevant state departments banned QQ on the road, then Huaxia Automobile would be in big trouble. Now the expansion of the new production line is for QQ production capacity, if it is banned, Huaxia Automobile is equivalent to a broken leg, only the second generation of Huaxia Light remains, and the huge investment will come to naught.
They will publicize the central ministries and commissions, and Han Hao also hurried to the Zhehai Provincial Government for help, relying on the government's strength to help lobby from another direction.
Huaxia Automobile only uses the name of 6, and QQ has also officially appeared in the catalog of the Ministry of Information Industry, which is a legal and compliant product. Moreover, QQ has never used the slogan of a minicar, and has always emphasized that it is a minibus, and there is no offense to the national automobile policy. The market needs competition, and the hot sales of Huaxia QQ show that consumers like such products, and the market should choose the winner, rather than using executive orders to force out the game.
The Ministry of Information Industry has also made difficulties, and from the legal point of view, Huaxia QQ has indeed not touched the policy red line, and it is a 6-word bus directory. But in fact, Huaxia QQ is a miniature car in the eyes of ordinary people, which belongs to the de facto sidekick.
If Huaxia QQ is judged to be in violation, then Nanqi's Nanger and Yueda Kia's Pratt will also be implicated and convicted and banned.
If it is not banned, there will be more local 6-figure mini hatchbacks in the future, and the country's automobile industry policy will be greatly impacted.
Originally, the Ministry of Information Industry in charge of these 6-word micro-customers turned a blind eye, after all, their market share is not high, and many of them are only sold in the province or surrounding areas. But now Huaxia QQ has opened a nationwide sales boom, especially in the capital Tianjing and Hujiang City, which are invincible, and have reached the situation of making a big move.
Compared with Xiali, Alto and Skylark, these three companies are all nationally recognized 7-prefix micro car designated enterprises and belong to the national regular army. On the contrary, Huaxia Automobile is a local miscellaneous army, and even the catalog is obtained by using small cleverness, and it is clear at a glance in the Ministry of Information Industry which is more important and which is more important.
However, now Huaxia Industry is no longer an ordinary enterprise, it has become the champion of domestic motorcycle sales last year, and belongs to the local listed enterprises, contributing a lot of profits and taxes to Zhehai Province, and has become a force that cannot be ignored. At present, consumers in the market are chasing Huaxia brand cars, and if they are rashly banned, it will also cause a backlash from public opinion.
The government of Zhehai Province has come forward to demand that enterprises in its jurisdiction be treated fairly, and that administrative orders can no longer be applied to one size fits all, and that the market should be returned to the market, and everything should be seen in the competition.
When the Ministry of Information Industry was silent about the contradictions, Han Hao knew that he could not do nothing, he must make his voice heard, and use the power of public opinion to shout for the private automobile industry.
As a senior reporter of Xinhua News Agency, Li Guoan has many political and media resources, especially he agrees with Han Hao's road of private enterprise car manufacturing.
In a short period of time, the second generation of Huaxia Light and QQ are selling well in the market, and Li Guoan has also personally tested the performance of these two cars, which can be said to be a very technical product in the market. He also visited the R&D process of Huaxia Automobile and knew that Han Hao was making cars with his heart. Compared with the state-owned enterprises that are busy introducing foreign models through joint ventures, Huaxia Automobile has embarked on a unique road of independent car manufacturing.
When other micro-car companies were ready to use policies to encircle and suppress QQ, Li Guoan felt that he had to do something, and if Huaxia Automobile fell, it would be a major loss for China's auto industry.
At Jiangzhou Airport, Han Hao was anxiously waiting for a flight from Tianjing, because there would be a heavyweight coming today.
After an hour late, the plane finally landed slowly on the runway of Jiangzhou Airport, and after a while, Li Guoan could be seen slowly walking out of the arrival channel with an old man in his arms.
"Hello Mr. Chen, welcome to visit the beautiful Zhejiang Sea. ”
Seeing this, Han Hao hurriedly greeted him and said enthusiastically.
This old man, whom he respected so much, was one of the founders of China's automobile industry, and participated in the construction of FAW and FAW and led the national automobile industry policy after the reform and opening up. He is known as the right-hand man of Mr. Rao Bing, the father of China's automobile, and the two of them together support China's auto industry. At the end of the 80s, Mr. Chen Zhutao retired from the position of general manager of China Automobile Industry Corporation, but he is still active in the automotive field and advocates for the Chinese automobile industry.
"The back waves of the Yangtze River push the front waves, and the director of Xiaohan is young and promising!"
His hair was gray, but his voice was still loud, and Mr. Chen, who was over 70 years old, looked very energetic, and he held Han Hao's hand and said.
"I heard a lot of your deeds from Brother Guoan on the plane, and I have heard that Huaxia Industry is doing well before, so I came to take a look when I have time today. ”
"After the award, we need you to take the pulse and jointly contribute to the progress of China's automotive industry. ”
Han Hao and Li Guoan greeted each other, helped carry the luggage, and led the two to the arrival hall in front of the second generation of Huaxia Light, Mr. Chen stopped to observe the new car carefully.
The second generation of the 7-seater model of Huaxia Light is more comfortable and has more space, so Han Hao did not drive the QQ. From the beginning of Huaxia Automobile's automobile production, he stipulated that the factory should use its own products for business reception.
After going around, Mr. Han looked very carefully, and even squatted down to look at the chassis, touched the paint process with his hand and looked at the size of the gaps between the doors and windows, with a satisfied look on his face.
"I've heard that this car is selling very well, and after seeing it today, I think it's really better than the same type of products on the market. Whether it is the shape or the workmanship, it can be said that it exceeds the existing market standards. How much does this car cost?"
"55,800 yuan, belongs to the top model. ”
Praised by authoritative figures in the automotive industry, Han Hao was happy and replied with a smile.
"It's so attractive at a price, it's no wonder it's selling so well. How much profit do you make on your bike, it won't be a loss to make money, right?"
Having spent his life in state-owned automobile companies, Chen Zhutao felt that if a state-owned enterprise made such a vehicle, the cost would definitely be much higher than the price given by Han Hao. Now that Huaxia Auto's pricing is so low, his first reaction is whether it can maintain the company's healthy cash flow.
"3,000 yuan profit, we deliberately set the price lower, hoping to be able to go quickly, after all, the new brand can't sell too high a premium. ”
Facing the founder of China's automobile industry, Han Hao told the truth and did not hide the real situation.
"As soon as I landed, you gave me a problem, how did you Huaxia Automobile make low-cost and cost-effective products now, I am looking forward to visiting your factory to learn. ”
Knowing that there was still a profit of 3,000 yuan, Chen Zhutao was really surprised by the manufacturing capacity of Huaxia Industry. He has been circling around state-owned auto companies and has never really understood what happens to private enterprises after they enter the auto industry. Of course, this is also related to the background of the times, before the 90s, there were no decent private car companies in China, all of which were either state-owned or collectively owned. Private enterprises have entered the automotive field, that is, they have gradually emerged in the past two years, and Huaxia Industry is the most typical representative.
Li Guoan's visit this time was to deliberately move Chen Zhutao, a veteran of the automobile industry, to take him to see in person the progress made by private enterprises in the domestic automobile industry, hoping to rely on Mr. Chen's prestige to speak for private automobile enterprises.
At present, several of the central leadership are subordinates of Mr. Chen when he was in the FAW and FAW, and they will not ignore the voice of this automobile veteran.
"But the fly in the ointment is that the logo seems to be too simple, just the letter H, which is very similar to the logo of Honda and Hyundai. If I remember correctly, the H logo was also used on motorcycles, and I remember it was shown in TV commercials. ”
After getting on the bus and sitting in the middle row of seats, Mr. Chen said suddenly.
Han Hao didn't expect this detail to attract the attention of the other party, and he didn't pay attention to the problem of Huaxia Automobile's logo, because he planned to wait for Zhonghua Sedan to come out and then solve this problem in a unified manner, maybe all cars will use Zhonghua's logo by then. Therefore, now the logo on the car is used, which is a simple transplant of the logo of Huaxia Motorcycle, and has not been modified.
"The logo of the square H is a little similar and outdated, we originally wanted to find a professional to design it after a while, after all, in addition to the Chinese brand, we also have the Chinese brand. ”
Sitting in the driver's seat, Han Hao drove the car himself, and he turned around and said after turning on the engine.
"You have got the brand of Zhonghua, this is a good name, you should cherish it. The car logo is the identity of a company, and a good car logo will attract more consumers to come and buy. I hope that in the future, your car logo will not only have Chinese characteristics, but also be attractive, and this money will not be saved. A car logo is often a cultural symbol of an enterprise, and it is also a witness to its history!"
Mr. Chen Zhutao took an education class to Han Hao seriously, and he was very demanding, and it seems that his pure heart for China's automobile industry has not changed.
"You are indeed an old Chinese medicine doctor in the automotive industry, and you have just come to find out one of the problems for our company. At your suggestion, I am going to hold a global car logo collection activity, and work together to select the most suitable car logo for the company, and invite you and Brother Guoan to serve as judges at that time!"
The last time the solicitation of QQ car names was obtained, it was very good, although QQ was first proposed by the prime minister, but there are still many people who thought of this good name, indicating that the master is in the people.
As soon as Han Hao's words fell, Li Guoan, who had not spoken, patted his thighs and echoed.
"This proposal is good, Old Chen, I am duty-bound, it depends on your attitude?"
"There must be a beginning and an end to doing things, and this thing started because of me, so I naturally have the responsibility to deal with the aftermath. Since Brother Guoan spoke, then I will also sacrifice my life to accompany the gentleman. Anyway, I'm a retired old man, so it's good to have something to do to pass the time. ”
Interpersonal communication sometimes pays attention to fate, Chen Zhutao was with Han Hao and Li Guoan, and felt that people had become younger, so he quickly agreed.
On the way to Hushan with two VIPs, Han Hao's mobile phone rang and received a call from Jiangzhou.